Public Opinion

What Public Opinion does

Public Opinion (الرأي العام) is a Saudi Arabian market research and public opinion polling firm headquartered in Riyadh. Founded in 2021, the company provides scientific studies, field surveys, opinion polling, indicator development, data analysis, public relations, strategic communication, crisis management, digital marketing, spokesperson training, and event management. Its service portfolio is organised around three pillars: the منصة الاستطلاعات (Surveys Platform) for public participation on social and economic topics, the التقارير (Reports Platform) for publishing analytical studies, and bespoke consulting services for institutional clients.

The company serves primarily Saudi government ministries, public authorities, and intergovernmental organisations, with every named customer logo on its website being a public-sector entity (Monshaat, Ministry of Hajj and Umrah, King Faisal Foundation, KACST, Ministry of Interior, Ministry of Media, HRSD, MOMRAH, World Bank). A smaller secondary segment addresses private-sector clients, NGOs, and academic institutions. Research is delivered through a mix of electronic questionnaires, phone polls, face-to-face field interviews, content analysis, and GIS-based geographic data collection across all Saudi regions. Analytical work combines quantitative statistical methods with qualitative analysis using Maxqda, supported by a dedicated scientific advisory board that the company positions as a methodological differentiator.

Public Opinion operates a sales-led, direct-engagement go-to-market model with bespoke, quote-based pricing for enterprise and government accounts. Public-facing distribution runs through freely accessible reports on its website and a Google-Forms-based surveys platform that enables community participation. The firm is privately held, with no disclosed funding rounds, parent company, or executive team. Revenue is generated entirely from professional services and bespoke consulting engagements, with no subscription, SaaS, or data-monetisation layer. Strategic partnerships include Trend, Experts Gulf, and a core collaboration with Ma'ani for PR and communication, most visibly on the November 2024 co-published analysis of Saudi citizens' views on the US Presidential Election.

Name

Public Opinion

Legal name

شركة الرأي العام للابحاث واستطلاعات الراي

Website

https://publicopinion.com.sa

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Public Opinion is a Riyadh-based Saudi market research and public opinion polling firm, founded 2021, that conducts scientific studies, field surveys, and indicator development primarily for Saudi government ministries and international organisations, supplemented by PR, training, and event management services.

Ownership category

akta.pro rank

Product category

Market Research & Public Opinion Polling Services

NAICS

Marketing Research and Public Opinion Polling (541910), Public Relations Agencies (54182)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Policy, Regulatory & Public Affairs Research (BPAHALAF)

akta.pro secondary industries

Industry & Sector Research (Syndicated/Custom) (BPAHALAE), Public Affairs, Government Relations & Lobbying (BPAFADAB)

Keywords

• Market research services
• Public opinion polling
• Strategic communication consulting
• Crisis management advisory
• Data analytics consulting

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Market Research & Opinion Polling Services: Primary revenue stream from conducting comprehensive market studies, scientific research, and public opinion polls across media, education, social, and community domains. Services include survey design, field data collection, statistical analysis, and reporting.
2. Public Relations & Strategic Communication: Design and execution of innovative PR campaigns to enhance corporate image, organize press conferences, prepare press releases, and manage media relations. Also includes crisis communication protocol development and strategic communication planning.
3. Digital Marketing & Advertising: Design and execution of digital advertising campaigns, social media account management, and production of visual marketing and media content.
4. Events Management: Organizing and managing events, exhibitions, and specialized conferences, particularly in renewable energy projects, including sponsor and participant relationship management.
5. Training & Consulting: Training for official spokespersons on media interaction skills, workshop facilitation, awareness programs, and advisory services on effective message delivery.
6. Indicator Development & Data Analytics: Development of specialized performance and socio-economic indicators, and advanced data analytics to support organizational decisions and strategy improvement.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Public Opinion is a Saudi Arabia-based market research and public opinion polling firm that conducts qualitative and quantitative research, surveys, and strategic consulting for government agencies, private corporations, and international organizations. It also offers strategic communication, crisis management, and media training services, supported by a Scientific Advisory Board and nationwide field survey capabilities.

Product overview

Public Opinion (الرأي العام) operates as a market research and public opinion polling company offering a portfolio of services organized around three core pillars: the Surveys Platform (منصة الاستطلاعات) for conducting and presenting social and economic public opinion research, the Reports Platform (التقارير) for publishing detailed analytical studies, and specialized consulting services spanning research design, data analysis, opinion polling, indicator development, public relations, strategic communication, crisis management, marketing, content review, education, spokesperson training, and event management. The company combines quantitative and qualitative research methodologies to deliver insights for decision-makers across various sectors in Saudi Arabia.

Differentiator

Problem solved

Functional benefit

Brands

• منصة الاستطلاعات: Public surveys platform for social and economic public opinion research

Products and services

• Public Opinion Polling and Surveys Qualitative and quantitative public opinion polling services that measure public sentiment on social, political, and economic topics for government agencies, corporations, and international organizations operating in Saudi Arabia.
• Market Research Studies Comprehensive market research studies conducted for corporate and government clients to inform strategic decisions, including analysis of consumer behavior, market trends, and stakeholder perceptions.
• Strategic Communication Consulting Advisory service that helps government and corporate clients design communications strategies grounded in public opinion data and stakeholder analysis.
• Crisis Management Advisory Advisory service that supports clients in managing reputational and operational crises through public opinion diagnostics, response strategy, and stakeholder communication.
• Media Training Services Training programs that prepare executives and spokespersons to handle media interactions effectively, drawing on the firm's public opinion expertise.
• Public Opinion Surveys Platform (Google Forms) Online survey platform that allows the public to participate in opinion polls on social and economic topics, providing the firm with ongoing citizen sentiment data.
• Shabab Al-Ra'i (Youth Opinion) Initiative Public-facing initiative focused on capturing and amplifying the opinions of Saudi youth, providing a structured channel for youth voices in public discourse.

Quantifiable outcome

• Developed delivery company satisfaction index for Saudi Arabia (first such index, 2023)
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Trend (trenddc.com)minorStrategic or Co-development PartnerListed as a success partner on the Public Opinion website, representing a collaborative relationship in the consulting and research ecosystem.
• Experts Gulf (expertsgulf.com)minorStrategic or Co-development PartnerListed as a success partner, indicating a collaborative relationship in the regional consulting and expertise space.
• Ma'ani (معاني للعلاقات العامة والاتصال)coreStrategic or Co-development PartnerCollaborated on the 2024 US Presidential Election study titled 'Analysis of Saudi Citizens' Views on the 2024 US Presidential Election', jointly published by Public Opinion and Ma'ani for PR and Communication. This is a co-branded research initiative targeting international political analysis.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Oxford Business Group: Research and publishing firm producing in-depth economic and sector reports across MENA markets. Closely comparable in producing published research reports for government and corporate audiences.
• YouGov: Online market research and opinion polling firm with growing MENA presence. Closely aligned with Public Opinion's online survey methodology and public opinion reporting model.
• Pew Research Center: Nonpartisan research organization conducting public opinion polling and publishing widely cited reports. Directly comparable in publishing public-facing opinion research with methodological rigor.
• ASDA'A BCW: Middle East PR and public affairs firm headquartered in Dubai, serving government and corporate clients across the region. Comparable in PR, strategic communication, and crisis management services.

Broad incumbents

• APCO Worldwide: Global advisory and communications firm with significant Middle East government relations and policy communications practice. Overlaps in government-focused PR, public affairs, and strategic communications work.
• Ipsos: Global market research and public opinion polling leader with a substantial Saudi Arabia and MENA practice serving government and enterprise clients. Directly comparable in core market research and polling offerings.
• Nielsen: Global market research incumbent with operations in Saudi Arabia covering consumer research, media measurement, and performance analytics — overlapping Public Opinion's research and indicator development services.
• Edelman: Global PR firm with a Middle East office serving government and enterprise clients on communications, public affairs, and crisis management. Overlaps in PR, spokesperson training, and strategic communication.
• Kantar: Global data, research, and consulting company with established Middle East operations. Overlaps with Public Opinion's market research, indicator development, and strategic communication offerings for large clients.

Regional players

• Jadwa Investment: Saudi-based investment advisory and research firm publishing macroeconomic and sector research. Comparable in producing Saudi-focused research, indicators, and sector reports for institutional clients.

Market position

Strengths5 records

Weaknesses5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/PublicOpinion21
• LinkedInlinkedin.com/company/publicopinion

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Public Opinion