What QJMOTOR Italy does

QJMOTOR Italy is the Italian distribution and brand operation of QJMOTOR, the premium motorcycle brand of Zhejiang Qianjiang Motorcycle Group, conducted through the local legal entity Volta Tech srl (VAT IVA.12617110965). The parent group has been controlled by Geely Holding Group (which also owns Volvo, Lotus, Polestar and Lynk&Co) since 2016, and operates a 670,000 m² factory in Wenling, China, with annual capacity of 1.2 million two-wheeled vehicles and over 2 million engines. QJMOTOR Italy entered the Italian market in 2023 and within its first year sold more than 4,000 motorcycles, reached a Top 20 position among Italian motorcycle brands, and built a network of over 110 authorized dealerships with specialized workshops.

The product portfolio spans 125cc to 921cc across five segments: Scooter (SQ 16, SQ 200, SQ 350, MTX 300, FORT 4.0, ATR 125), Enduro/Adventure (SVT 650 X, SRT 450 RX, SRT 600 SX, SRT 700 S/SX, SRT 900 SX), Naked (SRK 600, SRK 800, SRK 900, SRK 125 S), Sportive (SRK 125 R, SRK 800 RR, SRK 921 RR) and Custom/Cruiser (SRV 125, SRV 300, SRV 400 VS, SRV 600 V). Differentiated technical content includes a 645cc V-twin (SVT 650 X), inline-four platforms up to 921cc with 6-axis IMU, electronic throttle, multiple ride modes, traction control and cornering ABS (SRK 921 RR), and adventure-oriented configurations with disconnectable ABS, heated grips and 200 mm Marzocchi suspension (SRT 450 RX). Component sourcing relies on Brembo (brakes), Bosch (electronics), Marzocchi (suspension) and Pirelli (tires).

Revenue is generated through wholesale hardware sales to authorized dealers, supplemented by accessories, spare parts and warranty/roadside-assistance services. Pricing is VAT-inclusive one-time purchase, ranging from €2,590 (SRK 125 S) to €12,790 (SRK 921 RR), with promotional campaigns managed at dealer level. Go-to-market is multi-channel: physical dealer network plus flagship QJ Stores, event-driven demand generation through Motor Bike Expo Verona, Biker Fest Lignano Sabbiadoro and the PROVALAQJ test-ride program, and brand investment via the QJMOTOR Factory Racing Team in WorldSSP and Moto3. Targeted customer segments are urban commuters, adventure/enduro riders and sport enthusiasts as primary groups, with a secondary custom/cruiser lifestyle segment.

Name

QJMOTOR Italy

Legal name

Volta Tech srl

Website

https://qjmotoritaly.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

QJMOTOR Italy is the Italian subsidiary (Volta Tech srl) of Geely-owned Qianjiang Group's premium motorcycle brand, distributing 125cc–921cc scooters, naked, adventure, cruiser and sport bikes through 110+ authorized Italian dealers.

Ownership category

akta.pro rank

Product category

Motorcycles & Scooters

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122)

SIC

Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Scooter & Moped Manufacturing (ICE) (IMACAEAC)

akta.pro secondary industries

Dirt Bike / Motocross / Enduro Motorcycle Manufacturing (IMACAEAH), Electric Motorcycles & Electric Scooters Manufacturing (IMACAEAB)

Keywords

• Motorcycle manufacturing
• Scooter sales
• Adventure motorcycles
• Sport motorcycles
• Dealer distribution

Headquarters

HQ city

Italy

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Infrastructure, Personnel

Revenue model

1. Motorcycle Sales: Primary revenue from sale of motorcycles and scooters across multiple segments including Scooter, Enduro, Naked, Custom/Cruiser, and Sportive categories
2. Accessories and Parts: Sales of original accessories and spare parts through authorized dealers
3. After-Sales Services: Warranty services, roadside assistance, and maintenance services through dealer network

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

QJMOTOR Italy designs, distributes, and sells a complete range of motorcycles and scooters — from 125cc scooters to 921cc sport bikes — across five segments (Scooter, Enduro, Naked, Custom/Cruiser, Sportive). The lineup includes premium-spec models with Brembo brakes, Marzocchi suspension, Bosch electronics, and Pirelli tires, sold directly to consumers through a network of 110+ authorized dealers across Italy with full after-sales support including warranty and roadside assistance.

Product overview

QJMOTOR Italy offers a comprehensive portfolio of motorcycles and scooters spanning five main categories: Scooters (including SQ 16, SQ 200, SQ 350, MTX 300, FORT 4.0, ATR 125), Enduro/Adventure bikes (SVT 650 X, SRT 450 RX, SRT 600 SX, SRT 700 S, SRT 700 SX, SRT 900 SX), Naked motorcycles (SRK 600, SRK 800, SRK 900, SRK 125 S), Sportive bikes (SRK 125 R, SRK 800 RR, SRK 921 RR), and Custom/Cruiser models (SRV 125, SRV 300, SRV 400 VS, SRV 600 V). The lineup ranges from 125cc to 921cc engines. QJMOTOR is the premium brand of Zhejiang Qianjiang Motorcycle Group, a Chinese manufacturer since 1985, controlled by Geely Holding Group since 2016. Technology partnerships include Brembo, Bosch, Marzocchi, and Pirelli. The brand entered the Italian market in 2023 and has rapidly expanded to over 110 dealerships.

Differentiator

Problem solved

Functional benefit

Products and services

• SQ 16

Quantifiable outcome

• Top 20 brand in Italian market within first year of entry
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• BrembocoreTechnology or IntegrationPremium braking systems supplier for QJMOTOR motorcycles, providing high-performance brake components across the product range.
• BoschcoreTechnology or IntegrationTechnology partner providing electronic systems and rider assistance technology including ABS and engine management systems.
• MarzocchicoreTechnology or IntegrationSuspension specialist providing forks and shock absorbers for QJMOTOR sport and adventure models.
• PirellicoreTechnology or IntegrationTire supplier providing high-performance tires for sport and adventure motorcycles including the SRK 921 RR.
• QJMOTOR Factory Racing TeamflagshipStrategic or Co-development PartnerFactory racing team competing in WorldSSP championship with SRK 800 RR, featuring riders Raffaele De Rosa and Niki Tuuli. Serves as development platform for production motorcycles.

Scale indicators6 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Honda Motor Europe: Japanese motorcycle leader with a full European lineup including scooters (SH, Forza), naked (CB), adventure (Africa Twin, NC), and sport (CBR) segments. Honda is a broad incumbent whose breadth and dealer reach set the standard QJMOTOR must match in Italy to capture share in commuter and mid-displacement segments.
• KTM: Austrian-established motorcycle manufacturer offering a broad lineup spanning sport, naked, adventure, and supermoto segments with strong racing heritage and a global dealer network. KTM is a broad incumbent whose sport and adventure segments overlap directly with QJMOTOR's SRK and SRT lineups, and whose premium positioning benchmarks the upper end of QJMOTOR's pricing.
• Ducati: Iconic Italian premium motorcycle brand owned by Volkswagen Group, with a sport-focused portfolio and deep racing pedigree in WorldSBK and MotoGP. Ducati is a broad Italian incumbent whose home-market prestige in sport and premium segments sets the cultural benchmark QJMOTOR must navigate in Italy, particularly in the sport bike category.
• Aprilia: Italian performance motorcycle brand (part of Piaggio Group) with strong presence in sport, naked, and adventure segments, plus the RSV4 and RS 660 as sport benchmarks. Aprilia is a broad Italian incumbent whose sport and naked lineups overlap with QJMOTOR's SRK 800, SRK 900, and SRK 921 RR models in Italian dealerships.
• Yamaha Motor: Japanese motorcycle giant with an extensive multi-segment European portfolio covering scooters (Aerox, TMAX), naked (MT series), sport (R series), and adventure (Ténéré). Yamaha is a broad incumbent that competes with QJMOTOR across virtually every category and serves as the volume benchmark for the Italian dealer network.
• BMW Motorrad: Premium German motorcycle manufacturer with a broad lineup anchored by adventure (GS), sport (S1000RR), and heritage models distributed through a strong European dealer network. BMW is a broad premium incumbent that defines the upper bound of pricing and brand expectations against which QJMOTOR's SRK 921 RR and SRT 900 SX must be evaluated.

Direct peers

• Benelli: Italian heritage motorcycle brand now owned by Chinese group Qianjiang/Geely's competitor Jiangsu Xinri, with a comparable product mix across scooter, naked, sport, and adventure segments sold through Italian dealer networks. Benelli is a direct peer because it combines Chinese manufacturing economics with an Italian brand identity and dealer footprint in the same European motorcycle market.
• CFMOTO: Chinese motorcycle manufacturer also expanding across Europe with a broad multi-segment portfolio (sport, naked, adventure, scooter) at competitive price points using premium supplier content. CFMOTO is the closest direct peer to QJMOTOR in terms of origin, product breadth, GTM via dealer networks, and value-segment positioning in European markets.

Emerging players

• Royal Enfield: India-based motorcycle brand rapidly expanding in Europe with a focus on mid-displacement classic and adventure models, competing on heritage, design, and value. Royal Enfield is an emerging player mirroring QJMOTOR's strategy of using non-European origin and design differentiation to win share in segments underserved by mainstream Japanese incumbents.
• Benda Motorcycles: Chinese motorcycle manufacturer focused on cruisers, bobbers, and large-displacement V-twin models exported to Europe and other markets. Benda is an emerging player that competes with QJMOTOR's cruiser lineup (SRV 300, SRV 400 VS, SRV 600 V) and shares the Chinese-origin, value-led challenger strategy in European markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/qj-motor-italy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about QJMOTOR Italy