What Inovelli does

Inovelli is a privately held smart home hardware company that designs, manufactures, and sells premium in-wall smart switches, dimmers, fan controls, presence sensors, and accessory modules to DIY smart-home enthusiasts, production homebuilders, professional integrators, and electrical distributors. Founded in 2016 in Kalamazoo, Michigan and operating as an LLC with approximately seven core team members, the company maintains three parallel product families differentiated by wireless protocol: Red Series (Z-Wave 800 Series), Blue Series (Zigbee 3.0), and White Series (Matter over Thread). Each series spans the same functional SKUs (dimmers, on/off, fan switches, mmWave presence-sensing dimmers, button controllers), complemented by Zigbee and Thread Fan/Light Canopy Modules, multi-way auxiliary switches, neutral-bypass devices, and color paddles.

The technical differentiation centers on depth of configurability - 50 to 80+ firmware parameters per device, customizable RGBW LED notification bars, multi-tap scene control, Zigbee Bindings for hub-independent device-to-device communication, integrated millimeter-wave presence sensing, humidity and lux sensors, and S2-encrypted Z-Wave Long Range (rated to 1,000 meters open-air with PSA Level 3 security). Firmware is developed publicly in collaboration with a community of thousands of beta testers and is compatible with SmartThings, Hubitat, Home Assistant, HomeSeer, Homey, Amazon Echo (via Zigbee), Apple Home, and Google Home. Products carry FCC, IC, ETL, UL, Z-Wave, and Zigbee certifications and are shipped from Kalamazoo to customers in North America and 27+ European countries.

Revenue is generated exclusively through one-time hardware sales via the direct-to-consumer e-commerce storefront and a recently scaled B2B partner program that targets integrators, electrical distributors, and builders with no certification, licensing, or minimum-order requirements. The company is founder-led (Eric H., CEO/Founder; Eric M., CTO/Co-Founder; Rylen B., VP of Sales) and was bootstrapped into S-Corp status with a 2019 angel round before achieving 750,000+ cumulative device shipments, with K. Hovnanian Homes named as a flagship production-builder customer. There is no subscription, software, or recurring revenue component.

Name

Inovelli

Legal name

Inovelli, LLC

Website

https://inovelli.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Inovelli is a privately held smart home hardware company that designs and sells premium Z-Wave, Zigbee, and Matter/Thread in-wall switches, dimmers, and modules to DIY enthusiasts, home builders, and professional integrators across North America and Europe.

Ownership category

akta.pro rank

Product category

Smart Home Devices

NAICS

Wiring Device Manufacturing (33593)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Connected Lighting & Smart Switches Retail (CRAIAMAB)

akta.pro secondary industry

Smart Lighting & Controls Retail (Smart Switches, Dimmers, Hubs) (CRAIAHAF)

Keywords

• Smart light switches
• Smart dimmers
• Home automation hardware
• Z-Wave Zigbee devices
• Matter Thread devices

Headquarters

HQ city

Kalamazoo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Hardware Product Sales: One-time sale of smart switches, dimmers, fan controls, presence sensors, bypass devices, aux switches, and accessories. Products available in multiple protocol variants (Z-Wave, Zigbee, Matter/Thread) across three series (Red, Blue, White). No recurring revenue model, all transactions are one-time hardware purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Inovelli designs and sells premium in-wall smart home switches, dimmers, fan controls, presence-sensing dimmers, and accessory modules across three wireless protocol series: Red (Z-Wave), Blue (Zigbee), and White (Matter/Thread). Products feature customizable RGB LED notification bars, multi-tap scene control, and community-developed firmware sold direct-to-consumer via e-commerce.

Product overview

Inovelli is a smart home technology company offering premium smart switches, dimmers, and modules across three protocol series: Red Series (Z-Wave 800), Blue Series (Zigbee 3.0), and White Series (Matter over Thread). The product portfolio centers on in-wall smart switches (dimmers, on/off switches, fan switches, presence-sensing dimmers with mmWave radar, and button controllers), complemented by smart modules (fan/light canopy modules for ceiling fan control) and accessories (auxiliary switches for multi-way setups, bypass modules, and color paddles). All products feature customizable RGB LED bars, multi-tap scene control, and firmware developed collaboratively with the community. The three series serve different protocol preferences: Z-Wave for security and long-range (1000m), Zigbee for speed and bindings, and Matter/Thread for broad platform compatibility.

Differentiator

Problem solved

Functional benefit

Brands

• Red Series: Premium Z-Wave smart home products featuring S2 Encryption, Secure Vault security suite with PSA Certification Level 3, and Z-Wave Long Range up to 1000 meters open-air range.
• Blue Series
• White Series

Products and services

• Red Series (Z-Wave) Smart Dimmer Premium Z-Wave 800 Series smart dimmer switch with S2 Encryption, Secure Vault security suite (PSA Certification Level 3), Z-Wave Long Range (1000m open-air), animated LED notifications, multi-tap scene control, humidity sensing, and over 50 configurable parameters. Requires neutral wire. For homeowners and smart home enthusiasts.
• Red Series (Z-Wave) Smart On/Off Switch Z-Wave 800 Series smart on/off switch with built-in humidity sensor, animated notifications, smart bulb mode, energy monitoring, and over 50 configurable parameters. 120V or 277V compatible.
• Red Series (Z-Wave) Smart Presence Sensing Dimmer Z-Wave 800 Series smart dimmer with integrated millimeter wave (mmWave) presence sensor for motion and presence detection, built-in lux sensor, and LED bar notifications.
• Red Series (Z-Wave) Smart Button Controller Dimmer Z-Wave 800 Series smart button controller dimmer with multi-tap scene control and customizable LED bar notifications.
• Blue Series (Zigbee) Smart Dimmer Premium Zigbee 3.0 smart dimmer with Zigbee Bindings for direct device-to-device communication, smart bulb mode, leading and trailing edge dimming, non-neutral compatible, and over 80 configurable parameters. Priced at $60.00. Works with Home Assistant, SmartThings, Hubitat, and Amazon Echo.
• Blue Series (Zigbee) Smart Fan Switch Zigbee 3.0 smart fan switch for ceiling fans (3-speed) and exhaust fans with Smart Fan Mode, adjustable fan speed, Breeze Mode, and over 75 configurable parameters. AC motors only. Priced from $65.00.
• Blue Series (Zigbee) Smart On/Off Switch Zigbee 3.0 smart on/off switch with built-in temperature and humidity sensing. Controls outlets, fans, or inductive/motorized loads. 120V only.
• Blue Series (Zigbee) Smart Presence Sensing Dimmer Zigbee smart dimmer with integrated 2T2R mmWave radar sensor for millimeter wave motion and presence detection, built-in lux sensor, and favorites button for scene activation. Maximum range approximately 19.7ft (6m). Priced at $99.00.
• Blue Series (Zigbee) Smart Button Controller Dimmer Zigbee smart button controller dimmer with multi-tap scene control and customizable LED bar notifications. Works with Home Assistant, Hubitat, and SmartThings. Priced from $75.00.
• Blue Series (Zigbee) Smart Fan/Light Canopy Module Zigbee smart module installed in fan canopy for individual control of fan speed and light dimming. Connects directly to Blue Series wall switch via Zigbee Bindings. Supports AC motors only, 120V. Over 35 configurable parameters. Priced at $55.00.
• White Series (Thread/Matter) Smart Dimmer Premium Matter over Thread smart dimmer with smart bulb mode, multi-tap scene control, full color LED bar notifications, and self-healing Thread mesh network. Works with Apple Home, Google Home, Amazon, SmartThings, Hubitat, and Home Assistant.
• White Series (Thread/Matter) Smart On/Off Switch Matter over Thread smart on/off switch with humidity sensing and LED bar notifications. Compatible with all major smart home platforms via Thread.
• White Series (Thread/Matter) Smart Fan Switch Matter over Thread smart fan switch for 3-speed ceiling fans and on/off exhaust fans. Works with AC motors only via Thread protocol.
• White Series (Thread/Matter) Smart Fan/Light Canopy Module Matter over Thread smart canopy module for individual control of ceiling fan speed and light from the canopy. Pairs with White Series wall switches via Thread.
• Add-On (Auxiliary) Switch Non-smart auxiliary switch for multi-way (3-way, 4-way, 5-way) setups. Works with all Inovelli smart switches except First Gen. Supports dimming at both ends when paired with dimmable switches. No neutral wire required. Available in 9 colors. Priced at $25.00.
• Inovelli Bypass Miniature bypass module (size of a US quarter stacked 6 high) for non-neutral setups. Eliminates bulb flickering at low levels and helps power non-neutral compatible switches. ETL certified for US and Canada. Works with CFL and LED bulbs. Priced at $20.00.
• Switch Color Paddles Replacement and upgrade color paddles for Inovelli switches. Available in 5 styles (2-1/Dimmer, Aux, Fan, mmWave, On/Off) and 8 colors. Priced at $5.00.

Quantifiable outcome

• 750,000+ devices shipped and deployed in homes
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature12 records

Partnerships

Seven partnerships are on record, tiered flagship and core.

• K. Hovnanian HomesflagshipStrategic or Co-development PartnerSelected exclusively by K. Hovnanian Homes (one of the largest homebuilders in the US) for their upcoming smart home program. Inovelli designed their smart and standard switch line for new construction deployments.
• HubitatcoreTechnology or IntegrationHubitat Elevation hub is fully compatible with Inovelli switches. Community awards include 'Most Popular Switches and Dimmers' and 'Product of the Year' in 2021 via Hubitat community.
• SmartThings (Samsung)coreTechnology or IntegrationSamsung SmartThings hub platform fully supported across all Inovelli product series (Red, Blue, White) with Z-Wave, Zigbee, and Matter compatibility.
• Home AssistantcoreTechnology or IntegrationHome Assistant platform supported via Z-Wave JS, Z-Wave JS UI, ZHA, and Zigbee2MQTT integrations for all Inovelli product series.
• Amazon EchocoreTechnology or IntegrationAmazon Echo devices serve as Zigbee hubs for Blue Series devices, allowing standalone operation without dedicated hub. Matter support planned for White Series.
• Apple HomecoreTechnology or IntegrationWhite Series Matter devices work with Apple Home platform. Note: limitations exist for Apple platform requiring automations for full feature setup.
• Google HomecoreTechnology or IntegrationWhite Series Matter devices supported on Google Home platform with full feature compatibility.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Aqara: Aqara sells Zigbee-based smart switches, hubs, and sensors with extensive HomeKit/Matter support at competitive price points. Targets the same self-installer and hub-centric customer base as Inovelli's Blue and White series, particularly Home Assistant and Apple Home enthusiasts.
• Meross: Meross offers affordable Wi-Fi and Matter smart switches, plugs, and lighting products with broad ecosystem support. Competes with Inovelli at lower price points for DIY consumers, particularly Apple Home and Amazon Alexa-centric buyers.
• Lutron Electronics (Caséta, RA, RadioRA 3): Premium smart lighting control pioneer (Caséta dimmers, RA2 Select, RadioRA 3) and the incumbent Inovelli is most frequently benchmarked against. Lutron operates in the same in-wall smart switch/dimmer category with proprietary Clear Connect wireless — directly competitive at the high end of the DIY/prosumer install market.
• Leviton (Decora Smart): Leviton's Decora Smart line offers Z-Wave, Wi-Fi, and Matter smart switches/dimmers targeted at the same installers, builders, and DIY consumers. Strong retail presence and builder relationships make Leviton one of Inovelli's closest direct competitors in residential smart lighting controls.
• GE Cync (formerly C by GE): GE Lighting's Cync brand offers Bluetooth/Wi-Fi/Matter smart switches and bulbs sold through big-box retail. Competes with Inovelli at the mass-market consumer tier and increasingly at homebuilder scale, though with less prosumer-grade customization.
• Zooz: Zooz specializes in Z-Wave smart switches, dimmers, and sensors with advanced parameter controls aimed at hub-centric users. Closest peer to Inovelli's Red Series on both protocol (Z-Wave 800) and feature philosophy (deep customization, no cloud dependency).
• Shelly: Shelly (Allterco) sells compact Wi-Fi/Bluetooth/Matter relay modules and smart switches popular among DIY and Home Assistant users. Overlaps with Inovelli on in-wall smart switch functionality and the tinkerer community, though Shelly leans more into relay modules than in-wall dimmers.

Broad incumbents

• TP-Link Kasa / Tapo: TP-Link's Kasa and Tapo brands dominate mass-market consumer smart switches, plugs, and lighting. Significantly larger portfolio and retail footprint than Inovelli, competing primarily on price and ecosystem integration rather than prosumer customization.
• Legrand (Wattstopper, radiant, adorne): Legrand's smart lighting brands (radiant Wi-Fi, adorne with Netatmo, and Wattstopper for commercial) compete broadly in residential and light-commercial smart controls. Major incumbent with strong builder/electrical-distributor relationships across North America.

Emerging players

• Brilliant Smart Home: Brilliant offers in-wall smart home control panels that integrate with and replace standard switches, overlapping with Inovelli's advanced scene-control and multi-tap use cases. Targets a similar prosumer/integrator segment with a more centralized control-panel form factor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/theinovelli
• LinkedInlinkedin.com/company/inovelli

Compliance17 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inovelli