Pulse Medical Ltd

What Pulse Medical Ltd does

Pulse Medical Ltd is an Irish authorised distributor of ZOLL-branded automated external defibrillators (AEDs) and a provider of related first-aid and resuscitation training. Operating under the legal entity Synergy Occupational Risk Management Limited, the company was founded in 2004 by Brian and Tony and has been active for over 20 years. In August 2024 it joined the Synergy Risk Management Group through its Worksafe Ireland division, retaining its trading identity and operating continuity.

The core product portfolio comprises two ZOLL semi-automatic defibrillator models — the AED Plus (€1,350–€1,950) and the AED 3 (€1,650–€2,250) — together with consumable accessories including adult and paediatric electrode pads (€185–€230) and replacement battery packs (€100–€205). All devices rely on ZOLL's proprietary technologies, including Real CPR Help (real-time chest compression feedback), the Rectilinear Biphasic Waveform defibrillation algorithm, and audio/visual Chain of Survival prompts. The company does not develop its own defibrillation IP; its role is distribution, warranty support, and training delivery.

Pulse Medical runs two physical sites — the Gorey headquarters and training centre in County Wexford and the Dublin South Training Centre — and delivers on-site training nationwide. Revenue is generated through three streams: hardware sales (defibrillators and accessories), professional training services (CPR, AED use, first aid, manual handling, patient moving, paediatric first aid, and a three-day first aid course), and recurring service and maintenance packages (3-year plans offered at €300). Customers include Irish businesses, government bodies (Enterprise Ireland, IDA Ireland), standards organisations (NSAI), and enterprise accounts in logistics (DHL) and manufacturing (Britvic). The company holds no patents, has not raised external funding, and operates with a headcount of approximately eight employees.

Name

Pulse Medical Ltd

Legal name

Synergy Occupational Risk Management Limited

Website

https://pulsemedical.ie

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Pulse Medical Ltd is an Irish authorised ZOLL distributor selling AED defibrillators, accessories, and recurring maintenance packages, while delivering nationwide CPR, first aid, manual handling, and AED training courses to businesses, government bodies, and healthcare providers across Ireland.

Ownership category

akta.pro rank

Product category

Medical Device Distribution (Defibrillators & First Aid Equipment)

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Cardiac Rhythm Management (Pacemakers, ICDs, CRT) (HLAHAFAC)

akta.pro secondary industry

EKG/ECG Technician & Cardiac Monitoring (EDAOAJAD)

Keywords

• Defibrillator distribution
• AED equipment supply
• CPR training services
• First aid training
• Workplace safety equipment

Headquarters

HQ city

Gorey

HQ country

Ireland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Defibrillator Sales: Sale of ZOLL AED devices (AED Plus and AED 3 models) as an authorized Zoll distributor
2. Accessories Sales: Sale of AED accessories including batteries, electrode pads, and replacement parts
3. Training Services: Public and on-site training courses for CPR, defibrillator use, first aid, manual handling, and related certifications

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Pulse Medical Ltd is an Ireland-based authorised distributor of ZOLL-branded automated external defibrillators (AED 3 and AED Plus models) and related accessories including electrode pads and batteries, sold primarily to Irish businesses and organisations. In parallel, the company operates accredited training programmes covering CPR, defibrillator use, Basic Life Support, occupational first aid, manual handling, patient moving, and paediatric first aid, delivered publicly at its Gorey and Dublin training centres and on-site nationwide.

Product overview

Pulse Medical Ltd distributes ZOLL-branded defibrillators and related accessories in Ireland. The core product portfolio consists of two main defibrillator models (ZOLL AED 3 and AED PLUS semi-automatic defibrillators) complemented by essential consumables including electrode pads (adult and pediatric variants) and replacement batteries. All products are ZOLL-manufactured medical devices resold by Pulse Medical. The company also offers related training courses covering CPR, defibrillator operation, first aid, manual handling, and patient moving.

Differentiator

Problem solved

Functional benefit

Products and services

• ZOLL AED 3 Semi-Automatic Defibrillator Professional-grade semi-automatic external defibrillator for cardiac arrest emergencies, with real-time CPR feedback and an IP55 water-resistance rating, supplied by Pulse Medical to Irish organisations as an authorised ZOLL distributor.
• ZOLL AED PLUS Semi-Automatic Defibrillator Full-rescue semi-automatic defibrillator featuring ZOLL Real CPR Help audio and visual feedback on chest compressions, IP55 water-resistant design, and common lithium camera battery operation, supplied to Irish organisations with a 5-year warranty.
• AED Plus Adult Padzs (CPR-D-Padz) One-piece adult electrode pads with integrated CPR feedback sensors that transmit chest compression depth and rate data to the AED Plus device; five-year shelf life.
• AED Plus Batteries Replacement battery pack for AED Plus defibrillators comprising 10 lithium ion batteries with up to 5-year life unless used in rescue.
• AED 3 Uni Padz Universal electrode pads compatible with ZOLL AED 3 defibrillators for adult and child rescues.
• AED 3 Batteries Replacement battery pack for ZOLL AED 3 defibrillators.
• AED Plus Pedi Padz Pediatric electrode pads for AED Plus defibrillators that enable intelligent pediatric capability for child rescues.
• Zoll Stat-Padz II Electrodes ADULT Professional-grade adult electrode pads for use with ZOLL professional defibrillators.
• CPR & Defibrillator Training Accredited course teaching life-saving CPR and defibrillator operation skills, delivered publicly at the Dublin South Training Centre and on-site nationwide.
• BLS for Healthcare Providers Basic Life Support training tailored to healthcare professionals for clinical certification and recertification purposes.
• First Aid for Teachers First aid training course designed for teachers and education staff, covering paediatric and student emergency response.
• Emergency First Aid Emergency first aid training course for members of the public and workplace responders.
• Three Day First Aid Course Three-day occupational first aid course providing emergency response skills and certification for workplace first aiders.
• Manual Handling Training Manual handling training course covering safe lifting, carrying, and workplace injury prevention techniques.
• Patient Moving and Handling Patient moving and handling training course aimed at healthcare and care staff who need to safely transfer patients.
• Paediatric First Aid Paediatric first aid training course designed for parents, childcare providers, and school staff responding to child emergencies.

Quantifiable outcome

• For every minute that passes without defibrillation, chances of survival decrease by 10%. Applying a controlled shock within 4 minutes of collapse combined with High Quality CPR provides the best possible chances of survival.

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• ZOLL Medical CorporationcoreChannel Partner/ Reseller/ DistributorPulse Medical is an authorised distributor of Zoll defibrillators in Ireland, selling the full range of ZOLL AED products including AED Plus and AED 3 models with full warranty support.
• Synergy Risk Management GroupcoreStrategic or Co-development PartnerPulse Medical is part of the Synergy Risk Management Group. The company recently joined Worksafe Ireland within the Synergy group, consolidating and growing services while maintaining core values developed over 20 years.

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Cardiac Science: Manufacturer of Powerheart AEDs and cardiac defibrillation products. Competitor to ZOLL in the AED category, with distribution channels that compete with Pulse Medical's offerings in Ireland and adjacent markets.
• Philips AED / HeartStart: Philips HeartStart is a leading AED brand competing directly with ZOLL in the cardiac emergency response market. As a broad incumbent in medical devices, Philips offers AEDs alongside a much wider portfolio, and Pulse Medical competes against Philips distributors and direct sales in Ireland.

Regional players

• Irish Heart Foundation: Ireland's national heart health charity that delivers CPR and AED training courses nationwide. While not a hardware distributor, it competes with Pulse Medical for training services revenue and is a recognized certification body in the same Irish market.
• St John Ambulance Ireland: Provides first aid and CPR training across Ireland, competing with Pulse Medical's public training courses. Represents a long-established, brand-recognized alternative for the same training customer base.
• Order of Malta Ireland: Ireland-based first aid and CPR training provider that competes with Pulse Medical's training arm. Offers similar workplace first aid and AED certification courses and serves overlapping Irish enterprise customers.

Direct peers

• Heart Safety Solutions: Ireland-based AED distributor and training provider serving the same workplace safety and emergency response market as Pulse Medical. Offers competing AED brands, pad/battery consumables, and CPR/first aid training nationwide.
• Defib Ireland: Irish AED distributor and training provider selling defibrillators and CPR/first aid courses direct to businesses and organizations. Direct competitor to Pulse Medical in the same Irish geography with a similar hardware-plus-training value proposition.
• HeartSine Technologies (Stryker): Manufacturer of AEDs (samaritan PAD) and a direct competitor to ZOLL in the global AED market. While HeartSine is a manufacturer rather than a distributor, Pulse Medical competes against HeartSine-branded devices and HeartSine's own distributor network in Ireland for the same end-customer AED market.

Emerging players

• Mindray: Global medical device manufacturer with a growing AED and patient monitoring portfolio. As an emerging player in the AED category, Mindray represents a potential alternative vendor that could threaten Pulse Medical's ZOLL-exclusive offering if Pulse Medical diversified its supplier base.

Others

• PHECC (Pre-Hospital Emergency Care Council): Irish statutory body that sets standards and certifies practitioners in pre-hospital emergency care. While not a direct competitor, PHECC shapes the certification framework within which Pulse Medical's training services must operate and competes as a recognized authority for healthcare professional training.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/pulsemedicalie
• Facebookfacebook.com/pulsemedicalie
• LinkedInlinkedin.com/company/pulse-medical-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pulse Medical Ltd