Purpose Driven Inc

What Purpose Driven Inc does

Purpose Driven Inc is a private ministry organization and publishing operation centered on The Purpose Driven Life, a 42-day Christian devotional book authored by Pastor Rick Warren and first published in 2002. The underlying technology is a structured people-building framework built on five biblical purposes — worship, fellowship, discipleship, ministry, and evangelism — packaged as a 42-chapter book, an audio/video chapter library, a daily devotional email program (Daily Hope), and a family of 40-day church campaigns (Purpose, the Word, Community, Prayer, Love). The company serves three primary customer segments: individual Christians seeking structured devotional study, church small groups running guided curricula, and church leaders/pastors implementing church-wide campaigns and the broader Purpose Driven Church methodology.

The business operates three wholly-owned program subsidiaries — Daily Hope Ministries (a 501(c)(3) broadcast/devotional ministry with 850,000+ subscribers), Celebrate Recovery (a Christ-centered 12-step recovery program), and The PEACE Plan (a global missions initiative) — alongside the core publishing arm. Revenue is generated primarily through one-time book sales across hardcover, softcover, large print, ebook, and expanded edition formats ($15.99-$29.99 retail), plus professional-services-style ministry resource and campaign material sales through Pastors.com and parallel storefronts. Distribution spans dedicated e-commerce (store.pastors.com, store.pastorrick.com), major third-party retailers (Amazon, Barnes & Noble, iBooks, Google Play), and a church-based reseller channel serving thousands of congregations globally. Saddleback Church, founded by Rick Warren in 1980 in Lake Forest, California, is the originating institution rather than a paying customer; corporate operations are conducted from Rancho Santa Margarita, California with 17 total employees. No external funding has been raised and no revenue is publicly disclosed.

Name

Purpose Driven Inc

Legal name

Purpose Driven

Website

https://purposedriven.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Purpose Driven Inc is a private ministry and publishing operation centered on The Purpose Driven Life devotional book and church campaign materials authored by Pastor Rick Warren, serving individual Christians, small groups, and church leaders worldwide.

Ownership category

akta.pro rank

Product category

Christian Ministry Resources

NAICS

Religious Organizations (8131), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Books: Publishing Or Publishing & Printing (2731), Miscellaneous Publishing (2741)

akta.pro primary industry

Devotional & Prayer Publishing (Devotionals, Prayer Books, Meditation Guides) (MPAJAHAB)

akta.pro secondary industries

Religious Education & Catechetical Publishing (Sunday School, Catechism, Study Guides) (MPAJAHAC), Spirituality & Personal Growth Publishing (Mindfulness, Contemplative, New Age) (MPAJAHAH), Religious & Spiritual Print-on-Demand (Bibles, Devotionals) (MPAJANAG)

Keywords

• Christian devotional publishing
• Church health resources
• Ministry training materials
• Faith-based small group studies
• Christian content distribution

Headquarters

HQ city

Rancho Santa Margarita

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Supply Chain

Revenue model

1. Book Sales: Sale of The Purpose Driven Life book and expanded editions in multiple formats (hardcover, softcover, large print, ebook)
2. Ministry Resources and Campaigns: Sale of church campaign materials, small group resources, sermon series, and training materials through store.pastors.com
3. Daily Hope Devotional: Free devotional content with over 850,000 subscribers; Daily Hope Ministries is a non-profit 501(c)(3) organization

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Purpose Driven Inc publishes and distributes The Purpose Driven Life book and its expanded edition in multiple formats (hardcover, softcover, large print, ebook), and licenses a Purpose Driven church health framework built on five biblical purposes. It also sells campaign kits, small group curricula, sermon series, and related ministry resources through Pastors.com and major online retailers, while operating Daily Hope as a free devotional broadcast ministry.

Product overview

Purpose Driven Inc operates as a ministry resource organization centered on 'The Purpose Driven Life' book and related church health resources. The core product is the Purpose Driven Life book—a 42-day spiritual journey divided into daily devotional chapters. This is supported by the Purpose Driven Framework, a church strategy methodology built on five biblical purposes (worship, fellowship, discipleship, ministry, and evangelism). Related offerings include the Daily Hope devotional ministry, 40 Days campaign programs (40 Days of Purpose, 40 Days in the Word, etc.), Celebrate Recovery program, The PEACE Plan initiative, and small group study materials. The ecosystem also includes supporting resources like PDF guides, audio messages, and video content. The expanded edition includes two new bonus chapters, audio Bible studies, and chapter video summaries.

Differentiator

Problem solved

Functional benefit

Products and services

• The Purpose Driven Life (Book) A 42-day spiritual journey book that answers life's fundamental questions (Why am I alive? Does my life matter? What on earth am I here for?) and is based on five biblical purposes: worship, fellowship, discipleship, ministry, and evangelism. Sold in hardcover, softcover, large print, and ebook formats to individual Christian readers.
• Purpose Driven Church Framework An intentional church strategy and structure for building church health by focusing on five biblical purposes: Fellowship, Discipleship, Worship, Ministry, and Evangelism. Licensed to churches for adoption as a turnkey discipleship and growth methodology.
• 40 Days Campaign Kits

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core, major and minor.

• Saddleback ChurchcoreStrategic or Co-development PartnerSaddleback Church is the founding church of Pastor Rick Warren where the Purpose Driven methodology was developed. It serves as the origin of the church health strategy and hosts major events including the 25th Anniversary celebrated at Angel Stadium.
• Daily Hope MinistriescoreStrategic or Co-development PartnerNon-profit 501(c)(3) broadcast and devotional ministry led by Pastor Rick Warren with over 850,000 devotional subscribers. Daily Hope brings biblical hope and encouragement through daily audio and written devotional Bible teaching.
• The PEACE PlancoreStrategic or Co-development PartnerOrdinary people empowered by God making a difference together wherever they are. A signature initiative of Saddleback Church focused on global missions and community impact.
• Celebrate RecoverymajorStrategic or Co-development PartnerChrist-centered recovery program for purpose driven churches. A unique ministry addressing hurts, habits, and hang-ups with resources, training, and program materials available through the partnership.
• Orphan Care ConnectionminorStrategic or Co-development PartnerSaddleback Church signature initiative focused on caring for orphans as clearly instructed in God's Word. Connects churches and individuals with opportunities to serve orphans locally.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Crossway: Crossway publishes the ESV Bible and a wide catalog of Christian nonfiction and devotionals, sharing Purpose Driven's core book-publishing channel and evangelical audience.
• Zondervan: Zondervan is a major Christian trade publisher (HarperCollins imprint) producing bestselling Christian books and Bible studies, including former Purpose Driven Life editions, making it a direct publishing peer.
• LifeWay Christian Resources: LifeWay produces Sunday school, Bible study, and church campaign curricula sold to individual Christians and churches, directly overlapping Purpose Driven's small group, devotional, and church-resource offerings.
• Tyndale House Publishers: Tyndale publishes Christian trade books, Bibles, and devotionals, including many New York Times bestsellers, and is a direct comparability anchor for The Purpose Driven Life as a devotional trade book.
• David C Cook: David C Cook publishes church campaign curricula (e.g., 40 Days campaigns historically) and small group studies, with a product mix, customer base, and distribution model nearly identical to Purpose Driven's ministry resources.
• Thomas Nelson Publishers: Thomas Nelson is a leading Christian book publisher whose catalog includes devotionals, church resources, and bestsellers, directly comparable to Purpose Driven's core publishing business.
• Our Daily Bread Ministries: Our Daily Bread publishes a free daily devotional distributed in print, email, and app form to millions globally, directly comparable to Purpose Driven's Daily Hope devotional offering in audience and product format.

Emerging players

• RightNow Media: RightNow Media provides streaming Bible study and small group video content to churches on a subscription basis, directly competing for the church-campaign and small-group content budget that Purpose Driven targets.
• YouVersion (Life.Church): YouVersion's Bible App offers free daily devotionals, reading plans, and audio content to tens of millions of users globally, representing the digital-native devotional format Purpose Driven has not yet entered.

Broad incumbents

• Christianity Today: Christianity Today is an established Christian media organization producing magazines, newsletters, and digital content for the same evangelical audience as Purpose Driven, with overlapping subject matter but broader editorial scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks2 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/pastorrick
• LinkedInlinkedin.com/company/purpose-driven-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Purpose Driven Inc