Pure Living Yoga
Pure Living Yoga is a privately held, founder-owned boutique yoga brand operating two studios in Saskatchewan, Canada (Emerald Park and Saskatoon) that delivers in-studio classes, corporate and team yoga, retreats, teacher training, and an online platform (Sweat Chill Be) to individual consumers, families, athletes, and corporate clients.
- Company typePrivate
- Founded2015
- HeadquartersEmerald Park, Canada
- Headcount1–10
- GTM typeB2C
- OfferingServices
Pure Living Yoga firmographics
Firmographics- Name
- Pure Living Yoga
- Legal name
- Pure Living Yoga
- Website
- https://purelivingyoga.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pure Living Yoga is a privately held, founder-owned boutique yoga brand operating two studios in Saskatchewan, Canada (Emerald Park and Saskatoon) that delivers in-studio classes, corporate and team yoga, retreats, teacher training, and an online platform (Sweat Chill Be) to individual consumers, families, athletes, and corporate clients.
- Ownership category
- akta.pro rank
Pure Living Yoga industry classification
Industry- Product category
- Yoga Studio Services
- NAICS
- Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro industry
- General Yoga Instruction (Hatha/Vinyasa/Flow)Meditation Apps, Digital Courses & Online CommunitiesYoga, Pilates & Mind-Body Movement EducationEducation/Adult & Continuing Education/Health, Wellness & Lifestyle Education (Nutrition, Fitness, Mindfulness)Kids & Family YogaYoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness)Travel & Hospitality/Tours, Attractions & Experiences/Wellness & Spa Experiences (Retreats, Thermal Baths, Yoga)
Keywords
Where Pure Living Yoga is headquartered
LocationHeadquarters
- HQ city
- Emerald Park
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
Pure Living Yoga business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- Studio Classes: Drop-in classes, class packs (10-pack), and monthly memberships providing unlimited or tiered class access at physical studio locations
- Corporate Yoga: Hourly teaching contracts with companies ranging from single sessions to year-long programs; teachers travel to client offices; pricing $75-$100/hour
- Private Yoga Sessions: One-on-one coaching for individuals and small groups (4 people and under); hourly rate $75-$125 based on frequency packages (1, 8, 12, 16 class options)
- Team Yoga Programs: Sports team and club yoga programs; hourly rates $100-$300 depending on team size; includes yoga mats
- Group Events: Private group events with yoga session plus studio space; per-person pricing $20-$45
- Teacher Training: 200-hour yoga teacher training certification; pricing varies by location: Canada full immersion $4222 CAD, Nicaragua $5999-$7333 USD (includes accommodations); payment plans available
- Retreats: Weekend yoga retreats at external venues; tiered pricing: VIP All-Inclusive $1444, All-Inclusive $1222, Weekend Pass $555; includes accommodation and meals for higher tiers
- Kids and Family Programs: Kids drop-in classes $12, 6-week sessions $55; Family 4-week sessions $88; Prenatal and Mom & Baby classes
- Online Membership: Digital subscription platform sweatchillbe.com; 1-month $44.44, 6-month $244.44, 1-year $444.44
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Pay-as-you-go | Drop-in casual classes |
| Unit Pricing | Pay-as-you-go | 10 Class Pack |
| Subscription | Pay-as-you-go | New Student Intro Offers |
| One time/ perpetual license | Pay-as-you-go | Development Workshop |
| Subscription | Monthly | Singularity Membership |
| Subscription | Monthly | Trinity Membership |
| Subscription | Monthly | Infinity Membership |
| Subscription | Annual | Infinite Year Membership |
| Subscription | Subscription | Online Platform Membership |
| Usage-based | Pay-as-you-go | Corporate Yoga |
| Usage-based | Pay-as-you-go | Private Yoga |
| Usage-based | Pay-as-you-go | Team Yoga |
| Transaction based/ take rate | Pay-as-you-go | Group Events |
| Unit Pricing | Pay-as-you-go | Kids Yoga Programs |
| One time/ perpetual license | Pay-as-you-go | Teacher Training Canada |
| One time/ perpetual license | Pay-as-you-go | Teacher Training Nicaragua |
| One time/ perpetual license | Pay-as-you-go | Retreat Packages |
Go-to-market motion3 records
Distribution channels9 records
Marketing channels6 records
Pure Living Yoga product offering
Product offeringCore offering
Pure Living Yoga operates a multi-location yoga studio business in Saskatchewan, Canada, delivering in-person yoga classes across multiple styles (Vinyasa, Yin, Hot Yoga, Ashtanga, Hatha, Yang/Yin, Beginner's Vinyasa, Guided Meditation) at studios in Emerald Park and Saskatoon. The company also sells corporate and team yoga programs, private sessions, group events, kids and family yoga, weekend retreats, 200-hour teacher training certification, and live and on-demand digital classes through its proprietary Sweat Chill Be platform and mobile apps.
Product overview
Pure Living Yoga operates a multi-location yoga studio business in Saskatchewan, Canada (Emerald Park and Saskatoon) with a unified service portfolio combining in-studio classes, digital offerings, and specialized programs. The core offering includes yoga classes across multiple styles (Vinyasa, Yin, Hot Yoga, Ashtanga, Hatha, Yang/Yin, Beginner's Vinyasa) and formats (Corporate, Team, Private, Group Events, Kids & Family). Additional offerings include yoga retreats, 200-hour Teacher Training certification, workshops, and an online platform (Sweat Chill Be) with live and on-demand classes accessible via web and mobile app. The business is structured around studio locations with associated digital products for remote engagement.
Differentiator
Problem solved
Functional benefit
Brands
- Sweat Chill Be: Online yoga studio platform offering live and on-demand classes
- PLY
- YQR Yoga Ninjas
- YXE Yoga Ninjas
Products and services
- Yoga Classes (In-Studio) In-studio yoga classes including Vinyasa, Yin/Guided Meditation, Hot Yoga, Ashtanga, Beginner's Vinyasa, Hatha, and Yang/Yin, held at studio locations in Emerald Park and Saskatoon, SK for yoga practitioners of all levels.
- Corporate Yoga Packages
Quantifiable outcome
- Regular yoga practice can reduce chronic disease risk, hypertension, blood glucose and cholesterol
- +3 more outcomes
Companies that use Pure Living Yoga
Customer profileNamed customers1 record
Segments7 records
Ideal customer profiles5 records
Pure Living Yoga technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Pure Living Yoga partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Pure Living Yoga competitors and assessment
Company assessmentRegional players
- Bodhi Tree Yoga: Saskatchewan-based yoga studio referenced as a community partner; competes in the same regional market with overlapping class formats.
Emerging players
- Glo: Subscription-based online yoga and meditation platform with live and on-demand classes; directly competes with the sweat chill be online platform.
- Down Dog: App-based yoga class generator with procedural pose sequences; overlaps with sweat chill be's on-demand digital offering at a different price/technology approach.
Direct peers
- CorePower Yoga: Large yoga studio chain focused on heated Vinyasa classes with membership tiers; comparable business model with multi-tier subscriptions and digital offerings.
- Modo Yoga: Global hot yoga studio chain offering membership-based yoga classes with consistent curriculum across locations; directly comparable to Pure Living Yoga's membership-driven studio model and broad class format mix (Vinyasa, Yin, Hot, Ashtanga).
- YogaWorks: Multi-location yoga studio brand combining drop-in classes, memberships, teacher training, and workshops; mirrors Pure Living Yoga's diversified portfolio across in-studio classes, teacher training, and workshops.
- Evolation Yoga: Yoga teacher training and studio operator with international immersions; directly comparable to Pure Living Yoga's 200-hour certification and Nicaragua training immersion offering.
Broad incumbents
- Alo Moves: Alo Yoga's digital yoga and wellness class platform from a major apparel brand; competes with sweat chill be while leveraging broader brand and capital resources.
- lululemon: Global athletic apparel brand with an expanding digital wellness content ecosystem (lululemon Studio); competes indirectly via brand, content, and capital scale rather than direct studio operation.
Others
- Yoga Alliance: Industry credentialing body whose RYT-200 designation Pure Living Yoga's teacher training confers; relevant ecosystem participant that validates and standardizes the company's certification product.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Pure Living Yoga social profiles
Digital presencePure Living Yoga financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pure Living Yoga leadership team
Management profileNumber of profiles
Profiles7 records
Pure Living Yoga funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pure Living Yoga M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pure Living Yoga
What does Pure Living Yoga do?
Pure Living Yoga operates a multi-location yoga studio business in Saskatchewan, Canada, delivering in-person yoga classes across multiple styles (Vinyasa, Yin, Hot Yoga, Ashtanga, Hatha, Yang/Yin, Beginner's Vinyasa, Guided Meditation) at studios in Emerald Park and Saskatoon. The company also sells corporate and team yoga programs, private sessions, group events, kids and family yoga, weekend retreats, 200-hour teacher training certification, and live and on-demand digital classes through its proprietary Sweat Chill Be platform and mobile apps.
Is Pure Living Yoga a public or private company?
Pure Living Yoga is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pure Living Yoga founded?
Pure Living Yoga was founded in 2015. It employs 1 to 10 people.
Where is Pure Living Yoga based?
Pure Living Yoga is headquartered in Emerald Park, Canada, in the North America region.
How does Pure Living Yoga make money?
Nine revenue lines are on record. Studio Classes are the primary driver. The others are corporate Yoga, private Yoga Sessions, team Yoga Programs, group Events, teacher Training, retreats, kids and Family Programs and online Membership.
Who are Pure Living Yoga's main competitors?
Bodhi Tree Yoga is listed as a regional player. Emerging players are Glo and Down Dog. Direct peers are CorePower Yoga, Modo Yoga, YogaWorks and Evolation Yoga. Broad incumbents are Alo Moves and lululemon. Yoga Alliance is listed as an others.
Does Pure Living Yoga have an API?
No public API is recorded for Pure Living Yoga.
What industry is Pure Living Yoga in?
Pure Living Yoga's product category is Yoga Studio Services. Its primary akta.pro industry code is HSADACAA, General Yoga Instruction (Hatha/Vinyasa/Flow), with a secondary code of HSADAJAH, Meditation Apps, Digital Courses & Online Communities. Its NAICS code is 713940 and its SIC code is 7997.