Pure Unity Health Group

What Pure Unity Health Group does

Pure Unity Health Group is a privately held UK healthcare services provider headquartered in Sheffield (with a registered office in Horwich, Bolton) that has been a leading NHS partner delivering First Contact Practitioner (FCP) services and adjacent primary care services since 2016. The group traces its origins to Pure Physiotherapy, founded in 2006, and now operates a multi-brand portfolio spanning Pure Physiotherapy, Pure Unity Health, Central Health, MLAS (Medical and Legal Admin Services), and Rehab Direct. Its core offering is the deployment of 450+ FCP physiotherapists and 70+ specialist pain Health Coaches directly into GP practices, alongside an expanding suite of services including Women's Health, Long-Term Chronic Condition Support, Persistent Pain Support, Social Prescribing, Integrated Weight Management, Frailty & Care Home Support, Orthopaedic Waiting Well, Occupational Health, and MSK Pathway/Triage.

The company supports 240+ Primary Care Networks, 100,000+ patients per month, and operates across England, Scotland, Wales, and Northern Ireland. Its underlying technology layer is a data-driven service delivery platform featuring monthly clinical outcomes reporting at practice and PCN level, GP reattendance tracking, and benchmarking against national targets, complemented by a research partnership with the University of Nottingham and a technology partnership with Outcome Predict for digital outcomes measurement. The Founder serves as an FCP/ARRS ambassador for Health Education England/NHS England, and the company teaches on NHSE-accredited FCP courses, embedding it into NHS workforce policy.

Pure Unity Health Group generates revenue primarily through NHS Additional Roles Reimbursement Scheme (ARRS) funding paid to Primary Care Networks, supplemented by direct managed-service contracts with PCNs, GP Federations, and Integrated Care Boards. Go-to-market is enterprise sales-led, with embedded clinicians functioning as an extension of NHS primary care delivery. The company is not publicly listed, does not disclose revenue, and has no disclosed funding rounds, suggesting founder/management ownership of the operating entities under the Pure Unity Health Group parent.

Name

Pure Unity Health Group

Legal name

Pure Unity Health Group Limited

Website

https://pureunityhealth.co.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Pure Unity Health Group is a UK private healthcare services provider that embeds 450+ First Contact Practitioners and Health Coaches into NHS Primary Care Networks across England, Scotland, Wales, and Northern Ireland, supporting 100,000+ patients monthly with MSK, women's health, pain, and chronic condition services funded through NHS ARRS and PCN contracts.

Ownership category

akta.pro rank

Product category

Primary Care Clinical Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of All Other Health Practitioners (62139)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)

akta.pro primary industry

Healthcare Clinical & Allied Health Staffing (BPACADAJ)

Keywords

• NHS primary care services
• First Contact Physiotherapy
• Musculoskeletal clinical services
• Health and wellbeing coaching
• Primary care network support

Headquarters

HQ city

Sheffield

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. NHS ARRS Funding: Revenue generated through the NHS Additional Roles Reimbursement Scheme (ARRS), which provides funding for PCNs to develop workforce capacity. PCNs are reimbursed for First Contact Practitioners and other ARRS roles. The scheme was introduced in 2019 with funding expected to reach £891 million in 2023/24 for 26,000 additional roles.
2. Primary Care Network Service Contracts: Direct contracts with Primary Care Networks for the delivery of clinical services including FCP physiotherapy, social prescribing, health coaching, and other integrated care services.
3. GP Federation and ICB Partnerships: Service delivery partnerships with Integrated Care Systems, GP Federations, and GP clusters across England, Scotland, Wales, and Northern Ireland.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Pure Unity Health Group delivers NHS-commissioned First Contact Physiotherapy (FCP) and a portfolio of adjacent clinical services (persistent pain support, women's health, social prescribing, health coaching, weight management, frailty care, orthopaedic waiting well, occupational health, MSK triage, and long-term chronic condition support) directly into GP practices and Primary Care Networks across the UK. Services are funded through the NHS Additional Roles Reimbursement Scheme (ARRS) and direct contracts with PCNs, GP Federations, and Integrated Care Boards, with clinicians embedded as extensions of NHS primary care delivery.

Product overview

Pure Unity Health Group operates as a unified healthcare services platform offering multiple integrated clinical services for primary care and NHS partners. The portfolio centers on First Contact Physiotherapy Services as the core offering, supported by specialist services including Women's Health, Primary Care Pain Support, Long-Term Chronic Condition Management, Social Prescribing, and Occupational Health. The group also provides enabling services through CPD training programmes and data analytics tools for clinical outcomes reporting. The group comprises several subsidiary brands (Pure Physiotherapy, Central Health, MLAS, and Rehab Direct) that collectively deliver MSK, rehabilitation, and administrative services across Primary Care Networks, GP Federations, and ICBs throughout the UK.

Differentiator

Problem solved

Functional benefit

Products and services

• First Contact Physiotherapy Services Expert MSK clinicians providing first-point-of-contact assessments, diagnoses, and treatment for musculoskeletal conditions in GP practices, reducing GP workload and improving patient experience. Delivered to NHS Primary Care Networks across the UK.
• Primary Care Long-Term Chronic Condition Support Specialist support for patients with chronic conditions including cardiovascular disease, diabetes, and persistent pain, focusing on long-term wellbeing and prevention. Delivered within NHS primary care settings.
• Primary Care Pain Support Service Health coaching-led persistent pain management services helping patients regain function and reduce reliance on medication through biopsychosocial approaches. Delivered to NHS primary care patients.
• Women's Health Services Specialised pelvic health physiotherapy services addressing conditions including urinary incontinence, pelvic organ prolapse, pregnancy-related pelvic girdle pain, and menopause support. Delivered within NHS primary care.
• Social Prescribing Link Worker Service Connecting patients to community resources, voluntary services, and non-medical support to address social determinants of health. Delivered as part of NHS primary care ARRS roles.
• Integrated Weight Management Support Service Comprehensive support for weight management integrating dietetics, physiotherapy, and health coaching to address metabolic health. Delivered within NHS primary care.
• Integrated Return To Work Service Functional restoration and occupational health support helping individuals return to work following illness or injury. Delivered within NHS primary care and occupational health settings.
• Frailty & Care Home Support Specialised clinical support for elderly patients and care home residents to maintain function, prevent falls, and manage long-term conditions. Delivered within NHS primary care and care homes.
• Orthopaedic Waiting Well Support service for patients on orthopaedic waiting lists, providing education, exercises, and pain management while awaiting surgery. Delivered within NHS primary care.
• Occupational Health Services Workplace health services supporting employee wellbeing, return-to-work programmes, and workplace assessments. Delivered to employers and NHS primary care partners.
• MSK Pathway and Triage Musculoskeletal pathway management and clinical triage services directing patients to appropriate care pathways. Delivered within NHS primary care.
• Health and Wellbeing Coaching Personalized coaching services empowering patients to manage long-term conditions, chronic pain, and make positive lifestyle changes. Delivered by Pure's team of 70+ specialist pain Health Coaches within NHS primary care.

Quantifiable outcome

• 85% of patients using FCP service didn't need a follow-up with a GP
• +4 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• University of NottinghamcoreStrategic or Co-development Partner · 1 January 2024Collaborative research partnership with Dr Rob Goodwin, post-doctoral research fellow and trained physiotherapist. Conducted national retrospective service evaluation on FCP reattendance rates across 70 PCNs. Published research in peer-reviewed journal Musculoskeletal Care. Also working with Nottingham University on developing clinical fellow dashboard for FCP metrics - an NIHR funded research project.
• North West Leicestershire Primary Care NetworkcoreStrategic or Co-development PartnerAward-shortlisted partnership for HSJ Partnership Awards - Data Integration Project of the Year. Collaborative service delivery demonstrating effective NHS partnership model for integrated primary care.
• eGPlearningminorGTM or Marketing PartnerHealthcare education and advocacy platform. Dr Andy Foster from eGPlearning interviewed Pure Unity Health representatives at PCN Plus Live 2026 conference to discuss services and integrated care approaches.
• Prof. Deepak RavindranminorStrategic or Co-development PartnerConsultant in Pain Medicine at Central Reading PCN. Joined Pure's speakers at Best Practice London 2025 to discuss chronic pain management and health coaching approaches.
• NHS EnglandcoreOthersUnique integration with NHS England's FCP roadmap and governance. Founder Phin Robinson works part time in FCP and ARRS ambassador role for Health Education England/NHS England. Company participates in national FCP trials and policy development.
• Health Education EnglandcoreOthersPhin Robinson teaches on NHSE accredited FCP courses and serves as FCP and ARRS ambassador. Company provides HEE-accredited supervisor training for FCP Physiotherapy Roadmap to Practice.
• GIRFT (Getting It Right First Time)minorStrategic or Co-development PartnerMulti-disciplinary team working and project partnerships supporting NHS improvement programme for better patient outcomes.
• Chartered Society of Physiotherapy (CSP)coreOthersProfessional governing body partnership. Staff members Gbemisola Ojebode and Phin Robinson running for CSP Council elections. CSP sets professional standards and governance for the physiotherapy profession.
• Community EssentialsminorOthersLocal charity assisting vulnerable individuals and families in crisis by providing emergency food. Tom Beadle and Phin Robinson met with charity at Annual Awards to donate hampers.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• HCRG Care Group: Large UK provider of community, primary, and secondary NHS services across multiple specialties. Overlaps with Pure Unity Health on community MSK and primary care services, but operates as a broad incumbent across many NHS service lines.
• Practice Plus Group: Diversified NHS services provider covering primary care, urgent care, MSK, and secondary care services. Overlaps with Pure Unity Health on NHS primary care and MSK pathways but with a much broader service portfolio.
• Nuffield Health: UK-wide healthcare charity operating hospitals, fitness clubs, and clinical services including physiotherapy. Overlaps with Pure Unity Health on physiotherapy and rehabilitation services but operates broadly across many healthcare categories.
• Totally: UK group providing NHS-commissioned urgent care, primary care, and community health services. Overlaps with Pure Unity Health on NHS primary and community services delivery, though with a different specialism mix.

Emerging players

• Bodyset: UK physiotherapy provider with NHS and private MSK services including workplace and primary care contracts. Comparable in MSK and physiotherapy focus with some primary care NHS exposure.
• Sano Physiotherapy: UK-based MSK physiotherapy provider delivering services to NHS primary care and occupational health clients. Comparable in core FCP/MSK offering but smaller in scale than Pure Unity Health.

Direct peers

• Ascenti: UK physiotherapy and MSK provider delivering FCP and primary care MSK services to NHS PCNs and ICBs. Closely comparable in service mix, NHS commissioning model, and clinical workforce model.
• Connect Health: One of the UK's largest independent providers of NHS-funded MSK and physiotherapy services, including FCP delivery into PCNs. Directly comparable as a large-scale clinical services partner to NHS primary care across MSK, persistent pain, and rehabilitation.
• Vita Health Group: NHS-commissioned provider of physical and mental health services including MSK physiotherapy, persistent pain, and integrated primary care services. Comparable on customer (NHS PCNs/ICBs) and service portfolio (MSK, pain, long-term conditions).
• Healthshare: UK NHS provider of MSK, pain, and community health services including FCP delivery into primary care. Directly comparable in target NHS customer segments and clinical service mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Pure_Physio
• YouTubeyoutube.com/channel/UC7LVpAdnw0O4Pc76wqKmp0A
• Facebookfacebook.com/purephysiotherapy
• LinkedInlinkedin.com/company/pure-unity-health-group
• Instagraminstagram.com/purephysiotherapyuk

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pure Unity Health Group