Precision Turf LLC

What Precision Turf LLC does

Precision Turf LLC, founded in 2003 and headquartered in Sugar Hill, Georgia, is a specialty sports field construction and renovation contractor serving professional sports franchises, NCAA universities (predominantly ACC/SEC), high schools, and municipal parks and recreation departments nationwide. The company delivers a turnkey portfolio across four integrated service lines — Natural Turf Construction, Synthetic Turf Construction, Instant Play Turf, and Sports Field Design — covering site assessment, grading, drainage, irrigation, and surface installation. Its operational technology centers on laser-guided precision grading equipment for sub-inch field tolerance, advanced drainage systems, premium synthetic turf fibers, and proprietary Instant Play Turf methodologies that allow rapid surface replacement between events. The business generates project-based, quote-driven revenue primarily through enterprise field sales targeting athletic directors and construction management firms, with a smaller layer of recurring maintenance contracts. Notable engagements include Washington Nationals, Atlanta United, Clemson, Georgia Tech, University of Georgia, and the 2026 FIFA World Cup semifinal sites in Atlanta and Dallas. The company is privately held by co-founders Eric Holland (Member Manager) and Jonathan Holland, with a 14-person team that includes multiple CSFM- and CFB-certified professionals, a General Manager, and specialized project managers.

Name

Precision Turf LLC

Legal name

Precision Turf LLC

Website

https://pturf.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Precision Turf LLC is a Georgia-based specialty contractor that designs, builds, and renovates natural and synthetic athletic fields for professional sports franchises, NCAA universities, high schools, and municipal parks nationwide, with marquee projects including the 2026 FIFA World Cup semifinal sites.

Ownership category

akta.pro rank

Product category

Sports Field Construction Services

NAICS

Sporting and Athletic Goods Manufacturing (33992)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Turf Management (Sports Fields, Golf Courses) (BPABADAC)

akta.pro secondary industry

Athletic Field & Golf Course Groundskeeping (IMAIAIAH)

Keywords

• Sports field construction
• Athletic field design
• Synthetic turf installation
• Natural turf construction
• Field renovation services

Headquarters

HQ city

Sugar Hill

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Athletic Field Construction Services: Project-based revenue from new field design and construction, including natural turf, synthetic turf, and instant play turf installations. Services encompass the entire project lifecycle from planning through execution and ongoing maintenance.
2. Field Renovation Services: Renovation services for existing athletic fields including turf replacement, resurfacing, and modernization projects
3. Turf Maintenance Services: Ongoing maintenance services for athletic fields to ensure optimal playing conditions and field longevity
4. Sports Field Design Services: Comprehensive design services including site assessment, field layout, grading and drainage design, irrigation system design, and turf selection

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Precision Turf LLC is a sports field construction and renovation contractor that designs, builds, and maintains athletic playing surfaces for professional sports franchises, colleges, universities, high schools, and municipal parks and recreation departments. Core offerings include natural turf construction, synthetic turf construction, an Instant Play Turf rapid replacement system, and comprehensive sports field design services, delivered with precision-guided laser grading technology.

Product overview

Precision Turf LLC is a sports turf construction company offering a unified portfolio of four integrated services: Natural Turf Construction, Synthetic Turf Construction, Instant Play Turf, and Sports Field Design. The company provides turn-key athletic field solutions encompassing design, construction, renovation, and maintenance, serving professional sports franchises, colleges, high schools, parks and recreation complexes, and private associations nationwide.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Reduced water usage and minimal upkeep compared to natural grass with synthetic turf solutions
• +2 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

23 partnerships are on record, tiered flagship, core and major.

• FIFAflagshipStrategic or Co-development PartnerSelected as official Field Builder and Turf Manager for 2026 World Cup semifinal sites in Atlanta, Georgia, and Dallas, Texas - the company's most prestigious partnership to date
• Sports Field Management Association (SFMA)coreOthersProfessional association providing CSFM certification; company team members hold multiple CSFM certifications
• American Sports Builders Association (ASBA)coreOthersProfessional association providing CFB certification; company team members hold CFB certifications and participate in testing committees
• Atlanta United FCmajorStrategic or Co-development PartnerProfessional soccer team affiliation through field construction and maintenance services at training facilities
• Washington NationalsmajorStrategic or Co-development PartnerMajor League Baseball team partnership for field construction work at Nationals Park
• Nashville SCmajorStrategic or Co-development PartnerProfessional soccer team partnership for field construction at Geodis Park
• D.C. UnitedmajorStrategic or Co-development PartnerProfessional soccer team partnership for field construction at Audi Field
• Orlando City SCmajorStrategic or Co-development PartnerProfessional soccer team partnership for field construction at Exploria Stadium
• Charlotte FCmajorStrategic or Co-development PartnerMajor League Soccer expansion team partnership
• Georgia TechcoreStrategic or Co-development PartnerUniversity athletic department partnership for multiple sports facilities including Bobby Dodd Stadium and Mewborn Softball Field
• University of Georgia (UGA)coreStrategic or Co-development PartnerSEC university partnership for indoor practice facilities including Butts-Mehre Heritage Hall
• Clemson UniversitycoreStrategic or Co-development PartnerACC university partnership for football, baseball, softball, and lacrosse facilities
• University of North Carolina (UNC)coreStrategic or Co-development PartnerACC university partnership for football practice fields
• North Carolina State University (NC State)coreStrategic or Co-development PartnerACC university partnership for football, baseball, and soccer facilities
• University of AlabamacoreStrategic or Co-development PartnerSEC university partnership for Bryant-Denney Stadium
• University of South CarolinacoreStrategic or Co-development PartnerSEC university partnership for soccer and football facilities
• Duke UniversitycoreStrategic or Co-development PartnerACC university partnership for Wallace Wade Stadium
• University of FloridacoreStrategic or Co-development PartnerSEC university partnership for Condron Family Ballpark
• East Carolina University (ECU)majorStrategic or Co-development PartnerUniversity partnership for multiple Olympic sports complex facilities
• Mercedes-Benz StadiummajorStrategic or Co-development PartnerMajor stadium partnership for NFL and MLS events
• Bank of America StadiummajorStrategic or Co-development PartnerMajor stadium partnership for NFL Carolina Panthers home field
• Fayette County SchoolscoreStrategic or Co-development PartnerSchool district partnership for stadium field replacements across multiple facilities
• Gwinnett County Public SchoolscoreStrategic or Co-development PartnerLarge school district partnership for athletic facilities

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Hellas Construction: Hellas Construction is one of the largest US sports construction contractors, directly competing with Precision Turf in synthetic turf installation, field renovation, and athletic facility construction for professional and collegiate clients. Both firms serve NFL, MLB, and major college athletic programs nationally.
• Keystone Sports Construction: Keystone Sports Construction is a specialty contractor that designs and builds athletic fields, tracks, and tennis courts - directly comparable to Precision Turf's natural and synthetic turf construction and design services for schools, colleges, and municipalities.
• Sport Construction Group: Sport Construction Group provides athletic facility design and construction services including field construction, renovation, and track installation - a direct peer with overlapping service offerings and customer base of schools and municipalities.
• Byrne & Jones Construction: Byrne & Jones Construction operates a sports facilities division that builds and renovates athletic fields, running tracks, and tennis courts across the Midwest - a comparable regional sports construction contractor with similar capabilities and target customer base.

Broad incumbents

• Shaw Sports Turf: Shaw Sports Turf is a major synthetic turf manufacturer and installer serving schools, parks, and professional venues nationwide. It competes directly with Precision Turf's synthetic installation business while offering vertically integrated manufacturing.
• Sprinturf: Sprinturf is a synthetic turf manufacturer and installer serving schools, parks, and professional venues - a broad incumbent with comparable synthetic installation offerings to Precision Turf.
• AstroTurf (Sport Group): AstroTurf is a pioneer in synthetic turf manufacturing and installation, serving professional, collegiate, and recreational markets. It is a broad incumbent competitor to Precision Turf's synthetic turf construction services with significant brand recognition.
• FieldTurf (Tarkett Sports): FieldTurf, a Tarkett brand, is the dominant synthetic turf manufacturer and installer in North America - a broad incumbent that competes with Precision Turf on synthetic installation while also controlling turf manufacturing, giving it scale advantages on materials.
• SportsField Holdings (GreenFields): GreenFields (SportsField Holdings) is a major synthetic turf manufacturer and installer serving professional and amateur sports venues - a broad incumbent competitor with overlapping synthetic installation capabilities to Precision Turf.

Regional players

• Mid-America Sports Construction: Mid-America Sports Construction is a regional competitor offering athletic field construction and renovation services in the central US - comparable service portfolio but operating in a different geography than Precision Turf.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/precision_turf
• Facebookfacebook.com/profile.php
• Instagraminstagram.com/precisionturfllc
• LinkedInlinkedin.com/company/precision-turf-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Precision Turf LLC