R2 Training
R2 Training is a multi-location boutique fitness operator (INVESTCROSS SAS) running two Paris studios and three London Rumble studios offering CrossFit, Hyrox, yoga, Pilates, and 11 other disciplines via memberships, private training, and corporate team-building.
- Company typePrivate
- Founded2014
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2C
- OfferingServices
What R2 Training does
R2 Training, operating under the legal entity INVESTCROSS SAS, is a multi-location boutique fitness company founded in 2014 that delivers CrossFit, Hyrox, yoga, Pilates, and broader functional-training programming across two Paris studios and three London studios branded as Rumble. The company lists 12 training disciplines and staffs its locations with credentialed coaches, including a Hyrox world champion and a French weightlifting champion. Its revenue model rests on tiered subscription memberships (unlimited and limited), private training, gift cards, and a corporate team-building service, supported by a brand partnership with Puma. The business is operated with a small team of 17 employees and a reported capital base of €56,980, consistent with a founder-led, physical-retail fitness operator rather than a venture-scaled platform.
R2 Training firmographics
Firmographics- Name
- R2 Training
- Legal name
- INVESTCROSS Sas
- Website
- https://r2training.fr
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- R2 Training is a multi-location boutique fitness operator (INVESTCROSS SAS) running two Paris studios and three London Rumble studios offering CrossFit, Hyrox, yoga, Pilates, and 11 other disciplines via memberships, private training, and corporate team-building.
- Ownership category
- akta.pro rank
R2 Training industry classification
Industry- Product category
- Fitness Studio Services
- NAICS
- Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- General Personal Training (In-Person & Virtual) (HSADAAAA)
- akta.pro secondary industries
- Small-Group Personal Training (Semi-Private) (HSADAAAN), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Endurance & Running/Cycling Training (HSADAAAG)
Keywords
Where R2 Training is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices5 records
Markets served
R2 Training business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Subscription Memberships: Monthly and annual subscription plans providing unlimited or limited access to gym facilities and group classes. Subscriptions include CrossFit, Hyrox, Pilates, Yoga, Mobility, and other training disciplines.
- Individual Session Credits: Pay-per-session option allowing members to book individual classes without committing to a full subscription.
- Gift Cards: Cartes cadeaux (gift cards) available for purchase as presents for friends and family.
- Private Training Sessions: Private coaching sessions and corporate team building sessions offered as additional paid services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Unlimited access subscription |
| Subscription | Monthly | Limited access subscription (2-3 sessions per week) |
| Subscription | Annual | Annual subscription |
| Subscription | Pay-as-you-go | Per-session credits |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
R2 Training product offering
Product offeringCore offering
R2 Training operates premium physical fitness studios in Paris (Bastille, Vendôme) and London (Rumble Dalston, Primrose, Fitzrovia) delivering CrossFit, Hyrox, Pilates, yoga (Dynamic and Yin), mobility, weightlifting, calisthenics, aerobic capacity, F.I.T., handstand and open gym sessions under subscription memberships, drop-in credits, private coaching and corporate team-building formats. Customers access the offering through recurring monthly/annual Unlimited and Limited memberships, per-session booking or pay-as-you-go credits, plus gift cards and corporate packages.
Product overview
R2 Training is a multi-location fitness company offering a unified training platform across five locations: two in Paris (R2 Vendôme and R2 Bastille) and three in London (Rumble Dalston, Rumble Primrose, and Rumble Fitzrovia). The company provides 12 distinct training disciplines including CrossFit, Hyrox, Open Gym, Pilates, Mobility, Aerobic Capacity, F.I.T., Weightlifting, Calisthenics, Dynamic Yoga, Yin Yoga, and Handstand. The portfolio includes both intensive functional fitness programs (CrossFit, Hyrox, F.I.T.) and wellness offerings (Yoga, Pilates, Mobility). Members can choose between unlimited or limited subscription plans with flexibility to access both Paris locations. Founded in 2014 and operated by INVESTCROSS SAS, the company positions itself as a premium fitness experience with expert coaching across all disciplines.
Differentiator
Problem solved
Functional benefit
Brands
- Rumble: Brand used for London locations including Dalston, Primrose, and Fitzrovia gyms.
Products and services
- CrossFit
Companies that use R2 Training
Customer profileSegments3 records
Ideal customer profiles2 records
R2 Training technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
R2 Training partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PumaflagshipR2 Training partners with Puma as its official partner. Puma is a renowned international sportswear brand founded in 1948 by Rudolf Dassler. The partnership includes Puma's TRAIN line specifically designed for Cross-Training and the FUSE line favored by Cross Training athletes. Puma provides apparel and equipment for R2 Training's athletes and facilities.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
R2 Training competitors and assessment
Company assessmentDirect peers
- CrossFit (corporate / affiliated boxes): CrossFit is the originator of the strength-and-conditioning methodology that forms R2's core offering. CrossFit-affiliated boxes globally compete in the same programming, equipment, and coaching-driven boutique functional training category as R2.
- 1Rebel: 1Rebel is a London-headquartered premium boutique fitness brand offering group classes, signature training formats, and corporate wellness. Directly comparable to R2's premium London Rumble locations in geographic market and premium positioning.
- F45 Training: F45 is a franchised functional training concept offering 45-minute group classes similar to R2's F.I.T. and CrossFit programming. Comparable in target customer, training methodology, and multi-location international roll-out.
- Barry's Bootcamp: Barry's is a global premium boutique fitness operator with a London and Paris presence. Comparable to R2 in premium pricing, urban real estate strategy, instructor-led boutique classes, and apparel-driven brand extension.
Regional players
- Another_Space: Another_Space is a London premium boutique fitness studio offering group classes, Pilates, yoga, and boxing. Comparable to R2's London Rumble sites in city, price tier, and multi-discipline class format.
- Digme Fitness: Digme is a London-based boutique fitness and wellness concept offering HIIT, Ride, and yoga classes. Comparable to R2's London footprint in target demographic, premium pricing, and group class delivery model.
- Eleven Wellness (formerly Eleven Fitness): Eleven is a Paris-based premium fitness and wellness club operator. Directly comparable to R2's Paris Vendôme and Bastille locations given the shared Paris market, premium positioning, and membership-based group class model.
Broad incumbents
- Equinox: Equinox is a global premium fitness and lifestyle brand with a flagship London presence. Comparable to R2 in premium positioning, instructor-led boutique classes, and lifestyle brand extension, though at much larger scale and broader service scope.
- Basic-Fit: Basic-Fit is the largest low-cost fitness chain in Europe with broad Paris and London-adjacent presence. Comparable as a fitness operator competing for the same French and UK consumers, but at a fundamentally different price point and scale.
Emerging players
- Hyrox (event / training ecosystem): Hyrox is the global fitness race brand whose training ecosystem R2 directly serves through dedicated Hyrox programming. Comparable as the category around which R2 builds its endurance and functional training differentiator.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
R2 Training social profiles
Digital presenceR2 Training financial estimates
Financial estimateRevenue estimate
Valuation estimate
R2 Training leadership team
Management profileNumber of profiles
R2 Training subsidiaries and ownership
Company hierarchySubsidiaries5 records
R2 Training funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
R2 Training M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about R2 Training
What does R2 Training do?
R2 Training operates premium physical fitness studios in Paris (Bastille, Vendôme) and London (Rumble Dalston, Primrose, Fitzrovia) delivering CrossFit, Hyrox, Pilates, yoga (Dynamic and Yin), mobility, weightlifting, calisthenics, aerobic capacity, F.I.T., handstand and open gym sessions under subscription memberships, drop-in credits, private coaching and corporate team-building formats. Customers access the offering through recurring monthly/annual Unlimited and Limited memberships, per-session booking or pay-as-you-go credits, plus gift cards and corporate packages.
Is R2 Training a public or private company?
R2 Training is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was R2 Training founded?
R2 Training was founded in 2014. It employs 11 to 50 people.
Where is R2 Training based?
R2 Training is headquartered in Paris, France, in the Europe region.
How does R2 Training make money?
Four revenue lines are on record. Subscription Memberships are the primary driver. The others are individual Session Credits, gift Cards and private Training Sessions.
Who are R2 Training's main competitors?
Direct peers on record are CrossFit (corporate / affiliated boxes), 1Rebel, F45 Training and Barry's Bootcamp. Regional players are Another_Space, Digme Fitness and Eleven Wellness (formerly Eleven Fitness). Broad incumbents are Equinox and Basic-Fit. Hyrox (event / training ecosystem) is listed as an emerging player.
Does R2 Training have an API?
No public API is recorded for R2 Training.
What industry is R2 Training in?
R2 Training's product category is Fitness Studio Services. Its primary akta.pro industry code is HSADAAAA, General Personal Training (In-Person & Virtual), with a secondary code of HSADAAAN, Small-Group Personal Training (Semi-Private). Its NAICS code is 713940 and its SIC code is 7997.