Queijaria Rima Queijaria Artesanal

What Queijaria Rima Queijaria Artesanal does

Queijaria Rima is a privately held Brazilian artisanal dairy producer founded in 2017 by Ricardo Rettmann in Porto Feliz, São Paulo. The company operates a vertically integrated production model built around a flock of more than 800 Lacaune sheep, from which it derives 100% of the raw milk used in its product line. Core production spans Greek-style sheep milk yogurts (natural and fruit-flavored), fresh and aged cheeses modeled on European styles (Camembert-style Avecuia, Pecorino-style Ararita aged 12 months, Feta-style Caraíba from sheep and goat milk, Boursin-style spreads, and aged sheep-and-cow blends such as Orobó and the award-winning Maratimba), fresh ricotta, and a three-milk dulce de leche.

The business sells directly to Brazilian consumers through a Shopify e-commerce storefront, WhatsApp ordering for customized and bulk purchases, and a national reseller partner network, with refrigerated shipping enabling nationwide fulfillment. Pricing is unit-based (R$8.90 to R$49.90 for individual items) and combo-based (R$32 to R$299 for curated boxes), with free shipping above R$250 and Pix payment discounts. The Selo ARTE artisanal certification underwrites national distribution legitimacy, while 2024 Gold Medal recognition at the Mundial do Queijo and 2025 Globo Rural/Anufood Cast coverage support brand differentiation. Revenue, headcount, and financial metrics are not publicly disclosed; the company is bootstrapped and founder-operated.

Name

Queijaria Rima Queijaria Artesanal

Legal name

Queijaria Rima

Website

https://queijariarima.com.br

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Queijaria Rima is a Brazilian artisanal dairy producer founded in 2017 in Porto Feliz, São Paulo, vertically integrated around an 800-head Lacaune sheep flock, selling sheep milk yogurts, fresh and aged cheeses, ricotta, and dulce de leche directly to Brazilian consumers via e-commerce, WhatsApp, and a national reseller network.

Ownership category

akta.pro rank

Product category

Artisanal Cheese

NAICS

Cheese Manufacturing (311513), Dairy Product (except Frozen) Manufacturing (31151), Dairy Product Manufacturing (3115), Food Manufacturing (311)

SIC

Dairy Products (2020), Food And Kindred Products (2000), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro industry

PRIMARYAFAKAKAB

Cheese Manufacturing

Agriculture & Food Production/Food Processing & Manufacturing/Dairy Product Manufacturing

SECONDARYAFAHABAB

Ripened Natural Cheese Manufacturing (Semi-Soft, Hard & Blue)

Agriculture & Food Production/Dairy Processing/Cheese Manufacturing (Natural & Processed)

SECONDARYAFAKAKAL

Dairy Spreads, Dips & Cream Cheese Manufacturing

Agriculture & Food Production/Food Processing & Manufacturing/Dairy Product Manufacturing

SECONDARYAFAHADAI

Skyr & Icelandic-Style Cultured Dairy Manufacturing

Agriculture & Food Production/Dairy Processing/Yogurt & Cultured Dairy Products (Kefir, Sour Cream, Labneh)

Keywords

• Artisanal cheese production
• Sheep milk dairy
• Specialty cheese manufacturing
• Natural dairy products
• Aged sheep cheese

Headquarters

HQ city

Porto Feliz

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. E-commerce Sales: Direct online sales through proprietary Shopify e-commerce platform with cart functionality, order tracking, and multiple payment methods including credit cards, debit cards, bank slip, and Pix with discount.
2. WhatsApp Sales: Direct sales via WhatsApp for customized orders, bulk purchases, and customer support. Allows ordering whole cheese wheels for individual customers.
3. Reseller/Distribution Sales: Sales through network of reseller partners throughout Brazil, accessed via dedicated WhatsApp channel for wholesale inquiries.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Queijaria Rima is an artisanal dairy producer that makes cheeses, yogurts, doce de leite (caramelized milk confection), and ricotta from milk produced by its own flock of over 800 Lacaune sheep in Porto Feliz, São Paulo. Operations span from animal husbandry through aging caves to direct-to-consumer e-commerce distribution under the Selo ARTE Brazilian artisanal certification. The portfolio includes fresh and aged sheep milk cheeses inspired by European styles (Camembert, Pecorino, Feta, Boursin), Greek-style natural yogurts, three-milk doce de leite, and curated combo boxes.

Product overview

Queijaria Rima is an artisanal cheese company specializing in sheep milk products, founded in 2017 in Porto Feliz, São Paulo. The company operates its own herd of over 800 Lacaune sheep and produces a diverse portfolio centered around sheep milk cheeses, yogurts, and dulce de leche. Core products include fresh and aged artisanal cheeses (Avecuia Camembert-style, Orobó, Maratimba, Ararita Pecorino-style, Guaianá, Caraíba Feta-style), spreadable cheeses (Boursin-style in paste and oil), fresh ricotta, and natural sheep milk yogurts available in multiple sizes and flavors (natural, with goiabada, strawberry, bananada). The company also offers combination boxes for different occasions (Breakfast Box, Fresh Box, Gift Box, Tasting Box, Surprise Box) and branded thermal bags. All products are artisanal with the ARTE certification seal, and the company has received media coverage including Globo Rural and won a Gold Medal at the World Cheese Championship 2024 for the Maratimba cheese.

Differentiator

Problem solved

Functional benefit

Products and services

• Iogurte Natural de Leite de Ovelha (Natural Sheep Milk Yogurt 450g) Greek-style natural yogurt made from 100% sheep milk with only milk and lactic bacteria; sold in 450g container.
• Iogurte Natural de Leite de Ovelha (Natural Sheep Milk Yogurt 140g) Single-serve 140g natural sheep milk yogurt made with only milk and lactic bacteria.
• Caixa com 4 Iogurtes Naturais de Leite de Ovelha (Box of 4 Natural Sheep Milk Yogurts) Box of four 140g natural sheep milk yogurts, designed for family or recurring use.
• Kit com 4 Iogurtes de Leite de Ovelha Mistos (Kit with 4 Mixed Sheep Milk Yogurts) Mixed box of four 140g sheep milk yogurts in natural, goiabada, strawberry, and bananada flavors, packaged in eco-friendly recycled material from partner Confetti.
• Iogurte de Ovelha com Goiabada Cremosa (Sheep Milk Yogurt with Guava Paste 140g) Single-serve 140g sheep milk yogurt flavored with creamy guava paste (goiabada).
• Iogurte de Ovelha com Morango (Sheep Milk Yogurt with Strawberry 140g) Single-serve 140g sheep milk yogurt flavored with strawberry.
• Iogurte de Ovelha com Bananada Cremosa (Sheep Milk Yogurt with Bananada 140g) Single-serve 140g sheep milk yogurt flavored with creamy bananada (sweet banana spread) made with locally sourced naturally ripened bananas.
• Avecuia Queijo Camembert de Leite de Ovelha (Camembert-style Sheep Milk Cheese 150g) White-mold 100% sheep milk cheese matured for 10 days with creamy interior and velvety rind, named after a river in Porto Feliz.
• Queijo Fresco de Leite de Ovelha (Fresh Sheep Milk Cheese 230g) Light and slightly sweet fresh sheep milk cheese with soft texture and digestible profile; develops a crust when grilled.
• Coalhada Seca de Leite de Ovelha (Dried Sheep Milk Curd 200g) Middle-Eastern inspired dried sheep milk curd with velvety texture and pleasant acidity; consumed plain with olive oil and fleur de sel or used in hot dishes.
• Orobó Queijo Maturado de Ovelha (Orobó Aged Sheep Milk Cheese 200g) Aged cheese blending sheep and cow milk, with Minas-style texture enhanced by sheep milk creaminess; name means 'good gold' in Tupi-Guarani.
• Maratimba Queijo Maturado de Leite de Ovelha e Vaca (Maratimba Aged Sheep and Cow Milk Cheese 250g) Aged cheese with equal parts sheep and cow milk, matured about 4 months on wooden boards; Gold Medal winner at Mundial do Queijo 2024. Tupi-Guarani name means 'mix of white with Indian'.
• Ararita Queijo de Leite de Ovelha Tipo Pecorino (Ararita Pecorino-style Sheep Milk Cheese 150g) Pecorino-inspired 100% sheep milk cheese aged 12 months in farm cave, with buttery, delicate, slightly spicy flavor and crystal presence; named after the ancient Tupi name of Porto Feliz.
• Queijo Cremoso de Ovelha Tipo Boursin (Boursin-style Sheep Milk Cheese Spread 250g) Soft, spreadable Boursin-inspired sheep milk cheese with velvety texture and rich sheep milk flavor.
• Queijo Cremoso de Ovelha em Conserva (Sheep Milk Cheese in Oil 160g) Hand-shaped creamy sheep milk cheese preserved in a blend of olive and soybean oil with organic rosemary and pink peppercorns.
• Guaianá Queijo Maturado de Leite de Ovelha (Guaianá Aged Sheep Milk Cheese 200g) 100% sheep milk cheese aged 60 days with buttery, soft, slightly creamy texture and smooth, elegant, balanced flavor.
• Caraíba Queijo Tipo Feta de Leite de Ovelha e Cabra (Caraíba Feta-style Sheep and Goat Milk Cheese 200g) Artisanal feta-style cheese blending sheep and goat milk with bold flavor, soft and slightly crumbly texture; intended for salads, pasta, and cheese boards.
• Reserva Orobó Queijo Maturado de Ovelha e Vaca (Reserve Orobó Aged Sheep and Cow Milk Cheese 250g) Aged cow and sheep milk blend matured around 90 days with creamy texture and bold flavor; developed without packaging for rustic crust.
• Ricota Fresca (Fresh Ricotta 230g) Fresh ricotta made from whey of sheep and cow milk with more structure and velvety texture than common ricotta.
• Doce de Leite 3 Leites (Three Milks Dulce de Leche 240g) First Brazilian dulce de leche made from sheep, goat, and cow milk, using an Argentine recipe adapted to Brazilian taste; balanced, soft, creamy, and less sweet.
• Doce de Leite 3 Leites (Three Milks Dulce de Leche 430g) Larger 430g format of the three-milk dulce de leche (sheep, goat, and cow milk) made with the Argentine-adapted Brazilian recipe.
• Caixa Frescos (Fresh Box) Combo featuring 4 natural sheep milk yogurts (140g), dried sheep milk curd (200g), and fresh sheep milk cheese (230g).
• Caixa Café da Manhã (Breakfast Box) Breakfast combo with 4 sheep milk yogurts (natural or flavored), fresh sheep cheese, granola from partner Totsza Lonya, and natural honey from partner Mbee.
• Caixa Presentável (Gift Box) Gift box containing Ararita Pecorino (150g), Three Milks Dulce de Leche (430g), and Maratimba aged cheese (250g), intended for dinners and special occasions.
• Caixa Degustação (Tasting Box) Comprehensive tasting assortment including Avecuia, Maratimba, Orobó, Ararita, Boursin in oil, dulce de leche, dried curd, plus a free thermal bag.
• Bolsa Térmica Rima (Rima Thermal Bag) Branded 8-liter thermal bag (blue, purple, or green) sold to keep Rima products refrigerated during transport.

Quantifiable outcome

• Gold Medal at Mundial do Queijo 2024 for Maratimba cheese

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Reseller Partners NetworkcoreChannel Partner/ Reseller/ DistributorNetwork of reseller partners throughout Brazil who commercialize Rima products. Partners can be contacted via WhatsApp for product tables and pricing information.
• ConfettiminorStrategic or Co-development PartnerProduces eco-friendly recycled material packaging boxes for the mixed yogurt kit (4 units). The packaging is practical, attractive, and suitable for gifting.
• RalstonminorChannel Partner/ Reseller/ DistributorSupplier of artisanal fruit preserves (goiabada cremosa, bananada cremosa, doce de morango) used in flavored yogurt products. Local farmers supply bananas naturally ripened and manually selected.
• Totsza LonyaminorChannel Partner/ Reseller/ DistributorProduces artisanal granola sold as part of the breakfast box combo. Small-scale production described as the best granola customers will ever taste.
• MbeeminorChannel Partner/ Reseller/ DistributorSupplier of 100% natural honey from the Fazenda Itaicá in Atibaia, Serra da Bocaina region. Included in the breakfast box combo product.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Rogue Creamery: Oregon-based artisanal blue and aged-cheese maker with national and international distribution. Comparable as a more established artisanal cheese brand, though focused on cow milk and operating at much larger scale.
• Lactalis: World's largest dairy group with broad premium and artisanal cheese portfolios (including Président and Galbani). Indirect comparator illustrating the incumbent competitive landscape Rima would face if it scaled into broader dairy categories.

Direct peers

• Vermont Creamery: Artisanal goat- and cow-milk dairy with cultured butters and aged cheeses. Comparable in artisanal production, premium foodservice/retail positioning, and emphasis on cultured/aged specialty products.
• Cypress Grove: US-based artisanal sheep- and cow-milk cheesemaker best known for Humboldt Fog. Closely comparable to Queijaria Rima on core input (sheep milk), artisanal positioning, and aged-cheese portfolio.
• Bellwether Farms: California farmstead sheep- and cow-milk dairy producing yogurts and aged cheeses. Comparable vertically integrated flock-to-product model, similar premium artisanal DTC positioning, and overlapping SKU mix.

Regional players

• Il Forteto: Italian cooperative producing traditional Pecorino Toscano DOP aged sheep-milk cheeses. Comparable product (aged sheep-milk cheese with long maturation) but serves the European rather than Brazilian market.

Emerging players

• Queijaria do Benedito: Brazilian artisanal cheesemaker producing raw-milk cow cheeses. Comparable as a small-batch Brazilian artisanal producer serving premium/gourmet channels, though on cow milk rather than sheep milk.
• Capril do Bosque: Brazilian small-ruminant dairy producer with artisanal cheeses. Comparable in Brazilian origin and goat/sheep milk artisanal positioning, though smaller and with less national DTC scale than Rima.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/queijariarimaoficial
• Instagraminstagram.com/queijariarima
• LinkedInlinkedin.com/company/queijaria-rima-queijaria-artesanal

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Queijaria Rima Queijaria Artesanal