Pura Vida
Pura Vida is a single-location street food restaurant and cocktail bar in Castelnau-le-Lez, near Montpellier, France, serving casual diners and hosting private events and corporate gatherings, with the ThisisBlindTest voice-recognition music quiz as an on-site entertainment add-on.
- Company typePrivate
- Founded-
- HeadquartersCastelnau-le-Lez, France
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Pura Vida does
Pura Vida is a single-location street food restaurant and cocktail bar operated by the French société La Chichoumeille in Castelnau-le-Lez, in the Montpellier metropolitan area (Occitanie, France). The venue serves a seasonal, homemade menu covering tapas, salads, pizzas, pasta, meat and seafood dishes, and desserts, paired with a full bar program of cocktails, wines, beers, and spirits. It operates Tuesday through Saturday from midday to late evening, with a festive, solar-themed atmosphere that the operator explicitly positions as a differentiator against standard casual dining competitors.
The company's commercial offering extends beyond restaurant service into three integrated lines. First, it markets full and partial venue privatization for private life events — weddings, birthdays, baptisms, gender reveals, and communions — with capacity up to 1,200 guests. Second, it targets corporate clients for seminars, team building, dinners, and study days. Third, it operates ThisisBlindTest, an interactive music quiz entertainment system using voice recognition, in which players connect smartphones via QR code to guess song artists, with over 6,000 songs across 60+ playlists and five difficulty levels, priced at €10 per person or via custom quotes for events. Distribution is exclusively on-site at the single venue, with marketing conducted through Facebook, Instagram, LinkedIn, and the company website.
Pura Vida firmographics
Firmographics- Name
- Pura Vida
- Legal name
- La Chichoumeille
- Website
- https://puravidamontpellier.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pura Vida is a single-location street food restaurant and cocktail bar in Castelnau-le-Lez, near Montpellier, France, serving casual diners and hosting private events and corporate gatherings, with the ThisisBlindTest voice-recognition music quiz as an on-site entertainment add-on.
- Ownership category
- akta.pro rank
Pura Vida industry classification
Industry- Product category
- Casual Dining Restaurant
- NAICS
- Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Special Occasion & Destination Restaurants (THAFACAK)
Keywords
Where Pura Vida is headquartered
LocationHeadquarters
- HQ city
- Castelnau-le-Lez
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Pura Vida business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Food and Beverage Sales: Street food restaurant serving made-to-order dishes including tapas, salads, pizzas, pasta, meats, seafood, and desserts. Full bar with cocktails, wines, beers, spirits, and non-alcoholic beverages. Seasonal menu that changes throughout the year.
- Blind Test Activity Fees: Interactive music quiz entertainment charged at 10€ per person. For private and corporate events, custom quotes are provided for the Blind Test experience.
- Event Privatization Services: Venue rental for private events including weddings, birthdays, birth events (baptisms, gender reveals, communions), and professional events (seminars, team building, corporate dinners). Full or partial restaurant privatization with capacity up to 1,200 people. Custom quotation-based pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Blind Test per person entry |
| Other | Multi-year contract | Event privatization - custom quotation |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Pura Vida product offering
Product offeringCore offering
Pura Vida is a single-location street food restaurant and cocktail bar in the Montpellier metropolitan area (Castelnau-le-Lez), offering a seasonal homemade menu of tapas, salads, pizzas, pasta, meats, seafood, and desserts alongside a craft cocktail and beverage program. Beyond standard dine-in service, the venue provides full or partial privatization for private celebrations (weddings, birthdays, baptisms, gender reveals) and corporate events (seminars, team building, business dinners) with capacity for up to 1,200 guests, and hosts an interactive ThisisBlindTest music quiz activity built on voice recognition technology.
Product overview
Pura Vida is a single-location restaurant and events venue in Montpellier, France, offering three integrated services: a street food restaurant and cocktail bar (core product), event privatization and hosting for private and corporate occasions (with capacity up to 1,200 guests), and a ThisisBlindTest interactive music quiz activity (add-on entertainment). The venue operates Tuesday through Saturday evenings, specializing in a festive, casual atmosphere with homemade Mediterranean-inspired cuisine and comprehensive event management.
Differentiator
Problem solved
Functional benefit
Products and services
- Restaurant & Bar Service
Companies that use Pura Vida
Customer profileSegments3 records
Ideal customer profiles3 records
Pura Vida technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Pura Vida partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
Pura Vida competitors and assessment
Company assessmentBroad incumbents
- Léon de Bruxelles: French casual restaurant chain specializing in mussels and brasserie-style fare with on-premise beverage service. Comparable as a French casual full-service restaurant operator, but at national chain scale versus Pura Vida's single location.
- Bouillon Pigalle: French casual full-service restaurant concept with high-volume counters and festive, accessible atmosphere. Comparable to Pura Vida on casual full-service dining and high-traffic positioning, though without the entertainment/event layer.
- Big Mamma Group: Major French restaurant group operating festive, high-volume Italian restaurants across France (e.g., La Felicità, East Mamma). Comparable on the festive casual-dining positioning and large-venue event hosting, but at significantly broader scale.
- Hippopotamus: Established French casual steakhouse chain operated by Groupe Bertrand, offering full-service family dining with on-premise alcohol service. Comparable on French full-service casual dining positioning, though without Pura Vida's entertainment/event focus.
- Groupe Bertrand: Major French restaurant group operating casual and brasserie concepts (e.g., Léon de Bruxelles, Brasserie Lipp, Hippopotamus). Comparable as a French casual-dining incumbent, but at far greater scale and with broader format coverage.
Direct peers
- Le Perchoir: French rooftop bar/restaurant group focused on cocktails, casual food, and group/event experiences in Paris and other cities. Directly comparable to Pura Vida on cocktail-led bar/restaurant operations and private event hosting.
- La Felicità: Big Mamma's flagship large-format venue combining restaurant, bar, and entertainment programming for groups and events. Comparable to Pura Vida on combining street-food-style dining, cocktails, and large-capacity event hosting under one roof.
- Mama Shelter: French lifestyle hospitality brand operating hotels, restaurants, and bars with a festive atmosphere and regular events/entertainment programming. Highly comparable to Pura Vida's combination of casual dining, cocktails, and group entertainment in a single venue.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Pura Vida social profiles
Digital presencePura Vida financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pura Vida leadership team
Management profileNumber of profiles
Profiles1 record
Pura Vida funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pura Vida M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pura Vida
What does Pura Vida do?
Pura Vida is a single-location street food restaurant and cocktail bar in the Montpellier metropolitan area (Castelnau-le-Lez), offering a seasonal homemade menu of tapas, salads, pizzas, pasta, meats, seafood, and desserts alongside a craft cocktail and beverage program. Beyond standard dine-in service, the venue provides full or partial privatization for private celebrations (weddings, birthdays, baptisms, gender reveals) and corporate events (seminars, team building, business dinners) with capacity for up to 1,200 guests, and hosts an interactive ThisisBlindTest music quiz activity built on voice recognition technology.
Is Pura Vida a public or private company?
Pura Vida is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pura Vida founded?
Pura Vida was founded in -1. It employs 11 to 50 people.
Where is Pura Vida based?
Pura Vida is headquartered in Castelnau-le-Lez, France, in the Europe region.
How does Pura Vida make money?
Three revenue lines are on record. Food and Beverage Sales are the primary driver. The others are blind Test Activity Fees and event Privatization Services.
Who are Pura Vida's main competitors?
Broad incumbents on record are Léon de Bruxelles, Bouillon Pigalle, Big Mamma Group, Hippopotamus and Groupe Bertrand. Direct peers are Le Perchoir, La Felicità and Mama Shelter.
Does Pura Vida have an API?
No public API is recorded for Pura Vida.
What industry is Pura Vida in?
Pura Vida's product category is Casual Dining Restaurant. Its primary akta.pro industry code is THAFACAK, Special Occasion & Destination Restaurants. Its NAICS code is 722511 and its SIC code is 5810.