Purpose Driven Inc
Purpose Driven Inc is a private ministry and publishing operation centered on The Purpose Driven Life devotional book and church campaign materials authored by Pastor Rick Warren, serving individual Christians, small groups, and church leaders worldwide.
- Company typePrivate
- Founded1980
- HeadquartersRancho Santa Margarita, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Purpose Driven Inc does
Purpose Driven Inc is a private ministry organization and publishing operation centered on The Purpose Driven Life, a 42-day Christian devotional book authored by Pastor Rick Warren and first published in 2002. The underlying technology is a structured people-building framework built on five biblical purposes — worship, fellowship, discipleship, ministry, and evangelism — packaged as a 42-chapter book, an audio/video chapter library, a daily devotional email program (Daily Hope), and a family of 40-day church campaigns (Purpose, the Word, Community, Prayer, Love). The company serves three primary customer segments: individual Christians seeking structured devotional study, church small groups running guided curricula, and church leaders/pastors implementing church-wide campaigns and the broader Purpose Driven Church methodology.
The business operates three wholly-owned program subsidiaries — Daily Hope Ministries (a 501(c)(3) broadcast/devotional ministry with 850,000+ subscribers), Celebrate Recovery (a Christ-centered 12-step recovery program), and The PEACE Plan (a global missions initiative) — alongside the core publishing arm. Revenue is generated primarily through one-time book sales across hardcover, softcover, large print, ebook, and expanded edition formats ($15.99-$29.99 retail), plus professional-services-style ministry resource and campaign material sales through Pastors.com and parallel storefronts. Distribution spans dedicated e-commerce (store.pastors.com, store.pastorrick.com), major third-party retailers (Amazon, Barnes & Noble, iBooks, Google Play), and a church-based reseller channel serving thousands of congregations globally. Saddleback Church, founded by Rick Warren in 1980 in Lake Forest, California, is the originating institution rather than a paying customer; corporate operations are conducted from Rancho Santa Margarita, California with 17 total employees. No external funding has been raised and no revenue is publicly disclosed.
Purpose Driven Inc firmographics
Firmographics- Name
- Purpose Driven Inc
- Legal name
- Purpose Driven
- Website
- https://purposedriven.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Purpose Driven Inc is a private ministry and publishing operation centered on The Purpose Driven Life devotional book and church campaign materials authored by Pastor Rick Warren, serving individual Christians, small groups, and church leaders worldwide.
- Ownership category
- akta.pro rank
Purpose Driven Inc industry classification
Industry- Product category
- Christian Ministry Resources
- NAICS
- Religious Organizations (8131), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)
- SIC
- Books: Publishing Or Publishing & Printing (2731), Miscellaneous Publishing (2741)
- akta.pro primary industry
- Devotional & Prayer Publishing (Devotionals, Prayer Books, Meditation Guides) (MPAJAHAB)
- akta.pro secondary industries
- Religious Education & Catechetical Publishing (Sunday School, Catechism, Study Guides) (MPAJAHAC), Spirituality & Personal Growth Publishing (Mindfulness, Contemplative, New Age) (MPAJAHAH), Religious & Spiritual Print-on-Demand (Bibles, Devotionals) (MPAJANAG)
Keywords
Where Purpose Driven Inc is headquartered
LocationHeadquarters
- HQ city
- Rancho Santa Margarita
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Purpose Driven Inc business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Supply Chain
Revenue model
- Book Sales: Sale of The Purpose Driven Life book and expanded editions in multiple formats (hardcover, softcover, large print, ebook)
- Ministry Resources and Campaigns: Sale of church campaign materials, small group resources, sermon series, and training materials through store.pastors.com
- Daily Hope Devotional: Free devotional content with over 850,000 subscribers; Daily Hope Ministries is a non-profit 501(c)(3) organization
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | The Purpose Driven Life Book - Hardcover |
| One time/ perpetual license | Pay-as-you-go | The Purpose Driven Life - Softcover |
| One time/ perpetual license | Pay-as-you-go | The Purpose Driven Life - Large Print |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Purpose Driven Inc product offering
Product offeringCore offering
Purpose Driven Inc publishes and distributes The Purpose Driven Life book and its expanded edition in multiple formats (hardcover, softcover, large print, ebook), and licenses a Purpose Driven church health framework built on five biblical purposes. It also sells campaign kits, small group curricula, sermon series, and related ministry resources through Pastors.com and major online retailers, while operating Daily Hope as a free devotional broadcast ministry.
Product overview
Purpose Driven Inc operates as a ministry resource organization centered on 'The Purpose Driven Life' book and related church health resources. The core product is the Purpose Driven Life book—a 42-day spiritual journey divided into daily devotional chapters. This is supported by the Purpose Driven Framework, a church strategy methodology built on five biblical purposes (worship, fellowship, discipleship, ministry, and evangelism). Related offerings include the Daily Hope devotional ministry, 40 Days campaign programs (40 Days of Purpose, 40 Days in the Word, etc.), Celebrate Recovery program, The PEACE Plan initiative, and small group study materials. The ecosystem also includes supporting resources like PDF guides, audio messages, and video content. The expanded edition includes two new bonus chapters, audio Bible studies, and chapter video summaries.
Differentiator
Problem solved
Functional benefit
Products and services
- The Purpose Driven Life (Book) A 42-day spiritual journey book that answers life's fundamental questions (Why am I alive? Does my life matter? What on earth am I here for?) and is based on five biblical purposes: worship, fellowship, discipleship, ministry, and evangelism. Sold in hardcover, softcover, large print, and ebook formats to individual Christian readers.
- Purpose Driven Church Framework An intentional church strategy and structure for building church health by focusing on five biblical purposes: Fellowship, Discipleship, Worship, Ministry, and Evangelism. Licensed to churches for adoption as a turnkey discipleship and growth methodology.
- 40 Days Campaign Kits
Companies that use Purpose Driven Inc
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Purpose Driven Inc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Purpose Driven Inc partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, major and minor.
- Saddleback ChurchcoreSaddleback Church is the founding church of Pastor Rick Warren where the Purpose Driven methodology was developed. It serves as the origin of the church health strategy and hosts major events including the 25th Anniversary celebrated at Angel Stadium.
- Daily Hope MinistriescoreNon-profit 501(c)(3) broadcast and devotional ministry led by Pastor Rick Warren with over 850,000 devotional subscribers. Daily Hope brings biblical hope and encouragement through daily audio and written devotional Bible teaching.
- The PEACE PlancoreOrdinary people empowered by God making a difference together wherever they are. A signature initiative of Saddleback Church focused on global missions and community impact.
- Celebrate RecoverymajorChrist-centered recovery program for purpose driven churches. A unique ministry addressing hurts, habits, and hang-ups with resources, training, and program materials available through the partnership.
- Orphan Care ConnectionminorSaddleback Church signature initiative focused on caring for orphans as clearly instructed in God's Word. Connects churches and individuals with opportunities to serve orphans locally.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Purpose Driven Inc competitors and assessment
Company assessmentDirect peers
- Crossway: Crossway publishes the ESV Bible and a wide catalog of Christian nonfiction and devotionals, sharing Purpose Driven's core book-publishing channel and evangelical audience.
- Zondervan: Zondervan is a major Christian trade publisher (HarperCollins imprint) producing bestselling Christian books and Bible studies, including former Purpose Driven Life editions, making it a direct publishing peer.
- LifeWay Christian Resources: LifeWay produces Sunday school, Bible study, and church campaign curricula sold to individual Christians and churches, directly overlapping Purpose Driven's small group, devotional, and church-resource offerings.
- Tyndale House Publishers: Tyndale publishes Christian trade books, Bibles, and devotionals, including many New York Times bestsellers, and is a direct comparability anchor for The Purpose Driven Life as a devotional trade book.
- David C Cook: David C Cook publishes church campaign curricula (e.g., 40 Days campaigns historically) and small group studies, with a product mix, customer base, and distribution model nearly identical to Purpose Driven's ministry resources.
- Thomas Nelson Publishers: Thomas Nelson is a leading Christian book publisher whose catalog includes devotionals, church resources, and bestsellers, directly comparable to Purpose Driven's core publishing business.
- Our Daily Bread Ministries: Our Daily Bread publishes a free daily devotional distributed in print, email, and app form to millions globally, directly comparable to Purpose Driven's Daily Hope devotional offering in audience and product format.
Emerging players
- RightNow Media: RightNow Media provides streaming Bible study and small group video content to churches on a subscription basis, directly competing for the church-campaign and small-group content budget that Purpose Driven targets.
- YouVersion (Life.Church): YouVersion's Bible App offers free daily devotionals, reading plans, and audio content to tens of millions of users globally, representing the digital-native devotional format Purpose Driven has not yet entered.
Broad incumbents
- Christianity Today: Christianity Today is an established Christian media organization producing magazines, newsletters, and digital content for the same evangelical audience as Purpose Driven, with overlapping subject matter but broader editorial scope.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks2 records
Key highlights6 records
Customer concentration
Purpose Driven Inc social profiles
Digital presencePurpose Driven Inc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Purpose Driven Inc leadership team
Management profileNumber of profiles
Profiles1 record
Purpose Driven Inc subsidiaries and ownership
Company hierarchySubsidiaries3 records
Purpose Driven Inc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Purpose Driven Inc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Purpose Driven Inc
What does Purpose Driven Inc do?
Purpose Driven Inc publishes and distributes The Purpose Driven Life book and its expanded edition in multiple formats (hardcover, softcover, large print, ebook), and licenses a Purpose Driven church health framework built on five biblical purposes. It also sells campaign kits, small group curricula, sermon series, and related ministry resources through Pastors.com and major online retailers, while operating Daily Hope as a free devotional broadcast ministry.
Is Purpose Driven Inc a public or private company?
Purpose Driven Inc is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Purpose Driven Inc founded?
Purpose Driven Inc was founded in 1980. It employs 11 to 50 people.
Where is Purpose Driven Inc based?
Purpose Driven Inc is headquartered in Rancho Santa Margarita, United States, in the North America region.
How does Purpose Driven Inc make money?
Three revenue lines are on record. Book Sales are the primary driver. The others are ministry Resources and Campaigns and daily Hope Devotional.
Who are Purpose Driven Inc's main competitors?
Direct peers on record are Crossway, Zondervan, LifeWay Christian Resources, Tyndale House Publishers, David C Cook, Thomas Nelson Publishers and Our Daily Bread Ministries. Emerging players are RightNow Media and YouVersion (Life.Church). Christianity Today is listed as a broad incumbent.
Does Purpose Driven Inc have an API?
No public API is recorded for Purpose Driven Inc.
What industry is Purpose Driven Inc in?
Purpose Driven Inc's product category is Christian Ministry Resources. Its primary akta.pro industry code is MPAJAHAB, Devotional & Prayer Publishing (Devotionals, Prayer Books, Meditation Guides), with a secondary code of MPAJAHAC, Religious Education & Catechetical Publishing (Sunday School, Catechism, Study Guides). Its NAICS code is 8131 and its SIC code is 2731.