What Purgatory Resort does

Purgatory Resort is a four-season mountain destination resort located in the San Juan Mountains of southwest Colorado, approximately 30 minutes from Durango. Operated by MCP (Mountain Capital Partners) as part of the Power Pass multi-resort network, Purgatory functions as one of 10 US ski resorts in the portfolio plus 2 Chile resorts (Valle Nevado and La Parva). The resort's primary commercial infrastructure centers on a tiered season-pass product family (Power Pass adult at $949, 12 Day, 4 Day, customizable Weekday 1-5 days, Military, Parent Share, and free Power Kids under 12 and Super Senior 75+ programs), all backed by interest-free no-credit-check payment plans, alongside dynamic-priced single-day lift tickets and bike park tickets starting at $19.

Beyond lift access, the resort operates a diversified ancillary revenue stack: standard and performance ski/snowboard rentals ($39-$69 per day), mountain bike rentals ($95-$165), group and private lessons ($99-$725), multi-week development programs (Snowburners, Dev Team, Adult Clinics), a summer activity suite (Inferno Mountain Coaster, Alpine Slide, Treasure Panning, Scenic Chairlift, Twilight Lake paddle sports), backcountry experiences (snowcat skiing/dining, snowmobile, snowshoe, UTV/RZR via Colorado Outback Adventures), and a lodging program with up to 30% passholder discount. Retail is delivered through Purgatory Sports, with both an on-mountain Village Center location and a downtown Durango storefront.

The technology platform is conventional for the category: RFID-enabled pass cards rolling out for 2026/2027, a demand-based dynamic pricing engine, an iOS/Android mobile app for real-time mountain reporting and interactive trail maps, an e-commerce store (store.purgatory.ski), and live webcams. Distribution is direct-to-consumer via self-serve e-commerce, on-mountain fulfillment centers, and retail locations, augmented by local partnership networks (Below the Summit, Durango Board and Boat, Rapid Image Photography, Fort Lewis College). The customer base is overwhelmingly B2C — families, individual skiers/snowboarders, mountain bikers, and active-duty military — with no disclosed enterprise or B2B revenue concentration.

Name

Purgatory Resort

Legal name

Purgatory Resort

Website

https://purgatory.ski

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Purgatory Resort is a four-season mountain resort in southwest Colorado operated by MCP (Mountain Capital Partners) as part of the Power Pass network, offering ski/snowboard, mountain biking, lessons, rentals, lodging, and summer activities to families, individual recreationists, and active-duty military through season passes, day tickets, and direct-to-consumer e-commerce.

Ownership category

akta.pro rank

Product category

Ski Resort Operations

NAICS

Skiing Facilities (713920), Traveler Accommodation (7211), Recreational Goods Rental (532284)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK)

akta.pro secondary industries

Mountain & Ski Homes (THAMAAAG), Mountain & Adventure All-Inclusive Resorts (THAGAKAH), Winter Adventure Experiences (Ski Touring, Snowshoeing, Dog Sledding) (THAJABAH)

Keywords

• Ski resort operations
• Mountain recreation services
• Ski and snowboard lessons
• Season pass programs
• Mountain bike park

Headquarters

HQ city

Durango

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Season Pass Sales: Primary revenue stream from Power Pass products. Power Pass ($949 adult), 12 Day Power Pass ($649), Weekday Power Pass ($225-$449), 4 Day Power Pass ($399), Active Duty Military Pass ($449), and Parent Share Pass ($949). Free passes for kids 12 and under (Power Kids) and seniors 75+ (Super Senior). Includes payment plan options for interest-free installment payments.
2. Lift Tickets: Variable day tickets for skiing, snowboarding, and mountain biking. Dynamic pricing model where tickets increase closer to date of visit. Bike park tickets start at $19 online. Multi-day ticket packages available.
3. Equipment Rentals: Ski and snowboard rental packages (Standard $49, Performance $64, Child $39), mountain bike rentals (Standard $125, Performance $165, Kids $95), and E-bike rentals. Includes overnight storage options ($10-$15).
4. Ski School and Lessons: Group lessons for children, youth, and adults ranging from $99 (half-day PM) to $249 (peak full-day). Private lessons from $525 (half-day) to $725 (full-day). Multi-week programs: Snowburners ($479), Dev Team ($699), Adult Clinics ($369-$459).
5. Summer Activities: Mountain coaster, alpine slide, scenic chairlift, treasure panning, Twilight Lake activities. 5-pack tickets ($49 adult, $39 child) or single activity ($20). Mountain Coaster single rides available.
6. Lodging: On-mountain lodging accommodations with up to 30% discount for season pass holders. Properties include Purgatory Lodge and rental homes through the lodging program.
7. Retail Sales: Purgatory Sports retail stores (on-mountain and downtown Durango) selling gear, apparel, accessories, and Purgatory-branded merchandise. Season pass holders receive 10% off regular-priced items.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Purgatory Resort is a four-season mountain resort that sells lift-served skiing and snowboarding, mountain biking, summer activities (mountain coaster, alpine slide, scenic chairlift, treasure panning, lake activities), equipment rentals, ski and snowboard instruction, lodging, and on-mountain retail. Its central commercial offering is the Power Pass multi-resort season pass network, complemented by daily lift tickets, lessons, and ancillary resort services sold directly to visitors and families.

Product overview

Purgatory Resort is a four-season mountain destination resort in the San Juan Mountains of southwest Colorado, offering a comprehensive portfolio of winter and summer recreation products. The resort's core offering centers on the Power Pass multi-resort season pass network (including Power Pass, 12 Day, 4 Day, and Weekday variants), complemented by free pass programs (Power Kids for ages 12 and under, Super Senior for ages 75+), military and family-specific passes, and a dedicated Mountain Bike Power Pass for summer uplift access. Beyond lift-served skiing and mountain biking, the resort provides structured ski and snowboard instruction through group lessons, private lessons, and multi-week programs (Snowburners, Dev Team, Adult Clinics, Adaptive Sports) for all ages and ability levels. Summer activities include the Purgatory Bike Park, Inferno Mountain Coaster, Alpine Slide, Treasure Panning, Scenic Chairlift, Twilight Lake water activities, and UTV/RZR tours. Equipment rentals cover both winter gear (ski/snowboard packages) and summer mountain bikes. The resort operates Purgatory Sports retail locations and a mobile app providing real-time conditions, trail maps, and mobile ordering. Passholder benefits extend across dining, lodging, retail, lessons, rentals, partner resorts (including Chile access), and golf.

Differentiator

Problem solved

Functional benefit

Products and services

• Power Pass (2026/2027) Unlimited skiing and riding at all 10 Power Pass mountains with no blackout dates, plus unlimited year-round mountain biking at Spider Mountain. Includes 6 buddy tickets at 50% off, 10 free days in Chile at Valle Nevado and La Parva, 3 free days at partner mountains, and 10% discounts on dining, retail, lessons, and rentals.
• 12 Day Power Pass (2026/2027) 12 restricted days shared between Purgatory, Snowbowl, and Lee Canyon with unlimited access to other Power Pass mountains. Includes unlimited year-round mountain biking at Spider Mountain, 50% off buddy tickets, and 10 free days in Chile.
• 4 Day Power Pass (2026/2027) 4 restricted days shared between Purgatory, Snowbowl, Lee Canyon, Brian Head, and Spider Mountain with unlimited access to Sandia Peak, Sipapu, and Pajarito. Includes 50% off buddy tickets and 3 free days at partner mountains.
• Weekday Power Pass (2026/2027) Customizable weekday access (1-5 days per week) to all 10 U.S. Power Pass mountains with blackout dates on Saturdays, Sundays, and December 28-31, 2026. Includes 50% off buddy tickets and 10% dining discount.
• Power Kids Pass (2026/2027) 100% FREE unlimited skiing and snowboarding at all 10 Power Pass mountains plus unlimited mountain biking at 4 premier bike parks for children ages 12 and under; no purchase required.
• Super Senior Pass (2026/2027) FREE unlimited skiing and snowboarding at all 10 Power Pass mountains plus unlimited mountain bike uplift access for guests ages 75 and older.
• Active Duty Military Pass (2026/2027) Restricted access at Purgatory Resort for active duty U.S. military personnel at $449 with blackout dates during peak holiday periods.
• Parent Share Pass (2026/2027) Shared unlimited ski access at Purgatory Resort for parents of children ages 3 and younger; only one parent may use at a time; includes 6 discounted lift tickets at 50% off.
• Mountain Bike Power Pass (2026) Unlimited mountain bike uplift access at Purgatory, Lee Canyon, Brian Head, and Spider Mountain bike parks; available as Full, 8-Day, and 4-Day options.
• Bike Park Day Tickets Single-day bike park tickets starting at $19 online when purchased in advance; dynamic, variable pricing increases closer to ride date.
• Summer Activity Tickets Day tickets for summer activities including Mountain Coaster, Alpine Slide, Treasure Panning, Scenic Chairlift, and Twilight Lake paddle sports; available as single activity ($20) or 5-pack options ($49 adult / $39 child).
• Inferno Mountain Coaster Year-round mountain coaster with twists, turns, and descents through mountain scenery; riders control speed via hand brake; located at Purgatory Resort.
• Alpine Slide Half-mile dual-track alpine slide where riders control speed as they descend; operating daily June 20-August 16, then weekends through October 4.
• Treasure Panning Mining-themed activity where guests pan for gemstones and treasures; located in Purgatory Village Plaza, open daily during summer season.
• Scenic Chairlift Chairlift rides offering views of the San Juan Mountains via Lift 1 (30-minute round trip, Thursday-Sunday) and Lift 4 (50-60 minute round trip, Monday-Wednesday).
• Twilight Lake Lake activities including paddle boards, canoes, and kayaks operated by partner Durango Board and Boat, located across from Purgatory Resort entrance.
• UTV/RZR Rentals & Tours Off-road vehicle rentals and tours exploring San Juan backcountry, provided by Colorado Outback Adventures with GPS tracking; minimum driving age 21.
• Purgatory Bike Park Lift-served mountain bike park featuring podium-quality terrain; the only resort in the Rockies with clay-based soil trails; open Thursday-Sunday through August 16, then weekends through October 4.
• Snowcat Skiing Snowcat adventures offering powder-filled days in San Juan backcountry with guided skiing and riding experiences.
• Snowcat Dining Excursions Five-course dining experience served at 9,000 feet via snowcat access.
• Nordic Skiing 23 kilometers of groomed cross-country and skate ski trails through scenic forest.
• Tubing Hill Snow tubing activity for family fun on a designated tubing slope.
• Snowmobile Adventures Guided snowmobile tours through stunning backcountry terrain.
• Snowshoe Tours Guided snowshoe tours to out-of-bounds terrain with experienced guides.
• Child Lessons Full-day ski and snowboard lessons for ages 4-6 at The Bear's Den location; includes lunch, skill levels 1-6, running December 6 - April 12.
• Youth Lessons Full-day and half-day lessons for ages 7-12; full-day includes lunch; half-day is beginner only (levels 1-2); running December 6 - April 12.
• Adult Lessons Full-day and half-day (AM and PM) group lessons for ages 13+; covers skill levels 1-6 with the ability to upgrade from AM half-day to full-day.
• Private Lessons Full-day ($725) and half-day ($525) private lessons with dedicated instructor; up to 5 additional guests at $99/person; includes express lift access.
• Snowburners 8-week snowboarding and skiing program for ages 4-12 (Lil'Burners 4-6, Snowburners 7-12) focusing on skill development and introduction to freestyle elements.
• Dev Team 10-week advanced program for ages 7-12 requiring Level 5+ skill; focuses on 80% all-mountain skills and 20% freestyle elements; offered on weekends.
• Adult Clinics 8-week programs for adult skiers and snowboarders of all ability levels; includes Men's and Women's groups, 50+ Program, Performance Clinics, and Parents Clinic options.
• Adaptive Sports Ski and snowboard instruction making the mountain accessible to guests with disabilities.
• Junior Instructor Program Program for ages 13-15 to develop teaching skills while learning mountain expertise.
• Winter Gear Rentals Ski and snowboard equipment rentals including Standard and Performance packages (Standard $49/day, Performance $64/day, Child $39/day) with holiday rates available.
• Mountain Bike Rentals Downhill bike rentals including Rocky Mountain Altitude, Transition Patrol, Devinci Wilson, and Transition TR11; full-day and half-day options with helmet, pads, and damage waiver included.
• Lodging On-mountain and nearby accommodations including rental program, summer and winter lodging deals, and partner properties; discounts up to 30% for passholders.
• Purgatory Sports Downtown Retail store at 2615 Main Avenue, Durango offering outlet deals on gear and apparel, bike repairs, e-bike rentals, and season pass pickup; open 10am-5pm, closed Sundays.
• Expert Edge Full-service ski shop on second floor of Village Center providing boot fitting, tuning, repairs, and in-person rentals.
• Childcare (Bear's Den) Full-day care for children ages 1-4 located on second floor of Village Center.

Quantifiable outcome

• Pass prices held since 2023 with no increase for 4 consecutive years
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Durango Board and BoatcoreStrategic or Co-development PartnerLocal partner providing paddle boards, canoes, kayaks, and inflatable boats for Twilight Lake activities. Located across from Purgatory Resort at 49786 N. US Highway 550. Operates independently with their own equipment and staff. Contact: 970-903-3962.
• Colorado Outback AdventurescoreStrategic or Co-development PartnerProvider of UTV/RZR rentals and tours, whitewater rafting, and adventure activities. Operates from Purgatory Resort with all trails leaving directly from the resort. Contact: 970-903-1923 or www.coloradooutbackadventures.com.
• Rapid Image PhotographyminorGTM or Marketing PartnerExclusive photography partner providing photo services for ski school, mountain top portraits, races, events, and various activities at Purgatory Resort.
• Power Pass Partner ResortscoreStrategic or Co-development PartnerNetwork of 10 US ski resorts (Arizona Snowbowl, Brian Head, Lee Canyon, Nordic Valley, Pajarito, Sipapu, Sandia Peak, Willamette Pass, Spider Mountain) plus 2 Chile resorts (Valle Nevado, La Parva). Power Pass provides unlimited access across network.
• Monarch MountainminorStrategic or Co-development PartnerPartner ski area offering 3 free days to Power Pass holders. Located in Colorado. One of several partner mountains included with Power Pass.
• Loveland Ski AreaminorStrategic or Co-development PartnerPartner ski area offering 3 free days to Power Pass holders. Located in Colorado.
• Sundance ResortminorStrategic or Co-development PartnerPartner ski area offering 3 free days to Power Pass holders. Located in Utah.
• Below the Summit Local PartnersminorGTM or Marketing PartnerLocal Durango businesses offering exclusive discounts to passholders. Includes restaurants (Bar D Chuckwagon, East By Southwest, El Moro, Eolus, Homeslice, Steamworks), fitness (YO! Fitness), wellness (ImInMotion), and services (Lucky Services, Mild 2 Wild, Bears Ranch).
• Durango Mountain RealtyminorChannel Partner/ Reseller/ DistributorReal estate partner for mountain property sales and rentals, connected through Purgatory Resort's website.
• Durango Mountain Master AssociationminorOthersHomeowners association for the Durango Mountain area, connected through Purgatory Resort's website navigation.

Scale indicators4 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Alterra Mountain Company: Alterra Mountain Company operates the Ikon Pass, a multi-resort ski network of ~50 destinations including Steamboat, Aspen Snowmass, Jackson Hole, Mammoth, and Big Bear. Directly comparable to Purgatory because both market a single multi-resort season pass and similar year-round mountain experiences to compete for destination and regional skiers.
• Boyne Resorts: Boyne Resorts operates a multi-resort ski and golf portfolio (Big Sky, Boyne Mountain, Boyne Highlands, The Summit at Snoqualmie, Brighton, Cypress) with integrated multi-resort pass products. Comparable to Purgatory as a private, multi-season mountain operator with regional resorts and lodging, lift tickets, lessons, and rentals revenue streams.
• Monarch Mountain: Monarch Mountain is a smaller Colorado ski area that is part of the Power Pass network partner list (3 free days included). Direct peer as a fellow Colorado lift-served ski operation with similar intimate, regional positioning and ticketing business model, though operated as a partner rather than an MCP-owned resort.
• Arizona Snowbowl: Arizona Snowbowl is a sibling resort in the Power Pass network operating lift-served skiing near Flagstaff, AZ, with a multi-season activity portfolio. Directly comparable to Purgatory as a Power Pass partner sharing cross-mountain access, marketing programs, and comparable lift ticket, lesson, and rental pricing for a regional skier base.
• Vail Resorts: Vail Resorts operates the Epic Pass, the largest multi-resort ski network in North America (Vail, Beaver Creek, Breckenridge, Park City, Whistler Blackcomb, and ~60 resorts total). Directly comparable to Purgatory because both compete for multi-mountain season-pass dollars via subscription/season-pass products and similar lift-ticket-plus-lodging revenue models.
• Telluride Ski Resort: Telluride is a Colorado ski resort in a similar mountain setting, featuring comparable lift-served skiing, ski school, lodging, and summer festivals. Direct competitor for Colorado ski vacations in roughly the same southwest mountain corridor, differentiating on luxury/destination positioning versus Purgatory's family/regional positioning.
• Brian Head Resort: Brian Head is one of the Power Pass network's flagship multi-mountain partners in southern Utah, offering lift-served skiing, night skiing, and a bike park on shared Power Pass inventory. Direct peer because both are smaller, family-oriented mountains within the same Power Pass ecosystem with similar lift, lesson, rental, and lodging offerings.
• Powdr Corporation: Powdr is a multi-resort ski operator (Killington, Pico, Mt. Bachelor, Snowbird partner, Copper Mountain, Steamboat legacy, Woodward) running an integrated pass and adventure park portfolio. Directly comparable to Purgatory because both are private, multi-mountain operators selling season passes across a portfolio of regional ski resorts.

Regional players

• Loveland Ski Area: Loveland is a Colorado ski area explicitly listed as a Power Pass partner (3 free days), operating similar lift-served skiing, rentals, and ski school without resort lodging. Comparable as a Colorado lift-served ski competitor serving the Front Range drive-up market, though without Purgatory's on-mountain lodging or summer operations.

Broad incumbents

• Aspen One (Aspen Snowmass / KSL Capital): Aspen One (parent of Aspen Snowmass, owned by KSL Capital Partners, also involved with Alterra) is a destination-resort operator in Colorado with four mountains on a single lift ticket. Compares to Purgatory as a Colorado ski operator with multi-season activity, premium pricing, and lodging, but at the destination/luxury end versus Purgatory's regional positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/purgatory-resort

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Purgatory Resort