What Protanic INC does

Purpora Engineering is a privately held, Saukville, Wisconsin-based manufacturer of petroleum tank and pipeline testing equipment founded in 1978 by Bill Purpora. The company designs, builds, and sells proprietary compliance-testing hardware, anchored by the Alert Tank System (underground storage tank integrity testing), the Petro-Tite Line Tester (pipeline leak detection with reported accuracy down to roughly 0.222 gallons per hour), and MyTankGauge, a web-based tank monitoring platform. It monetizes through three streams: (1) sale of complete testing systems, (2) a deep catalog of replacement parts (pumps, gauges, valves, hoses, filters, o-rings, brackets) priced individually, and (3) paid in-person training and certification courses (Petro-tite, Alert, UST Boot Camp) held at its Saukville facility.

The business is product-led and direct-to-customer via a full e-commerce storefront on purporaengineering.com, with pay-as-you-go unit pricing (most equipment and parts priced under $1,700) and shipping to the US and Canada. Its customer base spans independent tank and line testing contractors, oil companies, state regulatory agencies, environmental consultants, and fuel-fleet operators; testimonials include CF Morris Petroleum Solutions, TT Environmental Solutions, the State of Washington UST program, BC&C, and Raess Trucking. The company operates with approximately 10 employees, no disclosed institutional capital, no parent company, and maintains membership in the Petroleum Equipment Institute (PEI). The model is best characterized as a niche-dominant specialty hardware OEM with an installed-base consumables annuity and a complementary training/certification revenue stream.

Name

Protanic INC

Legal name

Purpora Engineering

Website

https://purporaengineering.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

1–10 employees

Short description

Purpora Engineering designs and sells proprietary petroleum tank and pipeline leak-testing equipment and replacement parts, plus a web-based tank monitoring platform and in-person certification training, serving UST compliance contractors, oil companies, regulators, and fleet operators primarily in the US and Canada.

Ownership category

akta.pro rank

Product category

Petroleum Testing Equipment

NAICS

Metal Tank (Heavy Gauge) Manufacturing (332420), Pump and Compressor Manufacturing (33391), Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914)

SIC

Services-Testing Laboratories (8734), Oil & Gas Field Machinery & Equipment (3533)

akta.pro primary industry

Storage Tank Inspection (AST/UST) (EUAEAHAC)

Keywords

• Tank testing equipment
• Pipeline leak detection
• Underground storage tanks
• Petroleum compliance testing
• Tank monitoring software

Headquarters

HQ city

Saukville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Testing Equipment Sales: Sale of tank and pipeline testing equipment including the Petro-Tite line tester, Alert Tank System, and associated monitoring hardware. Products are sold with various price points from replacement parts to complete assemblies.
2. Replacement Parts Sales: Extensive catalog of replacement parts for testing equipment including pumps, gauges, valves, hoses, filters, o-rings, brackets, and test forms. Parts are priced individually and available for immediate shipping.
3. Training and Certification: In-person training courses including Petro-tite Certification, Alert Training, and UST Boot Camp. Training held at company facilities in Saukville, WI with scheduled dates and registration requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Purpora Engineering designs, sells, and supports proprietary tank and pipeline testing equipment for the petroleum industry — primarily the Alert Tank System for tank integrity verification and the Petro-Tite Line Tester for pressurized pipeline leak detection. The company also sells a full catalog of replacement parts and specialty equipment, operates the MyTankGauge web-based tank monitoring platform, and delivers in-person Petro-tite and Alert training and certification courses at its Saukville, Wisconsin facility.

Product overview

Purpora Engineering is a single-product-line company specializing in petroleum tank and pipeline testing equipment and training. Founded in 1978, the company offers the Alert Tank System for tank integrity testing, the Petro-Tite Line Tester for pipeline leak detection, and MyTankGauge as a web-based tank monitoring platform. The product portfolio centers on compliance testing equipment for underground storage tanks (UST) and pipelines, complemented by Petro-tite and Alert training certification courses. The company also provides a comprehensive range of replacement parts and accessories for their testing equipment, including hand pump assemblies, gauges, valves, filters, hoses, and specialized components.

Differentiator

Problem solved

Functional benefit

Brands

• Petro-tite: Line testing equipment system for petroleum tank and pipeline testing
• Alert Tank System
• MyTankGauge

Products and services

• Alert Tank System Proprietary tank testing system used to verify the integrity of underground storage tanks. Designed to be compact, easy to move and store, and to deliver confident pass/fail results for tank integrity verification. Used by petroleum testing contractors and oil companies for UST compliance.
• Petro-Tite Line Tester Proprietary line testing equipment used to test pressurized petroleum pipelines for leaks, capable of identifying pinhole leaks and quantifying leak rates (approximately 0.222 gal/hour detection capability). Used by petroleum testing contractors and oil companies for pipeline compliance testing.
• MyTankGauge Web-based tank monitoring platform that tracks product levels in fuel tanks, identifies discrepancies and cross drops, monitors driver deliveries, and supports tank inventory management. Marketed as a user-friendly platform for fleet operators and petroleum operators.
• Petro-tite Training and Certification Course 2-day in-person certification course covering tank and line testing procedures using Purpora equipment. Held at the company's Saukville, WI training facility for testing contractors, oil company personnel, and inspectors who need to demonstrate competency in Petro-tite operation and leak detection techniques.
• Alert Training and Certification Class 2-day in-person training class covering proper use, setup, and testing procedures for the Alert Tank System, including tank integrity verification techniques. Delivered at the Saukville, WI training facility for testing contractors and inspectors.
• Line Testing Parts Replacement parts and components for Petro-Tite line testers, including hand pump assemblies, burettes, hi-pressure gauges, valves, hoses, filters, o-rings, and pump repair kits. Sold individually through the company website with unit pricing.
• Tank Testing Parts Replacement components for tank testing equipment and monitoring systems, supporting the Alert Tank System and related Purpora hardware.
• Specialty Equipment and Parts Additional specialty testing equipment including digital pressure gauges, test plugs, vacuum pumps, and test caps sold alongside Purpora's primary tank and line testing product lines.

Quantifiable outcome

• Detects leaks as small as approximately 0.222 gallons per hour

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• PEI (Petroleum Equipment Institute)minorOthersPurpora Engineering is a member of PEI (Petroleum Equipment Institute). This membership indicates industry association and networking within the petroleum equipment sector, though specific partnership details are not detailed.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Tanknology: Tanknology is a leading provider of UST compliance testing, tank inspection, and leak detection services across North America. Direct competitor to Purpora's Alert Tank System and Petro-Tite Line Tester, serving the same petroleum contractor and oil company customer base for regulatory compliance testing.
• Betts Hydrocarbon Testing & Compliance: Betts provides UST testing, line testing, and compliance services for petroleum facilities in the western US. Comparable service offering to Purpora in tank and line integrity testing, serving oil companies and contractors with regulatory compliance needs.
• Heath Consultants: Heath Consultants manufactures leak detection equipment and provides pipeline inspection services for natural gas, water, and petroleum utilities. Comparable to Purpora's line testing product line, with overlap in leak detection instrumentation for fuel distribution infrastructure.

Broad incumbents

• OPW (a Dover company): OPW is a major manufacturer of fluid handling and petroleum equipment, including tank gauging, leak detection, and underground storage tank systems. Broader portfolio competitor to Purpora with significantly greater scale and global distribution.
• Morrison Bros. Co. Morrison Bros. manufactures a wide range of petroleum equipment including tank fittings, valves, and overfill prevention devices. Adjacent competitor in the petroleum equipment supply chain, with overlap in components used during UST testing and maintenance.
• Franklin Fueling Systems: Franklin Fueling Systems manufactures and supplies fuel management, containment, and tank monitoring systems for petroleum retailers and commercial fueling operations. Overlaps with Purpora in UST tank testing and inventory management, with broader scale and product breadth.
• Veeder-Root (a Danaher company): Veeder-Root is the dominant provider of automatic tank gauging (ATG) and fuel management systems for petroleum retailers. A larger, incumbent competitor to Purpora's MyTankGauge platform, with broader product portfolio including continuous in-tank leak detection and environmental compliance monitoring.

Regional players

• PetroSpec: PetroSpec provides specialized petroleum testing equipment and consumables, including line testers and tank testing accessories. Operates in similar product categories as Purpora with comparable equipment targeted at petroleum testing contractors.
• ATEC (American Tank & Equipment Company): ATEC provides UST testing, tank inspection, and environmental compliance services for petroleum retailers. Comparable service model to Purpora with a focus on tank and line testing for fuel storage facilities.

Others

• Petroleum Equipment Institute (PEI): PEI is the primary industry association for petroleum equipment manufacturers, distributors, and contractors. Purpora is a PEI member; PEI is not a direct competitor but represents the ecosystem of competitors and customers the company operates within.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/protanic-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Protanic INC