（株）ピラミッドフィルム

What （株）ピラミッドフィルム does

Pyramid Film Inc. (株式会社ピラミッドフィルム) is a privately held Japanese creative production company founded in 1978 by advertising photographer Kazumi Kurigami. Headquartered in Minato-ku, Tokyo, the company operates as a multi-entity production group comprising four core businesses: the parent Pyramid Film (TV-CM, CGI, web video, event and AI-powered video production), post-production subsidiary P THREE (established 1990), digital content subsidiary Pyramid Film Quadra (established 2007), production subsidiary Providence (incorporated 2024), and the generative AI creative studio PYRAMID AI. The group employs approximately 170 people in total and serves major Japanese advertising agencies — Dentsu, Hakuhodo, ADK Holdings, TBWA HAKUHODO, and others — as well as direct brand clients across whisky (Nikka), tobacco (JT), electronics (TVS REGZA), fashion (Converse, KATE), insurance (Dai-ichi Life), food (Suntory, Yamazaki Baking, Bausch + Lomb), beauty, kitchenware (Kai Corporation), horse racing (Tokyo City Keiba), and other consumer verticals.

The company's technical stack combines traditional live-action production, CGI/VFX, and post-production with generative AI capabilities delivered through PYRAMID AI, including text-to-video, image-to-video transformation, AI facial and expression analysis, recommendation engines, AI music and dialogue generation, and multimodal creative synthesis. Named proprietary systems include the REM (Re-Dreaming Empute Module) for AI dream visualization, VR PULSE for VR-and-heartbeat experiences, Video-to-Video AI styling, and AI-driven experiential products such as KATE MULTIVERSE HOLE and VISIONGRAM. ISMS and Privacy Mark certifications are held across Pyramid Film, P THREE, and Quadra.

Pyramid Film generates revenue through project-based professional services engagements quoted on a per-project basis for advertising agencies and direct brand clients, with pricing not publicly disclosed. Distribution is overwhelmingly enterprise sales-led, driven by long-standing relationships with major Japanese advertising holding companies and direct engagement with brand marketers. The company holds ISMS and Privacy Mark certifications, and has accumulated extensive international creative recognition including Cannes Lions, D&AD, NY ADC, ANDY, LIA, ADFEST, Spikes Asia, MAD STARS, ADC Grand Prix, and Good Design awards spanning 2017-2026. Leadership transitioned in March 2024 with Yamamoto Kazuki appointed as 4th-generation Representative Director President and Nakajima Akira moved to Chairman, while founder Kurigami Kazumi remains active as Honorary Chairman.

Name

（株）ピラミッドフィルム

Legal name

株式会社ピラミッドフィルム

Website

https://pyramidfilm.co.jp

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

1–10 employees

Short description

Pyramid Film Inc. is a Tokyo-based, 48-year-old Japanese creative production group operating four subsidiaries that produce TV commercials, CGI/VFX, web content, and generative AI creative services for major advertising agencies and direct brand clients across consumer industries.

Ownership category

akta.pro rank

Product category

Commercial Video Production Services

NAICS

Motion Picture and Video Production (512110), Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Video Production & Post-Production (BPAFAIAB)

Keywords

• Video production services
• TV commercial production
• CGI and VFX
• Post-production services
• AI-generated advertising

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Video Production Services: Project-based TV-CM, CGI, and promotional video production services for advertising agencies and direct brand clients

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Pyramid Film is a creative production company that produces TV commercials (TV-CM), CGI and VFX, promotional videos, web content, and event content for Japanese advertising agencies and direct brand clients. Through its P THREE post-production, Pyramid Film Quadra digital content, and PYRAMID AI generative-AI creative studio divisions, it delivers end-to-end production from planning and direction through editing, finishing, and AI-enhanced creative output. Its work spans award-winning campaigns for clients such as JT, Nikka Whisky, CONVERSE, TVS REGZA, and Tokyo City Keiba.

Product overview

Pyramid Film Inc. is a creative production studio group consisting of multiple divisions: the core advertising production company (PYRAMID FILM), post-production division (P THREE), digital content production (PYRAMID FILM QUADRA), and the AI-focused creative studio (PYRAMID AI). The group offers comprehensive video production services including TV commercials, web content, CGI, post-production, and increasingly generative AI-powered creative services. PYRAMID AI specializes in AI video production, event content, and product development, while P THREE handles traditional post-production workflows. The company was founded in 1978 and has grown to approximately 130 employees across the group.

Differentiator

Problem solved

Functional benefit

Brands

• PYRAMID AI: 生成AIを活用した広告制作・体験を提供するクリエイティブスタジオ。映像コンサルティング・映像制作プロジェクトとして、ピラミッドフィルムがこれまで培った映像制作力、P-THREEの編集技術容とピラミッドフィルム クアドラのデジタル開発力を融合し、クリエイターとAIの共創によるサービスを提供している。

Products and services

• PYRAMID FILM Main Production Services End-to-end advertising film production including TV commercials (TV-CM), CGI, web content, and promotional videos for major Japanese advertising agencies (Dentsu, Hakuhodo, ADK Holdings) and direct brand clients. Includes planning, direction, production, and finishing.
• PYRAMID AI Generative AI Creative Studio Generative AI-powered creative production studio offering AI video production, event content creation, product development, and AI-generated visual content for advertising, SNS content, and music videos. Combines AI technology with traditional advertising production expertise, with delivery possible in as fast as 2 weeks.
• P THREE (Post-Production Division) Post-production services for commercials and films, including video editing, visual effects (VFX), online editing, MA (multi-audio), and finishing. Handles post-production for the entire Pyramid Film Group's advertising output.
• PYRAMID FILM QUADRA (Digital Content Production) Digital and interactive content production including VR/AR applications, digital marketing tools, interactive experiences, and technology-driven creative solutions. Develops innovative products such as VISIONGRAM and VR PULSE.
• PROVIDENCE (Production Services) Production services subsidiary within the Pyramid Film Group, providing production support for advertising campaigns.
• AI Video Production Service Generative AI-powered video production service delivering advertising, SNS, and music video content using Text-to-Video and Image-to-Video AI generation, with delivery possible in as fast as 2 weeks and multiple creative variations.
• AI Event Content Production Service AI-powered event and experiential marketing content including interactive installations, sampling events, and photobooths with real-time AI effects and biometric analysis.
• AI Product Development Service AI-powered product development including recommendation systems, personalized experiences, and digital-physical integration solutions for brand marketing.
• VISIONGRAM Tool that visualizes how different types of visual impairments affect perception, developed for understanding and communicating visual accessibility. Won Cannes Lions 2025 Health & Wellness Bronze.
• VR PULSE VR amusement system combining VR content with heartbeat sensor technology that measures excitement levels through heart rate and adjusts gameplay accordingly.
• Tokyo City Keiba AI CM Series Series of fully AI-generated fake video-style commercials for Tokyo City Keiba horse racing, including 'Haneta 3-ban', 'Tokyo Derby Monogatari-ban', 'Teio Sho BRUTAL ROAD', 'Nisede Sankkan-ban', and 'Ura Tokyo Taisho-ten'.

Quantifiable outcome

• Cannes Lions 2026: Gold, Silver, Bronze for Nikka Whisky 'dear difference' campaign
• +2 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• 株式会社プロビデンス (Providence)coreStrategic or Co-development Partner · 1 January 2024Subsidiary acquired in 2024, expanding group capabilities in production services.
• 株式会社ピラミッドフィルム クアドラ (Pyramid Film Quadra)coreStrategic or Co-development Partner · 1 January 2007Digital content production subsidiary established in 2007, focusing on interactive content, digital experiences, and technology-driven creative solutions. Employs approximately 40 people.
• P THREE (ピースリー)coreStrategic or Co-development Partner · 1 January 1990Post-production subsidiary established in 1990, providing editing, VFX, and post-production services. Located in Shibadaimon Tower with 40 employees. Part of core group operations.
• CAMELminorStrategic or Co-development PartnerCreative studio under Kurigami Kazumi, associated with founder's photography studio operations
• 貝印株式会社 (Kai Corporation)minorStrategic or Co-development PartnerJoint development of AI-generated brand movies including 'Shun AI' project, producing commercials using generative AI for global marketing
• TVS REGZA株式会社minorStrategic or Co-development PartnerProduction of REGZA 2026 TV commercials combining live action, CG, and generative AI
• 株式会社デジタルSKIPステーションminorStrategic or Co-development PartnerCollaboration on AI Transform Cinematoclub project combining AI and building blocks for interactive movie poster experience

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• AOI Pro. One of Japan's largest commercial production companies, directly competing for TV-CM, CGI, and post-production work with major Japanese advertisers and agencies. Closest like-for-like comparable in scale, service mix, and client roster.
• TYO Inc. Long-established Japanese commercial production group (originally TYO Animations and TYO Productions), with overlapping TV-CM, digital, and creative production services. Directly comparable on business model and Japanese agency client base.
• Electric Theatre Collective: International creative production studio with strong VFX, color, and finishing capabilities serving global agencies and brands. Comparable as a premium creative production peer for global award-grade campaign work.
• TBWA\Hakuhodo: Japan-based global creative agency that runs its own production operations for major Japanese and multinational brands. Overlaps Pyramid Film in delivering campaign-grade creative production to enterprise clients.
• ROBOT Communications: Japanese creative and video production company serving major advertisers and agencies, with capabilities spanning TV-CM, web content, and digital creative. Competes head-to-head for branded content production briefs.
• PICS (Pacific Image Communication System): Japanese commercial production company with TV-CM, post-production, and digital content capabilities serving agency and direct-brand clients. Comparable mid-sized competitor in the same Japanese production market.
• PARTY (formerly ENJIN): Tokyo-based creative production studio known for high-profile TV commercials and digital experiences. Comparable mix of agency-serviced production and creative-led campaigns.

Emerging players

• Psyop: Globally recognized creative production studio that has integrated AI-led production workflows into advertising and brand content. Comparable on the AI-and-craft creative production thesis that PYRAMID AI is built around.

Broad incumbents

• Dentsu (Dentsu Group): Largest Japanese advertising agency group and Pyramid Film client, with Dentsu Creative and other in-house production arms. Comparable at the holding-company level for creative production scale, but Pyramid Film is a supplier rather than direct head-to-head competitor on most briefs.
• Hakuhodo (Hakuhodo DY Holdings): Japan's second-largest advertising agency group and a direct Pyramid Film client. Operates an in-house creative production capability that partially overlaps with Pyramid Film's offerings, while also being a customer — a hybrid competitor/partner dynamic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pyramid_film
• Instagraminstagram.com/pyramidfilm_recruit
• LinkedInlinkedin.com/company/%EF%BC%88%E6%A0%AA%EF%BC%89%E3%83%94%E3%83%A9%E3%83%9F%E3%83%83%E3%83%89%E3%83%95%E3%82%A3%E3%83%AB%E3%83%A0

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about （株）ピラミッドフィルム