Pupa Tourism

What Pupa Tourism does

Pupa Tourism & Travel (pupatourism.com.tr) is a privately-held Turkish inbound tour operator and destination management company headquartered in Ürgüp, Cappadocia, with additional offices in Istanbul, Munich, Dallas, and Kawasaki (Japan). The company sells tailor-made end-to-end travel experiences ranging from single-day excursions to 35-day multi-destination packages covering all major Turkish destinations including Istanbul, Cappadocia, Ephesus, Pamukkale, Antalya, and Konya. Its portfolio is organized into four business segments: (1) Hotels, Tours and Transportation — the core travel business offering owned hotels in Cappadocia (including Dere Suites), an owned vehicle fleet from luxury sedans to 46-seater buses, and private/small-group guided tours; (2) Construction and Real Estate — building hotels, apartments, and retail units; (3) Food and Retail — restaurant operations in Cappadocia; and (4) KAPADOKYAGEZI — a wholly-owned sub-brand specializing in honeymoon tours via kapadokyagezi.net.

The underlying technology is a website-based booking platform with WhatsApp, phone, and email inquiry channels rather than a fully transactional e-commerce system; pricing is quote-based and most tour pages display "Ask for Price" or contact forms. Distribution is direct-to-consumer, supplemented by event-driven marketing (e.g., New York Times Travel Show 2019 with Turkish Airlines and the Turkish Ministry of Tourism). The company claims the largest multi-lingual travel consultant pool in Turkey and operates with stated headcount of 100+ staff, positioning itself as a vertically integrated service provider rather than a marketplace or platform business.

Revenue is generated through professional services (tour guiding, custom itineraries), one-time project revenue (construction/real estate), and hospitality/F&B sales. The customer base is overwhelmingly international inbound tourists plus a honeymoon-couple segment served through KAPADOKYAGEZI, with occasional VIP clientele (government officials, athletes) hosted at owned properties. Pricing is bespoke rather than standardized, with packages typically including private transfers, A/C luxury vehicles, English-speaking guides, admissions, lunches, and 18% VAT, while excluding flights, accommodations (in some packages), gratuities, and optional hot air balloon flights. The company is privately held with no disclosed venture capital, private equity, or institutional investors and no parent company.

Name

Pupa Tourism

Legal name

Pupa Tourism & Travel

Website

https://pupatourism.com.tr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Pupa Tourism & Travel is a privately-held Turkish inbound tour operator headquartered in Cappadocia, offering tailor-made tours from day trips to 35-day packages across Turkey, supported by owned hotels, transportation fleet, and restaurants, serving international tourists via direct-to-consumer booking.

Ownership category

akta.pro rank

Headquarters

HQ city

Ürgüp

HQ country

Türkiye

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hotels, Tours and Transportation: Own and operate several hotels in Cappadocia, provide tailor-made tours from daily trips to 35-day packages with private guiding in multiple languages, and operate a fleet of vehicles from luxury sedans to 46-seater buses
2. Construction and Real Estate: Build hotels, apartments, and retail units in Cappadocia and other regions in Turkey
3. Food and Retail: Own and operate restaurants in Cappadocia region
4. KAPADOKYAGEZI Subcompany: Honeymoon-specialized tours operated through sub-company KAPADOKYAGEZI.net

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Pupa Tourism & Travel is a Turkish destination management company and tour operator providing tailor-made, end-to-end travel experiences across Turkey, ranging from daily trips to 35-day packages. It operates its own hotels in Cappadocia, a fleet of vehicles from luxury sedans to 46-seater buses, and provides professional multilingual guides for private and small-group tours covering Cappadocia, Istanbul, Ephesus, Pamukkale, Antalya, and other Turkish destinations.

Product overview

Pupa Tourism & Travel is a diversified travel and hospitality company operating as a tour operator and destination management company in Turkey. The portfolio is organized around four business segments: (1) Construction and Real Estate – building hotels and retail units; (2) Food and Retail – operating restaurants in Cappadocia; (3) Hotels, Tours and Transportation – the core travel business with owned hotels (including Dere Suites), a fleet of vehicles, and the main tour product line; and (4) KAPADOKYAGEZI – a sub-brand specializing in honeymoon tours. The tour product line is organized into four tour categories: Cappadocia Tours (private and small-group Red/Green/Blue tours, balloon-inclusive packages, 3-day Istanbul departures), Ephesus & Pamukkale Tours (Pamukkale, Ephesus, Sirince), Istanbul Tours (1-4 day packages, Bosphorus cruise, private guides), and Turkey Package Tours (5-15 day classical tours covering multiple destinations). Tours range from day trips to 15-day multi-destination packages, with offerings for private guiding, group tours, hot air balloon flights, and specialized experiences like Bosphorus dinner cruises and Byzantine heritage tours. The company employs 100+ staff and maintains offices in Cappadocia (headquarters), Germany (Munich), USA (Dallas), Istanbul, and Japan.

Differentiator

Problem solved

Functional benefit

Brands

• KAPADOKYAGEZI: Tours specially prepared for honeymoon couples. A sub-formation of Pupa Tourism.

Products and services

• Cappadocia Tours Guided tours exploring Cappadocia's fairy chimneys, underground cities, rock-cut churches, valleys, and hot air balloon experiences in central Turkey. Offered as private and small-group Red, Green, and Blue tours, plus balloon-inclusive packages and 3-day Istanbul-departure options.
• Ephesus & Pamukkale Tours Tours covering the ancient city of Ephesus, Pamukkale's travertine terraces, Hierapolis, Sirince village, and the Aegean coast region. Includes private Pamukkale tours, full-day private Ephesus tours, and cultural Sirince tours.
• Istanbul Tours Tours covering Istanbul's Byzantine and Ottoman landmarks including Blue Mosque, Hagia Sophia, Topkapi Palace, Grand Bazaar, Bosphorus cruises, Chora Church, Dolmabahce Palace, and Byzantine monasteries. Offered as 1-4 day packages, Bosphorus dinner cruises, and flexible private guide services.
• Turkey Package Tours Multi-day comprehensive tour packages ranging from 5 to 15 days covering Istanbul, Cappadocia, Ephesus, Pamukkale, Antalya, Konya, the Aegean coast, and the Silk Road region, designed as end-to-end classical Turkey experiences.
• KAPADOKYAGEZI Honeymoon Tours Specialized honeymoon and couple-focused tours in Cappadocia, operated as a wholly-owned sub-brand (kapadokyagezi.net) of Pupa Tourism & Travel.
• Hotel Operations (Dere Suites and additional Cappadocia properties) Ownership and operation of multiple hotels in the Cappadocia region, including Dere Suites in Ürgüp, supplemented by partnerships with premium hotels across Turkey for nationwide tour accommodation needs.
• Restaurant Operations Ownership and operation of restaurants in the Cappadocia region serving tour guests and visitors.
• Tourist Transportation Fleet Services Owned vehicle fleet ranging from luxury sedans to 46-seater buses, used for airport transfers, inter-city tour transportation, and private guiding services across Turkey.
• Construction and Real Estate Services Hotel, apartment, and retail unit construction and real estate development services in Cappadocia and other Turkish regions, operated as a supporting business segment of Pupa Tourism.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Turkish Airlines and Ministry of TourismcoreGTM or Marketing Partner · 1 January 2019Cooperation at New York Times Travel Show 25-27 January 2019 at the Turkey booth. Turkish Airlines and Minister of Tourism collaborated to promote Turkish tourism internationally.
• Turkish Aerospace IndustriesminorStrategic or Co-development PartnerPupa Travel promoted Turkish tourism with Turkish Aerospace, hosting and touring with @turkishaerospace General Manager Mr @temel_kotil and his team.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• TUI Group: One of the world's largest integrated tourism groups, offering package tours, hotels, cruise, and aviation across many destinations. Comparable to Pupa in offering multi-day package tours with owned hotel and transport assets, though at vastly larger scale and broader geographic scope.
• Klook: Asia-headquartered activities and tours platform with strong presence across Asian source markets. Strategically relevant given Pupa's expansion into Japan and similar destination-management focus on Asia-sourced travelers.
• Viator: Tripadvisor-owned tours-and-activities marketplace aggregating hundreds of thousands of bookable experiences worldwide. Highly relevant as the dominant distribution channel that competes with Pupa's direct booking model for tour demand.
• GetYourGuide: Leading global platform for tours, attractions, and activities with strong digital marketing and app presence. Represents both a competitive threat and a potential distribution channel for Pupa's tour inventory.

Direct peers

• Selective Asia: Boutique tour operator designing bespoke multi-country Asia itineraries with private guides and owned supplier relationships. Comparable to Pupa in boutique, high-touch, multi-day private guiding model within a single region.
• Exodus Travels: Adventure and cultural tour operator offering multi-day small-group tours across global destinations. Comparable to Pupa in package-tour structure, multi-language guides, and cultural/heritage focus.
• G Adventures: Globally recognized small-group tour operator with multi-day package tours across many destinations. Its business model — multi-day guided itineraries with optional extensions — closely mirrors Pupa's 5-to-15-day classical Turkey packages.
• Intrepid Travel: Small-group tour operator specializing in immersive, multi-day itineraries across many countries with private guides. Pupa mirrors its multi-day package structure, private-guiding model, and bespoke itinerary approach, just localized to Turkey.
• Backroads: Active-travel tour operator specializing in small-group, guide-led trips with private and customized formats. Comparable to Pupa in delivering premium guided experiences with attention to private-guide and luxury transport tiers.

Others

• TourRadar: Online tour-operator marketplace aggregating multi-day tours from hundreds of operators. Relevant as a distribution channel where Pupa's packaged tours could be listed to reach international demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pupa-tourism

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pupa Tourism