United States Soccer Federation (USSF)

What United States Soccer Federation (USSF) does

United States Soccer Federation (USSF) is the 501(c)(3) national governing body for soccer in the United States, founded in 1913 and headquartered in Chicago. The federation oversees 27 national teams spanning men's, women's, youth (U-14 through U-23), and extended programs including beach soccer, futsal, CP, and deaf national teams, fielding approximately 400 staff and serving 119 member organizations across all 50 states. USSF co-hosts the 2026 FIFA World Cup with Canada and Mexico and operates a National Training Center that opened in May 2026 as the federation's first owned property in its 113-year history.

The federation's product surface centers on national team competition, the Insiders tiered fan membership program, the SheBelieves women's initiative, Soccer Forward social impact programs, the Kang Women's Institute, the Official U.S. Soccer Store (e-commerce plus a Grand Central Terminal retail location), and broadcast/media rights delivered through Fox, Telemundo (through 2030), and Peacock. Its underlying technology includes an AI Talent Identification system that scans video footage of tens of millions of youth athletes worldwide to address the limitation of human scouting covering less than 0.5% of US-eligible youth matches, and the Veritone Digital Media Hub — an AI-powered content archiving, metadata tagging, search, and licensing platform for monetizing the federation's audiovisual archive.

USSF's revenue model is diversified across six streams: FIFA World Cup prize money (under 2022 collective bargaining agreements, 80% is split among 52 players with 20% retained), multi-year broadcast rights (Telemundo's renewed deal is approximately triple the initial four-year value), commercial sponsorships across categories including spirits, pet care, nutrition, candy, snacks, health, automotive, athletic wear, and technology, the Insiders membership program with tiers from free to $10,000/year, merchandise and retail sales, and grassroots development funding. FY2025 revenue reached $263.7 million, a 37% year-over-year increase.

Name

United States Soccer Federation (USSF)

Legal name

U.S. Soccer Federation

Website

https://ussoccer.com

Company type

Private

Founded year

1913

Operating status

Operating

Headcount range

51–100 employees

Short description

USSF is the 501(c)(3) national governing body for soccer in the United States, founded in 1913, overseeing 27 national teams, serving 119 member organizations across all 50 states, and co-hosting the 2026 FIFA World Cup.

Ownership category

akta.pro rank

Product category

National Sports Federation / Soccer Governing Body

NAICS

Spectator Sports (71121), Sports Teams and Clubs (711211), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Membership Organizations (8600), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

National Governing Bodies (NGBs) (MPAKAFAC)

akta.pro secondary industries

Association Football (Soccer) Leagues (MPAKAAAA), Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE), Sports Compliance, Governance & Integrity Services (Safeguarding, Anti-Doping, Match Integrity) (MPAKAKAM)

Keywords

• National soccer federation
• National team programs
• Sports governing body
• Youth talent development
• Soccer broadcasting rights

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. FIFA World Cup Prize Money: Under landmark 2022 collective bargaining agreements, 80% of World Cup prize money is split equally among 52 players (26 men and 26 women), with the remaining 20% retained by the federation. FIFA distributes $12.5 million per federation, with performance-based prizes ranging from $50 million (champions) to $9 million (group stage elimination).
2. Broadcasting Rights: Multi-year media rights agreements with major broadcasters including Telemundo (Spanish-language) covering international friendlies, SheBelieves Cup, CONCACAF Nations League matches through quarterfinals, home World Cup qualifying matches, and youth national team matches. Rights fee approximately triple the value of initial four-year deal.
3. Commercial Sponsorships: Multiple commercial partnerships across categories including spirits, pet care, nutrition, candy, snacks, health products, automotive, athletic wear, and technology. Sponsors receive exclusive rights, stadium activations, and marketing campaign integration around major tournaments.
4. Membership Revenue (Insiders Program): Insiders membership tiers generating recurring revenue: Standard (free), Premium ($45/year), Premium Family ($85/year), VIP ($185/year), plus Circle tiers ($500-$10,000/year). Members receive presale ticket access, exclusive merchandise, matchday experiences, and rewards points.
5. Merchandise and Retail: Official U.S. Soccer Store selling jerseys, apparel, accessories, and limited-edition merchandise. Revenue from in-stadium merchandise sales and e-commerce transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels9 records

Marketing channels10 records

Core offering

U.S. Soccer Federation is the national governing body for soccer in the United States, operating 27 national teams (USWNT, USMNT, youth, and extended), licensing broadcasting rights for matches, selling official merchandise through e-commerce and retail channels, and delivering direct-to-consumer fan engagement through the Insiders membership program. The federation also runs nationwide coaching and refereeing education, the Lamar Hunt U.S. Open Cup competition, and grassroots development initiatives through 119 member organizations across all 50 states.

Product overview

U.S. Soccer Federation operates a multi-platform ecosystem comprising 27 national teams (USWNT, USMNT, Youth, and Extended programs), the official website and mobile app, the Insiders membership program with tiered benefits, the Arthur M. Blank National Training Center, the SheBelieves initiative for women's empowerment, Soccer Forward social impact programs, The U.S. Soccer Podcast, the FIFA World Cup 2026 hub, and the Official U.S. Soccer Store. The federation also manages competitions including the Lamar Hunt U.S. Open Cup and coordinates fan engagement through Insiders Chapters watch parties, Soccer House presented by Bank of America, and various sponsorship partnerships with brands including Volkswagen, Nike, Coca-Cola, AT&T, Verizon, and others.

Differentiator

Problem solved

Functional benefit

Brands

• Soccer Forward: U.S. Soccer's legacy and social impact arm focused on expanding access, inclusion, and opportunity through soccer
• SheBelieves
• Insiders
• One Nation
• National Training Center
• Soccer House

Products and services

• U.S. Soccer Official Website The central digital hub for all U.S. Soccer Federation content, providing news, rosters, schedules, ticketing, stats, and stories across all 27 national teams plus World Cup 2026 coverage for soccer fans and the general public.
• Insiders Membership Program A tiered fan membership program offering presale tickets, exclusive merchandise, matchday experiences, rewards points, and chapter access across tiers including Standard (free), Premium ($45/year), Premium Family ($85/year), VIP ($185/year), and Circle tiers ($500-$10,000/year), for dedicated U.S. national team supporters.
• USMNT (U.S. Men's National Soccer Team) The senior U.S. men's national soccer team competing in international tournaments including the FIFA World Cup, featuring 26 rostered players from top European leagues and MLS, marketed to fans, broadcasters, and sponsors.
• USWNT (U.S. Women's National Soccer Team) The senior U.S. women's national soccer team, currently FIFA-ranked #1 globally, competing in international friendlies, SheBelieves Cup, and preparing for 2027 Women's World Cup qualification, marketed to fans, broadcasters, and sponsors.
• Official U.S. Soccer Store (E-commerce and Grand Central Terminal Retail) E-commerce platform and Grand Central Terminal physical retail location for U.S. Soccer Federation merchandise including jerseys, apparel, accessories, and limited-edition items, with exclusive customization, weekly product drops, and free shipping for Premium+ Insiders members.
• Official U.S. Soccer Mobile App Mobile application providing matchday access with first look at Starting XIs, real-time updates, goal replays, Insiders rewards, cap tracking, and player of the match voting, available on iOS and Android for U.S. soccer fans.
• The U.S. Soccer Podcast Official podcast featuring interviews, player profiles, coaching and staff spotlights, and fan/community voices across U.S. Soccer's 27 National Teams, hosted by David Gass, Meghan Klingenberg, and Alejandro Bedoya, distributed on Apple Podcasts, Spotify, Amazon Music, Pandora, YouTube, and Westwood One Sports.
• FIFA World Cup 2026 Hub Dedicated portal for the 2026 FIFA World Cup co-hosted by the U.S., Canada, and Mexico, featuring fan experiences, watch parties, merchandise, and match coverage for USMNT matches.
• Arthur M. Blank U.S. Soccer National Training Center A 200-acre, $250 million facility serving as the first permanent home base for all 27 USSF national teams, featuring 17 outdoor surfaces, 13 natural grass fields, two indoor surfaces, and 23,000 square feet of glass, dedicated to elite player development and staff operations.

Quantifiable outcome

• USMNT advanced to Round of 16 at 2026 World Cup, securing first knockout round win since 2002
• +4 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature2 records

Partnerships

23 partnerships are on record, tiered flagship, supporting and core.

• Truly Hard Seltzer (Boston Beer Company)flagshipGTM or Marketing Partner · 26 June 2026Truly Hard Seltzer is the Official Hard Seltzer of U.S. Soccer, launching a 'Drink Like a Believer' campaign offering one fan $5 million if the USMNT wins an international tournament. Promotion runs through July 2026 with social media entry requirements and limited-edition product packs.
• Jim BeamflagshipGTM or Marketing Partner · 27 May 2026Jim Beam is the world's No. 1 bourbon and Official Spirits Partner of U.S. Soccer, launching 'Home Field Advantage' campaign featuring legend Tim Howard. Includes limited-edition bottle design and nationwide digital/social/cable/streaming activation.
• Telemundo/NBCUniversalflagshipGTM or Marketing Partner · 7 May 2026Multi-year media rights extension through 2030 covering international friendlies, SheBelieves Cup, CONCACAF Nations League matches, home World Cup qualifiers, and youth national team matches across Telemundo, Universo, and Peacock platforms. Rights fee approximately triple initial four-year deal.
• Georgia PowersupportingGTM or Marketing Partner · 2 May 2026Supporting Partner for Arthur M. Blank U.S. Soccer National Training Center, collaborating to foster innovation and expand access to soccer opportunities across America.
• HaleoncoreGTM or Marketing Partner · 28 April 2026Haleon is the Official Consumer Healthcare Product Partner featuring USMNT midfielder Tyler Adams and retired USWNT star Crystal Dunn in 'For the Assist' campaign showcasing Advil, Sensodyne, Tums, and Centrum vitamins with limited-edition $125 toiletry bags.
• Kellanova (Mars Snacking)coreGTM or Marketing Partner · 27 April 2026Kellanova is the Official Snack Sponsor launching six limited-edition products across Cheez-It, Pringles, Pop-Tarts, Rice Krispies Treats, and Town House brands with U.S. Soccer imagery and patriotic flavors nationwide.
• Marriott BonvoycoreGTM or Marketing Partner · 11 March 2026Partnership anchored around Bonvoy loyalty program with March Madness-themed activations and promotion of U.S. Soccer Federation partnership ahead of FIFA World Cup.
• HenkelcoreGTM or Marketing Partner · 6 March 2026Henkel partnered with U.S. Soccer featuring brands Dial, Persil, Loctite, and göt2b in marketing campaigns. Includes 'Henkel House' immersive fan experiences, youth clinics, equipment drives, and donation initiatives tied to match outcomes.
• FerraracoreGTM or Marketing Partner · 2 March 2026Ferrara is the Official Candy Partner launching limited-edition soccer-themed products across SweeTARTS, NERDS, and Trolli brands with patriotic flavors. Partnership includes co-branded marketing campaigns, stadium activations, and fan sweepstakes.
• VeritonecoreTechnology or Integration · 26 February 2026Multi-year renewal for AI-powered content licensing platform serving as exclusive provider for all audiovisual footage from USWNT, USMNT, Youth National Teams, and Extended National Teams. Provides archiving, metadata tagging, search functionality, and e-commerce capabilities through Digital Media Hub.
• CVS PharmacycoreGTM or Marketing Partner · 20 February 2026CVS Pharmacy is an Official Health and Wellness Partner of U.S. Soccer and NWSL with virtual signage rights across all 16 NWSL teams, health-focused social media content, and commitment to develop community multi-use soccer fields in select markets through 2028.
• Oura RingssupportingGTM or Marketing Partner · 10 February 2026Official wearable of Team USA and 2028 Olympic and Paralympic Games with athletes tracking sleep, activity, recovery, and performance. Includes research collaboration and NBCUniversal sponsorship.
• LakePoint SportssupportingStrategic or Co-development Partner · 18 December 2025Five-year LakePoint Soccer Initiative through 2026 World Cup and extending to 2031 Women's World Cup, anchoring more than 20 weekends of competitive soccer programming annually at 1,300-acre Georgia campus.
• ChobaniflagshipGTM or Marketing Partner · 23 October 2025Chobani is the Official Nutrition Partner of U.S. Soccer with a $5 million investment to sponsor 500 local youth teams across the country through Feed the Dream campaign, supporting youth soccer and the USMNT ahead of 2026 World Cup.
• PurinaflagshipGTM or Marketing Partner · 26 August 2025Purina is the first-ever Official Pet Care Partner of U.S. Soccer through 2030, with exclusive rights across pet food, treats, supplements, litter, connected pet products, and pet adoption initiatives. Includes national creative campaign, custom player-and-pet content, and co-branded merchandise.
• TST (The Soccer Tournament)supportingStrategic or Co-development Partner · 8 July 2025Four-year agreement where U.S. Soccer markets TST's commercial rights, expanding tournament's growth, fan engagement, and media exposure.
• American AirlinescoreGTM or Marketing PartnerDelivers Insiders Lounge at 10 matches per year for Premium Insiders and above, providing exclusive pre-match space with all-inclusive food and beverages and custom giveaways.
• VolkswagenflagshipGTM or Marketing PartnerOfficial automotive partner of U.S. Soccer, visible across federation platforms and communications.
• NikeflagshipGTM or Marketing PartnerOfficial athletic wear partner providing official match jerseys and training apparel for all national teams.
• Coca-ColaflagshipGTM or Marketing PartnerOfficial beverage partner with 'Bubbling Up' campaign including Chinese-language version of Van Halen's 'Jump' launched January 2026.
• AT&TcoreGTM or Marketing PartnerCorporate sponsor of U.S. Soccer Federation.
• Bank of AmericaflagshipGTM or Marketing PartnerPresenting sponsor of Soccer House fan destination near Venice Beach during World Cup, offering free fan-first experiences including watch parties and live match screenings.
• VisacoreGTM or Marketing PartnerPresenting sponsor of Official U.S. Soccer Store at Grand Central Terminal with exclusive drops, customization, and retail experience.

Scale indicators11 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Canadian Soccer Association: Canada is co-hosting the 2026 FIFA World Cup with the U.S. and Mexico, and as a fellow CONCACAF member federation with similar scope of national teams and grassroots structure, is a direct comparable peer.
• CONCACAF: CONCACAF is the regional confederation in which USSF competes and whose Nations League and Gold Cup tournaments generate broadcast and competitive revenue for USSF. Highly comparable as a federation counterpart organizing the same competitions.
• Confederação Brasileira de Futebol (CBF): Brazil's national soccer federation is one of the largest federations globally by fan base and revenue, operating senior, youth, and women's national teams and monetizing comparable commercial and broadcast streams.
• The Football Association (The FA): The FA is England's national governing body for soccer, with a comparable mix of national teams, St. George's Park training center, broadcast rights, and commercial sponsorships. A like-for-like structural peer for USSF.
• Deutscher Fußball-Bund (DFB): Germany's national soccer federation operates a similar portfolio of senior and youth national teams, owns its training infrastructure, and monetizes broadcast rights and sponsorships—directly comparable in scope and revenue mix.
• Real Federación Española de Fútbol (RFEF): Spain's national soccer federation is a comparable national governing body operating senior and youth national teams, governing domestic competitions, and monetizing broadcast and commercial rights.
• Fédération Française de Football (FFF): France's national soccer federation runs comparable men's and women's national team programs, owns training facilities (Clairefontaine), and commercializes broadcast, sponsorship, and merchandise—making it a structural peer to USSF.
• Federación Mexicana de Fútbol (FMF/Mexican Football Federation): Mexico is the third co-host of the 2026 World Cup and a CONCACAF counterpart federation with comparable broadcast rights, sponsorship portfolio, and fan base dynamics for U.S. Soccer.

Regional players

• Major League Soccer (MLS): While MLS is a domestic league rather than a federation, it is a closely related entity that USSF helped launch and that competes for U.S. soccer fan attention, sponsorship dollars, and broadcast rights—making it a thematically comparable operating entity.

Broad incumbents

• Fédération Internationale de Football Association (FIFA): FIFA is the global governing body of soccer and the entity that ultimately sanctions the national teams USSF fields. It is comparable as the apex federation authority that distributes World Cup prize money and sets standards USSF must implement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ussoccer
• YouTubeyoutube.com/ussoccer
• Facebookfacebook.com/officialussoccer
• Instagraminstagram.com/ussoccer
• TikToktiktok.com/@ussoccer
• LinkedInlinkedin.com/company/united-states-soccer-federation

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United States Soccer Federation (USSF)