RESIDENTIAL & COMMERCIAL LTD

What RESIDENTIAL & COMMERCIAL LTD does

Pure Residential & Commercial Ltd (trading as 'Pure Homes') is a privately owned residential and commercial property developer founded in 1999 and headquartered at New Vision Business Park, St Asaph, North Wales, with a secondary office in Daresbury. The company operates within the K&C Group structure alongside its sister company K&C Construction, which builds the majority of Pure Homes' developments. Pure Homes specialises in luxury new-build housing across North Wales and North West England, with a secured pipeline of 750+ homes and a construction pipeline exceeding £160m spanning sites in Chester, Ruabon, Prestatyn, Denbigh, Llanfair DC, St Asaph, Frodsham, and Bodelwyddan.

The core product is luxury residential housing delivered through six named developments and approximately 20 named house types ranging from 2-bedroom bungalows (e.g. The Balmoral, The Eton) to 6-bedroom executive detached homes (e.g. The Dorstone, The Ashley with annexe). All properties include a standardised high-specification package: Bosch integrated kitchen appliances, Grohe bathroom fittings, cavity wall insulation, double-glazed windows, low-energy lighting, and a 10-year LABC insurance-backed warranty. The company also operates a small commercial property division (Pure Commercial) running New Vision Business Park in St Asaph and Tir Llwyd Enterprise Park in Kinmel Bay.

Revenue is generated through one-time sales of newly constructed residential units (and commercial lets) to retail and SMB buyers, primarily first-time buyers, families, retirees, multi-generational families, and key workers. Distribution is direct via on-site show homes, sales offices, website enquiries, and selective channel partnerships (e.g. Humphreys of Chester for Beaufort Court), with buyer affordability support via the Help to Buy Wales equity loan scheme. The company is sales-led with a supplementary event-driven GTM presence at MIPIM 2024 and UKREiiF 2025. The business holds ISO 9001, ISO 14001, and ISO 45001 certifications, has achieved RoSPA Gold Medal Health and Safety awards for eight consecutive years, and won the LABC Wales Regional Award for 'Best Non-residential New Build' in 2022.

Name

RESIDENTIAL & COMMERCIAL LTD

Legal name

Pure Residential & Commercial Ltd

Website

https://pureresidentialandcommercial.co.uk

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Pure Residential & Commercial Ltd (Pure Homes) is a privately owned North Wales-based luxury residential and commercial property developer building 2-6 bedroom homes across North Wales and North West England, serving first-time buyers, families, retirees, and key workers through a £160m+ construction pipeline of 750+ homes.

Ownership category

akta.pro rank

Product category

Residential Property Development (Housebuilding)

NAICS

New Housing For-Sale Builders (236117)

SIC

Real Estate Dealers (For Their Own Account) (6532)

akta.pro primary industry

Custom Home Building (IMAFABAC)

akta.pro secondary industry

New Construction & Builder Sales (BPAJAAAB)

Keywords

• Luxury housebuilder
• Residential property development
• New home construction
• Commercial property development
• Energy efficient homes

Headquarters

HQ city

HORSHAM

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. New Home Sales: Pure Homes generates revenue through the sale of newly constructed residential properties including bungalows, townhouses, semi-detached and detached houses across developments in North Wales and Cheshire.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

RESIDENTIAL & COMMERCIAL LTD (trading as Pure Homes) is a North Wales-based luxury housebuilder that designs, constructs, and sells new-build residential homes across North Wales and North West England. It also operates a separate commercial property development arm (Pure Commercial) for commercial and mixed-use schemes. Homes are sold to individual buyers, key workers, families, and retirees, featuring high-specification branded fixtures (Bosch, Grohe), energy-efficient construction, and 10-year LABC warranties.

Product overview

Pure Homes operates as a luxury residential and commercial property developer offering a comprehensive portfolio of housing products across North Wales and North West England. The core product consists of residential developments featuring various house types ranging from 2-6 bedroom bungalows, townhouses, semi-detached and detached properties. Key developments include Cae Mair (Llanfair DC), Bryn Gobaith Heights (St Asaph), Livingstone Place (St Asaph), Beaufort Court (Chester), Cae Topyn (Denbigh), and Llys Gronant (Prestatyn). Each development offers multiple named house types (such as The Balmoral, The Kensington, The Ashley, The Terfel) with standard specifications including energy-efficient features, quality sanitary ware (Grohe), fitted kitchens (Bosch appliances), and 10-year LABC warranties. The commercial division, Pure Commercial, manages business parks including New Vision Business Park and Tir Llwyd Enterprise Park. Some properties feature innovative Live:Work spaces and annexe options for multi-generational living.

Differentiator

Problem solved

Functional benefit

Products and services

• Pure Homes new-build houses A range of two-, three-, four- and five-bedroom new-build houses (bungalows, townhouses, semi-detached and detached) across multiple developments in North Wales and Cheshire. Targeted at first-time buyers, families, key workers, and retirees, with high-specification finishes, energy-efficient construction, and a 10-year LABC warranty.
• Pure Homes Retirement Living Purpose-built retirement living accommodation for retirees and downsizers, featuring accessible, low-maintenance, energy-efficient homes in secure community settings. Managed by senior team including Head of Operations and Procurement and Contracts Manager.
• Pure Commercial Commercial property development arm of RESIDENTIAL & COMMERCIAL LTD, developing commercial and mixed-use schemes for businesses and investors across North Wales and the North West of England.
• Cae Mair development (Prestatyn) A flagship residential development in Prestatyn, North Wales, offering energy-efficient new-build homes for first-time buyers and families, with Help to Buy Wales available.
• Beaufort Court development (Chester) A residential development near Chester offering new-build homes to buyers in the Cheshire / North West England market, supported by a dedicated contact representative.

Quantifiable outcome

• RoSPA Gold Medal Health and Safety Award achieved for 8 consecutive years
• +5 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Chester RacecourseminorGTM or Marketing Partner · 7 June 2024Pure Homes has taken up a contributor partnership role with Chester Racecourse for the upcoming season, including sponsorship activities and team events.
• K&C ConstructioncoreStrategic or Co-development PartnerSister company and construction partner that built the company's new 11,000 square foot head office in St Asaph. K&C Construction also constructs commercial units at Tir Llwyd Enterprise Park in Kinmel Bay and is part of the same business group.
• Calderpeel ArchitectscoreTechnology or IntegrationLeading architect firm that designed the Beaufort Court Chester development. The same architects designed the property featured in Netflix series 'Fool Me Once'.
• Humphreys of ChestercoreChannel Partner/ Reseller/ DistributorAppointed sales agent for Beaufort Court Chester development, handling property enquiries and viewings.
• Nautical PointminorStrategic or Co-development PartnerPure Homes/K&C Group supported Nautical Point team in exhibiting proposals for redevelopment of Conwy Civic Hall, a mixed-use development including artisan food hall, restaurant and aparthotel.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Anwyl Homes: North Wales and North West England housebuilder with overlapping geographies (Chester, Rhyl, North Wales coast). Direct comparable for Pure in size, regional footprint and for-sale residential product mix.
• Wain Homes: North West England-focused private housebuilder serving Cheshire and surrounding counties with a similar premium-spec, regional independent model to Pure Homes.
• Rowland Homes: Cheshire-based independent housebuilder with comparable size and product mix to Pure, active in the same North West submarkets and competing for similar land opportunities.
• Castle Green Homes: Cheshire and North Wales independent housebuilder of comparable scale to Pure, focused on family housing across similar towns (Chester, Wrexham, Mold). Closest like-for-like regional private peer.

Others

• Bovis Homes (Vistry Group):

Broad incumbents

• Keepmoat Homes: UK regional housebuilder with significant North West operations, focused on family and first-time buyer housing that competes with Pure's volume and Help-to-Buy dependent stock.
• Persimmon Homes: FTSE-listed UK volume housebuilder with active North Wales / Cheshire operations. Differs from Pure via volume-builder model but is the dominant competing supply in the same geographies.
• Bellway Homes: Large UK national housebuilder with strong North West / North Wales division. Competes in the same regional submarkets as Pure but with vastly larger scale, broader product range and plc-level funding.
• Taylor Wimpey: Major UK national housebuilder with regional offices covering North Wales and the North West. Competes with Pure on the same buyer pool at broader scale and plc funding.
• David Wilson Homes: Barratt Developments' premium brand operating across the UK including North West England. Competes in the premium / family segment that Pure targets in Chester and surrounding areas.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/pure_res_com
• YouTubeyoutube.com/@purehomes2155
• Facebookfacebook.com/PureHomesUK
• LinkedInlinkedin.com/company/residential-&-commercial-ltd
• Instagraminstagram.com/purehomesuk
• TikToktiktok.com/search?q=Pure%20Homes&t=1712065064906

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RESIDENTIAL & COMMERCIAL LTD