What Bombay Bustle does

Bombay Bustle is a contemporary Indian restaurant operating from a single location at 29 Maddox Street in Mayfair, London, registered as SMD Concepts Limited. The restaurant offers Mumbai-inspired cuisine built around family recipes, regional Indian dishes, and street food staples, with capacity for 108 seated or 150 standing guests across multiple themed spaces including The Retreating Room (private dining for up to 44), The Carriage, The Dining Room, and The Bar. It is co-founded by Samyukta Nair, with Surender Mohan serving as Culinary Director and supporting specialist chefs including a Tandoor Master.

The business operates a direct-to-consumer, multi-occasion revenue model spanning dine-in à la carte service, takeaway, third-party delivery via Deliveroo and UberEats, private dining and exclusive venue hire, gift vouchers (Giftpro), weekend brunch (£50pp), and weekday express lunch bowls (£21-£26). Go-to-market is consumer-led, relying on Instagram, Facebook, TikTok, email, and seasonal editorial menus (notably "The Bombay Edit") plus collaborations with food personalities such as Chetna Makan and Pernia Qureshi and brand partners including Patrón Tequila and Molly Mahon.

The underlying technology stack is commodity: OpenTable reservations, Giftpro for vouchers, Google Analytics, and reCAPTCHA. There are no proprietary platforms, patents, AI/ML capabilities, or disclosed external investment, PE, or VC backing. The company is privately held, operates with an unstated headcount from a single site, and has no public revenue disclosure.

Name

Bombay Bustle

Legal name

SMD CONCEPTS LIMITED

Website

https://bombaybustle.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Bombay Bustle is a single-site contemporary Indian restaurant at 29 Maddox Street, Mayfair, London, serving Mumbai-inspired cuisine via dine-in, delivery, private dining, brunch, and express lunch to affluent London diners and group/corporate event clients.

Ownership category

akta.pro rank

Product category

Modern Indian Restaurant

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Special Occasion & Destination Restaurants (THAFACAK)

akta.pro secondary industry

Cocktail Bars & Lounges (CRANACAD)

Keywords

• Modern Indian restaurant
• Indian fine dining
• Private dining venue
• Restaurant group bookings
• Indian cuisine Mayfair

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in Service: Full-service restaurant dining with à la carte menus, tasting menus, and special event dining experiences. Revenue generated from food and beverage sales during lunch and dinner service.
2. Takeaway and Delivery: Takeaway service available during all opening hours. Delivery service via Deliveroo and UberEats platforms, offering full menu for home consumption.
3. Private Dining and Events: Private dining rooms (The Retiring Room, The Carriage, The Dining Room) and exclusive hire options for events. Revenue from group bookings, celebrations, and corporate events with bespoke menus.
4. Gift Vouchers: Online gift voucher sales for future dining experiences at the restaurant.
5. Bustle Bowls Express Lunch: Weekday lunch bowl menu available Monday to Friday, offering pre-fixed combinations at various price points.
6. Brunch Service: Weekend brunch service on Saturdays and Sundays featuring bundled menu offerings at £50 per person.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Bombay Bustle is a contemporary Indian restaurant in Mayfair, London, serving modern Mumbai-inspired cuisine for dine-in, takeaway, and home delivery. The core offering includes à la carte regional Indian menus, an express weekday lunch bowl service, weekend brunch, a craft cocktail programme with a weekday Cocktail Hour, and seasonal specials under the Bombay Edit series. Multiple private and semi-private dining spaces (The Retiring Room, The Carriage, The Dining Room, The Bar) support bespoke event packages, group bookings, and exclusive full-venue hire for celebrations and corporate functions.

Product overview

Bombay Bustle is a contemporary Indian restaurant in Mayfair, London offering a unified dining portfolio centered around Mumbai's culinary heritage. The core offering consists of a la carte dining, Express Lunch & Early Dinner, Weekend Brunch, and Cocktail Hour experiences, with specialized Bustle Bowls for weekday express service. The restaurant features multiple dining spaces including The Retiring Room (private dining up to 44 guests), The Carriage (group dining venue), The Dining Room (private events), and The Bar. Add-on services include Private Dining & Exclusive Hire for full venue buyouts (up to 108 guests), Celebration & Feast Menus for events, Takeaway & Delivery via Deliveroo/UberEats, and Gift Vouchers. The venue also runs rotating seasonal menus through 'The Bombay Edit' series and special occasion menus for Valentine's, Diwali, Ramadan, Christmas, and other holidays.

Differentiator

Problem solved

Functional benefit

Products and services

• Dine-in Restaurant Service Full-service restaurant dining at the Mayfair location across lunch and dinner sittings, providing à la carte menus, regional Indian dishes, and Mumbai street food staples to walk-in and reserved guests.
• Bustle Bowls Express Lunch Weekday express lunch concept offering pre-set Indian-inspired bowls priced £21 to £26, served Monday to Friday 12:00-2:30pm and 5:30-6:30pm, with optional add-ons such as tandoori chicken leg, ajwaini prawn, or achari lamb chop.
• Weekend Brunch Saturday and Sunday brunch service running 12pm to 3pm at £50 per person, bundling street-side chaats, comfort food classics, signature Gulab Jamun Tirimisu, and cocktails for weekend diners.
• Cocktail Hour Happy-hour style promotion offering cocktails at £9 each, Monday to Thursday 5:30pm to 7:30pm, providing an accessible price point for Indian-inspired craft cocktails and conversation.
• Private Dining - The Retiring Room Semi-private dining space on the lower ground floor of the restaurant with private bar, accommodating up to 44 seated or 60 standing guests for group celebrations and corporate events.
• Exclusive Hire Full restaurant buyout option across two floors with two bars, accommodating up to 108 seated or 150 standing guests for weddings, corporate events, and large celebrations, with bespoke event packages.
• The Carriage Group Dining Venue Group dining venue inspired by Mumbai's railways, featuring terrazzo floors and sharing tables, accommodating up to 12 guests for intimate group dinners.
• The Dining Room Private Event Space Private event space with Art Deco elegance featuring pink clay plaster walls and bottle-green leather seating, used for bespoke private dinners and celebratory events.
• The Bar Pewter-topped bar inspired by India's first-class railway carriages, serving signature cocktails including Old Gold Fashioned and Pearl of Bombay as part of the dining and event experience.
• Takeaway & Delivery Service Takeaway available during all opening hours plus home delivery through Deliveroo and UberEats, offering the full restaurant menu for off-premises consumption across London.
• Gift Vouchers Digital gift vouchers sold online via Giftpro for future dining experiences at the restaurant, including monetary vouchers for redemption against food and drinks.
• Pao in the Park Picnic Hampers Picnic basket takeaway service inspired by Mumbai Dabbawalas, offering The Bustle Basket (single) and The Bombay Basket (sharing) for collection or delivery, with a £1 donation per basket supporting Dabbawalas.

Quantifiable outcome

• Serves weekday lunch and dinner across two service periods with takeaway options
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Pernia QureshicoreStrategic or Co-development Partner · 17 February 2026Fashion entrepreneur and author Pernia Qureshi collaborated with Bombay Bustle for a Ramadan celebration featuring recipes from her cookbook 'Ammi's Kitchen.' The menu honours heirloom recipes from her grandmother Mussharaf-ul-Nissa Begum, blending Rampur flavours with Chaundasi influences. Dishes include Yakhni Pulao, Mutton Seekh Kebab, and traditional Iftar items.
• Chetna MakancoreStrategic or Co-development Partner · 9 October 2025Bake Off star and author Chetna Makan collaborated with Bombay Bustle on a Diwali celebration Thali menu. The collaborative menu featured Palak Patta Chaat, Chilli Garlic Chicken or Malabar Lamb Curry, Gobi Methi Aloo, and Chetna's Masala Chai Tres Leches Cake. Sweet offerings included Gangster Ladoos and new Mithai Remix boxes. Available 9th-26th October 2025.
• Molly MahoncoreStrategic or Co-development PartnerBritish Printmaker Molly Mahon partnered with Bombay Bustle for 'The Winter Carriage' festive experience. The collaboration transformed the restaurant space using Molly's hand-block printed fabrics in vibrant pink and red shades. The partnership included a festive block printing workshop on December 11th followed by a 3-course lunch in the Retiring Room.
• Patrón TequilaminorGTM or Marketing PartnerPatrón Tequila partnered with Bombay Bustle to celebrate Margarita Month. The partnership included an exclusive Patrón tequila Masterclass on March 25th. Featured cocktails like BB's Festive Punch made with Patrón Silver Tequila, grapefruit, pomegranate, lime, and sugar.
• DeliveroominorChannel Partner/ Reseller/ DistributorThird-party food delivery partnership for home delivery of Bombay Bustle menu items. Previously featured as 'Bombay Bustle Comes Home' delivery service available within M25.
• UberEatsminorChannel Partner/ Reseller/ DistributorThird-party food delivery partnership for home delivery of Bombay Bustle menu items.
• Dandelion LivingminorStrategic or Co-development PartnerBespoke hand-drawn cotton napkins featured in festive Christmas hampers ('Comfort Hamper' and 'Flavours of Home Hamper').

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Brigadiers: JKS Restaurants' Indian barbecue and cocktail concept near Liverpool Street, London. Comparable premium Indian proposition with strong cocktail program and group-dining focus.
• Hoppers: JKS Restaurants' Sri Lankan/South Indian restaurant in Soho with sibling sites. Comparable affordable-luxe Indian sub-continent concept targeting similar young affluent diners in central London.
• Tamarind Kitchen: Long-established Mayfair Indian fine-dining destination (and offshoot Tamarind Kitchen) competing for the same destination-diner and private-events wallet as Bombay Bustle.
• Dishoom: Bombay-inspired Indian restaurant group with multiple London sites (Shoreditch, Covent Garden, King's Cross, Carnaby) targeting the same premium-casual segment with similar all-day menus, brunch offerings, and weekend queues. Closest like-for-like competitor in cuisine and price point.
• Trishna: Michelin-starred Indian coastal restaurant on Blandford Street, Marylebone. Comparable regional-Indian fine-dining proposition with similar price point and tasting-menu approach.
• The Cinnamon Club: Long-established modern Indian fine-dining restaurant in the former Westminster Library. Comparable destination-Indian positioning and similar private-events business model.
• Cinnamon Kitchen: Vivek Singh's more-casual modern Indian at Battersea Power Station, comparable in cuisine and London premium positioning, broader audience reach.
• Benares: Michelin-starred modern Indian restaurant on Berkeley Square, Mayfair, with private dining rooms and tasting menus. Overlapping affluent Mayfair target customer and special-occasion use case.
• Kahani London: Modern Indian fine-dining restaurant in Chelsea led by chef Vivek Singh. Comparable regional Indian menu philosophy and similar premium London event/destination positioning.
• Gymkhana: Michelin-starred contemporary Indian fine-dining restaurant on Albemarle Street, Mayfair. Direct competitor for the same affluent Mayfair clientele pursuing special-occasion Indian dining with elevated cocktails.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BombayBustle
• Instagraminstagram.com/bombaybustle
• TikToktiktok.com/@bombaybustle?lang=en
• Xx.com/bombaybustle
• LinkedInlinkedin.com/company/bombay-bustle

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bombay Bustle