Pukekohe Travel

What Pukekohe Travel does

Pukekohe Travel Limited is an independently-owned, owner-operated New Zealand travel agency established in 1978 and headquartered at 89 King Street, Pukekohe. The company operates as a traditional retail travel intermediary, selling escorted tours, cruises, rail journeys, garden tours, Chatham Islands trips, and event-based packages to New Zealand-based leisure and small-group travelers. It does not own proprietary technology platforms and operates through a sales-led model via phone (0800 785 386), email, walk-in office, and a content-focused website with booking forms.

Its product catalog is assembled entirely through third-party supplier partnerships, with cruise inventory from Oceania Cruises, Princess Cruises, and Norwegian Cruise Line; escorted tour content from Wendy Wu Tours, APT, and Back-Roads; and flights principally via Air New Zealand for ex-New Zealand departures. The company is a member of the First Travel Group cooperative (giving access to global airline and land supplier commercial terms) and is bound and bonded under the Travel Agents Association of New Zealand (TAANZ) Constitution, which provides consumer fund protection.

Pukekohe Travel earns revenue primarily through supplier commissions on bookings it places with airlines, cruise lines, tour operators, and accommodation providers. It also charges service fees (e.g., a 1.5% surcharge on credit card payments and NZD 500 per-person non-refundable deposits) when commission cannot be earned. Pricing is unit-based per tour or cruise package, with average ticket sizes ranging from approximately NZD 3,500 (Melbourne Flower Show) to NZD 12,245 (APT Outback Heritage). The firm has 14 employees, no subsidiaries, no external funding, no disclosed revenue, and no AI or proprietary technology capabilities.

Name

Pukekohe Travel

Legal name

Pukekohe Travel Limited

Website

https://pukekohetravel.co.nz

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Pukekohe Travel Limited is an independently-owned New Zealand retail travel agency, founded in 1978 and based in Pukekohe, that sells escorted tours, cruises, and rail packages to NZ leisure and small-group travelers via supplier partnerships and personal consultant service.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Tour Operators (561520), Tour Operators (56152)

SIC

Transportation Services (4700)

akta.pro primary industry

Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL)

akta.pro secondary industries

Rail Journey Package Tour Operators (THAKADAN), River Cruise + Land Tour Packages (Cruisetours) (THAEACAK), Expedition & Remote River Cruises (THAEACAD)

Keywords

• Escorted tours
• Cruise bookings
• Travel agency
• Rail tours
• Holiday packages

Headquarters

HQ city

Pukekohe

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Travel Agency Commission: As a travel agency, Pukekohe Travel earns commission from booking travel services with third-party suppliers including airlines, cruise lines, tour operators, and accommodation providers. The company acts as an intermediary between customers and service providers.
2. Service Fees: The company charges service fees in certain circumstances, particularly when unable to earn commission from service providers. Credit card payments incur a 1.5% surcharge. Non-refundable deposits of $500 per person are required for most bookings.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Pukekohe Travel is an independent New Zealand travel agency that sells and coordinates escorted tours, cruises, rail journeys (including domestic scenic trains and international rail expeditions), Chatham Islands tours, and garden tours departing from New Zealand. It acts as an intermediary between New Zealand travellers and global third-party suppliers (airlines, cruise lines, tour operators), earning commissions and service fees on bookings.

Product overview

Pukekohe Travel is an award-winning, owner-operated New Zealand travel agency established in 1978, offering personalized travel experiences. The company operates as a travel agency platform providing multiple interconnected service categories: Escorted Tours (worldwide destinations with return flights ex New Zealand), New Zealand Rail Tours (iconic scenic trains like TranzAlpine and Coastal Pacific), International Rail Tours (The Ghan, Australian rail experiences), Cruises (Oceania, Princess, Norwegian cruise lines across multiple regions), Chatham Islands Tours, Garden Tours, and Travel Deals (including event packages and cruise-only options). The company also offers booking services through online booking forms. All services are coordinated through their retail team and backed by TAANZ bonding requirements.

Differentiator

Problem solved

Functional benefit

Products and services

• Escorted Tours Worldwide escorted group tours departing from New Zealand with return flights included and land-only options available, covering regions such as Africa, Antarctica, Asia, Australia, Europe, North America, South America, and South Pacific Islands.
• New Zealand Rail Tours Scenic rail journeys within New Zealand including TranzAlpine, Coastal Pacific, and Northern Explorer routes combined with touring experiences, with selected tours featuring exclusive chartered train travel.
• International Rail Tours International rail tour experiences including The Ghan Expedition (Darwin to Adelaide) and rail tours of Australia and other global train journeys.
• Cruises Cruise booking service offering Close to Home, European Rivers, Europe/UK/Middle East, Americas/Canada, Asia, Escorted Cruises, Antarctica/Arctic, and World Cruises across partner lines including Oceania Cruises, Princess Cruises, and Norwegian Cruise Line.
• Chatham Islands Tours Specialised tours to New Zealand's Chatham Islands, including seasonal and event-based packages.
• Garden Tours Horticultural travel experiences including Garden Marlborough Festival, Taranaki Garden Festival, Akaroa & High Country Gardens, and Spring Gardens of Tasmania.
• Travel Deals Curated promotional travel packages including cruise-only options, escorted tours, event packages (e.g., NRL Grand Final, World of Wearable Art), and special promotions.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• First Travel GroupcoreChannel Partner/ Reseller/ DistributorPukekohe Travel is part of the First Travel Group cooperative, which provides long-standing commercial relationships with most global airlines and land suppliers, enabling the company to offer best product choices available.
• TAANZ (Travel Agents Association of NZ)coreOthersPukekohe Travel Limited is bound and bonded by the TAANZ Constitution. This bonding requirement ensures customer funds are better protected. TAANZ membership provides industry recognition and consumer confidence.
• Air New ZealandcoreChannel Partner/ Reseller/ DistributorPreferred airline partner providing flights for escorted tours departing from New Zealand. Various tour packages include Air New Zealand flights as part of the offering.
• Oceania CruisescoreChannel Partner/ Reseller/ DistributorKey cruise partner offering small-ship luxury cruises. Pukekohe Travel sells various Oceania cruise packages including Riviera voyages to New Zealand, Australia, Asia, and beyond.
• Princess CruisescoreChannel Partner/ Reseller/ DistributorMajor cruise line partner providing large-ship cruise options. Pukekohe Travel offers Princess cruise packages including Auckland to Sydney routes on Royal Princess.
• Norwegian Cruise LinecoreChannel Partner/ Reseller/ DistributorCruise partner offering mid-sized cruise experiences. Pukekohe Travel features Norwegian Spirit for Australia and South Pacific itineraries.
• Wendy Wu TourscoreChannel Partner/ Reseller/ DistributorSpecialist Asia tour operator partner offering fully inclusive China and Southeast Asia tours. Pukekohe Travel sells Wendy Wu packages including Gems of China and Singapore to Bangkok tours.
• APT (Aussie Pacific Tours)coreChannel Partner/ Reseller/ DistributorPremium Australian tour operator offering luxury coach and small group tours. Pukekohe Travel features APT's Outback Heritage Tours and other Australian itineraries.
• Back-RoadsminorChannel Partner/ Reseller/ DistributorEuropean small-group touring company specializing in back-road experiences. Pukekohe Travel offers Back-Roads Iberian Inspiration and other European tours.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Expedia Group: Global OTA that competes for the same NZ outbound travel customer with self-service booking for flights, hotels, and cruises. Represents the structural digital competitive threat to traditional travel agencies like Pukekohe Travel.
• Flight Centre New Zealand: Large Australia/NZ travel retail brand offering flights, tours, and cruises. Comparable in B2C travel services but operates at much greater scale as part of a global corporate group (Flight Centre Travel Group).

Direct peers

• helloworld New Zealand: NZ travel agency network (formerly Harvey World Travel) offering holidays, cruises, and tours. Directly comparable in product offering and B2C leisure focus, with substantially greater scale and brand reach.
• Travel Associates: Premium/luxury travel agency network serving high-net-worth leisure clients. Directly comparable in servicing higher-value escorted tours and cruises with personalized consultant-driven service.
• House of Travel: New Zealand's largest retail travel agency chain, offering escorted tours, cruises, and holiday packages domestically. Directly comparable to Pukekohe Travel in product mix and target customer, but with a much larger multi-branch footprint.
• World Journeys: New Zealand specialty tour operator focused on premium escorted tours and small-group itineraries. Highly comparable to Pukekohe Travel's escorted-tour core product and NZ outbound leisure customer base.
• Orion Travel: NZ-based travel agency specializing in escorted tours, cruises, and rail journeys. Closely comparable in product mix, especially rail and escorted touring, and in serving NZ mature leisure travelers.
• Stella Travel (NZ): NZ boutique travel agency network offering personalized leisure travel services. Comparable in consultant-led sales model and curated tour/cruise offerings.

Others

• Wendy Wu Tours (NZ distribution): Specialist Asia tour operator whose products Pukekohe Travel resells. Indirectly comparable as a supplier-side competitor that also pursues direct-to-consumer bookings alongside agency distribution.

Regional players

• Orbit Corporate Travel: NZ-focused corporate and leisure travel agency. Comparable in NZ market positioning and consultant-led service, though more weighted toward corporate travel than Pukekohe Travel's leisure skew.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PukekoheTravel
• Instagraminstagram.com/pukekohetravel
• LinkedInlinkedin.com/company/pukekohe-travel

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pukekohe Travel