Healthshare
HealthShare is an Australian digital health platform operating a 200+ specialty practitioner directory, a Q&A community with 17,000+ verified answers, and online appointment booking (via MyHealth1st acquisition), serving Australian health consumers and practitioners alongside 70+ content partners.
- Company typePrivate
- Founded2010
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
Healthshare firmographics
Firmographics- Name
- Healthshare
- Legal name
- HealthShare Pty Ltd
- Website
- https://healthshare.com.au
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HealthShare is an Australian digital health platform operating a 200+ specialty practitioner directory, a Q&A community with 17,000+ verified answers, and online appointment booking (via MyHealth1st acquisition), serving Australian health consumers and practitioners alongside 70+ content partners.
- Ownership category
- akta.pro rank
Healthshare industry classification
Industry- Product category
- Digital Health Marketplace
- NAICS
- Offices of Physicians (6211), Offices of Physicians (62111), Offices of Other Health Practitioners (6213)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)
- akta.pro primary industry
- Care Navigation, Referral & Digital Front Door Platforms (HLALABAH)
- akta.pro secondary industries
- Health, Wellness & Patient Communities (MPACAJAL), Patient Intake, Registration & Digital Forms (HLACADAD)
Keywords
Where Healthshare is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Healthshare business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Health Professional Advertising: Health practitioners and healthcare organisations pay for enhanced directory listings, profile advertising, and visibility features on the platform. Practitioners can promote their services through sponsored content, profile highlights, and featured placements in search results.
- Sponsorship: Sponsors provide financial support to keep HealthShare free for members. Sponsors fund site maintenance, continued development, and hosting costs. Sponsors can provide thought-leadership and expertise through sponsored Q&As and sponsored Health Guides, though they do not control, review, or moderate other platform content.
- Appointment Booking Services: Revenue generated through facilitating appointment bookings between patients and healthcare providers via specialistnow.com.au, including potential transaction or referral fees for booking services.
- Strategic Investment: Fairfax Media made a strategic investment in HealthShare, providing capital for growth and expansion activities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free membership for general consumers |
| Freemium | Monthly | Free basic profile for health professionals |
| Subscription | Annual | Sponsorship packages for healthcare brands |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Healthshare product offering
Product offeringCore offering
HealthShare operates an Australian digital health platform that provides a searchable health practitioner directory across 200+ specialties, a Q&A community where verified Australian health professionals answer consumer questions, a library of health fact sheets sourced from leading health organisations, and online appointment booking services through SpecialistNow and the MyHealth1st platform acquired from 1st Group in 2023.
Product overview
HealthShare operates a digital health platform in Australia combining multiple interconnected services. The core platform provides a health practitioner directory, Q&A community with verified health professionals, and health fact sheets. Through acquisition of MyHealth1st from 1st Group, HealthShare expanded to include online appointment booking and health services marketplace capabilities. The ecosystem includes SpecialistNow for specialist appointment finding, BetterConsult for pre-consultation tools, and corporate presence through HealthShare Digital. The platform targets both general consumers seeking health information and healthcare providers seeking digital presence and patient engagement tools.
Differentiator
Problem solved
Functional benefit
Products and services
- HealthShare Platform Comprehensive Australian digital health platform providing a searchable health practitioner directory, Q&A community forum with verified health professionals, health fact sheets from leading health organisations, and access to online appointment booking. Aimed at Australian consumers seeking credible health information and at health professionals seeking online visibility and patient discovery.
- Health Practitioner Directory Free, searchable directory of Australian private practising specialists and allied health practitioners covering 200+ specialties and subspecialties. Users can search by specialty, location, name, or health fund; practitioners can be listed to attract new patients.
- SpecialistNow Online service helping Australian patients find appointments quickly with qualified Australian specialists. Integrated with HealthShare's practitioner directory to support appointment booking with searchable specialists.
- BetterConsult Pre-consultation digital tool for health professionals, referenced as part of HealthShare's suite of services available to practitioners and patients to streamline the consultation process.
- Health Fact Sheets Library of high-quality, up-to-date fact sheets on health conditions, treatments, and general health, sourced from Australia's leading health organisations via HealthShare's content partner network.
- HealthShare Q&A Community Community platform where Australian consumers can submit health questions and receive answers from verified Australian health professionals, with over 17,000 published answers across a wide range of specialties and topics.
- MyHealth1st Acquired from 1st Group in May 2023 for AUD 1.25-1.3 million, MyHealth1st provides an online health services marketplace and appointment booking technology, now combined with HealthShare's practitioner directory to improve patient discovery and booking experiences.
Quantifiable outcome
- 17,000+ answers from Australian health professionals on health-related questions
- +2 more outcomes
Companies that use Healthshare
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Healthshare technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Healthshare partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, major and minor.
- 1st GroupcoreHealthShare entered a binding agreement to acquire MyHealth1st from 1st Group Limited for AUD 1.3 million. The transaction included assets, client agreements, intellectual property, and related components including the Human Health bookings business, health services marketplace, and appointment booking services. The acquisition combined HealthShare's health practitioner directory with 1st Group's online booking technology.
- HCFmajorHCF, one of Australia's largest health insurers, partners with HealthShare as a content partner. HCF provides health information and support to its members through HealthShare's platform communities, enhancing visibility and consumer access to HCF-related health resources.
- Diabetes AustraliamajorDiabetes Australia is a content partner providing credible information and support in HealthShare's health communities. The partnership enables Diabetes Australia to reach Australians researching diabetes-related health topics through HealthShare's platform.
- Jean Hailes for Women's HealthmajorJean Hailes for Women's Health is a national not-for-profit organisation providing health information for women at all life stages. They partner with HealthShare to distribute expert women's health content through HealthShare's health communities and resources.
- Sports Medicine AustraliacoreSports Medicine Australia, the national peak body for sports medicine, provides expert content and resources through HealthShare's platform, supporting sports health communities and athlete-related health information.
- Bowel Cancer AustraliacoreBowel Cancer Australia, a charity dedicated to prevention, early detection, and support for bowel cancer patients, partners with HealthShare to provide expert content and support resources for bowel cancer-related health communities.
- LifelinecoreLifeline, Australia's crisis support and suicide prevention organisation, partners with HealthShare to provide mental health resources and support information through HealthShare's health communities, reaching Australians in need of crisis support.
- The Leukaemia FoundationcoreThe Leukaemia Foundation provides blood cancer support and information through HealthShare's platform, partnering to reach patients and families researching leukaemia and related conditions.
- Multiple Sclerosis AustraliacoreMultiple Sclerosis Australia partners with HealthShare to provide information and support for MS-related health communities on the platform.
- Lung Foundation AustraliacoreLung Foundation Australia provides respiratory and lung health information through HealthShare's platform, supporting lung disease-related health communities.
- Sanofi AustraliaminorSanofi Australia is a pharmaceutical company listed as a content partner on HealthShare's platform, providing health information related to their therapeutic areas.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Healthshare competitors and assessment
Company assessmentDirect peers
- HealthEngine: Australia's leading online health booking and practitioner directory platform; directly comparable to HealthShare as it serves consumers and practitioners with directory, booking, and patient reviews in the same Australian market.
- HotDoc: Australian online appointment booking and patient engagement platform for GPs and allied health; directly comparable as it provides practitioner-facing booking software plus a consumer-facing booking directory in Australia.
- Zocdoc: US-based online medical appointment booking and practitioner directory marketplace; comparable business model of matching patients to providers via searchable directory plus online booking.
- 1st Group: Australian digital health company whose MyHealth1st and Human Health bookings assets HealthShare acquired in 2023; directly comparable as a prior competitor in online health booking and practitioner engagement.
Broad incumbents
- Doctoralia (Docplanner Group): Global healthcare directory and booking platform from Docplanner; comparable directory-plus-booking model for finding practitioners across multiple countries, including Australia.
- Practo: Large international digital healthcare platform offering practitioner search, booking, telehealth, and patient records; comparable consumer-facing health marketplace model even though primary markets are outside Australia.
- Bupa Health Services (directory): Major Australian health insurer with an owned provider directory and booking tools; comparable as a competing consumer health information and practitioner discovery channel, even though insurer-owned rather than independent.
- Medibank (Live Better / Find a Provider): Large Australian health insurer with provider directory and patient information services; comparable consumer health-discovery channel that competes for the same practitioner-search intent.
Others
- Australian Patients Association: Australian patient advocacy organisation that publishes practitioner reviews and consumer health guidance; thematically comparable as a patient-information resource in the same Australian market.
Emerging players
- Calibrate: Digital health platform combining practitioner matching with structured care programs; comparable as a marketplace-style digital health platform connecting consumers to credentialed health professionals online.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Healthshare social profiles
Digital presenceHealthshare compliance and trust
Trust signalCompliance3 records
Healthshare financial estimates
Financial estimateRevenue estimate
Valuation estimate
Healthshare leadership team
Management profileNumber of profiles
Profiles2 records
Healthshare funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Healthshare M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Healthshare
What does Healthshare do?
HealthShare operates an Australian digital health platform that provides a searchable health practitioner directory across 200+ specialties, a Q&A community where verified Australian health professionals answer consumer questions, a library of health fact sheets sourced from leading health organisations, and online appointment booking services through SpecialistNow and the MyHealth1st platform acquired from 1st Group in 2023.
Is Healthshare a public or private company?
Healthshare is a private company. It is classified as venture growth investor backed and is currently operating.
When was Healthshare founded?
Healthshare was founded in 2010. It employs 11 to 50 people.
Where is Healthshare based?
Healthshare is headquartered in Sydney, Australia, in the Oceania region.
How does Healthshare make money?
Four revenue lines are on record. Health Professional Advertising is the primary driver. The others are sponsorship, appointment Booking Services and strategic Investment.
Who are Healthshare's main competitors?
Direct peers on record are HealthEngine, HotDoc, Zocdoc and 1st Group. Broad incumbents are Doctoralia (Docplanner Group), Practo, Bupa Health Services (directory) and Medibank (Live Better / Find a Provider). Australian Patients Association is listed as an others. Calibrate is listed as an emerging player.
Does Healthshare have an API?
No public API is recorded for Healthshare.
What industry is Healthshare in?
Healthshare's product category is Digital Health Marketplace. Its primary akta.pro industry code is HLALABAH, Care Navigation, Referral & Digital Front Door Platforms, with a secondary code of MPACAJAL, Health, Wellness & Patient Communities. Its NAICS code is 6211 and its SIC code is 8011.