Name

Qubino

Legal name

Goap d.o.o.

Website

https://qubino.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Smart Home Automation Devices

NAICS

Wiring Device Manufacturing (33593), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Smart Lighting & Controls Retail (Smart Switches, Dimmers, Hubs) (CRAIAHAF)

akta.pro secondary industries

Smart Plugs, Outlets & Energy Monitoring Retail (CRAIAMAJ), Smart Energy Management (Meters, EV Chargers, Solar/Battery Monitors) Retail (CRACAGAI), Smart Window Shades & Motorized Treatments Retail (CRAIAMAL), Smart Thermostat & HVAC Automation Integration (HSAHADAC), Smart Home Hubs & Controllers Retail (CRACAGAA)

Keywords

• Z-Wave smart home devices
• Home automation modules
• Smart lighting controls
• Residential energy metering
• Wireless dimmer modules

Headquarters

HQ city

Nova Gorica

HQ country

Slovenia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Smart Home Hardware Devices: Qubino generates revenue primarily through the sale of Z-Wave smart home devices including smart plugs, dimmers, relays, shutters, thermostats, smart meters, and sensors. Products are sold as one-time hardware purchases with no recurring subscription requirements for basic functionality.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Qubino designs, manufactures, and sells Z-Wave Plus certified smart home automation modules for residential use, including in-wall relays, dimmers, smart plugs, energy meters, thermostats, and shutter controllers. Products are sold as one-time hardware purchases (no mandatory subscription) through authorized distributors and online retail channels in 65+ countries, targeting DIY homeowners and smart home installers seeking interoperable, retrofittable automation.

Product overview

Qubino by GOAP is a Slovenian smart home device manufacturer offering a comprehensive Z-Wave based home automation product portfolio. The product line centers on in-wall relay and dimmer modules (Flush series), smart meters, thermostats, and specialized controllers. Key products include the Mini Dimmer (world's smallest wireless dimmer), Smart Plug 16A, Smart Meter and 3-Phase Smart Meter for energy monitoring, Flush Shutter/Shutter DC for window and shade automation, and Flush On/Off Thermostat 2 for heating control. Products are organized by application categories: Smart Energy Meters, Shades and Windows, Domestic Water Heating, Lighting, Heating and Ventilation, Smart Irrigation Controllers, Pool & Spa, IT and Multimedia, Doors & Gates, and Household Appliances. All devices use Z-Wave Plus protocol and are controlled via compatible Z-Wave gateways with voice assistant support (Alexa, Siri, Google Assistant). The portfolio is complemented by the Luxy sub-brand for smart lighting switches and the Flush series in-wall modules for various automation needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Mini Dimmer Z-Wave Plus wireless dimmer module for remote dimming control of lights; works in 2-wire and 3-wire installations without requiring a neutral wire and connects to bulbs as low as 1W, targeting DIY homeowners and installers retrofitting older homes.
• Smart Plug 16A Plug-and-play Z-Wave smart plug supporting loads up to 3680W or 16A, with compact form factor allowing multiple plugs side-by-side and S2 Security for encrypted communication; for homeowners remotely controlling appliances.
• Smart Meter Single-phase Z-Wave smart energy meter for precise measurement and remote monitoring of household energy consumption via a Z-Wave gateway.
• 3-Phase Smart Meter Three-phase Z-Wave smart energy meter for measuring consumption of 3-phase devices or entire houses; acquired MID certificate confirming EU-grade measurement accuracy.
• DIN Dimmer In-wall Z-Wave dimmer module installed inside electrical boxes on DIN rail for remote dimming control of lights.
• Flush 1 Relay In-wall Z-Wave relay module for remote on/off control of a single household appliance.
• Flush 1D Relay In-wall Z-Wave relay module with digital input for controlling a single device and connecting external sensors or switches.
• Flush 2 Relays In-wall Z-Wave relay module for remotely controlling two separate devices from a single module.
• Flush Dimmer 0-10V In-wall Z-Wave dimmer module for smooth dimming control of 0-10V DC dimmable lights and fans.
• Flush RGBW Dimmer In-wall Z-Wave dimmer for RGB and RGBW LED strips enabling color changing and brightness control of multicolor lighting.
• Flush On/Off Thermostat 2 Smart Z-Wave thermostat with SmartStart for easy setup; measures current and cumulative power consumption of connected heating systems including water heaters, heat pumps, radiators, underfloor heating, and IR panels.
• Flush ON/OFF Thermostat Z-Wave smart thermostat for wirelessly regulating temperature in homes and controlling central or water heating, with temperature sensor extension and power consumption measurement.
• Flush Shutter In-wall Z-Wave shutter module for automating roller shutters, blinds, curtains, and window coverings, controlling open/close position and louver angle.
• Flush Shutter DC Z-Wave shutter module that controls low voltage 12-24V DC motors on windows, indoor shading systems, and fans, enabling smart control of motorized skylights and DC-powered window openers.
• Shades Remote Controller Remote control for manually operating automated shades and window coverings within the Qubino smart home system.
• Smart Leak Protector Z-Wave water leak detection and protection device that can automatically shut off water supply when leaks are detected and sends remote alerts via the Z-Wave gateway.
• Luxy Smart Switch Smart light switch under the Luxy sub-brand for remote Z-Wave control of lights.
• Luxy Smart Light Smart lighting product under the Luxy sub-brand for intelligent light control via Z-Wave.

Quantifiable outcome

• Energy consumption for heating and cooling can be reduced by more than 60% when shades are automated compared to manual control
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

One partnership is on record.

• Z-Wave AlliancecoreTechnology or IntegrationQubino is a member of the Z-Wave Alliance, a growing community of companies and developers with a common goal of creating a unified system of interoperable Z-Wave smart home devices. Qubino products are Z-Wave Plus certified and work with all certified Z-Wave gateways. Mitchell Klein, Z-Wave Alliance director, has recognized Qubino products at industry events.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Fibaro: Fibaro is a Polish Z-Wave smart home brand producing in-wall dimmers, roller shutters, smart plugs, and a home centre hub — directly overlapping Qubino's product categories and installer channel.
• Inovelli: Inovelli is a Z-Wave (and increasingly Matter/Thread) smart switch and dimmer maker selling in-wall modules to DIY and installer customers; comparable product form-factor and Z-Wave ecosystem positioning.
• Zooz: Zooz is a US-based Z-Wave specialist selling dimmers, relays, sensors and smart plugs targeted at DIY smart-home enthusiasts, with overlapping SKUs and the same Z-Wave Plus interoperability positioning as Qubino.
• Shelly: Shelly makes compact Wi-Fi/Bluetooth relays, dimmers, and shutter controllers with similar in-wall form factors and DIY positioning; competes with Qubino's Flush 1/2 Relays, Dimmer, and Shutter modules.
• Aeotec: Aeotec is a leading Z-Wave device manufacturer offering dimmers, sensors, smart plugs, and shutters comparable to Qubino's Flush-series catalogue, with similar DIY installer and gateway interop focus.
• Sonoff: Sonoff (by ITEAD) produces Wi-Fi/Zigbee smart switches, plugs, sensors and thermostats at consumer price points, overlapping Qubino's residential automation offering with broader retail availability.

Broad incumbents

• Lutron: Lutron is the dominant lighting-control incumbent with Caseta and RA lines offering wireless dimmers and shades; overlaps Qubino's lighting and shading products but serves a much wider installer and commercial market.
• Honeywell Home (Resideo): Resideo's Honeywell Home line includes Z-Wave-compatible T-series smart thermostats and water-leak detectors directly comparable to Qubino's Flush On/Off Thermostat 2 and Smart Leak Protector.
• Leviton: Leviton is a major North American wiring-device manufacturer with a Decora Smart line of Z-Wave/Wi-Fi dimmers, switches and smart plugs — same categories as Qubino but as part of a much broader electrical-products portfolio.
• TP-Link (Kasa/Tapo): TP-Link's Kasa and Tapo brands sell mass-market smart plugs, dimmers and lighting at retail, overlapping Qubino's Smart Plug 16A and dimmer categories with much larger marketing budgets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/qubino

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Qubino