Queensberry Viagens de Incentivo

What Queensberry Viagens de Incentivo does

Queensberry Viagens de Incentivo is a Brazil-based B2B company that designs, operates, and manages incentive travel programs, corporate events, and corporate awards programs for enterprise clients. Operating in the incentive travel market for over 30 years, the company is positioned as the dedicated B2B incentive travel arm of BeFly, which describes itself as the largest tourism business ecosystem in Latin America. Queensberry's offering centers on customized international and domestic trips tied to client sales, channel, or recognition objectives, supported by a team of 150+ collaborators handling program design, destination sourcing, on-site logistics, and post-trip reporting.

The company does not disclose a proprietary technology platform; its value proposition is grounded in service quality, destination expertise, supplier relationships accessed through the BeFly ecosystem, and sustained industry recognition, including seven Prêmio Caio awards for Best International Incentive Travel and PANROTAS 2023 awards. Operations are framed around corporate procurement-relevant practices, including LGPD compliance and stated ESG commitments spanning carbon neutrality, inclusion, and transparency, which are increasingly table-stakes for multinational enterprise RFPs.

Commercially, Queensberry generates revenue through professional services engagements priced on a quote basis for each corporate program. Its customer base is enterprise-focused, with annual or multi-year program cycles typical of B2B incentive travel. As a privately held subsidiary within the BeFly group, Queensberry does not publish standalone financial disclosures, limiting visibility into segment revenue, growth, or unit economics.

Name

Queensberry Viagens de Incentivo

Legal name

Queensberry Viagens de Incentivo

Website

https://queensberryincentivos.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Queensberry Viagens de Incentivo is a Brazil-based B2B incentive travel and corporate awards company serving enterprise clients with customized international and domestic programs. A subsidiary of BeFly, Latin America's largest tourism ecosystem, it operates with 150+ collaborators and over 30 years of category experience.

Ownership category

akta.pro rank

Product category

Corporate Incentive Travel Services

NAICS

Tour Operators (56152)

akta.pro primary industry

Incentive Travel Design & Rewards Programs (THAHADAB)

akta.pro secondary industry

Incentive Travel Programs (Corporate) (THACAFAJ)

Keywords

• Corporate incentive travel
• Business travel rewards
• MICE event management
• Corporate recognition programs
• Tailor-made group travel

Headquarters

HQ city

Not specified

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Incentive Travel Services: B2B professional services for corporate incentive travel programs, including tailor-made trip planning, execution, and management for corporate reward and recognition initiatives.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Queensberry Viagens de Incentivo designs and operates tailor-made corporate incentive travel programs and corporate awards trips for large enterprises in Brazil. The agency handles end-to-end project design, trip execution, and operational management to reward and recognize employees, partners, and clients through exclusive travel experiences customized to each client's profile and campaign. It operates as part of BeFly's MICE directorate and serves Fortune 500 and major Brazilian corporations.

Product overview

Queensberry Viagens de Incentivo operates as a single unified incentive travel service offering within the BeFly ecosystem, the largest tourism business ecosystem in Latin America. With over 30 years of market experience, the company delivers tailor-made incentive travel programs and corporate awards experiences. The core offering consists of Viagens de Incentivo (Incentive Travel) and Premiações Corporativas (Corporate Awards), both providing customized travel solutions that celebrate client achievements. The company is recognized for high-quality service and operational excellence, having won multiple industry awards including the Caio Award (7 times winner for Best International Incentive Travel) and PANROTAS Melhores do Turismo awards.

Differentiator

Problem solved

Functional benefit

Products and services

• Viagens de Incentivo (Incentive Travel)

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• BeFlycoreOthersQueensberry Incentivo is part of the BeFly ecosystem, the largest tourism business ecosystem in Latin America. The company is integrated with BeFly's MICE (Meetings, Incentives, Conferences, and Exhibitions) directorate, providing access to broader resources, scale, and operational capabilities within the Latin American tourism market.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Regional players

• CVC Corp: Largest Brazilian travel agency and tour operator with broad leisure and corporate travel offerings. Comparable as a Brazilian-headquartered competitor operating in the same corporate travel market, though with a much broader leisure and consumer OTA focus rather than dedicated incentive travel specialization.

Direct peers

• Aimia: Canadian-listed loyalty and incentives operator that builds and manages enterprise loyalty and travel reward programs globally. Comparable to Queensberry in serving corporate clients seeking employee and customer recognition via travel and experiential rewards, with overlap in the design and management of large-scale incentive programs.
• One10: U.S.-based incentive travel and recognition company operating enterprise-scale sales incentives, channel incentives, and custom travel reward programs. Directly comparable to Queensberry on B2B sales channel and employee incentive travel design for corporate clients.
• ITA Group: U.S.-based B2B incentive travel and engagement solutions provider that designs, executes, and manages custom corporate incentive travel and reward programs. Directly comparable to Queensberry in target market (enterprise corporate), service model (tailor-made travel design and execution), and revenue model (professional services for enterprise incentive programs).
• BIWORLDwide: Global incentive marketing, rewards, and travel company that designs and operates custom incentive travel and recognition programs for enterprise clients. Overlaps with Queensberry in B2B incentive travel design, custom program execution, and enterprise Fortune 500 client base.
• Maritz Global Events: Long-established U.S. corporate incentive travel and events company with decades of experience designing and operating tailored incentive trips and reward programs. Closely matches Queensberry's positioning as a long-tenured, full-service B2B incentive travel designer serving enterprise customers.

Broad incumbents

• BCD Travel: Global corporate travel management company serving large enterprise clients with managed travel programs, meetings, and events. Comparable as an enterprise B2B travel services incumbent, with partial overlap on MICE and incentive program services but a much broader general corporate travel mandate.
• American Express Global Business Travel: Global corporate travel management company with significant MICE and meetings capabilities serving Fortune 500 enterprise clients. Comparable as an established enterprise B2B travel and events incumbent that intersects with Queensberry's corporate incentive and MICE customer base.
• CWT: Global corporate travel management and meetings & events provider serving multinational enterprise clients. Comparable as a large incumbent in B2B corporate travel and MICE services, overlapping with Queensberry on enterprise event and group travel programs.

Others

• Cvent: Global meetings, events, and hospitality technology platform serving corporate event organizers and incentive program operators. Comparable as an enabling technology and services provider in the MICE and corporate events ecosystem that Queensberry's incentive travel programs operate within, though not a direct competitor for bespoke trip design.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/queensberryviagensdeincentivos
• Instagraminstagram.com/queensberryviagensdeincentivo?igshid=MzRlODBiNWFlZA==

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Queensberry Viagens de Incentivo