Pure Indian Cooking- PIC
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
Pure Indian Cooking- PIC firmographics
Firmographics- Name
- Pure Indian Cooking- PIC
- Legal name
- Pure Indian Cooking
- Website
- https://pureindiancooking.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Pure Indian Cooking- PIC industry classification
Industry- Product category
- Indian Restaurant Services
- NAICS
- Full-Service Restaurants (722511)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Ethnic & Regional Cuisine Restaurants (THAFACAD)
Keywords
Where Pure Indian Cooking- PIC is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Pure Indian Cooking- PIC business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Dine-in Restaurant Service: The primary revenue stream is from dine-in service at their Fulham location, offering lunch, a la carte, tasting menu, early dinner, and dessert options. The restaurant seats guests and generates revenue through food and beverage sales.
- Delivery and Takeaway: Home delivery service across South West London to specific postcodes (SW6, SW10, SW13, SW14, SW15, SW18, SW19) with free delivery on orders over £20.
- Catering Services: Bespoke catering service for events including dinner parties, corporate events, parties, and weddings. Services range from buffet to full sit-down meals, with optional tableware, glasses, and serving staff.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Pure Indian Cooking- PIC product offering
Product offeringCore offering
Pure Indian Cooking runs a contemporary Indian dine-in restaurant at 67 Fulham High Street in Fulham, London, offering lunch, à la carte, tasting menu, early dinner, and dessert menus featuring signature dishes such as Khade Masala Tandoori Duck, Bhure Pyaaz ka Gosht, and Orange & Tamarind Chicken Tikka. Service is supplemented by home delivery to specific South West London postcodes, bespoke catering for private and corporate events, and a sister restaurant Pravaas in South Kensington.
Product overview
Pure Indian Cooking is a contemporary Indian restaurant offering dine-in services from its Fulham location, complemented by home delivery, catering, and online ordering modules. The restaurant is owned by Faheem Vanoo and Executive Chef Shilpa Dandekar, who brings experience from Michelin-starred Quilon and training under Raymond Blanc. The company also operates a sister restaurant, Pravaas, opened in 2024 in South Kensington.
Differentiator
Problem solved
Functional benefit
Brands
- Pravaas: Sister restaurant situated in South Kensington's Museum Quarter, offering Shilpa Dandekar's Indian cuisine closer to central London.
Products and services
- Pure Indian Cooking Restaurant (Fulham) Contemporary Indian dine-in restaurant at 67 Fulham High Street, London, offering lunch, à la carte, tasting menu, early dinner, and dessert menus to neighbourhood diners and food enthusiasts.
- Home Delivery Service Home delivery service covering South West London postcodes (SW6, SW10, SW13, SW14, SW15, SW18, SW19) with free delivery on orders over £20, available via online or phone ordering.
- Bespoke Catering Services Bespoke catering service for dinner parties, corporate events, parties, and weddings, offering options ranging from buffets to full sit-down meals with canapés, tableware, glasses, and serving staff.
- Pravaas Sister Restaurant Contemporary Indian restaurant at 3 Glendower Place, South Kensington, London, offering Executive Chef Shilpa Dandekar's signature dishes in an elegant setting near Stamford Bridge.
Quantifiable outcome
- Awarded 'best black dhal' recognition by Hardens guide
Companies that use Pure Indian Cooking- PIC
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Pure Indian Cooking- PIC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pure Indian Cooking- PIC partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PravaascoreSister restaurant opened to acclaim in 2024, situated in South Kensington's Museum Quarter at 3 Glendower Place, London SW7 3DU. Pravaas is a beautifully decorated elegant space offering Executive Chef Shilpa Dandekar's signature dishes closer to central London. Contact: 020 3161 7641, [email protected], www.pravaas.com
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Pure Indian Cooking- PIC competitors and assessment
Company assessmentDirect peers
- Tamarind: Mayfair upscale Indian restaurant and the first Indian restaurant in London to receive a Michelin star. Comparable as a long-established, chef-driven contemporary Indian fine-dining venue in an affluent London neighborhood.
- Hoppers: Sri Lankan and South Indian small-plates restaurant group in London from the JKS group. Comparable as a critically acclaimed, contemporary South Asian dining concept with multiple London sites and strong chef identity.
- Bombay Bustle: Mayfair contemporary Indian restaurant from the Masala World group (also behind Chutney Mary). Comparable as a design-forward, story-led upscale Indian dining concept in central London.
- Trishna: Marylebone Michelin-starred contemporary Indian restaurant from the same operator group as Gymkhana. Directly comparable upscale Indian dining concept with similar price point and London neighborhood positioning.
- Dishoom: Multi-site Bombay café-style Indian restaurant group across London and other UK cities. Comparable as a design- and story-led contemporary Indian brand operating multiple high-traffic London locations at premium price points.
- Quilon: Long-standing Michelin-starred South Indian restaurant in St James's where Shilpa Dandekar and Faheem Vanoo both trained. Closest peer given the shared culinary lineage and overlapping upscale Indian positioning in central London.
- Brigadiers: Indian barbecue and bar concept from the Gymkhana/Trishna group in the City of London. Comparable as a contemporary, chef-led Indian dining concept from a Michelin-pedigreed operator targeting a London professional audience.
- Chutney Mary: Upscale contemporary Indian restaurant in Chelsea/Fulham from the Masala World group. Comparable neighborhood positioning in affluent West London and similar chef-led premium Indian offering.
- The Cinnamon Club: Modern Indian fine-dining restaurant in Westminster housed in a former library. Comparable as a chef-driven, critically recognized contemporary Indian concept serving an affluent Westminster/London clientele.
- Gymkhana: Michelin-starred contemporary Indian restaurant in Mayfair from the Sethi family (also behind Trishna). Comparable as a critically acclaimed modern Indian fine-dining destination in London with strong chef-led identity.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Pure Indian Cooking- PIC social profiles
Digital presencePure Indian Cooking- PIC financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pure Indian Cooking- PIC leadership team
Management profileNumber of profiles
Profiles2 records
Pure Indian Cooking- PIC subsidiaries and ownership
Company hierarchySubsidiaries1 record
Pure Indian Cooking- PIC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pure Indian Cooking- PIC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pure Indian Cooking- PIC
What does Pure Indian Cooking- PIC do?
Pure Indian Cooking runs a contemporary Indian dine-in restaurant at 67 Fulham High Street in Fulham, London, offering lunch, à la carte, tasting menu, early dinner, and dessert menus featuring signature dishes such as Khade Masala Tandoori Duck, Bhure Pyaaz ka Gosht, and Orange & Tamarind Chicken Tikka. Service is supplemented by home delivery to specific South West London postcodes, bespoke catering for private and corporate events, and a sister restaurant Pravaas in South Kensington.
Is Pure Indian Cooking- PIC a public or private company?
Pure Indian Cooking- PIC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pure Indian Cooking- PIC founded?
Pure Indian Cooking- PIC was founded in 2015. It employs 1 to 10 people.
Where is Pure Indian Cooking- PIC based?
Pure Indian Cooking- PIC is headquartered in London, United Kingdom, in the Europe region.
How does Pure Indian Cooking- PIC make money?
Three revenue lines are on record. Dine-in Restaurant Service is the primary driver. The others are delivery and Takeaway and catering Services.
Who are Pure Indian Cooking- PIC's main competitors?
Direct peers on record are Tamarind, Hoppers, Bombay Bustle, Trishna, Dishoom, Quilon, Brigadiers, Chutney Mary, The Cinnamon Club and Gymkhana.
Does Pure Indian Cooking- PIC have an API?
No public API is recorded for Pure Indian Cooking- PIC.
What industry is Pure Indian Cooking- PIC in?
Pure Indian Cooking- PIC's product category is Indian Restaurant Services. Its primary akta.pro industry code is THAFACAD, Ethnic & Regional Cuisine Restaurants. Its NAICS code is 722511 and its SIC code is 5812.