MKS Puszcza Niepołomice

What MKS Puszcza Niepołomice does

MKS Puszcza Niepołomice is a Polish professional football club founded in 1907 and based in Niepołomice, Małopolska. It competes in the Betclic 1 Liga, the second tier of Polish football, after a one-season stint in the top-flight PKO BP Ekstraklasa (2023-2024) and a historic STS Puchar Polski semi-final run. The club operates under the legal structure of Niepołomicki Sport S.A., a joint-stock company managing professional football operations, with Gmina Niepołomice acting as strategic sponsor and stadium owner.

The club's product surface spans a senior men's first team (competing domestically and broadcast via TVP Sport and Polsat Box Go), a PZPN Gold Star certified youth academy (Akademia Puszczy) running 13 teams from U6 to U19 under 28 UEFA-licensed coaches, a ticketing platform (bilety.puszcza-niepolomice.pl), an online merchandise store (sklep.puszcza-niepolomice.pl), and a fan loyalty program (PUSZCZA+) with 30+ local business partners. Core technology consists of standard football-club infrastructure: a Roboticket-based ticketing system, e-commerce storefront, social media channels (Facebook, X, Instagram, TikTok, YouTube), and the in-house PuszczaTV media platform offering 10 PLN PPV match access.

Revenue is generated across four streams: matchday ticket sales (2-20 PLN tiered by stand and category), merchandise (fixed-price apparel such as 200 PLN hoodies), broadcasting rights as a Betclic 1 Liga participant, and a tiered sponsorship portfolio anchored by Gmina Niepołomice as strategic sponsor plus main sponsors MAN, Promogaz, Tani Dom, technical partner R-gol, automotive partner Auto Spektrum, and numerous PUSZCZA+ partner businesses. The go-to-market is community-led and event-driven, centered on Stadium Miejski w Niepołomice and regional Małopolska recruitment.

Name

MKS Puszcza Niepołomice

Legal name

Miejski Klub Sportowy Puszcza Niepołomice

Website

https://puszcza-niepolomice.pl

Company type

Private

Founded year

1907

Operating status

Operating

Headcount range

11–50 employees

Short description

MKS Puszcza Niepołomice is a Polish men's football club based in Niepołomice, Małopolska, competing in the Betclic 1 Liga (second tier). It serves local fans, youth players, and regional sponsors through first-team competition, a PZPN Gold Star certified academy, and a community loyalty program.

Ownership category

akta.pro rank

Product category

Professional Football Club Services

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYHSADAEAF

Team & Club Coaching (seasonal team coaching)

Home & Personal Services/Fitness, Wellness & Personal Training/Sports Coaching & Athletic Performance

Keywords

• Professional football club
• Youth football academy
• Football matchday tickets
• Club merchandise retail
• Sports sponsorship programs

Headquarters

HQ city

Niepołomice

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Matchday Revenue: Revenue generated from ticket sales for home matches at Stadion Miejski w Niepołomicach. Ticket prices range from 2 PLN (women and children) to 20 PLN (covered stand, adults) for matches.
2. Merchandise Sales: Sale of club merchandise including hoodies (200 PLN), and other branded items through the club shop (sklep.puszcza-niepolomice.pl) and stadium clubhouse.
3. Broadcasting Rights: Revenue from broadcasting rights as a participant in Betclic 1 Liga (second tier Polish football). Matches are broadcast on TVP Sport and Polsat Box Go.
4. Sponsorship: Multiple sponsorship tiers including strategic sponsor (Gmina Niepołomice), main sponsors (MAN, Promogaz, Tani Dom), technical partner (R-gol), and automotive partner (Auto Spektrum). Additional revenue from PUSZCZA+ partner program with local businesses offering discounts to fans.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

MKS Puszcza Niepołomice operates a professional men's football first team competing in Betclic 1 Liga (the second tier of Polish football). Beyond the senior team, the club runs the Akademia Puszczy, a PZPN Gold Star certified youth football academy operating 13 teams from U6 to U19 under 28 UEFA-licensed coaches. Revenue is generated through matchday ticket sales, branded merchandise, broadcasting rights, and a multi-tier sponsorship portfolio including the Niepołomice municipality and corporate partners.

Product overview

MKS Puszcza Niepołomice is a Polish football (soccer) club competing in Betclic 1 Liga. The club operates a multi-channel offering: the first team competes professionally in the second tier of Polish football; the youth academy (Akademia Puszczy) provides professional football training to 13 youth teams ages U6-U19, certified at PZPN Gold Star level; ticketing is handled through an online platform (bilety.puszcza-niepolomice.pl); merchandise is sold via an online store (sklep.puszcza-niepolomice.pl) and at the club building; the Puszcza+ membership program provides fans exclusive discounts from local business partners; and PuszczaTV delivers match content and PPV streaming. The ecosystem is anchored around the first team's competitive schedule and supplemented by community programs.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Youth academy grew from 5 coaches/6 teams to 28 coaches/13 teams in 3 years
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core, major and minor.

• Niepołomicki Sport S.A.coreStrategic or Co-development Partner · 30 June 2026The corporate entity operating MKS Puszcza Niepołomice football club. On June 30, 2026, changes were made to the Supervisory Board with Mirosław Szulc appointed as Chairman and Iwo Jarosz as member, joining Grzegorz Samek. The company manages club operations, licensing, and strategic direction.
• Gmina Niepołomice (Municipality)coreStrategic or Co-development PartnerThe municipality of Niepołomice is the strategic sponsor of the club. Mayor Roman Ptak has supported the club's development. The municipality owns and supports the Stadion Miejski w Niepołomicach, which is undergoing Phase II expansion to 4,500 seats for Ekstraklasa licensing requirements.
• MANmajorGTM or Marketing PartnerMAN Truck & Bus is a main sponsor of the club. The German commercial vehicle manufacturer supports Puszcza Niepołomice as part of its sports marketing activities in Poland.
• PromogazmajorGTM or Marketing PartnerPromogaz is a main sponsor of the club, providing financial support and marketing visibility.
• R-golmajorTechnology or IntegrationR-gol is the technical partner of the club, providing sports equipment and apparel. The online sports retailer supplies equipment to football clubs across Poland.
• Auto Spektrum (Renault)majorGTM or Marketing PartnerAuto Spektrum is the automotive partner of the club, providing vehicle support. The Renault dealer for the Małopolska region supports club transportation needs.
• GROMGAZminorGTM or Marketing PartnerGROMGAZ is a service and training company specializing in gas boiler and thermal equipment training since 1991. Located in Niepołomice with professional training facilities. Partnership extended through 2026/2027 season.
• Elektro MedminorGTM or Marketing PartnerElektro Med is an official partner supporting social, health, and preventive health initiatives promoted by the club such as #RóżowyPaździernik, #PuszczaToKobieta, and #Movember. The company has been delivering solutions in medicine and histopathology for 27 years from Wola Batorska.
• Pablo RentalminorGTM or Marketing PartnerPablo Rental joined PUSZCZA+ as Partner Lokalny Premium. The Polish equipment and construction machinery rental company (since 2010) offers fans 10-20% discounts with club cards or match tickets.
• One2FlyminorGTM or Marketing PartnerOne2Fly joined PUSZCZA+ as Partner Lokalny Premium. The travel agency (16+ years) offers vacation packages with 'PUSZCZA ONE2FLY' code including free travel set.
• Dębosz NieruchomościminorGTM or Marketing PartnerDębosz Nieruchomości joined PUSZCZA+ as Partner Lokalny. The leading real estate agency in Małopolska offers 10% discount on all services to fans with club cards.
• DSEREK SPORTminorGTM or Marketing PartnerDSEREK SPORT is an official partner supplying high-quality socks with embroidery. The partnership was elevated to higher collaboration level in 2026.
• Elektro MedminorGTM or Marketing PartnerElektro Med (Wola Batorska) supports health initiatives and preventive health campaigns including #RóżowyPaździernik (breast cancer awareness), #PuszczaToKobieta (women's sports), and #Movember (prostate cancer awareness). The company develops Pathosolutions brand for histopathology diagnostics.
• Nadleśnictwo Niepołomice (Forestry)minorStrategic or Co-development PartnerCollaboration on environmental initiative #DBAMYOPUSZCZE (Care for the Forest). Joint tree planting activities with youth from local school, raising environmental awareness.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• ŁKS Łódź: Polish football club competing in Betclic 1 Liga after recent relegation cycle. Comparable as a same-tier peer sharing the promotion-relegation pattern and rebuilding squad dynamics.
• Stal Mielec: Polish professional football club competing in Betclic 1 Liga after relegation from Ekstraklasa. Directly comparable as a same-tier opponent with similar small-to-mid market profile and similar recent top-flight experience.
• Znicz Pruszków: Polish football club competing at a comparable tier with similar small-city operational profile and academy focus. Comparable as a same-tier peer sharing community-rooted economics.
• Widzew Łódź: Historic Polish football club competing in Betclic 1 Liga, scheduled as Puszcza's upcoming opponent. Comparable as a same-league rival with similar ambitions to return to Ekstraklasa.
• GKS Tychy: Betclic 1 Liga club with similar mid-sized city catchment and academy-oriented operating model. Comparable as a same-tier competitor with parallel community-tied football economics.
• Miedź Legnica: Betclic 1 Liga club that Puszcza recently played. Comparable as a same-tier opponent with similar small-city operational scale and second-division economics.
• Arka Gdynia: Historic Polish football club with Betclic 1 Liga presence and similar promotion-chasing profile. Comparable as a same-tier rival with parallel commercial and academy-driven strategy.
• Górnik Łęczna: Polish football club operating in Betclic 1 Liga with similar small-town sponsorship and municipal backing dynamics. Comparable as a same-tier peer with parallel club structure.
• Podbeskidzie Bielsko-Biała: Polish football club that recently hired Puszcza's scouting director Kamil Binda. Comparable as a same-tier competitor with similar small-market, academy-investing profile.
• Odra Opole: Betclic 1 Liga club with comparable regional identity, academy-driven model, and historical Ekstraklasa ambitions. Comparable as a same-tier mid-market peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mkspuszcza
• YouTubeyoutube.com/channel/UCcbZQzw_1Dp518nV1cFG6PA
• Facebookfacebook.com/mkspuszczaniepolomice
• Instagraminstagram.com/mkspuszczaniepolomice
• TikToktiktok.com/@mkspuszczaniepolomice?lang=pl-PL
• LinkedInlinkedin.com/company/mkspuszcza

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MKS Puszcza Niepołomice