Pukekohe Park

What Pukekohe Park does

Pukekohe Park is a thoroughbred horse racing venue located in Pukekohe, approximately 40 minutes south of Auckland City, New Zealand, operated by Auckland Thoroughbred Racing Inc. (ATR). ATR also operates the Ellerslie racecourse, making Pukekohe Park one of two Auckland-region venues under a single incorporated racing club entity. The venue's core product is scheduled thoroughbred racedays, with a 2026 calendar anchored by marquee feature days including Proisir Plate Day, Spring Raceday, Everest Raceday, Cox Plate Raceday, Melbourne Cup Day, and the TAB Counties Cup Day.

The venue is segmented into multiple distinct hospitality precincts — General Admission, Ascot Stand, The Terrace, Silks, Cuvée, Moët Lounge, The Birdcage, The Grove, Trackside Village, El Rancho Family Zone, and Private Rooms & Spaces — which enable tiered pricing across mass-market, premium, and ultra-premium experiences. Beyond racedays, Pukekohe Park generates revenue through Private Events (corporate functions, weddings, celebrations), Fashion Events (raceday style competitions), and an Annual Membership program offering privileged access and priority booking across both ATR venues.

The customer base is primarily B2C, spanning racing enthusiasts, hospitality seekers, and fashion-focused attendees, with a B2B layer of corporate and private event organisers. The venue operates within an ecosystem of major partners — NZB (New Zealand Bloodstock), SkyCity Auckland, Cambridge Stud, and TAB — which embed wagering, breeding, stud, and entertainment-hospitality infrastructure into each raceday. No revenue, pricing, attendance, or growth figures are publicly disclosed.

Name

Pukekohe Park

Legal name

Auckland Thoroughbred Racing Inc.

Website

https://pukekohepark.co.nz

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Pukekohe Park is a thoroughbred horse racing venue in South Auckland, New Zealand, operated by Auckland Thoroughbred Racing Inc. alongside Ellerslie Racecourse. It hosts scheduled racedays across tiered hospitality precincts, private events, fashion events, and an annual membership program.

Ownership category

akta.pro rank

Product category

Horse Racing Entertainment Venue

NAICS

Racetracks (711212)

SIC

Services-Racing, Including Track Operation (7948), Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Racetrack & Race Meeting Operations (MPAEADAA)

akta.pro secondary industries

Equestrian & Rodeo Facilities (MPAKAEAM), Racing Associations, Governance & Integrity Services (MPAEADAL)

Keywords

• Thoroughbred horse racing
• Raceday hospitality
• Private event venue
• Corporate hospitality
• Horse racing events

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Distribution channels3 records

Marketing channels3 records

Core offering

Pukekohe Park is a thoroughbred horse racing venue located 40 minutes south of Auckland City in Pukekohe, New Zealand, operated by Auckland Thoroughbred Racing Inc. It hosts scheduled racedays throughout the season, complemented by tiered hospitality precincts (general admission through premium lounges), fashion racedays, and bookable private event spaces for corporate functions and celebrations.

Product overview

Pukekohe Park is a thoroughbred horse racing venue operated by Auckland Thoroughbred Racing Inc., offering racedays as its core product. The venue features multiple distinct hospitality zones and precincts including General Admission, Ascot Stand, The Terrace, Silks, Cuvée, Moët Lounge, The Birdcage, The Grove, Trackside Village, El Rancho Family Zone, and Private Rooms & Spaces. The operation also encompasses fashion events, private event hosting, and a membership program. Located 40 minutes south of Auckland City, Pukekohe Park competes alongside the Ellerslie racecourse as one of Auckland's premier racing venues.

Differentiator

Problem solved

Functional benefit

Products and services

• Pukekohe Park Racedays Thoroughbred horse racing events held at the Pukekohe Park racecourse, including feature racedays such as TAB Counties Cup Day. Open to general admission, hospitality guests, and members.
• General Admission Entry-level raceday access providing grounds entry and general viewing areas at Pukekohe Park.
• Ascot Stand Premium viewing stand offering enhanced seating and vantage points over the racetrack.
• The Terrace Elevated terrace viewing area providing premium racecourse views.
• Silks Hospitality suite named after jockey racing silks, offering premium dining and viewing.
• Cuvée Champagne-focused hospitality lounge offering premium beverage service and upscale dining.
• Moët Lounge Luxury hospitality lounge featuring Moët & Chandon champagne service and premium raceday experience.
• The Birdcage Exclusive hospitality enclosure providing VIP access and premium viewing.
• The Grove Fine dining hospitality experience within the racecourse precinct.
• Trackside Village Entertainment hub positioned trackside with casual dining and viewing options.
• El Rancho Family Zone Family-friendly entertainment area offering activities and viewing suitable for children.
• Private Rooms & Spaces Bookable private event spaces for corporate functions, weddings, and exclusive gatherings.
• Fashion Events Fashion-focused raceday events featuring style competitions and fashion showcases.
• Private Events Custom event hosting services for corporate events, weddings, and private celebrations at the venue.
• Membership Annual membership program offering exclusive access, privileges, and priority booking across Auckland Thoroughbred Racing venues including Pukekohe Park.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• NZB (New Zealand Bloodstock)coreOthersMajor partner of Auckland Thoroughbred Racing. NZB is New Zealand's leading thoroughbred breeding and sales company, providing racing and breeding industry connections.
• SkyCity AucklandcoreOthersMajor partner of Auckland Thoroughbred Racing. SkyCity Auckland is a premium entertainment and hospitality provider, aligning with ATR's entertainment-focused racing experience.
• Cambridge StudcoreOthersMajor partner of Auckland Thoroughbred Racing. Cambridge Stud is a renowned thoroughbred breeding operation in New Zealand.
• TAB (Totalisator Agency Board)coreOthersMajor partner of Auckland Thoroughbred Racing. TAB provides wagering services and betting infrastructure for racing events at Pukekohe Park and other ATR venues.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Others

• SkyCity Auckland: Major Auckland entertainment and hospitality operator and named major partner of Auckland Thoroughbred Racing. Comparable as a premium hospitality and event venue in Auckland, although gaming-centric rather than racing-centric; relevant as both competitor for premium event spend and commercial partner.
• TAB NZ: New Zealand's national wagering operator and major partner of Auckland Thoroughbred Racing. Comparable ecosystem participant because wagering underpins raceday economics at Pukekohe Park; while not a venue operator, it is the most economically integrated peer in NZ racing.

Regional players

• Trentham Racecourse (Wellington Racing): Wellington region's premier thoroughbred racing venue, hosting feature race days with hospitality and fashion events. Comparable as a New Zealand metropolitan racing club operating racedays, membership, and on-course hospitality, but serving a different geographic catchment.
• Hastings Racecourse (Hawke's Bay Racing): Host of major New Zealand feature meetings (e.g., Spring Carnival) with raceday hospitality and fashion elements. Comparable thoroughbred racing club with premium hospitality and corporate-event positioning, though focused on Hawke's Bay rather than Auckland.
• Riccarton Park (Canterbury Jockey Club): Christchurch-based thoroughbred racing venue hosting feature meetings including NZ Cup Week. Comparable as a New Zealand racing club running racedays, membership, and corporate hospitality events, but primarily serving the South Island market.

Direct peers

• Ellerslie Racecourse: Sister venue also operated by Auckland Thoroughbred Racing; offers urban Auckland racedays with premium hospitality. Directly comparable as a thoroughbred racetrack and event venue serving the same Auckland customer base, with calendar segmentation between the two sites.

Broad incumbents

• Ascot Racecourse (Ascot Racecourse Ltd): UK's premier thoroughbred racecourse with extensive hospitality, fashion, royal events, and corporate hosting. Comparable as a heritage racing venue operating tiered hospitality precincts and event-led monetization, though much larger scale and UK-focused.
• Royal Randwick (Australian Turf Club): Sydney's flagship thoroughbred racing venue operated by the Australian Turf Club, featuring premium hospitality, membership, and The Championships. Comparable raceday-and-hospitality model with strong fashion and corporate-event elements, though larger scale and serving a different (Australian) market.
• Flemington Racecourse (Victoria Racing Club): Melbourne's premier thoroughbred racing venue hosting the Melbourne Cup Carnival with extensive hospitality, fashion, and member tiers. Comparable as a top-tier thoroughbred racing venue with strong hospitality, fashion-event, and membership economics, though significantly larger and globally branded.
• Caulfield Racecourse (Melbourne Racing Club): Melbourne metropolitan thoroughbred racing venue with feature racedays and on-course hospitality. Comparable raceday-meets-hospitality business model targeting similar corporate hospitality and fashion-event customers, though serving Melbourne rather than Auckland.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pukekohe-park

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pukekohe Park