St John Ambulance Ireland

What St John Ambulance Ireland does

St John Ambulance Ireland (St John Ambulance Ireland clg) is a registered Irish charity (Registered Charity No. 20204500; Company No. 638396) that has delivered first aid training and event medical cover services in Ireland for over 100 years, tracing its origins to 1881 and the establishment of its first Brigade division at the Guinness Brewery in 1903. The organisation operates as part of the international St John humanitarian movement, which spans more than 20 countries and 500,000 volunteers, though the Irish entity is independently governed and receives no state funding.

Its core product is a portfolio of PHECC-certified training courses, including the 3-day First Aid Response (FAR) at €385 per person (recognised by the Health & Safety Authority as meeting the Safety, Health and Welfare at Work Regulations 2007), a 1-day Emergency First Aid course at €105, Cardiac First Response – Community (CFR-C) at €95, and a 4-hour Baby & Toddler First Aid course at €70, supplemented by Fire Warden and Manual Handling training. Operational capability includes ambulance services, rapid response vehicles, cycle response units, and medical tents for event cover. Distribution is via a Dublin 4 headquarters, a Glanmire (Cork) training centre, on-site corporate delivery, and division-based coverage across Ireland (Drogheda, Mayo, Swords, Raheny, Kilkenny, North Kildare, and others).

Revenue is generated through course fees (per-person unit pricing with group discounts), professional services fees for event medical cover, recurring corporate account contracts, and donations, with no state funding. The customer base spans corporate employers needing HSA-compliant workplace first aiders, parents and caregivers, community members, event organisers, and a Youth/Cadet programme for ages 11–17. Approximately 38 employees support a largely volunteer-led operational model with ~700 years of combined volunteer service.

Name

St John Ambulance Ireland

Legal name

St John Ambulance Ireland clg

Website

https://stjohn.ie

Company type

Private

Founded year

1881

Operating status

Operating

Headcount range

11–50 employees

Short description

St John Ambulance Ireland is a registered Irish charity delivering PHECC-certified first aid training (FAR, Emergency First Aid, CFR-C, Baby & Toddler) and event medical cover services across Ireland, serving corporate employers, parents, community members, and event organisers through Dublin and Cork training centres and a volunteer-powered division network.

Ownership category

akta.pro rank

Product category

First Aid Training & Emergency Medical Services

NAICS

Emergency and Other Relief Services (624230), Ambulance Services (621910), Grantmaking and Giving Services (81321)

SIC

Services-Educational Services (8200), Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Emergency Response, First Aid/CPR/AED & Incident Management Training (BPAKAOAJ)

akta.pro secondary industries

Emergency Medical Services (EMS) & Ambulance Services (BPAIAGAC), Disaster Preparedness, Risk Reduction & Early Warning (DRR) (BPAGAAAB)

Keywords

• First aid training
• Emergency medical services
• Workplace safety training
• Event medical cover
• Community first response

Headquarters

HQ city

Dublin 4

HQ country

Ireland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Training Course Fees: Revenue generated from PHECC-certified first aid training courses including First Aid Response (FAR), Emergency First Aid, Cardiac First Response, and Baby & Toddler First Aid. Courses are priced per person with group discounts available.
2. Event Medical Cover Services: Revenue from providing ambulance and medical cover at public events, sports fixtures, festivals, and community gatherings. Services include ambulance crews, medical tents, cycle response units, and rapid response vehicles.
3. Corporate Account Services: Dedicated account service for corporate clients requiring ongoing first aid training for employees, with volume discounts for group bookings.
4. Donations and Contributions: Voluntary contributions from the public and donations from organizations. The organization receives no state funding and is entirely dependent on these contributions for services rendered by volunteer members.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

St John Ambulance Ireland is a registered charity that delivers PHECC-accredited first aid training courses (First Aid Response, Emergency First Aid, Cardiac First Response) and provides professional event medical cover. It also runs volunteer-led community first responder initiatives, supported entirely by donations and course fees rather than state funding.

Product overview

St John Ambulance Ireland offers a portfolio of PHECC-certified first aid training courses and event medical cover services. The core offering includes First Aid Response (FAR), Emergency First Aid, Cardiac First Response – Community (CFR-C), and Baby & Toddler First Aid courses, complemented by Fire Warden and Manual Handling training. The organization also provides corporate training services and event medical cover across Ireland. Youth programs (Cadets aged 11-17) and volunteer opportunities form a key part of the service offering.

Differentiator

Problem solved

Functional benefit

Products and services

• First Aid Response (FAR) Training PHECC-accredited three-day first aid course designed for workplace first aiders, meeting the Safety, Health and Welfare at Work (General Application) Regulations requirements. Priced at €385 per person.
• Emergency First Aid (EFA) Training One-day emergency first aid course covering the essentials of life-saving first aid for members of the public and workplace settings. Priced at €105 per person.
• Cardiac First Response Community (CFR-C) Training PHECC-certified half-day course teaching CPR and AED use for community responders, sports clubs, and workplaces. Priced at €95 per person.
• Baby & Toddler First Aid Course Practical first aid course aimed at parents, grandparents, and childcarers, covering infant and child emergencies. Priced at €70 per person.
• Event Medical Cover Provision of trained first aiders, medics, ambulances, and medical posts for concerts, sports fixtures, festivals, corporate events, and community gatherings.
• Community First Responder (Volunteer Programme) Volunteer network trained in CFR-C who are dispatched to local medical emergencies in their communities while ambulances are en route, improving response times and survival rates.

Quantifiable outcome

• Certificates valid for 2 years with 2-day refresher courses available before expiry
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• Windsor MotorsminorOthers · 1 April 2020Windsor Motors supplied a fleet of Nissan Qashqai vehicles to support St John Ambulance's Community Response Programme during COVID-19, enabling delivery of essential supplies to vulnerable community members.
• Connacht Print and SignsminorOthers · 1 April 2020Connacht Print and Signs supplied vehicle livery for St John Ambulance's Community Response Programme fleet during COVID-19, providing branding for the delivery vehicles used in community support efforts.
• Order of Malta Ambulance CorpsminorStrategic or Co-development Partner · 16 July 2018Drogheda Order of Malta assisted St John Ambulance Drogheda Division with 4 responders during the Irish Maritime Festival. The two organizations work together at large events requiring additional medical personnel.
• PepsiCo Little Island, CorkminorOthers · 3 July 2018PepsiCo Little Island, Cork made a donation to St John Ambulance Glanmire that enabled the purchase of additional CPR training manikins for training members of the public in lifesaving skills.
• National Ambulance Service (NAS)coreStrategic or Co-development Partner · 17 April 2018St John Ambulance Glanmire, in association with NAS and CFR Ireland, hosts Community First Responder information evenings. CFR volunteers are trained to attend emergency calls in their local area, linked to the National Ambulance Service dispatch system.
• CFR IrelandcoreStrategic or Co-development Partner · 17 April 2018CFR Ireland partners with St John Ambulance divisions to establish Community First Responder groups nationwide, providing training and coordination for volunteers responding to cardiac emergencies.
• St John InternationalcoreStrategic or Co-development Partner · 4 February 2017St John Ambulance Ireland is part of the global St John family, sharing the mottoes Pro Fide and Pro Utilitate Hominum (For the Faith and In the Service of Humanity). The international organization spans over 20 countries with 500,000+ volunteers.
• Fingal County CouncilminorImplementation/ SI/ Consulting Partner · 1 January 2017St John Ambulance Swords maintains a public access AED outside the Fingal County Council building in Swords Main Street since 2018. The council provides the location for this community life-safety resource.
• Drogheda Red CrossminorStrategic or Co-development Partner · 11 July 2016Drogheda Red Cross provided a third ambulance and 4 responders during the Irish Maritime Festival in Drogheda Port, supplementing St John Ambulance medical cover.
• Drogheda Coastguard, Boyne Fishermen Rescue, and Civil DefenceminorStrategic or Co-development Partner · 11 July 2016Inter-agency cooperation providing boat cover for water activities during the Irish Maritime Festival. These emergency services coordinated with St John Ambulance for comprehensive event safety.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Irish Heart Foundation: National charity focused on cardiovascular health that runs CPR/AED training, CPR 4 Schools, and Heartsaver-style programmes across Ireland — a direct competitor in community cardiac first response training and a complementary partner for out-of-hospital cardiac arrest initiatives.
• Irish Red Cross: National Red Cross society in Ireland delivering first aid training, ambulance services, event medical cover, and community response programmes — a direct competitor in the same volunteer-driven humanitarian first-aid space across the same Irish market.
• St John Ambulance (UK): The UK arm of the same international St John movement, offering an essentially identical portfolio of workplace first aid training, event medical cover, youth programmes, and ambulance services under the same brand and operating model. It is the closest organisational twin to St John Ambulance Ireland.
• Order of Malta Ambulance Corps Ireland: Ireland-based voluntary ambulance and first aid organisation that provides community first aid, event medical cover, and patient transport — directly overlapping with St John Ambulance Ireland's event-cover and volunteer divisions, including documented operational coordination in Drogheda.

Broad incumbents

• British Red Cross: UK counterpart of the Irish Red Cross offering workplace first aid training, event medical cover, and ambulance support under the international Red Cross umbrella. Comparable mission and service mix, though operating in a larger and adjacent market.
• National Ambulance Service (NAS) Ireland: The statutory provider of emergency ambulance services in Ireland. NAS partners with St John Ambulance Ireland on Community First Responder schemes but operates as the dominant incumbent in pre-hospital emergency response across the country.

Emerging players

• Phoenix Safety Training: Irish PHECC-recognised first aid training provider offering workplace first aid, manual handling, and fire warden courses — competing with St John Ambulance Ireland on the same corporate training product set with a more commercial, less volunteer-driven model.
• Heartbeat Safety: Irish PHECC-accredited training company delivering First Aid Response, CFR, and paediatric first aid courses to corporate and community clients — a direct niche competitor in the same accredited training market, often competing on price and on-site flexibility.

Regional players

• Medicall Ambulance Service: Private Irish ambulance and event medical cover provider serving corporate clients, sporting events, and film/TV productions — directly comparable to St John Ambulance Ireland's event cover revenue stream, but commercially rather than volunteer-staffed.

Others

• CFR Ireland: National Community First Responder umbrella group that links volunteer responders to the National Ambulance Service and partners with St John Ambulance Ireland to deliver training. Not a competitor, but the closest strategic ecosystem partner for cardiac emergency response.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/stjohn.ie
• LinkedInlinkedin.com/company/sjai

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about St John Ambulance Ireland