QUALITY MILK MANAGEMENT SERVICES LIMITED
- Company typePrivate
- Founded2005
- HeadquartersCheddar, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
QUALITY MILK MANAGEMENT SERVICES LIMITED firmographics
Firmographics- Name
- QUALITY MILK MANAGEMENT SERVICES LIMITED
- Legal name
- Quality Milk Management Services Limited
- Website
- https://qmms.co.uk
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
QUALITY MILK MANAGEMENT SERVICES LIMITED industry classification
Industry- Product category
- Dairy Health Services
- NAICS
- Veterinary Services (54194), Veterinary Services (541940), Medical Laboratories (621511)
- SIC
- Services-Testing Laboratories (8734), Agricultural Services (700)
- akta.pro primary industry
- Veterinary Microbiology & Infectious Disease Testing (Culture/PCR/Serology) (HLAMADAC)
- akta.pro secondary industries
- Food Animal & Herd Health Diagnostics (Surveillance, Production Medicine Lab Testing) (HLAMADAL), Dairy Farm Data, Monitoring & Precision Dairy Operations (AFAEACAO)
Keywords
Where QUALITY MILK MANAGEMENT SERVICES LIMITED is headquartered
LocationHeadquarters
- HQ city
- Cheddar
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
QUALITY MILK MANAGEMENT SERVICES LIMITED business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Milk Recording Services: DIY milk recording service with flexible service levels from ad hoc testing to full milk recording. Includes factored milk recording, on-farm software included at no extra cost, and ICAR-certified analysis of butterfat, protein, lactose, somatic cell count, and non-protein nitrogen
- Milk Testing (Ad hoc): Individual cow milk testing for various parameters including somatic cell count, delivered through courier collection service
- Johne's Disease Testing: Milk ELISA testing for MAP infection monitoring using IDEXX methodology, with herd screening and ongoing monitoring protocols
- Bacteriology Services: Pathogen identification and bacterial counts including clinical mastitis, bulk tank, water, bedding, udder cloths, colostrum, and calf milk replacer testing with RCVS Specialist interpretation
- Food Testing: Pathogen screening, bacterial counts, somatic cell counts, phosphatase and antibiotic contamination testing, and shelf-life testing for raw and pasteurised dairy products compliant with UK legislation
- Professional Training (Taurus CPD): CPD courses for veterinary surgeons and consultants, including 'Getting Started With Mastitis Control' at £250 + VAT, with courses for Mastitis Control Plan Deliverers included in subscriptions
- Pregnancy Diagnosis: Milk recording samples processed for Pregnancy Associated Glycoprotein (PAG) testing as indicator of early pregnancy in dairy cows
- Consultancy Services: Impartial RCVS Recognised Specialist advice for dairy industry consultancy, including on-farm visits and TotalVet data analysis-based recommendations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Getting Started With Mastitis Control CPD Course - £250 + VAT |
| Usage-based | Monthly | User pays philosophy - only pay for services utilized |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
QUALITY MILK MANAGEMENT SERVICES LIMITED product offering
Product offeringCore offering
QMMS provides veterinary diagnostic laboratory and consultancy services to the UK dairy industry, including ICAR-certified milk recording (butterfat, protein, lactose, somatic cell count, non-protein nitrogen), IDEXX ELISA Johne's disease testing, comprehensive bacteriology with MALDI-TOF pathogen identification, dairy food safety testing, and on-farm consultancy backed by RCVS Recognised Specialist advice. The offering is complemented by proprietary software (TotalVet, Remedy cloud platform, Quality Milk Manager) and professional CPD training via the Taurus CPD arm.
Product overview
QMMS offers a portfolio of interconnected dairy health services built around milk quality analysis and consultancy. The core offering includes milk recording services (with free Quality Milk Manager software), Johne's disease testing using IDEXX ELISA, bacteriology analysis, and food safety testing. Key software products include TotalVet for professional data analysis, Remedy platform for farmer-facing disease pattern monitoring with mobile app access, and the proprietary Johne's Pattern Analysis Tool. All services are backed by RCVS Recognised Specialist veterinary advice. The platform integrates with multiple farm management software systems (UNIFORM-Agri, SUM-IT, Interherd, Herdwatch, HerdLync, Bovisync, Afimilk, GEA DairyPlan C21) enabling seamless data exchange for milk recording customers.
Differentiator
Problem solved
Functional benefit
Brands
- Taurus CPD: Training arm of QMMS providing CPD courses for vets and consultants, including the national Mastitis Control Plan training.
- Quality Milk Manager
- TotalVet
- Remedy
Products and services
- Milk Recording Service DIY milk recording service delivering ICAR-certified analysis of butterfat, protein, lactose, somatic cell count, and non-protein nitrogen, with flexible service levels from ad hoc testing to full milk recording, free on-farm software, courier sample collection, and next working day results delivery to UK dairy farmers.
- Johne's Disease Testing (MAP ELISA)
Quantifiable outcome
- 320 UK herds receiving automated mastitis pattern reports in 2024
- +1 more outcomes
Companies that use QUALITY MILK MANAGEMENT SERVICES LIMITED
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
QUALITY MILK MANAGEMENT SERVICES LIMITED technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability6 records
Feature10 records
QUALITY MILK MANAGEMENT SERVICES LIMITED partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core, supporting and minor.
- University of NottinghamcoreDevelopment of Remedy cloud-based platform for herd data analysis and modelling; Johne's Pattern Analysis Tool development; collaborative research including PhD programmes; Ian Glover earned PhD from University of Nottingham; Prof Andrew Bradley holds position as Clinical Reader in Dairy Production Medicine at the university
- SUM-IT Computer SystemscoreDevelopment of Quality Milk Manager software to QMMS specifications; integration with SUM-IT Total Dairy and DairyMate software; data exchange protocols for sending Dairy Plan data to QMMS; full integration with on-farm software for Johne's disease testing
- University of BristolsupportingResearch collaboration on udder health, mastitis control, and lameness projects; Katharine Leach worked from University of Bristol on AHDB Dairy Mastitis Control Plan and Healthy Feet Project
- University of WarwicksupportingCollaborative research partnerships on mastitis prevention and control programmes
- AHDB (Agriculture and Horticulture Development Board)supportingCollaborated on DairyCo/AHDB mastitis control plans and research; QMMS is training provider for Mastitis Control Plan deliverers; data compatibility for pedigree evaluations with AHDB
- AHDB Dairy (Welsh Government funded study)supportingWon tender for study on risks of Recycled Manure Solids as bedding for dairy cows; followed by Welsh Government-funded large study on RMS bedding
- Pfizer Animal HealthminorResearch collaboration including product studies
- IntervetminorResearch collaboration on mastitis management
- Boehringer IngelheimminorResearch collaboration on mastitis management
- Leo Animal HealthminorResearch collaboration including product studies
- DeLavalminorResearch collaboration on udder health and milking systems
- International Committee of Animal Recording (ICAR)coreFull Member of ICAR; QMMS milk recording performed to ICAR guidelines; achieved ICAR Certificate of Quality for Production Recording in Dairy Cattle; enables data submission to AHDB for pedigree evaluations
- UNIFORM-AgricoreFull compatibility with UNIFORM-Agri software for seamless milk recording data exchange
- HerdwatchsupportingCompatibility for sending Herdwatch data to QMMS for milk recording
- HerdlyncsupportingCompatibility for sending HerdLync data to QMMS for milk recording
- BovisyncsupportingCompatibility for sending Bovisync data to QMMS for milk recording
- AfimilksupportingCompatibility with Afimilk farm software for milk recording integration
- GEA DairyPlan C21supportingCompatibility with GEA DairyPlan C21 herd management software for milk recording
- IDEXX LaboratoriescoreUses IDEXX ELISA methodology for Johne's disease milk antibody testing
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
QUALITY MILK MANAGEMENT SERVICES LIMITED competitors and assessment
Company assessmentBroad incumbents
- AHDB Dairy (Agriculture and Horticulture Development Board): UK levy-funded industry body funding dairy R&D, the Mastitis Control Plan and Herd Health KPIs. QMMS is both a research partner and commercial training provider to AHDB; AHDB sets national herd-health benchmarks that QMMS services compete against.
- IDEXX Laboratories: Global veterinary diagnostics company whose ELISA kits QMMS uses for Johne's testing. IDEXX Reference Labs and in-clinic instruments compete across the same dairy diagnostic testing stack at vastly larger scale.
- Zoetis: Global animal health company with diagnostics, mastitis and Johne's products plus the Vetscan diagnostic platform. A scaled incumbent whose broader portfolio and field force compete for the same dairy practice and producer budgets QMMS targets.
- Eurofins Veterinary UK (Eurofins Scientific): Global testing-services network with veterinary and food-safety laboratories across the UK. Competes with QMMS in food testing and bulk milk compliance analyses for the same dairy processor and retailer buyer base.
Direct peers
- NMR (National Milk Records): UK's largest milk recording and livestock traceability service. Operates the core milk-recording workflow QMMS competes against for UK dairy farmer accounts; comparable ICAR-accredited testing plus broader national herd data assets.
- Axiom Veterinary Laboratories: UK-based veterinary diagnostic laboratory offering clinical pathology, microbiology and endocrinology to farm vets and producers. Direct competitor to QMMS's bacteriology and Johne's ELISA testing workflows for the same veterinary practice customers.
- Biobest Laboratories: UK veterinary diagnostic laboratory providing pathology, microbiology and bespoke testing for farm animal practices. Competes with QMMS on Johne's disease, mastitis bacteriology and bulk milk testing for dairy veterinary clients.
Others
- British Cattle Veterinary Association (BCVA): UK professional association for cattle vets that runs CPD training and publishes herd-health guidelines QMMS operates against. Comparable as an adjacent ecosystem player influencing which dairy practices specify QMMS services.
Emerging players
- UNIFORM-Agri: Dairy herd management software used across the UK and Europe. Both a software integration partner of QMMS and a partial competitor on data exchange and analytical reporting for the same milking-h recordings.
- DairyComp (Valley Ag Software) / DairyQuest: Dairy herd management and decision-support software used on farms in the US and UK. Competes with QMMS on herd data analytics — particularly with TotalVet and Remedy — for the same dairy vet and advisor customer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
QUALITY MILK MANAGEMENT SERVICES LIMITED social profiles
Digital presenceQUALITY MILK MANAGEMENT SERVICES LIMITED compliance and trust
Trust signalCompliance2 records
QUALITY MILK MANAGEMENT SERVICES LIMITED financial estimates
Financial estimateRevenue estimate
Valuation estimate
QUALITY MILK MANAGEMENT SERVICES LIMITED leadership team
Management profileNumber of profiles
Profiles7 records
QUALITY MILK MANAGEMENT SERVICES LIMITED funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
QUALITY MILK MANAGEMENT SERVICES LIMITED M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about QUALITY MILK MANAGEMENT SERVICES LIMITED
What does QUALITY MILK MANAGEMENT SERVICES LIMITED do?
QMMS provides veterinary diagnostic laboratory and consultancy services to the UK dairy industry, including ICAR-certified milk recording (butterfat, protein, lactose, somatic cell count, non-protein nitrogen), IDEXX ELISA Johne's disease testing, comprehensive bacteriology with MALDI-TOF pathogen identification, dairy food safety testing, and on-farm consultancy backed by RCVS Recognised Specialist advice. The offering is complemented by proprietary software (TotalVet, Remedy cloud platform, Quality Milk Manager) and professional CPD training via the Taurus CPD arm.
Is QUALITY MILK MANAGEMENT SERVICES LIMITED a public or private company?
QUALITY MILK MANAGEMENT SERVICES LIMITED is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was QUALITY MILK MANAGEMENT SERVICES LIMITED founded?
QUALITY MILK MANAGEMENT SERVICES LIMITED was founded in 2005. It employs 1 to 10 people.
Where is QUALITY MILK MANAGEMENT SERVICES LIMITED based?
QUALITY MILK MANAGEMENT SERVICES LIMITED is headquartered in Cheddar, United Kingdom, in the Europe region.
How does QUALITY MILK MANAGEMENT SERVICES LIMITED make money?
Eight revenue lines are on record. Milk Recording Services are the primary driver. The others are milk Testing (Ad hoc), johne's Disease Testing, bacteriology Services, food Testing, professional Training (Taurus CPD), pregnancy Diagnosis and consultancy Services.
Who are QUALITY MILK MANAGEMENT SERVICES LIMITED's main competitors?
Broad incumbents on record are AHDB Dairy (Agriculture and Horticulture Development Board), IDEXX Laboratories, Zoetis and Eurofins Veterinary UK (Eurofins Scientific). Direct peers are NMR (National Milk Records), Axiom Veterinary Laboratories and Biobest Laboratories. British Cattle Veterinary Association (BCVA) is listed as an others. Emerging players are UNIFORM-Agri and DairyComp (Valley Ag Software) / DairyQuest.
Does QUALITY MILK MANAGEMENT SERVICES LIMITED have an API?
No public API is recorded for QUALITY MILK MANAGEMENT SERVICES LIMITED.
What industry is QUALITY MILK MANAGEMENT SERVICES LIMITED in?
QUALITY MILK MANAGEMENT SERVICES LIMITED's product category is Dairy Health Services. Its primary akta.pro industry code is HLAMADAC, Veterinary Microbiology & Infectious Disease Testing (Culture/PCR/Serology), with a secondary code of HLAMADAL, Food Animal & Herd Health Diagnostics (Surveillance, Production Medicine Lab Testing). Its NAICS code is 54194 and its SIC code is 8734.