Quito Turismo
- Company typePublic
- Founded2009
- HeadquartersQuito, Pichincha, Ecuador
- Headcount101–250
- GTM typeB2C
- OfferingServices
Quito Turismo firmographics
Firmographics- Name
- Quito Turismo
- Legal name
- Empresa Pública Metropolitana de Gestión de Destino Turístico - Quito Turismo
- Website
- https://quito.com.ec
- Company type
- Public
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Quito Turismo industry classification
Industry- Product category
- Tourism Promotion Services
- NAICS
- Convention and Visitors Bureaus (561591), Tour Operators (561520)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Culture, Heritage & Arts Itinerary Planning (THAKAOAK)
- akta.pro secondary industries
- Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC), Itinerary Management & Trip Collaboration Apps (THALAMAE), Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)
Keywords
Where Quito Turismo is headquartered
LocationHeadquarters
- HQ city
- Quito, Pichincha
- HQ country
- Ecuador
- HQ region
- Latin America
Offices1 record
Markets served
Quito Turismo business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Quito Turismo product offering
Product offeringCore offering
Quito Turismo is the official municipal tourism promotion body for Quito, Ecuador, operating the Visit Quito digital platform. It curates and publishes tourism content, manages the Tour Booking discovery system, organizes City Routes and Markets Route cultural programs, runs a Tourist Safety Center coordinated with Ecuador's National Police, and promotes hotels, restaurants, tours, and experiences operated by third-party providers.
Product overview
Quito Turismo operates the official tourism destination management platform for Quito, Ecuador, managed by Empresa Pública Metropolitana de Gestión de Destino Turístico. The offering consists of the Visit Quito Platform as the core product, supplemented by organized tour bookings, City Routes (cultural/gastronomic walking routes), Market Routes (traditional market experiences), a Digital Nomad Guide, SCAPE Magazine content, Tourist Safety Center services, and WhatsApp inquiry support. The platform also promotes specific destination experiences including the Andean Route of Píntag, Yumbo Path and Agave Experience, Nono to La Floresta route, Nanegalito cloud forest visits, and the Calacalí to Yunguilla cycling route.
Differentiator
Problem solved
Functional benefit
Products and services
- Visit Quito Platform Official tourism destination management platform for Quito, Ecuador, providing multilingual visitor information, tour discovery with multi-dimensional filtering, hotel and restaurant directories, cultural experience guides, events calendar, and downloadable heritage maps.
- City Routes (Rutas de la Ciudad) Monthly cultural activation program transforming Quito's public spaces into cultural and gastronomic venues through recurring routes including Plaza del Teatro (First Friday), Espejo (First Saturday), García Moreno (Last Friday), and León (Last Saturday).
- Quito Markets Route (Ruta de los Mercados) Tourism route connecting four traditional markets (San Francisco, Central, La Carolina, Santa Clara) accessible via Metro, Ecovía, and Trolleybus, offering gastronomic tastings, traditional flavors, fruits, handicrafts, and guided tours.
- Tourist Safety Center Tourist safety information service operated jointly with Ecuador's National Police and the Ministry of Interior, deploying 160 officers distributed across Historic Center, Mariscal, Mitad del Mundo, Airport, and Bus Terminals for 24/7 visitor assistance, patrols, complaint reception, and emergency response.
- SCAPE Magazine Digital magazine featuring interviews with hotel managers, wellness and gastronomy editorial, and destination positioning stories for Quito's premium tourism offerings.
- Digital Nomad Guide Comprehensive guide for remote workers covering Quito neighborhoods (La Carolina, La Floresta, La Mariscal, Historic Center, Cumbayá), cafés, coworking spaces, internet, transportation, safety, and estimated monthly budgets (USD 900–1,600).
Companies that use Quito Turismo
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Quito Turismo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Quito Turismo partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Ministerio del Interior (Ministry of Interior)coreQuito Turismo works in conjunction with the Ministry of Interior to strengthen institutional capacity and provide Tourism Security Services staffed by members of the National Police. This partnership ensures visitor safety through coordinated patrols, complaint reception, and emergency assistance across major tourist areas including the Historic Center, Mariscal, Mitad del Mundo, Airport, and bus terminals.
- Cervecería NacionalminorCollaboration with Cervecería Nacional supports the activation of the Espejo Route, a monthly cultural and gastronomic event in the Historic Center, transforming public space into dynamic cultural venues.
- Manuela Sáenz Zonal AdministrationcoreThe Zonal Manuela Sáenz leads monthly cultural routes including Plaza del Teatro, García Moreno, and León routes, promoting neighborhood reactivation and public space activation for people in the Historic Center.
- Metro de Quito, Ecovía, and TrolleybuscoreMarkets along the Markets Route are strategically connected by Metro, Ecovía, and trolleybus systems, making it accessible and affordable for tourists to explore Quito's traditional markets.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Quito Turismo competitors and assessment
Company assessmentBroad incumbents
- Turismo de Portugal: National tourism authority promoting Portugal as a destination through a multilingual platform with curated routes and partnership coordination. Functions as a broader regional version of Quito Turismo's destination promotion mandate.
- Cancun Tourism Board (Consejo de Promoción Turística de México): LatAm regional destination promotion body with comparable government-backed mandate and digital platform scope. Provides a broader regional benchmark for Spanish-language DMOs serving Latin American tourism markets.
- Brand USA: National-level destination marketing organization for the United States, comparable to a federated or scaled-up version of Quito Turismo's mandate. Operates consumer-facing platforms, content marketing, and partnership coordination with regional DMOs.
Direct peers
- Promperú (Comisión de Promoción del Perú): Peru's national export and tourism promotion agency, with destination marketing mandate comparable to a scaled national version of Quito Turismo. Operates content marketing, partnership coordination, and international fair representation.
- Visit Stockholm: City-level DMO with curated cultural routes, multilingual digital content, and content marketing targeting international travelers. Matches Quito Turismo structurally as a municipal tourism promotion body.
- Visit London: City-level DMO operating the official visit platform for London with multilingual support, curated experiences, ticket booking aggregation, and dedicated visitor information centers. Structurally analogous to Quito Turismo's role for London.
- NYC & Company (NYC Tourism + Conventions): Official destination marketing organization for New York City, equivalent in mandate, scope, and operational model to Quito Turismo. Operates a comparable multilingual digital platform with curated experiences, content publication, and city-level promotional authority.
- Barcelona Turisme: Official tourism promotion body for the city of Barcelona, operating a multilingual digital platform with curated cultural, gastronomic, and experience-based routes. Compares closely as a municipal DMO for a heritage-rich destination.
- Visit Dubai: Government-backed tourism brand for Dubai operating a multilingual booking and inspiration platform with curated experiences, events, and partnership-driven content distribution. Comparable as a publicly-mandated destination promotion entity.
Regional players
- IDIGER Bogotá (Instituto Distrital de Gestión de Riesgos y Cambio Climático) tourism arm: Bogotá's municipal-level tourism promotion, served by various municipal and private partners operating out of the Colombian capital. Serves the same regional Andean corridor and overlapping tourist segmentation as Quito Turismo.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Quito Turismo social profiles
Digital presenceQuito Turismo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Quito Turismo leadership team
Management profileNumber of profiles
Profiles2 records
Quito Turismo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Quito Turismo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Quito Turismo
What does Quito Turismo do?
Quito Turismo is the official municipal tourism promotion body for Quito, Ecuador, operating the Visit Quito digital platform. It curates and publishes tourism content, manages the Tour Booking discovery system, organizes City Routes and Markets Route cultural programs, runs a Tourist Safety Center coordinated with Ecuador's National Police, and promotes hotels, restaurants, tours, and experiences operated by third-party providers.
Is Quito Turismo a public or private company?
Quito Turismo is a public company. It is classified as state government owned and is currently operating.
When was Quito Turismo founded?
Quito Turismo was founded in 2009. It employs 101 to 250 people.
Where is Quito Turismo based?
Quito Turismo is headquartered in Quito, Pichincha, Ecuador, in the Latin America region.
Who are Quito Turismo's main competitors?
Broad incumbents on record are Turismo de Portugal, Cancun Tourism Board (Consejo de Promoción Turística de México) and Brand USA. Direct peers are Promperú (Comisión de Promoción del Perú), Visit Stockholm, Visit London, NYC & Company (NYC Tourism + Conventions), Barcelona Turisme and Visit Dubai. IDIGER Bogotá (Instituto Distrital de Gestión de Riesgos y Cambio Climático) tourism arm is listed as a regional player.
Does Quito Turismo have an API?
No public API is recorded for Quito Turismo.
What industry is Quito Turismo in?
Quito Turismo's product category is Tourism Promotion Services. Its primary akta.pro industry code is THAKAOAK, Culture, Heritage & Arts Itinerary Planning, with a secondary code of THAJAAAC, Museum & Landmark Guided Tours (Skip-the-line/Docent-led). Its NAICS code is 561591 and its SIC code is 7311.