Purely Sweet Bakery
Purely Sweet Bakery is a dedicated 100% gluten-free bakery in Beavercreek, Ohio, founded in 2013, serving celiac, vegan, keto, and paleo consumers through retail, wholesale, e-commerce shipping, and a food truck.
- Company typePrivate
- Founded2013
- HeadquartersBeavercreek, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Purely Sweet Bakery does
Purely Sweet Bakery is a privately held, dedicated 100% gluten-free commercial bakery founded in 2013 in Beavercreek, Ohio by owner Dawn Vaflor. The company operates from a single commercial kitchen producing a broad portfolio of allergen-friendly baked goods, including celebration and wedding cakes, cupcakes, donuts, cookies, brownies, pies, breads, croissants, and savory items such as pizzas, quiches, and egg noodles. Most SKUs are also vegan, and the business has extended into keto, paleo, and sugar-free product lines. The facility is not certified as a top-8 allergen-free environment but is positioned as celiac-safe due to the absence of gluten in production.
The company reaches customers through four channels: a co-located retail storefront inside Coffee Hub Beavercreek at 3375 Dayton Xenia Rd, wholesale distribution to roughly 10 partner locations across the Greater Dayton area (notably four Dorothy Lane Market stores, three Coffee Hub locations, Haren's Market, Wholly Grounds, Nutra Foods, and Beavercreek Pizza Dive), an event-driven food truck that serves festivals, breweries, and private events, and an e-commerce website that supports both local pickup and national shipping of select shelf-stable items. Pricing is per-unit across the menu, with a custom-order process requiring 5-7 business days lead time and prepayment within 48 hours; wedding cakes are quoted on a per-serving basis ranging from $5.00 to $8.50, with a $30 tasting fee credited toward orders of $200 or more.
Purely Sweet Bakery is bootstrapped with no external funding, employs 12-15 staff covering baking, decorating, delivery, and operations, and has accumulated 10+ years of operating history supported by multiple regional awards from 2017 through 2024. Customer concentration sits heavily within the Dayton-Ohio metro and a curated set of regional wholesale accounts, with the founder retaining ownership and operational control since inception.
Purely Sweet Bakery firmographics
Firmographics- Name
- Purely Sweet Bakery
- Legal name
- Purely Sweet Bakery
- Website
- https://purelysweetbakery.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Purely Sweet Bakery is a dedicated 100% gluten-free bakery in Beavercreek, Ohio, founded in 2013, serving celiac, vegan, keto, and paleo consumers through retail, wholesale, e-commerce shipping, and a food truck.
- Ownership category
- akta.pro rank
Purely Sweet Bakery industry classification
Industry- Product category
- Specialty Gluten-Free Bakery
- NAICS
- Commercial Bakeries (311812), Retail Bakeries (311811), Baked Goods Retailers (445291)
- SIC
- Bakery Products (2050), Cookies & Crackers (2052)
- akta.pro primary industry
- Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG)
- akta.pro secondary industries
- Retail Bakeries (Bread & Daily Bakery) (THAFAFAA), Dessert-First Bakeries (Cupcakes, Cookies, Brownies) (THAFAFAH), Vegan/Allergen-Free Dessert Shops (THAFAGAL), Bakery & Desserts Distribution (CRAOABAE)
Keywords
Where Purely Sweet Bakery is headquartered
LocationHeadquarters
- HQ city
- Beavercreek
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Purely Sweet Bakery business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Retail Sales: In-store sales at the Beavercreek retail location through shared space with Coffee Hub Beavercreek. Customers purchase individual items and pre-made products directly.
- Wholesale Distribution: Supplying packaged baked goods to 10 different stores and coffee shops around Greater Dayton area including Dorothy Lane Market, Coffee Hub locations, Haren's Market, and other retailers.
- Online Ordering - Local Pickup: Website-based ordering system for local pickup at the Beavercreek location. Requires 5-7 business days notice. Accepts orders via Google Form and processes through website.
- National Shipping: Shipping select products (breads, gifts, brownies/bars, granola, cookies) to customers in Contiguous United States. Processing time 3-5 business days.
- Custom Orders: Special orders for custom cakes, cupcakes, and other baked goods for events including birthdays, anniversaries, parties, and weddings.
- Gift Cards: Digital gift cards available in $25, $50, $75, and $100 denominations. Never expire and can be applied to orders at checkout.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wedding Cakes - Per Serving Pricing |
| Unit Pricing | Pay-as-you-go | Standard Cakes - Flat Pricing |
| Unit Pricing | Pay-as-you-go | Cupcakes - Per Unit Pricing |
| Unit Pricing | Pay-as-you-go | Cookies - Per Unit Pricing |
| Unit Pricing | Pay-as-you-go | Donuts - Per Unit Pricing |
| Unit Pricing | Pay-as-you-go | Breads - Per Unit Pricing |
| Unit Pricing | Pay-as-you-go | Pies - Per Unit Pricing |
| Unit Pricing | Pay-as-you-go | Brownies & Bars - Per Unit Pricing |
| Unit Pricing | Pay-as-you-go | Savory Items - Per Unit Pricing |
| Unit Pricing | Pay-as-you-go | Keto & Paleo Items - Per Unit/Pack Pricing |
| Other | Pay-as-you-go | Gift Cards |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Purely Sweet Bakery product offering
Product offeringCore offering
Purely Sweet Bakery is a 100% dedicated gluten-free commercial bakery that manufactures and sells allergen-friendly baked goods including cakes, cupcakes, donuts, cookies, brownies, pies, breads, and savory items. Products are offered across multiple dietary categories (gluten-free, vegan, keto, paleo, sugar-free) and distributed through a retail storefront, wholesale accounts, online ordering with national shipping, and a food truck.
Product overview
Purely Sweet Bakery operates as a 100% gluten-free bakery offering a diverse portfolio of baked goods centered around dietary-specialty products. The core offering includes celebration and wedding cakes, cupcakes, donuts, cookies, brownies, pies, traditional desserts, breads, croissants, and savory items (pizzas, quiches, noodles). The bakery differentiates through multiple dietary focus categories: standard gluten-free and vegan offerings, plus specialized Keto and Paleo product lines. Products are distributed through three channels: a retail location at Coffee Hub Beavercreek (3375 Dayton-Xenia Road, Beavercreek, OH), wholesale distribution to 10+ retail partners across the Greater Dayton area, and an online store enabling local pick-up and national shipping of select items. The product portfolio spans celebration cakes (custom round, rectangular, sculptured, and wedding cakes), daily staples (cookies, brownies, donuts), specialty dietary items (keto cookies and cupcakes, paleo granola, power bars), and gift products (gift cards).
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 100% gluten-free bakery operation since 2013
- +2 more outcomes
Companies that use Purely Sweet Bakery
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles5 records
Purely Sweet Bakery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Purely Sweet Bakery partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Coffee Hub BeavercreekcoreCoffee Hub Beavercreek shares retail space with Purely Sweet Bakery at 3375 Dayton Xenia Rd location. Coffee Hub sells Purely Sweet Bakery products to their customers. This is the primary retail location for walk-in purchases.
- Dorothy Lane MarketcoreWholesale distribution partner with four locations in the Dayton area: Oakwood, Washington Square, Springboro, and Mason. Products sold include packaged baked goods for take-home consumption.
- Coffee Hub CentervilleminorCoffee shop wholesale location at 450 N Main St, Centerville, OH 45459 that sells Purely Sweet Bakery products.
- Coffee Hub XeniaminorCoffee shop wholesale location at 81 E Main St, Xenia, OH 45385 that sells Purely Sweet Bakery products.
- Haren's MarketminorSpecialty grocery retailer at 2 E Main St, Troy, OH 45373 that carries Purely Sweet Bakery products.
- Beavercreek Pizza DiveminorRestaurant at 4021 Dayton Xenia Rd, Beavercreek, OH 45432 that sells Purely Sweet Bakery products.
- Wholly GroundsminorCoffee shop at 825 Wayne Ave, Dayton, OH 45410 that carries Purely Sweet Bakery products.
- Nutra FoodsminorHealth food retailer at 6463 Chambersburg Rd, Huber Heights, OH that carries Purely Sweet Bakery products.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Purely Sweet Bakery competitors and assessment
Company assessmentDirect peers
- Tu-Lu's Gluten Free Bakery: Tu-Lu's is a dedicated gluten-free and vegan bakery in NYC producing cupcakes, cookies, cakes, and savory items. Closely mirrors Purely Sweet Bakery's dedicated-kitchen, vegan-plus-GF, celebration-cake-led approach.
- Sweet Laurel Bakery: Sweet Laurel is a Los Angeles-based bakery specializing in gluten-free, grain-free, and paleo cakes, cookies, and breads. Comparable to Purely Sweet Bakery in its clean-ingredient, multi-dietary positioning and emphasis on custom celebration cakes.
- Clementine Bakery: Clementine Bakery is a dedicated gluten-free, vegan, and allergy-friendly bakery in Brooklyn producing cakes, cupcakes, and pastries. Highly comparable to Purely Sweet's allergen-friendly, vegan, and custom-cake focus.
- Sweet Ali's Gluten Free Bakery: Sweet Ali's is a dedicated gluten-free bakery in the Chicago suburbs offering cupcakes, cookies, breads, and custom cakes from a dedicated facility. Directly comparable to Purely Sweet's dedicated GF, custom-cake, retail-and-wholesale model.
- Erin McKenna's Bakery: Erin McKenna's Bakery is a dedicated gluten-free, vegan, and allergy-friendly bakery in NYC, offering cakes, cupcakes, cookies, and donuts. It is the closest direct analog to Purely Sweet Bakery's 100% gluten-free, multi-dietary specialty model.
Others
- Better Batter: Better Batter is a gluten-free and allergy-friendly flour and baking mix company that also supports commercial gluten-free bakers. An enabling supplier in the same ecosystem rather than a direct retail competitor.
Broad incumbents
- Schar: Dr. Schär is a large European-based gluten-free manufacturer with growing US presence, producing breads, pasta, cookies, and frozen baked goods. Represents the international, scale-driven incumbent in the gluten-free category.
- Udi's Gluten Free: Udi's is a mass-market gluten-free brand producing breads, buns, muffins, cookies, and granola distributed nationally through grocery. It represents the broader, mass-market incumbent presence that defines the gluten-free category at retail.
- Canyon Bakehouse: Canyon Bakehouse is a mass-market gluten-free bread and baked goods brand sold in mainstream grocery. It is a broad incumbent against whom any dedicated gluten-free bakery must differentiate on taste, customization, and dietary breadth.
- Simple Mills: Simple Mills produces better-for-you crackers, cookies, baking mixes, and snack bars with an emphasis on clean, allergen-friendly ingredients. Adjacent to Purely Sweet's GF/vegan/paleo clean-ingredient positioning but at CPG scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Purely Sweet Bakery social profiles
Digital presencePurely Sweet Bakery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Purely Sweet Bakery leadership team
Management profileNumber of profiles
Profiles1 record
Purely Sweet Bakery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Purely Sweet Bakery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Purely Sweet Bakery
What does Purely Sweet Bakery do?
Purely Sweet Bakery is a 100% dedicated gluten-free commercial bakery that manufactures and sells allergen-friendly baked goods including cakes, cupcakes, donuts, cookies, brownies, pies, breads, and savory items. Products are offered across multiple dietary categories (gluten-free, vegan, keto, paleo, sugar-free) and distributed through a retail storefront, wholesale accounts, online ordering with national shipping, and a food truck.
Is Purely Sweet Bakery a public or private company?
Purely Sweet Bakery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Purely Sweet Bakery founded?
Purely Sweet Bakery was founded in 2013. It employs 11 to 50 people.
Where is Purely Sweet Bakery based?
Purely Sweet Bakery is headquartered in Beavercreek, United States, in the North America region.
How does Purely Sweet Bakery make money?
Six revenue lines are on record. Retail Sales are the primary driver. The others are wholesale Distribution, online Ordering - Local Pickup, national Shipping, custom Orders and gift Cards.
Who are Purely Sweet Bakery's main competitors?
Direct peers on record are Tu-Lu's Gluten Free Bakery, Sweet Laurel Bakery, Clementine Bakery, Sweet Ali's Gluten Free Bakery and Erin McKenna's Bakery. Better Batter is listed as an others. Broad incumbents are Schar, Udi's Gluten Free, Canyon Bakehouse and Simple Mills.
Does Purely Sweet Bakery have an API?
No public API is recorded for Purely Sweet Bakery.
What industry is Purely Sweet Bakery in?
Purely Sweet Bakery's product category is Specialty Gluten-Free Bakery. Its primary akta.pro industry code is AFAKAAAG, Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused), with a secondary code of THAFAFAA, Retail Bakeries (Bread & Daily Bakery). Its NAICS code is 311812 and its SIC code is 2050.