What The Rabbit Hotel does

The Rabbit Hotel & Retreat is a boutique AA Four Star hotel located in Templepatrick, County Antrim, Northern Ireland, situated on a lakeside site ten minutes from Belfast International Airport and twenty minutes from Belfast city centre. The property operates 50 guestrooms across seven room types (Snug, Comfy, Comfy with Hot Tub, Comfy with Outdoor Bathtub, Attic, Luxe, and The Lake House) following a December 2024 expansion that added 17 new rooms and increased total workforce to 150. Its core offering bundles three integrated revenue streams: overnight accommodation, an award-winning outdoor thermal spa (Roman bath, heated pebble beach described as Ireland's only man-made installation, Swedish sauna, salt room, aroma steam room, hot tubs, botanical bathing, and signature Duo Clay Ritual), and AA Rosette-recognised dining across Rabbit Restaurant and Hunter's Bar.

The hotel is privately held and wholly owned by Galgorm Collection, Northern Ireland's largest luxury hospitality group operating six properties and approximately 1,000 employees, which acquired The Rabbit in 2019 and has invested £12 million in its transformation. Technology stack consists of standard hospitality SaaS — Maestro PMS, ResDiary for restaurant reservations, Silverware POS, RealEx/FexCo payments, For-Sight and DotDigital email marketing, Google Analytics, Shopify for gift vouchers, and iClinician CRM — with no proprietary platform or disclosed AI/ML capability. Galgorm Rewards, launched in February 2024, is the group's first digital loyalty programme.

The business model relies on direct-to-consumer bookings via rabbithotel.com, phone, and walk-in traffic, supplemented by package-based revenue (overnight packages from £178.50 to £635+ per room; day spa packages £79-£165pp; spa treatments from £95pp). Secondary revenue streams include weddings and corporate events (The Loft accommodates up to 170 guests), gift vouchers (prepaid future bookings), a day-spa membership, and ancillary F&B via Sunday Lunch, Lunch Classics at £20, and The Steak Club. Customer segments span leisure and wellness travellers, wedding couples, corporate bleisure guests, local diners, and pet-owning travellers, with marketing concentrated on the hotel's website, blog, email newsletter, social media, and earned-media coverage in national publications.

Name

The Rabbit Hotel

Legal name

The Rabbit Hotel & Retreat

Website

https://rabbithotel.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Rabbit Hotel is a 50-room boutique AA Four Star spa hotel in Templepatrick, Northern Ireland, owned by Galgorm Collection, offering integrated accommodation, award-winning thermal spa experiences, and AA Rosette dining to leisure travellers, wedding couples, and corporate guests near Belfast International Airport.

Ownership category

akta.pro rank

Product category

Boutique Hotel & Spa

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Destination Spa Resorts (THAGAMAA)

akta.pro secondary industries

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Resort Convention Hotels (THAGALAC), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Boutique hotel accommodation
• Luxury spa resort
• Wedding venue hospitality
• Leisure wellness retreats
• Corporate event venues

Headquarters

HQ city

Templepatrick

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Overnight Accommodation: The hotel generates primary revenue from overnight stays across 33 existing guestrooms (expanding to 50 with 17 new rooms opening December 2024), offering multiple room types including Snug, Comfy, Comfy with Hot Tub, Comfy with Outdoor Bathtub, Attic, Luxe, and The Lake House. Packages bundle accommodation with spa access, dining, and treatments.
2. Day Spa Experiences: Day visitors purchase spa access and treatment packages ranging from £79-£165 per person, including Sunset Spa, Lakeside Zen, Botanical Bliss, Relaxation Vibes, Summer Cool Down, and seasonal promotions. Spa treatments are add-ons priced from £95 per person.
3. Food & Beverage: Revenue from Rabbit Restaurant (AA Rosette dining), Hunter's Bar, Sunday Lunch, The Steak Club, Lunch Classics (£20 main + drink), and private dining/occasions menus. Food and beverage is available to hotel guests, day spa visitors, and the general public.
4. Events & Weddings: Private event spaces (The Study, Garden Room, The Lounge, The Loft) and wedding packages generate revenue from ceremony bookings, reception packages, catering, and enhancement offerings. The Loft accommodates up to 170 guests for corporate or private events.
5. Gift Vouchers: The hotel sells monetary and experience gift vouchers for overnight stays, day spa, and dining, providing prepaid revenue and driving future bookings.
6. Galgorm Rewards Loyalty Programme: Points-based loyalty scheme across the Galgorm Collection portfolio (Galgorm, The Rabbit Hotel, The Old Inn, Fratelli, Parisien). Members earn 1 point per £1 spent and redeem for reward experiences including overnight stays, spa days, and dining. Programme drives repeat visitation and cross-property revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

The Rabbit Hotel & Retreat operates a 50-room AA Four Star boutique hotel in Templepatrick, Northern Ireland, combining overnight accommodation, an outdoor thermal spa with Ireland's only man-made heated pebble beach, AA Rosette dining at Rabbit Restaurant, and dedicated wedding and corporate event venues. Revenue is generated from room stays (Snug, Comfy, Comfy with Hot Tub, Comfy with Outdoor Bathtub, Attic, Luxe, The Lake House), day spa packages, spa treatments, dining, weddings and private events, gift vouchers, and spa memberships.

Product overview

The Rabbit Hotel & Retreat is a boutique AA Four Star hotel in Templepatrick, Northern Ireland, offering a unified hospitality experience combining accommodation, spa, and dining services. The property features 33+ unique guestrooms across seven room types (Snug, Comfy, Comfy with Hot Tub, Comfy with Outdoor Bathtub, Attic, Luxe, The Lake House), the award-winning Spa at The Rabbit with Ireland's only heated pebble beach and thermal facilities, AA Rosette-winning Rabbit Restaurant dining, The Loft wedding and events venue, and The Boathouse ceremony space. The integrated Galgorm Rewards loyalty program connects across the Galgorm Collection portfolio. Seasonal packages like Sip into Summer, Summer Wind Down, The Full Works, and Hop to It bundle accommodation with spa access and dining. Day spa experiences, spa treatments, corporate event spaces, and gift vouchers extend the service portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• Galgorm Rewards: A loyalty rewards program operated across Galgorm Collection properties, allowing guests to earn points on spending and redeem for experiences.

Products and services

• Accommodation / Overnight Stays AA Four Star overnight stays in 50 guestrooms across seven room types: Snug, Comfy, Comfy with Hot Tub, Comfy with Outdoor Bathtub, Attic, Luxe, and The Lake House (private for up to 10). Includes dog-friendly rooms with private courtyards. Available with seasonal packages (Sip into Summer, Summer Wind Down, The Getaway, Hop to It, The Full Works, Lock It In, A Crackin' Christmas) bundling spa access, dining, and treatments.
• The Spa at The Rabbit Outdoor thermal spa facility with Ireland's only man-made heated pebble beach, Roman bath with 2-metre disco ball, Swedish sauna, salt room, aroma steam room, hot tubs, chill-out lounge, and duo clay ritual stations. Available to overnight guests, day spa visitors, and spa members.
• Spa Treatments Pay-as-you-go spa treatments from £95 per person, including Swedish massage, hot stone massage, facials using Elemis, Germaine de Capuccini, and IMAGE Skincare products, body wraps, and signature treatments such as Radiance Lift, Baltic Fire & Ice, Ocean Wave Massage, Refine & Renew, Sculpt & Glow, Strawberry Dream (Jun-Aug), and Cherry on Top (Sep-Nov).
• Day Spa Packages Day spa experiences priced £79–£165pp, including Sunset Spa, Lakeside Zen, Botanical Bliss, Relaxation Vibes, Summer Cool Down, and Autumn Glow Up. Most packages include spa facility access with optional add-on treatments.
• Botanical Baths Experience Private 60-minute lakeside botanical bathing experience with rose petal and botanical-infused waters, exclusive to overnight and day spa guests.
• Duo Clay Ritual Private 30-minute duo clay ritual featuring warm mineral-rich clay applied to the body, followed by steam and gentle rainfall shower rinse. Designed to detoxify, energise, and hydrate skin. Included in accommodation packages.
• Spa Membership Ongoing spa membership programme providing members with regular access to The Spa facilities, treatments, and member-exclusive benefits, managed through a membership enquiry form.
• Rabbit Restaurant and Hunter's Bar Dining AA Rosette-awarded Rabbit Restaurant offering seasonal à la carte menus and private dining, plus Hunter's Bar with live entertainment and sports viewing. Sunday lunch service at £34.95 (2-course) / £41.95 (3-course), Lunch Classics at £20 (main and drink) Monday-Saturday, and The Steak Club (steak and bottle of wine for two for £75) Monday-Thursday.
• Weddings at The Loft and The Boathouse Full-service wedding packages including Love at The Loft, Let's Get Hitched, and Love Can't Wait offerings. The Loft reception venue accommodates up to 170 guests with versatile indoor/outdoor layouts, paired with The Boathouse waterfront ceremony venue. Includes pre- and post-wedding spa celebrations, accommodation, and wedding planner support.
• Private Event Spaces Private event venues including The Study (up to 10 guests), The Garden Room (up to 18), The Lounge (up to 80), and The Loft (up to 170) for corporate meetings, conferences, private dinners, and celebrations, with WiFi and screens available.
• Corporate Packages Corporate event packages including corporate breakfast from £30 per person (minimum 6), bleisure stays combining business and leisure, and tailored event packages for team building, product launches, and conferences across The Study, Garden Room, Lounge, and Loft.
• Gift Vouchers Prepaid gift vouchers available for overnight stays, day spa experiences, dining, and monetary amounts, providing prepaid revenue and driving future bookings.
• Galgorm Rewards Loyalty Programme Cross-property digital loyalty programme spanning Galgorm Collection properties (Galgorm, The Rabbit Hotel, The Old Inn, Fratelli Belfast, Parisien). Members earn 1 point per £1 spent and redeem for reward experiences including overnight stays, spa days, and dining. First digital loyalty scheme for an independent hotel group in Northern Ireland, launched February 2024.

Quantifiable outcome

• Named Best Place to Stay in Northern Ireland 2024 by The Times and Sunday Times
• +5 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Galgorm RewardscoreGTM or Marketing Partner · 1 February 2024Galgorm Rewards is a digital loyalty programme launched in February 2024 across the entire Galgorm Collection portfolio (Galgorm, The Rabbit Hotel, The Old Inn, Fratelli, Parisien). It is the first digital loyalty scheme for an independent hotel group in Northern Ireland. Members earn 1 point per £1 spent and redeem for reward vouchers across all properties. The programme drives cross-property bookings and repeat visitation.
• NOW Group — JAM Card PartnershipminorStrategic or Co-development Partner · 1 July 2021Galgorm Collection confirmed a three-year strategic partnership with the NOW Group in July 2021, becoming the first-ever Gold Jam Card membership on the island of Ireland awarded to a hospitality partner. JAM Card allows people with a hidden disability or communication barrier to indicate they need extra time and understanding in a private and easy way. All Rabbit Hotel staff receive disability awareness training.
• Galgorm CollectioncoreOthers · 1 January 2019The Rabbit Hotel & Retreat was purchased by Galgorm Collection in 2019. Galgorm Collection is Northern Ireland's premier luxury hospitality group operating six properties: Galgorm (flagship), The Rabbit Hotel & Retreat, The Old Inn (Crawfordsburn), Fratelli Belfast, Parisien, and Roe Valley Resort. The Rabbit serves as the 'laid-back little sister' to Galgorm, positioned as a more accessible boutique alternative within the same brand family.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Lime Wood Hotel: Luxury country house hotel and spa in the New Forest, UK. Comparable as a destination spa hotel with outdoor thermal experiences, AA/industry awards, and a similar leisure/wellness/wedding target market.
• Calcot Manor: Cotswolds boutique hotel with award-winning spa, multiple F&B outlets, and family/leisure positioning. Comparable boutique scale, spa emphasis, and award-winning reputation.
• The Headland Hotel & Spa: Cornwall beachfront hotel and spa; comparable as a regional UK destination hotel with strong spa, weddings, and leisure break business and similar mid-scale room inventory.
• The Old Inn (Crawfordsburn): Another Galgorm Collection hotel in Northern Ireland (acquired 2021); part of the same loyalty programme and target market. While more heritage-focused than The Rabbit, it competes for the same Belfast-region leisure and corporate guest.
• The Scarlet Hotel: Boutique adults-only eco-hotel with strong spa/wellness positioning in Cornwall, UK. Comparable to The Rabbit as a small-property, award-led destination spa hotel with strong design and direct-booking focus.
• Slieve Donard Resort and Spa: Major resort and spa property in Newcastle, County Down, NI — direct competitor for leisure, spa breaks, weddings and corporate retreats within the same Northern Ireland catchment.
• Roe Valley Resort: Sixth property in the Galgorm Collection portfolio, providing spa, leisure, and accommodation in Northern Ireland. Directly comparable as a regional NI resort/spa within the same brand ecosystem.
• Galgorm: Flagship property of parent company Galgorm Collection; shares the same loyalty programme, customer base, brand family, and Northern Ireland wellness positioning. Operates a much larger thermal spa and conference estate, making it the closest comparable to The Rabbit within the same group.
• Lough Erne Resort: Five-star resort and spa near Enniskillen with extensive leisure and conferencing facilities; competes with The Rabbit for destination weddings, leisure breaks, and corporate stays in Northern Ireland.

Regional players

• Bishop's Gate Hotel: Boutique AA-rated hotel in Derry/Londonderry, Northern Ireland. Comparable NI location, boutique scale, and focus on quality dining and leisure stays, though positioned in the city rather than as a destination spa.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-rabbit-hotel

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Rabbit Hotel