What Quaffee(Pty) Ltd does

Quaffee(Pty) Ltd, founded in 2006, is a privately held South African specialty coffee roastery operated by a 6-person team from a roastery at Buitenverwachting wine farm in Constantia, Cape Town. The company's core product is freshly roasted coffee beans produced via a roast-to-order model using a 12kg Diedrich roaster with infrared heat technology and controlled airflow, with delivery within 24 hours to Cape Town and 48 hours to the rest of South Africa. Offerings span roasted specialty single origins, blends, limited editions, green coffee for home roasters, and a comprehensive equipment catalog (Jura automatics, Rancilio espresso, manual brew gear, accessories, and combo packages), complemented by service contracts, machine rentals, repairs, and a coffee subscription program.

The business operates a hybrid direct-to-consumer and B2B model. Consumer revenue comes from own e-commerce (quaffee.co.za), walk-in sales at the roastery, and listings on the Cape Coffee Beans marketplace, with weekly/fortnightly/monthly subscriptions creating recurring revenue. B2B revenue is generated through wholesale coffee supply, office coffee solutions (sized up to ~80-person offices), coffee shop supply contracts, and Jura equipment rentals with all-inclusive service. Pricing is uniform across customer types (no bulk discounts), and a rent-to-own financing program via Custom Capital extends to enterprise equipment buyers. The company is founder-led by Warren Machanik with Mzukisi as Master Roaster (trained at Diedrich headquarters in Idaho), sourcing through direct trade relationships with Virmax for Colombian coffees and Red Berry Group for South African Entumeni Hills lots.

Name

Quaffee(Pty) Ltd

Legal name

Quaffee (Pty) Ltd

Website

https://quaffee.co.za

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Quaffee(Pty) Ltd is a 6-person South African specialty coffee roastery founded in 2006, operating from Cape Town on roast-to-order principles. It serves coffee enthusiasts, offices, and coffee shops via e-commerce, subscriptions, wholesale supply, and Jura equipment sales and servicing.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roastery

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080)

akta.pro primary industry

Coffee Roasting & Grinding (AFAFADAB)

akta.pro secondary industries

Coffee (Roasted, Ground, Whole Bean) (CRADAHAG), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)

Keywords

• Specialty coffee roasting
• Coffee bean sales
• Coffee equipment retail
• Coffee subscription service
• Wholesale coffee supply

Headquarters

HQ city

Cape Town

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Coffee Product Sales: Roasted coffee beans sold in various sizes and origins (specialty, blends, limited edition). Green coffee also available for self-roasters.
2. Coffee Subscriptions: Weekly, fortnightly or monthly subscription plans delivering fresh roasted coffee to customers. R140 to R8,640 price range.
3. Coffee Gear and Equipment: Sale of coffee making equipment including espresso machines (Jura, Rancilio), manual brewers, grinders, accessories and combo packages.
4. Service and Repairs: Jura coffee machine repairs, service contracts and maintenance services. Long-term rentals with all-inclusive pricing.
5. Wholesale Coffee: Wholesale coffee supply for offices and coffee shops with service and supply contracts.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Quaffee roasts specialty coffee beans to order on a 12kg Diedrich roaster and sells the roasted output, green coffee, equipment, accessories, and related services to South African consumers and businesses. The company operates a roast-to-order e-commerce store with subscription delivery, supplies wholesale coffee to offices and coffee shops, and offers Jura machine rentals, repairs, and service contracts.

Product overview

Quaffee(Pty) Ltd is a South African specialty coffee roastery established in 2006, operating from Buitenverwachting wine farm in Constantia, Cape Town. The business operates a vertically integrated model offering: (1) Roasted and green coffee products roasted to order; (2) A comprehensive range of coffee equipment across manual brew (AeroPress, Hario, Chemex, Kalita), espresso (Rancilio), and automatic categories (Jura, WMF); (3) Maintenance products and accessories; (4) Equipment rental, repair, and supply services for offices and coffee shops; and (5) Coffee subscription and wholesale programs. The portfolio includes branded products and equipment from manufacturers including Jura (Swiss automatic machines), Rancilio (Italian espresso), Timemore, Hario, Baratza, Anfim, Mahlkonig, and others. Key differentiators include roast-to-order freshness philosophy, direct trade sourcing relationships, and comprehensive after-sale service support.

Differentiator

Problem solved

Functional benefit

Products and services

• Roasted Coffee Freshly roasted specialty coffee beans roasted to order, including specialty single origins, blends, and limited editions, sold retail to home consumers and wholesale to businesses.
• Green Coffee Unroasted green coffee beans supplied to home roasters, including most of the origins offered roasted plus budget-friendly options.
• Coffee Subscription Recurring subscription delivery of freshly roasted coffee on weekly, fortnightly, or monthly schedules, with options to repeat favorites or rotate new varieties.
• Automatic Coffee Machines Bean-to-cup automatic coffee machines from Jura (Swiss) and WMF, available for domestic and office buyers, with installation and after-sales support.
• Manual Brew Equipment Manual brewing devices such as pour-over, AeroPress, Moka pots, Chemex, Kalita, and Hario V60, plus accessories for non-automatic coffee preparation.
• Espresso Equipment Espresso machines, grinders, and accessories from brands including Rancilio for manual espresso preparation at home or in small shops.
• Auto-Drip Equipment Automatic drip coffee makers and paper filters for convenient home or office coffee brewing.
• Coffee Machine Rentals Long-term rental of Jura and Eversys automatic coffee machines with inclusive service and coffee supply packages, including a rent-to-own option via Custom Capital from R370/month.
• Jura Coffee Machine Repairs Specialized repair service for Jura automatic coffee machines, backed by official Jura South Africa representation.
• Service and Supply Contracts Maintenance, repair, and ongoing coffee supply services for coffee machines, including Jura service plans under contract for offices and shops.
• Wholesale Coffee Bulk wholesale coffee supply for offices and coffee shops with regular scheduled deliveries, paired with equipment and service support.
• Coffee for Offices Complete coffee solution for office environments, including equipment provision and regular coffee supply for businesses from small home offices to divisions of up to 80 people.
• Coffee for Coffee Shops Coffee supply and equipment solutions tailored for coffee shop environments, combined with Jura servicing capability.
• Informal Coffee Tasting Guided coffee tasting experience held at the Buitenverwachting roastery, allowing customers to sample and learn about different coffee varieties.
• Combo Kits Bundled equipment packages combining coffee machines, grinders, and accessories for complete home or office coffee setups at discounted prices.
• Coffee Accessories and Maintenance Products Coffee-making accessories (scales, tampers, filters, knock boxes, spare parts) and maintenance products (Jura milk system cleaners, CLARIS water filters, descaling and cleaning supplies) for various equipment brands.

Quantifiable outcome

• Delivery within 24 hours of roasting for Cape Town, 48 hours for rest of South Africa
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Cape Coffee BeanscoreChannel Partner/ Reseller/ DistributorQuaffee is part of the Cape Coffee Beans offering - a recognized specialty coffee marketplace in South Africa. Quaffee takes pride in being recognized among the best in the industry by Cape Coffee Beans.
• Buitenverwachting Wine FarmcoreStrategic or Co-development PartnerQuaffee roastery is located at Buitenverwachting wine farm in Constantia, Cape Town. This partnership provides a unique tasting room experience where customers can witness roasting and sample coffees.
• Red Berry GroupminorStrategic or Co-development PartnerSource of Entumeni Hills South African coffee - second offering from the region. Works with Red Berry group for sourcing local specialty coffees.
• VirmaxcoreStrategic or Co-development PartnerColombian coffee sourcing partner working directly with growers. Quaffee established relationship through Virmax for direct trade Colombian coffees. Pricing determined by quality, typically $2-3 higher per pound than brokers.
• JuracoreChannel Partner/ Reseller/ DistributorOfficial authorized Jura dealer in South Africa. Quaffee offers Jura automatic bean-to-cup coffee machines with installation, service, and repairs. Machines backed by official Swiss brand representation.
• Diedrich RoasterscoreTechnology or IntegrationQuaffee uses Diedrich roasters (12kg capacity) with infrared heat technology. Staff trained at Diedrich headquarters in Sandpoint, Idaho, USA.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Blue Bottle Coffee: Global specialty roaster with subscription program and cafe-led retail. Comparable in roast-fresh positioning, subscription-first customer acquisition, and curated single-origin portfolio.
• Cape Coffee Beans: South African specialty coffee marketplace and broader roastery. Listed as a channel partner of Quaffee; comparable as a multi-roaster marketplace and roastery targeting the same SA enthusiast segment.
• Stumptown Coffee Roasters: Specialty roaster with direct trade, subscription service, and cafe/wholesale network. Comparable in roast-fresh philosophy, subscription economics, and wholesale-to-cafe channel.
• Lavazza: Italian mass-premium coffee incumbent with espresso machines, pods, and foodservice channel. Comparable as a broader incumbent that Quaffee competes against in office/espresso-machine segment.

Direct peers

• Counter Culture Coffee: US specialty roaster known for direct trade, sustainability transparency, and educational content. Comparable in direct-trade sourcing, transparency publishing, and B2B training-focused go-to-market.
• Tribeca Coffee: Specialty roaster with cafe and wholesale operations across South Africa. Comparable in multi-channel (retail + wholesale + subscriptions) specialty coffee positioning.
• Bean There Coffee Company: South African specialty roaster founded on direct trade with African origins. Comparable in direct-trade sourcing model, single-origin focus, and subscription/B2B distribution.
• Motherland Coffee Roasters: South African specialty roaster serving offices, cafes, and consumers. Comparable in office-supply focus, equipment partnerships, and roastery/cafe hybrid model.
• Truth Coffee Roasting: Specialty coffee roaster based in Cape Town with a flagship roastery-cafe. Most direct South African peer: similar roast-to-order ethos, B2C/B2B split, and Cape Town customer base.

Others

• Jura (Elektroapparate Henzenberg): Swiss premium automatic espresso machine manufacturer and Quaffee's principal equipment partner. Relevant as an upstream supplier/dealer whose brand authorization underpins Quaffee's service and rental revenue.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/quaffee-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quaffee(Pty) Ltd