What Purple Media does

Purple Media (legal entity: SRL "Purple Media", IDNO 1016600039211) is a full-service marketing agency founded in 2016 in Chișinău, Moldova, and operated by founder Igor Strechi with 15+ years of marketing experience. The firm operates with an 18-person team and has delivered 500+ projects across Moldova and 7 other countries, working primarily with Moldovan businesses and the diaspora. Its service portfolio is organized into nine modules: Strategy & Planning, Visual Identity & Design, Donor Programs, Web & E-commerce, Performance Marketing, Social Media & Content, Photo-Video Production, Systems/CRM & Analytics, and Training & Workshops.

The agency's core intellectual property is the "MFB Marketing" methodology — a 28-function model divided into Research and Lead Generation with documented responsibilities and artifacts per function. Underlying technology is a stack of third-party tools rather than proprietary software: WordPress and custom websites, e-commerce platforms, AmoCRM and Bitrix24 for CRM, ManyChat for automation, and Looker Studio for analytics dashboards. Service delivery is consultative, starting with a paid 60-minute diagnosis session; pricing is custom and project-based, with documented multi-year contracts at the enterprise tier and hybrid engagements where Purple acts as outsourced marketing director. Distribution is direct (website inquiry, diagnosis request, meetup community), with no reseller or partner channels.

Revenue mechanics rely on professional-services fees across strategy, performance advertising, branding, content, and event promotion work, plus a newly launched Donor Programs unit targeting ODA, EBRD, and IFAD funding. Notable customer engagements include ULIM (7-year retainer with cost-per-student tracking), Inamstro (4 years), Doctor Romaniuc (long-term consulting, 113-employee outcome cited), ANT.GOV (institutional website with 150+ mapped youth structures), and event promotion work (Gabriel Nebunu concert: 4,200 tickets sold vs 2,500 target). The firm also operates the Purple Meetup community series, scaling to 30 events in 2026.

Name

Purple Media

Legal name

SRL "Purple Media"

Website

https://purple.md

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Purple Media is a full-service marketing agency founded in 2016 in Chișinău, Moldova, serving Moldovan businesses and the diaspora with strategy, branding, web, performance advertising, CRM, and training services anchored by a proprietary 28-function MFB methodology.

Ownership category

akta.pro rank

Product category

Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Industry / Category Marketing Strategy (Vertical GTM) (MPAAAFAN)

akta.pro secondary industry

Product & Brand PR (Consumer & B2B) (BPAFADAH)

Keywords

• Marketing services agency
• Brand strategy consulting
• Performance advertising
• Web development services
• Content marketing production

Headquarters

HQ city

Chișinău

HQ country

Moldova

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Marketing Strategy & Consulting: Strategic marketing consulting services including diagnosis, planning, and ongoing advisory. They offer hybrid models where they act as outsourced marketing director.
2. Digital Marketing Services: Performance marketing (ads), social media management, content creation, SEO, web development, and video production services.
3. Branding & Design: Visual identity, logo design, brand development, and branding applications for businesses.
4. Event Promotion: Promotion services for events including concerts, conferences, and business forums with ticket sales optimization.
5. Grant/Funding Access Consulting: From 2025, a dedicated department for writing and implementing projects with external funding (ODA, EBRD, IFAD).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Purple Media is a full-service marketing agency in Chișinău, Moldova, delivering strategy, branding, web/e-commerce development, performance advertising, social media management, video/photo production, CRM and analytics setup, and EU grant (ODA/EBRD/IFAD) consulting. The firm operates through nine service modules plus the proprietary MFB Marketing framework and the Purple Meetup event series, primarily serving Moldovan businesses and diaspora-owned enterprises.

Product overview

Purple Media is a marketing agency operating since 2016, offering a comprehensive suite of marketing services rather than a software product. Their service portfolio includes nine core modules: Strategie & Planificare (research and positioning), Identitate Vizuală & Design (branding and UI/UX), Programe pentru Donatori (grant programs), Web & E-commerce (websites and online stores), Performance Marketing (paid advertising), Social Media & Content (SMM and copywriting), Producție Foto-Video (video/photo production), Sisteme CRM & Analiză (CRM setup and analytics), and Training & Workshopuri (custom training). They also operate Purple Meetup, a series of educational events, and have developed the MFB Marketing methodology—a proprietary framework documenting 28 marketing functions organized into Research (Cercetare) and Lead Generation blocks. The agency works primarily with businesses in Moldova and the diaspora, delivering 500+ projects across Moldova and 7 other countries.

Differentiator

Problem solved

Functional benefit

Brands

• MFB Marketing: A marketing methodology framework developed by Purple Media that defines 28 marketing functions organized into Research and Lead Generation categories.

Products and services

• Strategie & Planificare (Strategy & Planning) Market analysis, competitor research, and customer understanding services that define positioning, messaging architecture, and 90-day action plans with KPIs for businesses in Moldova and the diaspora.
• Identitate Vizuală & Design (Visual Identity & Design) Full branding services including naming, logo design, brand manual, graphic design, and UI/UX design for websites and applications, targeting SMBs and enterprises establishing or refreshing their brand.
• Programe pentru Donatori (Donor Programs) Grant application preparation and implementation for ODA, EBRD, and IFAD funding programs, including strategic guidance for European financing access, aimed at Moldovan organizations and businesses seeking external donor funding.
• Web & E-commerce Custom website development (WordPress/Custom), landing pages, e-commerce solutions, SEO optimization, and technical support services for Moldovan businesses and enterprises.
• Performance Marketing (Ads) Paid advertising services including Facebook & Instagram Ads, Google & YouTube Ads, and remarketing campaigns focused on measurable results, targeting Moldovan SMB and enterprise clients.
• Social Media & Content Social media management, copywriting, and organic strategy services for business communication on social platforms, aimed at SMB and enterprise clients in Moldova.
• Producție Foto-Video (Photo-Video Production) Video and photo production including Reels, TikToks, Shorts for sales, product photography, portraits, and corporate presentations for Moldovan businesses.
• Sisteme, CRM & Analiză (Systems, CRM & Analytics) CRM configuration (AmoCRM/Bitrix24), sales automation flows (ManyChat), and analytics dashboards (Looker Studio) for business process optimization, targeting businesses needing lead management infrastructure.
• Training & Workshopuri (Training & Workshops) Customized training programs on strategy, advertising, measurement, content, eCommerce, site development, sales, and organization topics for Moldovan enterprise and SMB teams.
• Purple Meetup Paid educational event series (300 lei participation fee, approximately 3 hours each) covering marketing strategy, AI, sales systems, and productivity, targeting Moldovan entrepreneurs and marketing professionals.
• MFB Marketing Methodology A proprietary marketing methodology framework that defines 28 marketing functions, organized into two core areas — Cercetare (Research) and Lead Generation — with documented responsibilities, artifacts, and decision-making authorities used as the operating system for Purple Media's client engagements.

Quantifiable outcome

• 500+ projects delivered across Moldova and 7 countries
• +5 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature2 records

Partnerships

Six partnerships are on record, tiered minor.

• UNDP MoldovaminorStrategic or Co-development PartnerAppears in client/project logo section indicating completed marketing projects for UNDP-affiliated initiatives.
• USAID MoldovaminorStrategic or Co-development PartnerAppears in client/project logo section indicating completed marketing projects for USAID-affiliated initiatives.
• UNICEF MoldovaminorStrategic or Co-development PartnerAppears in client/project logo section indicating completed marketing projects for UNICEF-affiliated initiatives.
• Purcari WineriesminorStrategic or Co-development PartnerAppears in client/project logo section. Purple worked on Purcari Nocturne web design and label refinement project.
• Vino Pizza & Wine (Venue Partner)minorGTM or Marketing PartnerVenue partner for Purple Meetup events. Hosted Meetup #4, #5, and #6 events in 2025-2026.
• AIM (Agency for Intervention and Payments)minorStrategic or Co-development PartnerClient for Empower Locals conference promotion. AIM organizes annual conferences for local entrepreneurs.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• KlientBoost: Mid-sized performance marketing agency specializing in PPC, CRO, and creative. Comparable in size and paid-media-led service mix, particularly to Purple's Performance Marketing (Ads) module.
• Promodo: Eastern European / US digital marketing agency with SEO, PPC, and content services. Comparable mid-sized full-service agency competing for similar SMB and mid-market clients with a similar performance-marketing orientation.
• WebFX: US-based full-service digital marketing agency at comparable headcount scale (hundreds of employees) offering SEO, PPC, web design, and content. Closest US analog in terms of full-service offering, mid-market focus, and project-based pricing model.
• Ignite Visibility: US full-service digital marketing agency of similar size offering SEO, paid media, social, email, and web development. Comparable scope of services and mid-market customer profile.
• Directive Consulting: Mid-sized B2B performance marketing agency specializing in SaaS and enterprise clients with a strategy + execution model. Comparable in engagement structure (retainer-style, outsourced-CMO style work) and in mid-market positioning.
• Disruptive Advertising: Mid-sized US performance marketing agency focused on paid media, lifecycle marketing, and creative services. Comparable in size, services offered (paid ads, creative, CRO), and customer profile (mid-market growth companies).
• Netpeak: Ukrainian digital marketing agency of comparable size offering performance marketing, SEO, web development, and analytics to SMB and enterprise across CIS. Closest geographic and service-line peer to Purple Media, with similar full-service B2B model and multi-country reach.

Broad incumbents

• Ogilvy: Global advertising and marketing services network with brand-strategy, advertising, PR, and digital capabilities. Comparable service breadth to Purple's full-service model, but operates at holding-company scale across much broader geographies and verticals.
• Dentsu: Global advertising and marketing services group with creative, media, and customer experience capabilities. Comparable in service-line breadth (strategy, performance, content, CRM) but at enterprise scale.
• Publicis Groupe: Global advertising and communications holding group with creative, media, digital, and data capabilities across agencies including Leo Burnett, Saatchi & Saatchi, and Digitas. Comparable in offering breadth but operates at vastly larger scale and global footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/purple-media-srl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Purple Media