Quoteline Direct Insurance Broker

What Quoteline Direct Insurance Broker does

Quoteline Direct Insurance Broker is a UK-based insurance intermediary that operates as a trading name of Arthur J. Gallagher Insurance Brokers Limited, itself part of global brokerage group Gallagher. Founded in 1969 and headquartered in Glasgow, the company runs a direct-to-consumer digital broker model offering online quotes 24/7 across four core insurance categories: van, car, home, and taxi. Its 30-plus product variants target specialist and non-standard risk profiles that mainstream price-comparison sites underserve, including drivers with criminal convictions, courier and haulage operators, high-value and listed properties, thatched-roof homes, flood-risk properties, unoccupied dwellings, and public/private hire taxi drivers.

The underlying technology is an online quotation and policy management platform that aggregates quotes from a carefully selected panel of insurers and matches customer needs to suitable coverage. Functional offerings include transfer of car no-claims discounts into van policies, multiple payment options (card, monthly instalment, BACS), and an around-the-clock claims service. Distribution is entirely self-serve through the company website, supported by SEO and content marketing aimed at niche insurance queries.

The revenue model is commission-based: Quoteline Direct earns broker commissions from panel insurers on each policy sold. Pricing is personalised, quote-based, and varies by customer risk profile, vehicle type, and coverage needs with no publicly disclosed standard tiers. The company employs 18 people and self-reports serving thousands of customers, indicating a small, niche-focused broker operating within the broader Gallagher UK retail insurance footprint.

Name

Quoteline Direct Insurance Broker

Legal name

Arthur J. Gallagher Insurance Brokers Limited

Website

https://quoteline-direct.co.uk

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

Quoteline Direct is a UK-based digital insurance broker (trading name of Arthur J. Gallagher) offering 24/7 online quotes for van, car, home, and taxi cover, with a 30-plus product portfolio focused on specialist and non-standard risk customer segments.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Commercial Lines Insurance Brokerage (FSAEADAB)

akta.pro secondary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

Keywords

• Van insurance
• Car insurance
• Home insurance
• Taxi insurance
• Insurance broker

Headquarters

HQ city

Glasgow

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Insurance brokerage commissions: As an insurance broker, Quoteline Direct earns commissions from a panel of selected insurers when policies are sold. The company matches customer needs with appropriate coverage from their insurer panel.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Quoteline Direct is a UK-based online insurance broker that aggregates quotes from a panel of selected insurers across four core product lines: Van Insurance, Car Insurance, Home Insurance, and Taxi Insurance. Customers obtain quotes 24/7 through the website, with payment options including card, monthly instalments, or BACS transfer, and the broker earns commissions from the insurer panel for each policy sold. Specialist variants cover commercial vans (courier, haulage, goods in transit, equipment), drivers with criminal convictions, high-value and listed properties, unoccupied homes, landlord cover, and public/private hire taxis.

Product overview

Quoteline Direct Insurance Broker is a UK-based insurance intermediary offering a multi-product portfolio across four core insurance categories: Van Insurance, Car Insurance, Home Insurance, and Taxi Insurance. The company operates as a digital broker platform with over 45 years of experience, sourcing policies from a panel of carefully selected insurers. Van Insurance includes specialist commercial variants (courier, haulage, truck, goods in transit, equipment in transit) plus options for drivers with criminal convictions. Car Insurance covers all vehicle types and driver profiles including young drivers, students, learner drivers, and over-50s. Home Insurance offers standard buildings and contents coverage alongside extensive specialist products including landlords insurance, flood risk, subsidence, listed buildings, thatched roofs, holiday homes, high-value properties, and unoccupied properties. Taxi Insurance distinguishes between public hire and private hire (including Uber) coverage. All products are accessible via online quote and purchase, with payment options including card, monthly instalment, and BACS. The company is a trading name of Arthur J. Gallagher Insurance Brokers Limited, part of Gallagher, one of the world's largest insurance brokers.

Differentiator

Problem solved

Functional benefit

Products and services

• Van Insurance Specialist commercial van insurance for UK drivers of pickup trucks, small vans and transit vans, with sub-variants for courier drivers, haulage operators, trucks, goods in transit, equipment and tools in transit, and drivers with criminal convictions.
• Car Insurance Personal car insurance for UK motorists across all vehicle and driver profiles, including standard cover, high-performance and sports cars, young drivers, students, learner drivers, over-50s, and drivers with criminal convictions.
• Home Insurance Buildings and contents cover for UK homeowners, with extensive specialist sub-products including landlord insurance, flood risk, subsidence, listed buildings, thatched roofs, unoccupied property, holiday homes (UK and overseas), high-value homes, flat-roof homes, flats and apartments, over-50s, and home insurance for those with a criminal record; plus add-ons such as rent guarantee, legal expenses, monitored home alarms and boat insurance.
• Taxi Insurance Hire-and-reward taxi insurance for UK drivers, covering both public hire (street pickups at high-risk locations) and private hire (including Uber-style app-based booking services).

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Gallagher (Arthur J. Gallagher Insurance Brokers Limited)coreOthersQuoteline Direct is a trading name and part of Arthur J. Gallagher Insurance Brokers Limited, one of the world's largest insurance broker, risk management and consultancy companies. This is a parent-subsidiary relationship with shared branding and regulatory structure.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Confused.com: UK insurance price-comparison site owned by Admiral Group. Overlaps directly with Quoteline Direct's online car, home, and van insurance distribution model.
• GoCompare: UK insurance and financial services price-comparison brand. Competes for the same online quote-and-purchase customer journeys in car, home, and van insurance.
• Surewise: UK specialist broker focusing on non-standard and impaired-risk insurance (criminal convictions, medical conditions, excluded drivers). Highly comparable to Quoteline Direct's hard-to-place van, car, and home insurance niche.
• Compare the Market: Major UK price-comparison aggregator distributing car, home, and van insurance among other financial products. Competes with Quoteline Direct's online direct-to-consumer quoting motion for the same UK consumer search traffic.
• MoneySupermarket: UK price-comparison platform across insurance, banking, and utilities. Direct competitor in the aggregator-led distribution of personal lines car and home insurance that Quoteline Direct also serves.
• Adrian Flux: UK specialist insurance broker focused on non-standard and hard-to-place personal and commercial risks (modified cars, convicted drivers, imported vehicles, motorhomes). Closest comparable to Quoteline Direct given shared niche in criminal-conviction cover and specialist wheeled-business policies.

Broad incumbents

• Aviva: One of the UK's largest insurers offering car, home, and van cover direct and via aggregators. A broad incumbent whose portfolio spans the same consumer lines that Quoteline Direct distributes.
• LV= (Liverpool Victoria): UK mutual insurer with a sizable car and home insurance book distributed online and through brokers. Overlaps with Quoteline Direct across standard personal lines while also pursuing specialist segments.
• Direct Line Group: Major UK personal lines insurer selling direct to consumers via phone and online channels. Overlaps with Quoteline Direct across car and home insurance but as an underwriter rather than a broker.
• Hastings Direct: UK direct-to-consumer car and home insurer with a strong online quote-and-buy platform. Competes for the same digital-first UK consumer that Quoteline Direct targets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/quoteline-direct-insurance-broker

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quoteline Direct Insurance Broker