Pudeto

What Pudeto does

Pudeto (legal entity Marketing helper s.r.o.) is a Prague-based digital marketing agency operating since at least 2019 with a current headcount of 12. The firm positions itself as an 'external marketing department' for e-commerce businesses, delivering integrated managed-services campaigns across Google Ads, Seznam/Sklik, Meta (Facebook/Instagram), price comparison platforms (Zboží.cz, Heureka), email marketing (Ecomail), and web analytics (GA4, Smartlook). Beyond services, Pudeto has co-developed two proprietary tools: Pobo.cz, a landing page builder for optimizing campaign entry pages, and Cenový automat, an automated dynamic pricing engine for e-commerce clients. The technology stack integrates with major ad platforms (Google, Sklik, Meta, Criteo) and feed-management tools (Mergado, Shoptet CAPI), with the firm operating as a curator and optimizer of platform-native machine-learning features rather than as a builder of proprietary AI.

The business is a professional services firm with non-public pricing negotiated per engagement. Its 2025 scale metrics — 180+ million CZK in managed client ad budgets, 900+ million client-side conversions, and 140+ completed projects — reflect a mid-sized CEE agency whose revenue derives from retainer and management fees tied to media spend. The customer base is a mix of enterprise accounts (Pilsner Urquell Experience, Conrad Electronic, WELEDA, GWL Power, Bohemia Sekt/Osobní vinotéka, Korbička šperky), mid-market clients (NATU, Silvini, Granule Bardog), and select startups (Youklid), operating across Czech Republic, Slovakia, Poland, Slovenia, Croatia, and Germany, with the GWL engagement spanning 15+ countries.

Pudeto is privately held under Marketing helper s.r.o., founder-owned and bootstrapped with no disclosed external investment. The firm holds Google Premier Partner status for 2026 (top 3% in Czech Republic), Seznam/Sklik Silver Partner status, Mergado Gold certification, and Bing Ads Accredited Professional credentials. Distribution is sales-led via direct engagement, website lead capture, referrals, and industry-event presence (Reshoper, PPC Restart, Sklik Expert Forum 2026); the firm also runs content marketing, a podcast (Marketing z radosti), and LinkedIn presence to generate inbound demand. Average client tenure of 3+ years signals sticky relationships, while a static 12-person headcount signals capacity-constrained, organic growth rather than venture-scale expansion.

Name

Pudeto

Legal name

Marketing helper s.r.o.

Website

https://pudeto.cz

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Pudeto is a Prague-based, 12-person digital marketing agency that serves as an 'external marketing department' for e-commerce businesses across CEE, managing Google Ads, Sklik, Meta, and email campaigns and operating co-developed tools Pobo.cz and Cenový automat.

Ownership category

akta.pro rank

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Marketing management services: Pudeto operates as a digital marketing agency providing ongoing management of advertising campaigns across Google Ads, Sklik, Meta/Facebook, and other platforms. They provide dedicated specialists who manage client campaigns with a focus on measurable results (conversions, revenue growth). Revenue comes from service fees for marketing management.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Pudeto is a Czech digital marketing agency that operates as an external marketing department for e-commerce businesses and websites. They deliver managed PPC and RTB advertising across Google Ads, Sklik, and Meta platforms, along with web analytics, social media advertising, price comparison platform management, marketing audits, and email marketing. They also offer two proprietary tools they co-developed: Pobo (landing page builder) and Cenový automat (automated pricing tool).

Product overview

Pudeto is an online marketing agency that positions itself as an external marketing department for clients. Their core offering is a comprehensive suite of digital marketing services centered on PPC advertising (Google Ads, Sklik, Meta), web analytics, price comparison platform management, social media advertising, marketing audits, and email marketing. The agency differentiates through dedicated specialists for each client and a transparent, data-driven approach to campaign management. Additionally, Pudeto has co-developed two proprietary tools: Pobo (a landing page builder) and Cenový automat (an automated pricing tool), which complement their service offerings and demonstrate their focus on custom solutions for clients.

Differentiator

Problem solved

Functional benefit

Brands

• Pobo.cz: Tool for creating landing pages, developed in-house by Pudeto for campaign optimization.
• Cenový automat

Products and services

• PPC & RTB Advertising Managed pay-per-click and real-time bidding advertising services across Google Ads, Sklik (Seznam), Meta (Facebook and Instagram), and other programmatic platforms to drive qualified traffic and conversions for e-commerce stores and B2B websites.
• Web Analytics Implementation and optimization of web analytics for client sites, including Google Analytics 4 setup, conversion tracking, and data-driven insights used to steer and optimize marketing campaigns.
• Price Comparison Platforms Management of product listings on Czech price comparison engines such as Zboží.cz and Heureka to increase product visibility and drive qualified traffic to e-commerce stores.
• Social Media Advertising Social media advertising services on Meta platforms (Facebook and Instagram), including campaign setup, management, and optimization for brand awareness and conversions, often paired with server-side Conversion API (CAPI) integrations such as for Shoptet.
• Marketing Audits Comprehensive audits of clients' existing PPC accounts and digital marketing campaigns to identify optimization opportunities, wasted spend, and performance improvement areas.
• Email Marketing Email marketing services for e-commerce clients, including campaign setup, automation sequences, and newsletter management, with integration support for platforms such as Ecomail to nurture leads and retain customers.
• Pobo Landing page builder tool developed by Pudeto for creating optimized entry pages used in PPC and advertising campaigns to improve conversion rates for e-commerce and B2B clients.
• Cenový automat

Quantifiable outcome

• 180+ million CZK managed budgets in 2025
• +4 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• PobocoreStrategic or Co-development PartnerPudeto co-developed Pobo.cz, a landing page builder tool used for creating optimized entry pages for advertising campaigns. This proprietary tool provides differentiation in campaign optimization.
• Cenový automatcoreStrategic or Co-development PartnerPudeto co-developed Cenový automat, an automatic pricing tool for dynamic price optimization. This tool is used internally and offered to clients for automated pricing decisions.
• GooglecoreTechnology or IntegrationGoogle Premier Partner status, providing access to advanced support, beta tools, and early feature access from Google. Pudeto manages Google Ads campaigns for clients.
• Seznam/SklikcoreTechnology or IntegrationCertified partner with Seznam (Silver Partner) for Sklik advertising platform, enabling specialized management of Czech market advertising.
• FAVIminorChannel Partner/ Reseller/ DistributorFAVI partner for product listing advertising in the Czech market.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Effectix: Czech direct-response digital agency specializing in performance marketing, PPC, and analytics for e-commerce clients. Highly comparable to Pudeto in target market, service offering, and focus on measurable campaign results in the Czech Republic.
• Geomotion: Czech digital agency focused on performance marketing, e-commerce analytics, and PPC management. Comparable to Pudeto in target audience and service specialization on the Czech market.
• Robert Nemec.com: Czech digital marketing agency specializing in PPC advertising, Google Ads, and Sklik campaigns for e-commerce clients. Direct competitor to Pudeto with similar service portfolio and Czech market focus.
• H1.cz: Czech digital marketing agency offering PPC, social media advertising, and analytics services. Competitor to Pudeto in the Czech e-commerce marketing services segment.
• WDF Czech: Czech performance marketing agency focused on PPC, programmatic, and analytics. Operates in the same Czech e-commerce segment as Pudeto with comparable Google Ads and Sklik expertise.

Others

• Mergado: Czech feed management and e-commerce marketing platform; Pudeto is a Gold certified Mergado partner. Adjacent infrastructure provider rather than a direct competitor, but operates in the same Czech e-commerce marketing ecosystem.

Broad incumbents

• Etnetera: Larger Czech digital agency offering a broader portfolio including web development, e-commerce platforms, and digital marketing. Comparable service lines to Pudeto but at a larger scale and broader offering.
• Actum: Established Czech digital agency offering digital strategy, performance marketing, and technology services. Overlaps with Pudeto on PPC and analytics but serves a wider range of client types beyond e-commerce.

Regional players

• Biano (formerly Findy Agency / Heureka Group): Czech digital agency operating within the price comparison and e-commerce ecosystem. Comparable to Pudeto in serving e-commerce advertisers, particularly within the Heureka price comparison ecosystem where Pudeto also operates.
• Blueberry (Slovak agency): Slovak digital marketing agency serving clients across CEE with performance marketing services. Comparable to Pudeto in service scope and Central European geographic focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pudeto
• LinkedInlinkedin.com/company/pudeto
• Instagraminstagram.com/pudeto_cz

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pudeto