Punto e Filo Tapetes e Carpetes

What Punto e Filo Tapetes e Carpetes does

Punto e Filo Tapetes e Carpetes is a privately held Brazilian manufacturer of handmade custom rugs, headquartered at Rua da Consolação, 3031 in São Paulo. Founded in 2004 and operating with roughly 19 employees, the company builds made-to-measure tapetes sob medida (custom rugs) and a catalogue of pre-designed collections for residential and commercial customers. Its principal technical differentiation is the use of ECONYL regenerated nylon thread, a sustainable fibre produced from recycled fishing nets and other plastic waste, combined with handcrafted production techniques and three generations of accumulated artisanal know-how. The product portfolio spans over 1,600 unique models across collections such as ORGANICOS, ALVORADA, POMPÉIA, Giorgio, and Paulioca, co-created with national and international designers including Rodrigo Ohtake and Alfredo Barbosa de Oliveira, and offered in what the company describes as the market's largest colour palette (100+ shades).

The business operates on a quote-based, one-time-sale revenue model with no public price list; customers request custom specifications via in-person showroom visits, the e-commerce storefront at puntoefilo.com.br, a contact form, or a WhatsApp sales channel, with a 1 business-day response commitment. The go-to-market is direct-to-consumer, supplemented by an interior-designer and architect referral channel that drives bespoke project specifications. Distribution is domestic only (Brazil), and the company markets itself through a Wix-hosted website, a content blog ("Diário"), and organic social on Instagram, Facebook, and YouTube, with WhatsApp as the primary bottom-of-funnel conversion channel. There is no app, no public API, and no evidence of external institutional ownership, parent company, or external funding; the firm appears family-owned with three generations of craftsmanship as its stated heritage.

Name

Punto e Filo Tapetes e Carpetes

Legal name

Punto e Filo

Website

https://puntoefilo.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Punto e Filo is a privately held São Paulo–based handmade rug manufacturer producing custom-made and designer collections using ECONYL regenerated nylon for Brazilian residential, interior-designer, and commercial customers.

Ownership category

akta.pro rank

Product category

Handmade Carpets and Rugs

NAICS

Carpet and Rug Mills (314110)

SIC

Carpets & Rugs (2273)

akta.pro primary industry

Area Rug Manufacturing (IMAOAJAC)

akta.pro secondary industry

Woven Floor Coverings Manufacturing (Axminster/Wilton/Flatweave) (IMAOAJAF)

Keywords

• Custom handmade rugs
• Sustainable carpets
• Made-to-measure rugs
• Artisanal rug manufacturer
• Designer carpet collections

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Custom Made-to-Measure Carpets: One-time purchase model for bespoke handmade carpets tailored to customer specifications including custom sizes, colors from a palette of 100+ options, patterns, textures, and materials. Pricing varies based on specifications and design complexity.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Punto e Filo designs, manufactures, and sells handmade custom-sized rugs ("tapetes sob medida") made primarily from ECONYL regenerated nylon thread (a recycled fiber produced from abandoned fishing nets and other plastic waste). It combines three generations of artisanal craftsmanship with designs from national and international artists, offering over 1,600 models and 100+ color options that customers can customize by size, color, pattern, texture, and material. Products are sold to residential consumers, interior designers/architects, and commercial spaces through the company's São Paulo showroom, e-commerce site, and designer referral channels.

Product overview

Punto e Filo is a Brazilian handmade rug and carpet manufacturer offering custom-made products and pre-designed collections. The company operates as a single unified offering centered on handcrafted textile floor coverings, combining ECONYL sustainable thread (a recycled fiber from fishing nets and plastic waste) with designs from national and international artists. The product portfolio includes over 1,600 models across various collections such as ORGANICOS, ALVORADA, POMPÉIA, Giorgio, and Paulioca, available in over 100 color options—the largest palette in the market. Products are sold through their store, with customization services for bespoke tapetes sob medida (custom rugs).

Differentiator

Problem solved

Functional benefit

Products and services

• Tapetes Sob Medida (Custom Rugs) Handcrafted custom-sized rugs made to order, allowing customers to choose materials, colors, patterns, and dimensions tailored to their specific space. Manufactured using ECONYL regenerated nylon thread and intended for residential, designer-specified, and commercial spaces.
• Coleção ORGÂNICOS A collection of handmade rugs with organic, flowing patterns and textures, including models AO 661, AO 751, AO 725, AO 756, and AO 417, designed by artists collaborating with Punto e Filo.
• Coleção ALVORADA A designer rug collection with specific color palettes and textures, forming part of Punto e Filo's diverse portfolio of handmade carpets.
• Coleção POMPÉIA A designer handmade rug collection named after the Pompeia neighborhood in São Paulo, featuring distinctive patterns and textures.
• Coleção Giorgio (GB006) A designer rug collection and named model (GB006) featuring sophisticated patterns and textures, part of Punto e Filo's broader handmade rug catalog.
• Coleção Paulioca A handmade rug collection inspired by Rio de Janeiro and São Paulo, featuring models such as Oitis (designed by Lattoog) with organic textures and high-relief patterns.

Quantifiable outcome

• Over 1,600 unique carpet models available for customization
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• Warli: Indian handmade rug brand focused on contemporary design collaborations with international designers and natural materials. Comparable to Punto e Filo on handmade production, designer collaborations, and premium positioning targeting interior-design clients.
• Lorena Canals: Spanish brand specializing in washable, handmade cotton rugs and home textiles with strong design-led branding and DTC distribution. Comparable to Punto e Filo on handmade craftsmanship and design-led premium positioning, with overlap on customization and color breadth, though differentiated by product category (cotton washable rugs).
• Boca do Lobo: Portuguese luxury furniture and rug brand with handmade, design-led products targeting high-end residential and hospitality projects. Comparable to Punto e Filo on handmade craftsmanship, designer-driven aesthetics, and premium positioning targeting interior designers and affluent consumers.

Direct peers

• CC-Tapis: Italian handmade rug company known for collaborations with contemporary designers and artists, producing limited-edition and custom rugs. Comparable to Punto e Filo on handmade production, strong designer collaboration model, and premium customization positioning.
• Nanimarquina: Spanish designer-rug manufacturer offering handmade rugs in collaboration with internationally renowned designers, sold through a premium DTC and trade channel mix. Highly comparable to Punto e Filo in custom-made positioning, designer collaborations, and emphasis on craftsmanship and material sustainability.
• Tapetes São Carlos: Brazilian rug manufacturer with a long history of producing handcrafted carpets for residential and commercial use in Brazil. Directly comparable to Punto e Filo as a Brazilian handmade rug producer targeting designers, architects, and end consumers.
• The Rug Company: UK-based luxury handmade rug brand known for high-profile designer collaborations and a made-to-measure customization offering for residential and commercial projects. Directly comparable to Punto e Filo on premium positioning, designer partnerships, and bespoke rug manufacturing.
• Armadillo & Co: Australian handmade rug brand emphasizing Fair Trade production, natural fibers, and artisan craftsmanship, with custom and made-to-order offerings. Comparable to Punto e Filo on handmade positioning, ethical/sustainable materials, and a designer-driven catalog.
• Fibrarte: Brazilian custom-rug manufacturer offering made-to-measure carpets with a range of materials, colors, and designs. Comparable to Punto e Filo on custom handmade production, Brazilian market focus, and designer/architect channel partnerships.
• Jaipur Rugs: One of India's largest handmade rug manufacturers, connecting artisans directly to global consumers with a very large catalog of designs. Comparable to Punto e Filo in handmade production, vast design library, and direct artisan-to-customer model—though at much larger scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCYdaDXMRXuEGtmDXrbxYxyg
• Facebookfacebook.com/puntoefilo
• Instagraminstagram.com/puntoefilo
• LinkedInlinkedin.com/company/punto-e-filo-tapetes-e-carpetes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Punto e Filo Tapetes e Carpetes