Puretone Hearing Aid Center

What Puretone Hearing Aid Center does

Puretone Hearing Aid Center is a family-owned hearing healthcare practice founded in 1984 by Roger Garcia and based in Marshall, Texas. The company sells digital hearing aids featuring Bluetooth streaming, rechargeable batteries, noise reduction, and directional microphones, and provides a full suite of clinical services including hearing evaluations, hearing aid fitting, hearing aid repair (including for devices not purchased from Puretone), the Otoset ear cleaning system for cerumen removal, and hearing protection products. Puretone operates three clinic locations in Marshall, Longview, and San Antonio, Texas, and serves primarily seniors aged 65 and older experiencing age-related hearing loss, with secondary demand from adults 50-64 with early hearing loss, tinnitus patients, and noise-exposed individuals.

The business model combines one-time hardware sales of hearing aids and accessories with fee-based professional services such as hearing tests, fittings, repairs, and ear cleaning. Go-to-market is sales-led and relationship-driven, anchored in the Garcia family's 40-plus year reputation across Texas communities. Customer acquisition flows through free initial consultations, a website-based patient intake form, phone and SMS outreach, location-specific SEO pages for each city, educational blog content on hearing health, and an active Facebook page. Pricing for hearing aids is quote-based and not publicly disclosed. The practice has no online e-commerce channel and distributes exclusively through in-person clinic visits supplemented by direct phone/text sales. Puretone is privately held by the Garcia family with no external investors, subsidiaries, acquisitions, or restructuring events identified.

Name

Puretone Hearing Aid Center

Legal name

Puretone Hearing Aid Center

Website

https://puretonehearingaidcenters.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

Puretone Hearing Aid Center is a family-owned Texas hearing healthcare practice founded in 1984, operating three clinics in Marshall, Longview, and San Antonio that sell digital hearing aids and provide hearing tests, repairs, and ear cleaning services primarily to seniors with hearing loss.

Ownership category

akta.pro rank

Product category

Hearing Healthcare Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Audiology & Hearing Services (ENT-Affiliated) (HLAKAMAI)

akta.pro secondary industries

Audiology & Hearing Diagnostic Centers (HLAFAKAH), Hearing Enhancement / Assistive Listening Audio Devices (CRACANAL)

Keywords

• Hearing aid services
• Hearing healthcare
• Hearing tests
• Ear wax removal
• Hearing protection

Headquarters

HQ city

Marshall

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Hearing Aid Sales: Sale of hearing aids including various types and styles to address different degrees of hearing loss. The company offers best-in-class hearing technology at competitive prices.
2. Hearing Tests and Evaluations: Comprehensive hearing examinations and evaluations performed by qualified audiologists and hearing care professionals to determine extent and type of hearing loss.
3. Hearing Aid Repair Services: Repair and servicing of hearing aids, including devices not originally purchased from Puretone.
4. Ear Cleaning with Otoset: Professional ear cleaning services using the Otoset Ear Cleaning System for patients affected by wax buildup.
5. Hearing Protection Products: Sale of hearing protection devices and accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Puretone Hearing Aid Center provides hearing healthcare services through three physical clinic locations in Texas, including comprehensive hearing tests and evaluations, sales of digital hearing aids with features such as Bluetooth, rechargeable batteries, noise reduction, and directional microphones, hearing aid repair and servicing (including for devices purchased elsewhere), the Otoset ear cleaning system, and hearing protection products. The practice also offers free initial consultations for new patients.

Product overview

Puretone Hearing Aid Center is a hearing healthcare practice offering a comprehensive portfolio of hearing solutions centered around advanced digital hearing aids. The core offering consists of digital hearing aids featuring Bluetooth connectivity, rechargeable batteries, noise reduction, and directional microphones, complemented by the Otoset Ear Cleaning System for professional ear wax removal. The practice provides hearing testing services, hearing aid repair, and hearing protection solutions. Products are available in various types (detailed on dedicated pages) and are supported by personalized fitting and ongoing care from experienced audiologists.

Differentiator

Problem solved

Functional benefit

Products and services

• Hearing Aids Advanced digital hearing aids with automatic sound adjustments, Bluetooth connectivity, rechargeable batteries, noise reduction technology, and directional microphones, designed to restore clarity and reduce listening effort for individuals with hearing loss.
• Hearing Aid Batteries and Accessories Replacement batteries and accessories for hearing aids, including disposable batteries and charging equipment for rechargeable models.
• Otoset Ear Cleaning Professional ear cleaning service using the Otoset system, which combines air and water to gently remove wax and debris from the ear canal, performed by licensed hearing care specialists.
• Hearing Tests and Evaluations Comprehensive hearing examinations and evaluations performed by qualified audiologists and hearing care professionals to determine the extent and type of hearing loss.
• Hearing Aid Repair Services Repair and servicing of hearing aids, including devices not originally purchased from Puretone.
• Hearing Protection Products Sale of hearing protection devices and accessories for individuals exposed to loud noises through work, hobbies, or environments.

Quantifiable outcome

• Hearing aid use associated with 19% lower risk of developing dementia according to JAMA study
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• HearUSA: Network of hearing care centers offering hearing aids, testing, and audiology services across multiple U.S. states — closely mirrors Puretone's combination of clinical services and hearing aid retail.
• Miracle-Ear: Largest U.S. retail hearing aid chain with hundreds of franchised and company-owned clinics offering hearing tests, hearing aids, and aftercare services — directly comparable to Puretone's clinic-based service model.
• Beltone: Long-standing hearing aid retailer with a national dealer network providing hearing evaluations, fittings, and ongoing care — operating on the same clinic-based, professional-fitting model as Puretone.
• Costco Hearing Aid Centers: In-store hearing aid centers operated within Costco warehouses, offering professional fittings at aggressive price points — competing directly with Puretone on price for the same consumer demographic.

Emerging players

• MDHearingAid: Online retailer of affordable hearing aids serving seniors directly — represents the OTC/DTC competitive threat to traditional clinic-based providers like Puretone.
• Audicus: Direct-to-consumer online hearing aid retailer bypassing professional clinics with lower-priced devices — represents a disruptive channel competing for the same end-customer that Puretone serves in-clinic.
• Jabra Enhance: Online DTC hearing aid brand offering pre-programmed and remote-fitted devices, capitalizing on the OTC hearing aid category — competing for the same mild-to-moderate hearing loss demographic.
• Lexie Hearing: DTC hearing aid company selling OTC devices with optional remote support, targeting price-sensitive seniors — overlaps with Puretone's customer base through an alternative channel.

Broad incumbents

• Amplifon: Global hearing care retailer with a network of clinics across multiple countries; comparable professional service model and patient segments to Puretone, but vastly broader geographic and operational scale.
• Sonova (Phonak): Global hearing aid manufacturer and retail group owning brands like Phonak and AudioNova retail clinics — a key upstream supplier to Puretone and broader hearing care ecosystem participant.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/puretonehearingaidcenters
• LinkedInlinkedin.com/company/puretone-hearing-aid-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Puretone Hearing Aid Center