PIEDMONT YOUTH SOCCER LEAGUE LTD

What PIEDMONT YOUTH SOCCER LEAGUE LTD does

Piedmont Youth Soccer League Ltd (PYSL) is a non-profit youth soccer organization headquartered at the Smith River Sports Complex in Axton, Virginia, serving the Martinsville and Henry County region and surrounding areas. The organization operates a complete developmental pathway spanning U-4 (Tiny Canes) through U-18, structured across four program tiers: Recreation Soccer (parent-volunteer coached, ages 3-15, games primarily on Saturdays), the Hurricane Travel Program (competitive teams in the Virginia Club Soccer League), the Academy Program (bridge program for advanced U8-U10 players), and Summer Camps plus a Winter Academy delivered through a partnership with Uppr9t. All home games, practices, and registration activities are hosted at the Smith River Sports Complex, built in 2009 and renovated in 2019.

PYSL runs on a volunteer-driven operating model with a Board of Directors (President Brian DeShazo, VP Craig Henderson, Treasurer Janine Jacob, Secretary Stephanie Vipperman, and others), an executive Director of Programs (Logan Jones, USSF D License, NSCAA National Diploma), and a paid staff of approximately 6 employees. Registration, member management, and payments are handled through the Stack Sports Sports Connect platform, an external SaaS; the organization has no proprietary technology, no mobile app, no public API, and no AI/ML capabilities.

Revenue is generated from three sources: per-player registration fees ($80 for U5-U16, $65 for Tiny Canes), travel program fees covering Smith River Sports Complex usage, referee costs, VCSL/VYSA affiliations, and the Piedmont Shootout tournament, and corporate sponsorship plus individual donations (accepted via PayPal) from roughly 20+ local businesses including BrightSpeed, Chick-fil-A Martinsville, and Bassett Furniture. The organization is affiliated with Virginia Youth Soccer Association, US Club Soccer, US Youth Soccer, and the US Soccer Federation, and is transitioning to the US Soccer school-based age group matrix in Fall 2026.

Name

PIEDMONT YOUTH SOCCER LEAGUE LTD

Legal name

Piedmont Youth Soccer League

Website

https://pyslsoccer.net

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Non-profit youth soccer organization serving the Martinsville and Henry County, Virginia region, operating recreational, travel, academy, and summer camp programs for players aged U-4 through U-18 from the Smith River Sports Complex, with revenue from registration fees, sponsorships, and donations.

Ownership category

akta.pro rank

Product category

Youth Amateur Soccer League

NAICS

Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYMPAKACAF

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

SECONDARYMPAGAMAF

Youth & Amateur Sports Tournaments

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Live Sports Events

Keywords

• Youth soccer programs
• Recreational soccer league
• Competitive travel soccer
• Youth sports athletics
• Community soccer league

Headquarters

HQ city

Axton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Recreation Player Registration: Recreation soccer registration fees: $80.00 per player for standard age groups (U5-U16), $65.00 for Tiny Canes program. Fees cover program costs including field use, officials, and administrative expenses.
2. Travel Soccer Program Fees: Travel program fees cover Smith River Sports Complex fees for practice and game use, referee fees, Virginia Club Soccer League team and player fees, Virginia Youth Soccer Association player fees, Piedmont Shootout tournament fees, and PYSL overhead for Director of Coaching. Does not include uniforms or State Cup fees.
3. Sponsorships and Donations: Corporate sponsors provide financial and in-kind support in exchange for logo placement on uniforms and promotional materials. Individual donations accepted via PayPal.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

PYSL is a non-profit youth soccer league delivering age-group soccer programming for children ages 3 to 18 (U-4 through U-18) in Martinsville, Henry County, and surrounding Southern Virginia communities. Core offerings include Recreation Soccer (parent-volunteer coached, fall and spring seasons at Smith River Sports Complex), the Hurricane Travel Program (competitive travel teams in the Virginia Club Soccer League), and the Academy Program (a bridge program for players born 2016-2018 transitioning from recreation to competitive play).

Product overview

PIEDMONT YOUTH SOCCER LEAGUE LTD operates as a non-profit youth sports organization offering multiple interconnected soccer programs. The core offerings include Recreation Soccer (for ages 3-15 with parent-volunteer coaches), the Hurricane Travel Program (competitive teams competing in VCSL), and the Academy Program (for ages 2016-2018 bridging rec and travel). Additional offerings include Summer Camps, Winter Academy (via Uppr9t partnership), and a Spirit Shop. The organization uses Stack Sports for member registration and management. All programs are hosted at Smith River Sports Complex.

Differentiator

Problem solved

Functional benefit

Brands

• Hurricane Travel Program: PYSL's competitive travel soccer program competing in Virginia Club Soccer League against teams from Roanoke, Charlottesville, New River Valley, Danville and other areas.

Products and services

• PYSL Recreation Soccer Recreation soccer program for boys and girls ages 3–15, delivered through parent-volunteer coaches with fall and spring seasons, games primarily on Saturdays at Smith River Sports Complex. Registration fee is $80 per player per season (U5–U16) or $65 for the Tiny Canes program.
• PYSL Hurricane Travel Program Competitive travel soccer program for advanced players selected via pre-season tryouts, competing in the Virginia Club Soccer League (VCSL) against clubs from Roanoke, Charlottesville, New River Valley, Danville, and other regions. Travel fees cover Smith River Sports Complex fees, referee fees, VCSL team/player fees, VYSA player fees, and Piedmont Shootout tournament fees, plus PYSL overhead for the Director of Coaching.
• PYSL Academy Program Academy soccer program for kids born 2016–2018 offering a step up from recreation to competitive soccer, including organized games and tournament participation against other clubs. Open to both boys and girls.
• PYSL Summer Camps Summer soccer camps offering youth players additional soccer instruction during summer months.
• Uppr9t Winter Academy and Tactical Training Private winter training program run by PYSL trainer Wes Lewis (Martinsville graduate, former Greensboro United and Roanoke Star player), offering tactical training for middle school and high school players at Carlisle. Open to PYSL and non-PYSL members; sessions held in December and January.
• PYSL Spirit Shop Online merchandise store operated through Inksoft offering PYSL branded apparel and merchandise.
• PYSL Travel Shop (Soccer.com) Official travel team uniform purchasing portal through Soccer.com for team uniforms required for travel players.

Quantifiable outcome

• Pathway from U-4 to U-18 soccer participation
• +1 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Uppr9tcoreStrategic or Co-development PartnerPYSL partnered with Uppr9t to offer private winter academy and tactical training for all PYSL and non-PYSL members. Training is run by PYSL trainer Wes Lewis (Martinsville graduate, former Greensboro United and Roanoke Star player). Sessions held in December and January at Carlisle for middle and high school players.
• Smith River Sports ComplexcoreOthersSmith River Sports Complex is the home venue for PYSL. Built in 2009, renovated in 2019, it is the premium sporting facility in Southern Virginia. PYSL is headquartered there and all home games and programs operate from this location. The complex also hosts the annual Piedmont Shootout tournament.
• Virginia Club Soccer League (VCSL)coreStrategic or Co-development PartnerPYSL's Hurricane Travel Program competes in VCSL, playing against clubs from Roanoke, Charlottesville, New River Valley, Danville, and other regions. VCSL assigns game dates and provides league competition structure.
• Virginia Youth Soccer Association (VYSA)coreStrategic or Co-development PartnerVYsA is the state-level youth soccer association governing PYSL. VYSA player fees are part of the travel program costs and provide insurance and league affiliation.
• Stack SportscoreTechnology or IntegrationStack Sports provides the Sports Connect platform powering PYSL's website, online registration, and member management system. All player registrations, payments, and program management flow through this platform.
• US Soccer FederationcoreStrategic or Co-development PartnerPYSL follows US Soccer age group matrix and guidelines. Starting Fall 2026, transitioning to school-based age group system (August 1-July 31) per US Soccer mandate.
• US Youth SoccercoreStrategic or Co-development PartnerAffiliated with US Youth Soccer, providing league structure and competitive opportunities beyond local play.
• US Club SoccercoreStrategic or Co-development PartnerPYSL travel program affiliated with US Club Soccer, providing additional competitive league and tournament opportunities.
• BrightSpeed Fiber InternetminorGTM or Marketing PartnerSpring 2026 sponsor. Logo placement on uniforms and promotional materials.
• Chick-fil-A MartinsvilleminorGTM or Marketing PartnerSpring 2026 sponsor. Logo placement on uniforms and promotional materials.
• Bassett FurnitureminorGTM or Marketing PartnerSpring 2026 sponsor. Logo placement on uniforms and promotional materials.
• Rives S Brown Real EstateminorGTM or Marketing PartnerSpring 2026 sponsor. Logo placement on uniforms and promotional materials.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• SOVA Academy League: Regional Virginia youth soccer academy league where PYSL fields SOVAS Academy League games. Closely comparable competitive tier for PYSL's academy players.
• Roanoke Star FC: Virginia-based competitive youth soccer club fielding travel teams that compete against PYSL's Hurricane Travel Program in the Virginia Club Soccer League. Closest direct comparable by geography, age range, and league affiliation.
• NC Fusion: Regional youth soccer club operating competitive travel programs across age groups in the Carolinas/Virginia border region. Comparable as a non-profit youth club with a rec-to-travel pipeline and similar governing-body affiliations.
• Virginia Premier Soccer League: Virginia competitive youth soccer league referenced directly on the PYSL homepage. Comparable as a peer league/competition structure that PYSL-aligned travel teams participate in.

Others

• Stack Sports: Technology vendor whose Sports Connect platform powers PYSL's registration, payments, and member management. Included as an ecosystem enabler serving the broader youth sports league category.
• Smith River Sports Complex: Facility partner that is PYSL's home venue for all games, practices, and tournaments. Comparable as the physical infrastructure partner whose utilization is core to PYSL's program delivery.

Emerging players

• i9 Sports: National youth sports league franchise offering multi-sport programs (including soccer) with volunteer-coach models. Comparable as a community-based, volunteer-driven youth sports delivery model targeting similar family demographics.

Broad incumbents

• US Youth Soccer: National governing body affiliate of PYSL. Comparable as the federal/umbrella layer that standardizes youth soccer age groups, rules, and competitive pathways that PYSL implements.
• Virginia Youth Soccer Association (VYSA): State-level governing body of which PYSL is an affiliate member. Comparable as the umbrella organization that licenses and structures youth soccer participation across Virginia, including PYSL's member clubs.
• YMCA Youth Soccer: Large national non-profit offering youth recreational soccer leagues at community branches. Comparable in mission, volunteer/fee-funded structure, and family-oriented recreational programming.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PiedmontYouthSoccerLeague
• Instagraminstagram.com/pysl_soccerva/?hl=en
• LinkedInlinkedin.com/company/piedmont-youth-soccer-league-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PIEDMONT YOUTH SOCCER LEAGUE LTD