Purple Pepper Commerce

What Purple Pepper Commerce does

Purple Pepper Commerce is a US-based, founder-led Amazon management agency that provides end-to-end marketplace services to e-commerce brands across North America, Europe, and Australia. Its core offering is structured around three tiered service packages—Hot (essentials for new sellers), Spicy! (full-service management), and Burning!! (growth-oriented with logistics, brand marketing, and design)—covering SEO, account and catalog management, advertising strategy, logistics, brand marketing, design, and growth marketing. The firm supplements these packages with a la carte services (main image design, SEO keyword lists, hourly coaching, Seller Central reimbursement, TikTok Shop, Walmart, and Instacart strategy) and a free ASIN audit as a lead-generation tool. A separate bookkeeping service line is priced on a subscription basis ($350-$650/month) tied to monthly transaction volume.

Beyond agency services, Purple Pepper operates Purple Holdings (Purple Ventures), a holding entity that pursues seed-stage investments in e-commerce and CPG brands, executes acquisitions (the completed acquisition of Paper & Pear, a home storage organization brand), and develops in-house brands sold through Amazon under the PurpleGoods label. The company is remote, employs a small team led by co-founders Jeremy Glickman (Managing Director) and Andrew Bonasso (Head of Growth), and is actively hiring for a Brand Growth Strategist role. The business model is service-fee based, with revenue derived from managed services, subscription bookkeeping, and equity/value creation through owned brands and investments. No proprietary technology, AI capabilities, or institutional funding are disclosed.

Name

Purple Pepper Commerce

Legal name

Purple Pepper Commerce, LLC

Website

https://purplepeppercommerce.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Purple Pepper Commerce is a US-based Amazon management agency that provides end-to-end marketplace services—SEO, advertising, logistics, and brand marketing—to e-commerce brands across North America, Europe, and Australia. It also operates Purple Holdings, which invests in and acquires CPG brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Not specified

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Amazon Management Agency Services: Full-service Amazon agency offering tiered packages (Hot, Spicy, Burning) covering SEO, account management, advertising, logistics, brand marketing, design, and growth marketing. Revenue generated through recurring service fees aligned with performance outcomes.
2. Bookkeeping Services: E-commerce focused bookkeeping with tiered pricing based on monthly transaction volume. Services include categorization, bank reconciliations, financial statements, accounts payable/receivable, payroll, and tax preparation.
3. Investment & Acquisitions (Purple Ventures): Seed-stage investments in e-commerce and CPG brands. Actively pursues acquisitions of brands (e.g., Paper & Pear). Also develops in-house brands sold through Amazon.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Purple Pepper Commerce is an Amazon e-commerce management agency that provides end-to-end marketplace services for brands and sellers. It offers tiered Amazon management packages (Hot, Spicy, Burning) alongside bookkeeping, brand acquisitions, seed funding, and in-house brand incubation (PurpleGoods), operating across North America, Europe, and Australia.

Product overview

Purple Pepper Commerce is an Amazon-focused e-commerce management company that offers a tiered service model with three packages (Hot, Spicy!, and Burning!!). The core services include SEO optimization, account and catalog management, advertising strategy, logistics, brand marketing, design, and growth marketing. Beyond agency services, the company operates as a holding entity through Purple Holdings, offering seed fund investments for e-commerce brands, brand acquisitions (including Paper & Pear), and in-house brands (PurpleGoods). Additional offerings include a la carte services for specific needs (TikTok Shop, Walmart, Instacart), free ASIN audits, and bookkeeping services for CPG/e-commerce businesses. The company also maintains partner referral relationships with Gold Spark Design, RM LLC CPA, and ALazarus Creative for specialized services outside their core capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Purple Goods: In-house brand on Amazon offering products developed with strategic partners

Products and services

• Amazon Management Packages (Hot, Spicy, Burning)

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• Gold Spark DesignminorStrategic or Co-development PartnerBoutique graphic design firm in Denver, Colorado specializing in labels and packaging design for food and supplement products. Recommended to clients for non-Purple Pepper services.
• RM LLCminorImplementation/ SI/ Consulting PartnerProfessional CPA services firm providing expert individual and business tax preparation, audit readiness, and financial reporting. Purple Pepper connects clients to these services.
• ALazarus CreativeminorStrategic or Co-development PartnerCreative partner led by Atlanta Lazarus, delivering high-quality visual assets and strategic design services to help brands stand out across retail platforms with storytelling that drives engagement and conversions.
• CPA TeamminorImplementation/ SI/ Consulting PartnerProfessional CPA team partnered with Purple Pepper to simplify accounting needs for e-commerce clients. Provides bookkeeping, tax preparation, and audit readiness services.

Scale indicators2 records

Recent moves5 records

Expansion highlights7 records

Direct peers

• PPC Entourage: PPC Entourage is an Amazon PPC and full-service management agency serving small to mid-market Amazon sellers. Closely comparable in service offering (PPC, brand management, growth) and target customer segment.
• Emanage (Amazon Agency): Emanage is a full-service Amazon agency providing SEO, advertising, catalog management, and brand marketing. Direct competitor in the Amazon end-to-end management space.
• Carbon6: Carbon6 offers Amazon agency services, software tools, and education for sellers. Comparable to Purple Pepper as a multi-service Amazon growth partner with managed services and tooling.
• Riverbend Consulting: Riverbend Consulting focuses on Amazon account management, reinstatement, and growth services for sellers. Comparable in service depth and target customer base of Amazon sellers.
• Seller Labs: Seller Labs is an Amazon growth agency offering managed services, advertising, and software tools for Amazon sellers. Directly competes with Purple Pepper in the multi-service Amazon agency space with similar tiered offerings.
• Online Seller Solutions: Online Seller Solutions is a UK-based Amazon agency offering managed services for sellers. Comparable agency model and end-to-end service approach, particularly similar on European marketplace expertise.
• Buy Box Experts: Buy Box Experts is an Amazon agency providing account management, advertising, and brand services to mid-market and enterprise sellers. Directly comparable in service offering and enterprise client focus.

Broad incumbents

• Helium 10: Helium 10 is a leading Amazon seller SaaS suite for keyword research, listing optimization, and analytics. Overlaps with Purple Pepper's SEO and advertising services but operates as a software platform rather than a managed agency.
• Teikametrics: Teikametrics is a larger SaaS + services platform for Amazon advertising optimization and marketplace management. Comparable in serving Amazon seller growth needs but offers a more productized, technology-led approach.
• Jungle Scout: Jungle Scout is an established Amazon seller tools platform providing product research, analytics, and supplier sourcing. Comparable customer base (Amazon sellers) but operates as a SaaS tool rather than a managed agency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@PurplePepperCommerce
• LinkedInlinkedin.com/company/purple-pepper-commerce
• Instagraminstagram.com/purplepeppercommerce

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Purple Pepper Commerce