What Brian Head Resort does

Brian Head Resort is a private, four-season mountain recreation destination in Southern Utah operating under Mountain Capital Partners (MCP). The resort sits at Utah's highest ski base elevation (~9,600 ft) with a summit near 11,000 ft, marketing itself under the 'Utah's Higher Ground' and 'The Greatest Snow on Earth' taglines and reporting over 360 inches of annual snowfall. Winter operations center on lift-accessed skiing and snowboarding across two base areas (Navajo Lodge for beginners, Giant Steps Lodge for intermediate/advanced terrain), complemented by night skiing on Fridays and Saturdays, terrain parks with 20+ features, and on-mountain professional instruction including adaptive lessons and a 3-Week Youth Lesson Camp. The newly installed Giant Steps Express high-speed lift with integrated bike carriers is co-used for the summer mountain bike park, which features 1,500 feet of vertical drop across 12 interchangeable trails. Other summer offerings include scenic lift rides, zip line, climbing wall, avalanche tubing, bungee trampoline, disc golf, and hiking.

The resort sells a multi-tier season pass portfolio (Power Pass $249-$949, Power Pass Select, 4-Day, Weekday, Value, Brian Head Weekday, Night Ski Only, Military, Super Senior free for 75+, and the Power Kids Pass that is 100% free for ages 12 and under). Ancillary revenue streams include ski/snowboard and mountain bike rentals at the Navajo and Giant Steps shops, ski school, Brian Head Lodge (owned on-mountain lodging with bundled Stay & Ski Free and Stay & Play Free packages), six on-mountain dining venues, two retail shops (High Mountain Outfitters), events (Total Archery Challenge, Escape the Heat Music Series, Oktoberfest), and group/corporate business. The Power Pass network ties Brian Head to 10 US mountains (Purgatory, Arizona Snowbowl, Lee Canyon, Nordic Valley, Pajarito, Sandia Peak, Sipapu, Willamette Pass, Spider Mountain) plus Valle Nevado and La Parva in Chile, giving passholders reciprocal multi-resort access and shared benefits (50% buddy tickets, dining/retail discounts, free Chile days).

Distribution is direct-to-consumer through shop.brianhead.com, two on-site ticket offices, and the Brian Head Lodge front desk, supplemented by shuttle partnerships (Brian Head Express, St. George Shuttle connecting Las Vegas and St. George Regional Airport). Key partners include ARI Bikes for the summer rental fleet, OpenSnow for real-time conditions, UDOT for road conditions, the U.S. Forest Service for the Special Use Permit governing terrain use, and ReNül Spa operating inside the lodge. The resort activates seasonal pass pricing held since 2023, variable online lift ticket pricing, and 0% interest payment plans to drive volume across a customer base spanning families with children, individual ski/snowboard and mountain bike enthusiasts, national park visitors, group and corporate clients, and adaptive guests.

Name

Brian Head Resort

Legal name

Brian Head Resort

Website

https://brianhead.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

51–100 employees

Short description

Brian Head Resort is a private, four-season Southern Utah mountain destination operating skiing, snowboarding, terrain parks, night skiing, lift-served downhill mountain biking, scenic rides, on-mountain lodging, rentals, ski school, and dining, serving families, ski and bike enthusiasts, national park visitors, and group clients through a multi-tier season-pass portfolio as part of the Power Pass network.

Ownership category

akta.pro rank

Product category

Ski Resort and Mountain Recreation

NAICS

Skiing Facilities (71392), Scenic and Sightseeing Transportation (487)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Ski Areas & Lift Operations (Independent Mountains) (THAAAJAB)

akta.pro secondary industries

Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK), Ski & Mountain Full-Service Hotels (THAGAAAJ), Winter & Mountain Guides (Ski, Snowshoe, Avalanche, Ice Climbing) (THAAALAF)

Keywords

• Ski resort operations
• Mountain biking park
• Season passes
• Ski and snowboard rentals
• Mountain lodging and dining

Headquarters

HQ city

Brian Head

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Lift Tickets & Season Passes: Primary revenue from sale of lift tickets (variable pricing, online discounts) and multi-tier season passes (Power Pass, Power Pass Select, 4-Day, Weekday, Value, Military, Super Senior, Night Ski). Power Kids pass is free for ages 12 and under. Power Pass prices range from free (Super Senior 75+, Power Kids) to $949 (Adult Power Pass).
2. Equipment Rentals: Ski and snowboard equipment rentals at Navajo and Giant Steps lodges. Bike rentals for downhill mountain biking at Giant Steps Bike Shop. Pricing ranges from $25 (standard ski/board, online) to $90 (full-day premium rental). Safety packages and damage waivers available.
3. Lodging (Brian Head Lodge): On-mountain hotel with rooms, suites, and amenities including pool, hot tub, spa, restaurant, and coffee shop. Promotional packages include Stay & Ski Free (2 free lift tickets with 2-night stay) and Stay & Play Free (2 free biking/activity tickets). Pet-friendly with $30/pet/day fee.
4. Ski & Snowboard Lessons: Revenue from group lessons (ages 7+), private lessons (all ages), adaptive lessons, children's lessons (ages 3-6), 3-Week Youth Lesson Camp, and Learn2Turn program. Lessons sold with or without bundled lift tickets.
5. On-Mountain Dining & Retail: Food and beverage operations including The Lift Bar & Patio, Last Chair Grill & Brews, Giant Steps Cafeteria, Navajo Cafeteria, BBQ & Brews, and Daybreak Coffee Shop. Retail shops at both lodges selling apparel, gear, helmets, goggles, and souvenirs.
6. Mountain Biking Operations: Downhill mountain bike lift tickets and Mountain Bike Power Pass sales. Ultimate Summer Downhill Package bundle (bike rental + free lift + $10 lunch credit) for $90. Kids 12 and under bike free with Power Kids pass.
7. Events & Group Services: Revenue from events (Total Archery Challenge, Escape the Heat Music Series, Oktoberfest), group bookings (weddings, corporate retreats, youth groups), and group lesson packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels8 records

Core offering

Brian Head Resort operates Utah's highest-elevation lift-accessed ski area, offering winter skiing and snowboarding (with over 360 inches of annual snowfall) and summer downhill mountain biking, scenic lift rides, and family activities from two base lodges (Navajo and Giant Steps). Revenue is generated across lift tickets and multi-tier season passes (Power Pass family including free kids' passes), equipment rentals, ski and snowboard lessons, on-mountain lodging at Brian Head Lodge, dining venues, retail shops, and event/group services, with reciprocal multi-resort access through the Power Pass network spanning 10 US mountains and 2 Chile resorts.

Product overview

Brian Head Resort is a four-season mountain destination in Southern Utah operating as a single unified resort with integrated winter skiing/snowboarding and summer mountain biking/activities. The winter product portfolio centers on lift-accessed skiing at Utah's highest base elevation (9,600 feet) with multiple season pass tiers (Power Pass family of products including Power Kids free children's pass), daily lift tickets, equipment rentals, and ski/snowboard lessons (group, private, adaptive, and specialty programs like 3-Week Youth Lesson Camp and FREE On-Snow Experience). Summer operations feature a lift-served downhill mountain bike park with 12+ trails and 1,500 feet of vertical drop, scenic lift rides, zip line, climbing wall, tubing, and family activities. The resort operates Brian Head Lodge as its official on-mountain lodging with multiple room categories and amenities, supported by on-site dining venues and retail shops. The resort participates in the Power Pass network offering reciprocal access across 10+ mountains in the U.S. and Chile.

Differentiator

Problem solved

Functional benefit

Products and services

• Skiing and Snowboarding Lift-accessed winter skiing and snowboarding at Utah's highest base elevation resort, with over 360 inches of annual snowfall, dual-base operations (Navajo Lodge for beginner terrain, Giant Steps Lodge for intermediate/advanced), and 20+ terrain park features.
• Lift Tickets Day lift tickets for ski and snowboard access with variable pricing based on advance purchase timing — earlier purchase yields lower prices, with kids 12 and under skiing free.
• Power Pass Unlimited skiing and riding across all 10 Power Pass mountains with no blackout dates, plus year-round Spider Mountain biking, 50% off buddy tickets, free partner-resort days in Chile and at Loveland/Monarch/Sundance, and 10% off dining/retail/rentals.
• Power Kids Pass Free, unlimited skiing, snowboarding, and mountain biking for children ages 12 and under at all 10 Power Pass mountains (including Lee Canyon, Brian Head, Purgatory, and Spider Mountain), plus winter access to Valle Nevado and La Parva in Chile.
• Ski and Snowboard Rentals Standard, Performance, and Premium ski packages plus basic snowboard packages and child rentals, with online pricing lower than walk-up pricing, available at Navajo and Giant Steps lodge rental shops.
• Group Ski and Snowboard Lessons Group ski and snowboard lessons for ages 7 and up, lasting 2.5 hours, with morning and afternoon sessions available and lift tickets bundled at member pricing.
• Private Ski and Snowboard Lessons Private ski and snowboard instruction for ages 7+, available in 2.5-hour and 6-hour formats, accommodating up to 6 people per instructor with optional lift ticket bundling.
• Adaptive Ski and Snowboard Lessons Specialized ski and snowboard lessons for individuals with cognitive disabilities and other special needs, taught by instructors with training beyond industry-standard PSIA and AASI certifications; complimentary guide Buddy Passes are provided.
• FREE On-Snow Experience Free introductory skiing and snowboarding lessons for first-time participants aged 13 and older, covering equipment use, safety practices, and basic slope techniques.
• 3-Week Youth Lesson Camp Multi-week ski and snowboard program for ages 7–12 pairing the same instructor and peer group across three consecutive weekends (Saturday beginner sessions 10am–4pm with lunch included; Friday or Sunday intermediate sessions 1:30–4pm), with 3–8 students per group.
• Night Skiing Night skiing access to Blackfoot Lift and Giant Steps Conveyor, operating Fridays and Saturdays from 4 PM to 9 PM with extended holiday schedules.
• Night Lift Tickets Lift tickets for night skiing sessions on Blackfoot and Giant Steps Conveyor, with optional rental packages available.
• Training Grounds Terrain Parks Terrain parks featuring Giant Steps Bypass Park (12 features, beginner to intermediate) and Navajo Progressive Park (6+ features, beginner), refreshed with seasonal color themes and maintained by terrain park staff.
• Mountain Bike Park Southern Utah's lift-served downhill mountain bike park with 1,500 feet of vertical drop, 12 interchangeable trails spanning beginner to expert, and over 100 miles of single-track terrain for all skill levels.
• Mountain Bike Power Pass Multi-tier downhill mountain biking access pass (Unlimited, 8-Day, 4-Day) to Lee Canyon, Brian Head, and Purgatory bike parks, plus year-round access at Spider Mountain through April 30, 2027, with discounts when bundled with a Power Pass or Power Pass Select.
• Mountain Bike Rentals Full-suspension downhill mountain bike rentals at Giant Steps Bike Shop using brand-new ARI fleet each season — Enduro (ARI La Sal Peak, 170mm travel, carbon frame, 29in wheels) and Downhill (ARI Superior Peak, 200mm travel, aluminum frame, 29in wheels) — with half-day and full-day pricing, safety package, and optional damage waivers.
• Scenic Lift Rides Panoramic scenic chairlift rides via the Giant Steps Express offering views of Southern Utah and Cedar Breaks National Monument from 10,000 feet elevation.
• Summer Activities Family-friendly on-mountain summer activities including 300ft mini zip line, rock climbing wall, avalanche tubing, peak shot bungee trampoline, 18-hole disc golf, and the Vista Trail hike.
• Brian Head Lodge On-site mountain lodging with rooms and suites (King Room, Double Queen Room, ADA-accessible rooms, King Family Suite, Double Queen Family Suite, King Grand Suite, King Grand Deluxe Suite, Presidential Suite), pet-friendly ($30/pet/day, max 2 dogs), with amenities including indoor pool, outdoor hot tub, fitness center, and ReNūl Spa; 25% off for Power Pass holders and bundled Stay & Ski Free packages are available.
• Resort Dining Multiple on-mountain dining venues including Lift Bar & Patio (full bar and dinner), Last Chair Grill & Brews (pub-style with live music), Giant Steps Cafeteria, Navajo Cafeteria, BBQ & Brews, and Daybreak Coffee Shop.
• Learn2Turn Program $99 beginner ski and snowboard package including 2 lessons at Lee Canyon and 1 day at Brian Head, with lift tickets and rentals included, offered in collaboration with Lee Canyon Resort.
• Hiking Vista Trail A 3-mile backcountry hiking trail descending from the top of the Giant Steps Express, with views of Southern Utah red rock formations and aspen forests.

Quantifiable outcome

• Over 360 inches of annual snowfall — 138 inches recorded as base depth as of May 2026
• +3 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Mountain Capital Partners (MCP)coreStrategic or Co-development PartnerBrian Head Resort is operated under Mountain Capital Partners, a multi-resort ownership group managing 10+ ski resorts across the US and Chile. The Power Pass program connects all MCP resorts under a unified pass network, enabling cross-resort access and shared operational infrastructure including RFID-enabled passes, online shop platforms, and passholder benefits.
• Power Pass Network ResortscoreStrategic or Co-development PartnerBrian Head is part of the Power Pass network including Purgatory Resort (CO), Arizona Snowbowl (AZ), Lee Canyon (NV), Nordic Valley (UT), Pajarito Mountain (NM), Sandia Peak (NM), Sipapu Ski & Summer Resort (NM), Willamette Pass Resort (OR), Spider Mountain Bike Park (TX), Valle Nevado (Chile), and La Parva (Chile). Pass holders receive cross-resort access benefits.
• Brian Head Express ShuttleminorChannel Partner/ Reseller/ DistributorIndependent shuttle service offering daily round-trip shuttles from Cedar City to Brian Head Resort, plus charter transportation to area hotels, cabins, and condos. Operates November through mid-April, facilitating access for visitors arriving by air or from nearby cities.
• St. George ShuttleminorChannel Partner/ Reseller/ DistributorShuttle service connecting Las Vegas, St. George, Cedar City, and Brian Head Resort. Serves visitors flying into Las Vegas Harry Reid International Airport or St. George Regional Airport, providing ground transportation to the resort.
• UDOT (Utah Department of Transportation)minorOthersUDOT provides road condition information, construction updates, and traction device requirements for SR-143 and surrounding routes. Brian Head website links to UDOT's traffic monitoring system for pre-trip planning.
• U.S. Forest Service (USFS)coreOthersBrian Head Resort operates on both private and public lands under a Special Use Permit from the U.S. Forest Service. The permit governs uphill travel policy, backcountry access, and environmental stewardship requirements.
• Lee Canyon ResortminorStrategic or Co-development PartnerThe Learn2Turn program is a collaborative offering between Lee Canyon and Brian Head. Beginners start at Lee Canyon (near Las Vegas) for 2 days of lessons, then progress to Brian Head for day 3, leveraging both resorts' complementary positioning.
• ReNúl SpaminorStrategic or Co-development PartnerReNúl Spa operates inside the Brian Head Lodge, offering massage, facials, and wellness treatments. Spa services are marketed as part of the resort's guest experience and recovery offering for skiers and mountain bikers.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Purgatory Resort: Colorado ski resort and core Power Pass network member alongside Brian Head. Similar scale, family-friendly positioning, and shared multi-resort pass economics make it the closest operational and strategic comparable.
• Arizona Snowbowl: Flagstaff, Arizona ski resort operating as a Power Pass member. Comparable Southwest regional draw, family-focused pricing, and similar dual-base operations make it a direct comparable within the same network.
• Lee Canyon Resort: Las Vegas-area ski resort and Power Pass member. Direct comparable for the Southwest drive market, and Brian Head partners with Lee Canyon on the Learn2Turn beginner program, reinforcing the operational linkage.
• Nordic Valley Resort: Utah-based ski resort and fellow Power Pass member closest geographically to Brian Head. Similar smaller-scale, family-friendly positioning within the same network makes it a relevant operational peer.
• Spider Mountain Bike Park: Texas-based year-round downhill mountain bike park operated within the Power Pass network. Comparable lift-served bike park product with shared Mountain Bike Power Pass economics and year-round operating model.
• Sipapu Ski & Summer Resort: New Mexico ski resort and Power Pass member. Smaller-scale, family-oriented positioning similar to Brian Head with shared pass infrastructure and reciprocal access benefits.
• Valle Nevado: Chilean ski resort and Power Pass international partner. Direct comparable in network structure and reciprocal access benefits, offering Power Pass holders 10 free days of skiing, validating Brian Head's positioning within a multi-region network.

Broad incumbents

• Park City Mountain: Utah's largest destination resort and Vail Resorts Epic Pass property. Represents the larger-scale incumbent competing for the same regional ski demand but with materially bigger terrain, lodging base, and pass integration.
• Deer Valley Resort: Utah luxury ski-only resort, recently announced as an Ikon Pass addition. Competes with Brian Head for the same drive market but on premium positioning and skiers-only policy rather than value/family positioning.

Regional players

• Sundance Mountain Resort: Utah ski resort near Provo operating as a Power Pass partner mountain (3 free days with Power Pass). Comparable family/smaller-scale positioning and geographic overlap, with distinct independent ownership but shared pass-driven traffic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/brianheadresort
• YouTubeyoutube.com/@brianheadresort
• Facebookfacebook.com/Brian.Head.Resort
• Instagraminstagram.com/brianheadresort
• LinkedInlinkedin.com/company/brian-head-resort

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brian Head Resort