Blueberry

What Blueberry does

Blueberry Marketing Online is a Brazilian digital marketing agency founded in 2010 and headquartered in Criciúma, Santa Catarina, operating across two legal entities: Blueberry Soluções de Internet Ltda ME for marketing services and Blue Manager Soluções e Serviços Ltda for the Blue Academy education platform. The company's core service is managed paid-media execution on Google Ads, Meta (Facebook/Instagram) Ads, YouTube, TikTok, and LinkedIn Ads, packaged into three subscription tiers - Tráfego Start (R$1,997/month), Squads PRO (R$4,497/month), and Squads Master (R$7,497/month) - each bundling traffic management with creative, copy, and social-media support from a 80+-person in-house team, plus one-time website and landing-page builds. Blueberry holds Google Premier Partner status (Top 1% in Brazil) and Meta Business Partner certification, and leverages the personal brand of co-founder Tiago Tessmann (1M+ Instagram followers) for demand generation.

The agency serves small and medium businesses across Brazil with monthly media budgets from roughly R$5,000 upward, with an active client base of nearly 1,000 businesses and over 3,000 served historically; co-founder-led content marketing, a partner/reseller program (Programa Blueberry Partner), and Blue Academy's online course subscriptions provide additional acquisition and revenue channels. Commercial mechanics include minimum 8-month contracts with 50% early-cancellation penalties on sponsored-links and social-media engagements, dedicated account managers per client, and weekly optimization reporting. Recent operational moves include a 1,000 m² owned headquarters, tiered product repositioning, and the introduction of Guilherme Nagel as CEO while founders remain in strategic and marketing roles.

Name

Blueberry

Legal name

Blueberry Soluções de Internet Ltda ME

Website

https://bbmarketing.com.br

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Blueberry is a Brazilian digital marketing agency in Criciúma offering subscription-based managed paid-media services (Google, Meta, YouTube, TikTok, LinkedIn Ads) plus website and landing-page builds to nearly 1,000 SMB clients, supported by a Blue Academy education platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Criciúma

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Marketing Agency Services: Monthly subscription services for digital advertising management including traffic management, squad teams, websites, and landing pages. Clients pay a monthly agency fee plus invest in ad platforms (Google, Meta). Minimum contract of 8 months for sponsored links and social media management.
2. Online Education (Blue Academy): Subscription-based online courses on digital marketing topics (Google Ads, Facebook Ads, sales, content creation). Individual courses available for one-time purchase. Annual subscription with automatic renewal.
3. Website and Landing Page Development: One-time fees for website development, landing pages, and blogs, with ongoing maintenance services. Website ownership rights remain with Blueberry until full payment.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

Blueberry is a Brazilian digital marketing agency that manages paid advertising campaigns for small and medium businesses across Google Ads, Meta (Facebook/Instagram), YouTube, TikTok, and LinkedIn platforms. The agency also develops websites and landing pages focused on conversion, and operates Blue Academy, a subscription-based online education platform that teaches digital marketing skills. All services are delivered by a 80+ person specialist team based in Criciúma, Santa Catarina, and sold primarily through monthly subscription plans with a minimum 8-month contract.

Product overview

Blueberry Marketing Online is a Brazilian digital marketing agency offering a portfolio of managed services organized into service tiers (Tráfego Start, Squads PRO, Squads Master) alongside website development (Website Prime, Website Personalizado, Landing Pages). The company also operates Blue Academy, an online learning platform for digital marketing courses. All services are delivered by dedicated account managers and specialists based in Criciúma, SC, with the agency's core differentiator being its full-team Squad model that bundles traffic management, creative production, copywriting, and social media management into unified service tiers.

Differentiator

Problem solved

Functional benefit

Brands

• Blue Academy: Online education platform offering digital marketing courses covering Google Ads, Facebook Ads, sales, website design, and social media management. Operated by Blue Manager Soluções e Serviços Ltda.

Products and services

• Tráfego Start

Quantifiable outcome

• R$300M+ in cumulative campaign spend managed across platforms
• +5 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• GooglecoreTechnology or IntegrationBlueberry is a Google Premier Partner, placing it in the Top 1% of high-performance agencies in Brazil. This status provides direct access to Google's latest innovations, exclusive training, and priority support that translate into advantages for client campaigns.
• Meta (Facebook)coreTechnology or IntegrationBlueberry is a Meta Business Partner, a program for selected agencies that provides access to the best tools and training from Meta technologies for employees and clients.
• Blueberry Partner Program MembersminorChannel Partner/ Reseller/ DistributorPrograma Blueberry Partner is an open program for agencies and service providers who want to offer digital marketing services without building a technical team. Partners refer clients and receive compensation while Blueberry delivers the services.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Regional players

• E-goi: Portugal-based multichannel marketing automation platform with a strong presence in Brazil and LATAM. Comparable as a regional SMB-focused marketing services and automation provider serving overlapping markets with email, SMS, and paid media capabilities.

Direct peers

• Thrive Internet Marketing Agency: US-based full-service digital marketing agency offering PPC, social media advertising, SEO, and web design for SMB and mid-market clients. Directly comparable service portfolio, target customer size, and subscription-style agency engagements.
• Resultados Digitais (RD Station): Brazilian marketing and sales platform/agency serving SMBs with lead generation, email automation, and paid media management. Comparable as a Brazilian SMB-focused digital marketing services provider with a similar ICP, though more SaaS-led than Blueberry's agency-led model.
• Disruptive Advertising: US-based PPC and digital advertising agency specializing in Google and Meta Ads management for mid-market clients. Comparable as a paid-media specialist agency with similar focus on paid search/social buying and performance optimization.
• LYFE Marketing: US-based social media and digital marketing agency serving SMBs with monthly subscription plans. Closely comparable subscription-based service tiers, SMB target segment, and channel mix (Google + Meta Ads, social media management).
• SmartSites: US-based Google Premier Partner digital marketing agency serving SMBs with web design, PPC, and SEO. Directly comparable as a Google Premier Partner agency with a similar SMB focus and full-stack service tiers.
• WebFX: US-based digital marketing agency offering paid media, SEO, and web design services to SMB and mid-market clients. Comparable business model: full-service agency with tiered subscription plans, dedicated account teams, and similar ICP in terms of company size and budget profile.
• Rock Content: Brazilian-origin digital marketing company combining content marketing, SEO, and paid media services for SMB and mid-market clients. Comparable as a LATAM digital marketing services competitor with similar target customers and an integrated content + performance offering.

Broad incumbents

• Neil Patel Digital: Globally recognized digital marketing agency/consultancy founded on a personal brand (Neil Patel), offering SEO, paid media, and content services to SMB and mid-market clients. Comparable as a founder-brand-led agency with education-driven acquisition and similar SMB focus.
• Locaweb: Major Brazilian internet services company offering hosting, domains, and digital marketing solutions to SMBs. Comparable as a broad incumbent serving the same Brazilian SMB customer base with overlapping digital marketing capabilities as part of a wider portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/bbmarketingbr
• YouTubeyoutube.com/user/BlueberryMarketing
• Facebookfacebook.com/AgenciaBlueberry
• Instagraminstagram.com/blueberrymkt

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blueberry