QSJ Motors Phils Inc.

What QSJ Motors Phils Inc. does

QSJ Motors Phils Inc. is a privately held Philippine corporation founded in 2010 and headquartered in Angeles City, Pampanga, that imports, distributes, and locally assembles China-manufactured heavy equipment, commercial trucks, and electric vehicles. The company holds exclusive or primary distribution rights for a portfolio of Chinese OEM brands spanning FAW and Kingling trucks, Liugong/Shantui/Zoomlion/XCMG/Lovol heavy equipment, TZCO and Tejon construction machinery, and Bestune, DFSK, AITO, and Seres passenger and electric vehicles. Revenue is generated primarily through hardware sales of these distributed and locally assembled products, supplemented by after-sales services including parts supply, repair and maintenance, customization, logistics, warehousing, and paint and body works.

The company's operations are anchored by an assembly plant in Angeles City, Pampanga, established under a 2013 Technical Licensing Agreement with Tang Jun Ou Ling that enables local knocked-down assembly of T-King and Jiefang (FAW) trucks; the 6,000th Jiefang truck milestone was reached in 2023. QSJ serves a diverse customer base spanning construction and mining operators, logistics and transportation fleets (including a documented FAW truck delivery to J&T Express Philippines in June 2025), telecommunications infrastructure providers, retail distributors, and individual consumer EV buyers. Its go-to-market is a hybrid direct-and-channel model: 9 company-owned branches and showrooms combined with 9 authorized dealers across Luzon, Visayas, and Mindanao, supplemented by participation in trade shows (MIAS, PhilConstruct, EVAP Summit, AutoFocus Festival) and social media engagement.

The business model is principally one-off hardware sales with recurring after-sales service revenue, with no public pricing disclosures. QSJ's strategic priorities in 2024-2025 have clearly shifted toward electrification, marked by EVAP membership, the Seres brand launch, and AITO M9 visibility, while continuing to scale traditional truck and heavy equipment volumes. Ownership is private with no disclosed parent company, institutional investors, or funding rounds, and revenue figures are not publicly available.

Name

QSJ Motors Phils Inc.

Legal name

QSJ Motors Phils. Inc.

Website

https://qsjmotors.com.ph

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

QSJ Motors Phils Inc. is a Philippine importer, distributor, and local assembler of China-made heavy equipment, commercial trucks, and electric vehicles, operating through 9 branches and 9 authorized dealers nationwide and serving construction, mining, logistics, and consumer EV customers.

Ownership category

akta.pro rank

Product category

Commercial Vehicles and Heavy Equipment Distribution

NAICS

Motor Vehicle Manufacturing (3361), Industrial Machinery Manufacturing (33324), Motor Vehicle Parts Manufacturing (3363)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Class 7–8 Heavy-Duty Truck & Tractor Manufacturing (IMACABAC)

akta.pro secondary industries

Off-Highway Vehicle Cabs, Frames & Attachments Manufacturing (Cabs/Booms/Buckets/Implements) (IMACAFAL), Class 4–6 Medium-Duty Truck Manufacturing (IMACABAB)

Keywords

• Heavy equipment distribution
• Commercial truck import
• Electric vehicle dealer
• Construction machinery sales
• Automotive brand distribution

Headquarters

HQ city

Angeles City, Pampanga

HQ country

Philippines

HQ region

Asia

Offices9 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Vehicle and Equipment Sales: QSJ Motors generates revenue through the sale and distribution of China-made heavy equipment, commercial trucks, machinery, and electric vehicles across multiple brands including FAW, Liugong, AITO, Bestune, DFSK, TZCO, Tejon, Shantui, Zoomlion, XCMG, and Lovol.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

QSJ Motors Phils Inc. imports, distributes, and locally assembles China-made heavy equipment, commercial trucks, and electric vehicles across multiple brands (FAW, Liugong, AITO/Seres, Bestune, DFSK, TZCO, Tejon, Shantui, Zoomlion, XCMG, Lovol, Kingling, Derry Auto). The company operates a nationwide branch and dealer network spanning Luzon, Visayas, and Mindanao, complemented by an assembly plant in Angeles City, Pampanga, and offers after-sales services including parts supply, repair, maintenance, and customization.

Product overview

QSJ Motors Phils Inc. is a diversified heavy equipment, commercial truck, and automotive importer and dealer operating in the Philippines since 2010. The company distributes multiple Chinese-manufactured brands including FAW Trucks (commercial trucks), Liugong (heavy equipment), AITO/Seres (luxury electric vehicles), Bestune (automobiles), DFSK (eco-friendly vehicles), TZCO, Tejon, Shantui, Zoomlion, XCMG, Lovol, Kingling, and Derry Auto. The portfolio spans heavy construction machinery (excavators, wheel loaders, vibratory rollers, skid loaders, generator sets), commercial trucks (light to heavy-duty), and electric vehicles (luxury SUVs and consumer EVs). The company operates an assembly plant in Angeles City, Pampanga, and maintains 9 branches plus 9 authorized dealers nationwide, offering services including after-sales support, parts supply, customization, repair and maintenance, logistics, warehousing, and paint and body works.

Differentiator

Problem solved

Functional benefit

Products and services

• FAW Trucks Commercial trucks distributed by QSJ Motors under FAW (First Automobile Works), spanning light-duty to heavy-duty truck models for logistics and transportation applications.
• Liugong Heavy Equipment Heavy construction machinery including excavators, wheel loaders, and other equipment distributed by QSJ Motors under the Liugong brand for construction and mining applications.
• AITO Electric Vehicles Luxury electric vehicles distributed by QSJ Motors under the AITO brand, combining cutting-edge technology with sustainable mobility solutions for modern consumers.
• Bestune Passenger Vehicles Passenger vehicles including Pony and NAT models distributed by QSJ Motors under the Bestune brand (FAW Bestune) for consumer markets.
• DFSK Vehicles Eco-friendly transportation solutions including electric vehicles (E5, Candy models) distributed by QSJ Motors under the DFSK (Dongfeng Fengshen) brand, available in over 70 countries.
• TZCO Intelligent Equipment Modern intelligent construction equipment including excavators (TZ60, TZ80, TZ215, TZ215D) distributed by QSJ Motors under the TZCO brand for construction applications.
• Tejon Compact Construction Equipment Compact and mini construction equipment including generator sets, skid loaders (TSL45), wheel loaders (TL935, TL955K), vibratory rollers (TR14M-B6), and excavators (EX150D, TE330E2) distributed by QSJ Motors under the Tejon brand.
• Shantui Heavy Equipment Heavy equipment distributed by QSJ Motors under the Shantui brand for construction applications.
• Zoomlion Heavy Equipment Heavy construction and industrial equipment distributed by QSJ Motors under the Zoomlion brand.
• XCMG Heavy Equipment Heavy construction equipment distributed by QSJ Motors under the XCMG brand for construction and infrastructure applications.
• Lovol Heavy Equipment Heavy equipment for agricultural and construction applications distributed by QSJ Motors under the Lovol brand.
• Kingling (T-King) Commercial Vehicles Trucks and commercial vehicles distributed by QSJ Motors under the Kingling (Qingling Motors) brand, including T-King models assembled locally under the Technical Licensing Agreement.
• Derry Auto Vehicles Automotive brand represented by QSJ Motors in the Philippines.
• Seres Electric Vehicles Electric vehicles distributed by QSJ Motors under the Seres brand, including Seres 5, Seres 5 Saker Falcon Edition (SF), and Seres 7 models for sustainable transportation.
• Semi-Trailers Semi-trailer products offered by QSJ Motors for commercial transportation and logistics applications.
• After-Sales and Support Services Comprehensive after-sales services including parts supply, repair and maintenance, customization, logistics, warehousing, and paint and body works for vehicles and equipment distributed by QSJ Motors.

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core, major and strategic.

• Tang Jun Ou LingcoreTechnology or Integration · 1 January 2013Technical Licensing Agreement (TLA) signed with Tang Jun Ou Ling enabling QSJ Motors to assemble T-King trucks locally in the Philippines. This partnership established the company's local assembly capability at its Angeles City, Pampanga plant.
• FAW (First Automobile Works)coreTechnology or IntegrationFAW is a key brand represented by QSJ Motors, distributing FAW trucks throughout the Philippines. The 6000th Jiefang truck was assembled at QSJ's Philippines plant in 2023.
• LiugongcoreTechnology or IntegrationLiugong is a key brand represented by QSJ Motors, distributing heavy equipment throughout the Philippines. Liugong equipment was notably used for the Iloilo water dam construction project.
• Seres / AITOcoreTechnology or IntegrationQSJ Motors launched the Seres brand in the Philippines with a grand event at Okada Manila in 2024, featuring Seres 5, Seres 5 Saker Falcon Edition, and Seres 7. AITO represents sustainable electric mobility and is co-represented through the same partnership.
• Bestune (FAW Bestune)majorTechnology or IntegrationBestune is a key automotive brand represented by QSJ Motors in the Philippines, showcased at MIAS 2025 and various car display events.
• DFSKmajorTechnology or IntegrationDFSK (Dongfeng Fengshen) is a key brand represented by QSJ Motors, offering eco-friendly transportation solutions available in over 70 countries. Featured at multiple car display events.
• Electric Vehicle Association of the Philippines (EVAP)strategicStrategic or Co-development PartnerQSJ Motors became a member of EVAP in 2024, demonstrating its commitment to sustainable transportation solutions and participation in the Philippine EV ecosystem.
• TZCOmajorTechnology or IntegrationTZCO is a key brand represented by QSJ Motors, focusing on manufacturing enterprise modern intelligent equipment. Models include TZ60, TZ80, TZ215, and TZ215D.
• ZoomlionmajorTechnology or IntegrationZoomlion is a key brand represented by QSJ Motors for heavy equipment distribution in the Philippines.
• XCMGmajorTechnology or IntegrationXCMG is a key brand represented by QSJ Motors for heavy equipment distribution in the Philippines.
• ShantuimajorTechnology or IntegrationShantui is a key brand represented by QSJ Motors for heavy equipment distribution in the Philippines.
• LovolmajorTechnology or IntegrationLovol is a key brand represented by QSJ Motors for heavy equipment distribution in the Philippines.
• TejonmajorTechnology or IntegrationTejon offers compact and mini excavators designed for everyday digging and construction work. Products include Generator Set, TSL45 Skid Loader, TL935 Wheel Loader, TR14M-B6 Vibratory Roller, and excavator models.
• Kingling (Qingling Motors)majorTechnology or IntegrationKingling (Qingling Motors) is a key brand represented by QSJ Motors for truck and commercial vehicle distribution in the Philippines.

Scale indicators4 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• Toyota Motor Philippines: Dominant Philippine automotive distributor and the de facto incumbent. Provides a benchmark for nationwide dealer network scale and aftermarket service that QSJ aspires to match with Chinese brands.
• Hyundai Motor Philippines: Established Asian auto distributor in the Philippines with broad commercial and passenger vehicle offerings. Provides comparison on multi-brand distribution operations and nationwide service infrastructure.
• Caterpillar Philippines: Global heavy equipment leader with Philippines operations. Competes with QSJ's heavy equipment portfolio in construction and mining, though anchored in premium segments.
• Komatsu Philippines: Established Japanese heavy equipment manufacturer with full Philippines dealer network. Competes with QSJ's Liugong, Shantui, Zoomlion, XCMG, and Lovol in construction and mining.

Direct peers

• ACMobility (BYD Philippines): Philippine distributor of BYD electric and hybrid vehicles. Competes with QSJ's Seres, AITO, and DFSK EV brands in the emerging Philippine BEV market, with similar early-mover positioning.
• Foton Motor Philippines: Philippine distributor of Chinese-made Foton commercial trucks and light vehicles. Most direct comparable to QSJ Motors given the overlapping Chinese OEM commercial truck portfolio and Philippines-only distribution model.
• Geely Philippines: Philippine distributor of Chinese Geely passenger vehicles. Overlaps with QSJ's Bestune and DFSK lineups in the Chinese passenger vehicle segment targeting Filipino consumers.
• Sinotruk Philippines: Chinese heavy-duty truck manufacturer with Philippines distribution. Competes head-to-head with QSJ's FAW Jiefang and T-King heavy-duty truck lines in the logistics and freight segments.
• JAC Motors Philippines: Philippine distributor of Chinese JAC commercial vehicles and passenger vehicles. Comparable in offering a multi-category Chinese OEM portfolio to Philippine B2B and consumer customers.

Emerging players

• Chery Auto Philippines: Emerging Chinese passenger vehicle distributor in the Philippines with newer brand positioning. Comparable as a Chinese-brand market entrant competing for similar consumer attention as QSJ's Bestune and DFSK.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/qsjmotorsph
• LinkedInlinkedin.com/company/qsj-motors-phils-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about QSJ Motors Phils Inc.