Rabe Moden GmbH

What Rabe Moden GmbH does

Rabe Moden GmbH is a privately held German women's fashion company headquartered in Hilter, Lower Saxony, operating under the RABE Fashion brand. The company designs, sources, and retails women's apparel across multiple brands and product lines — including the core RABE brand, the LeComte sub-brand, and specialty collections such as Pima Cotton, Cashmere, Rabe Denim, Basics, and Festliche Mode — with a size range of 36–52 targeting an inclusive sizing segment. It maintains a high-velocity merchandising cadence of up to 12 new collections per year, organized around thematic inspiration collections (e.g., RODEO DRIVE, MARAIS VIBES, OCEAN DRIVE).

The business operates a multi-channel distribution model centered on a self-serve direct-to-consumer e-commerce storefront at rabefashion.com, supplemented by physical retail stores and outlets and a dedicated B2B wholesale portal at rabefashion-group.com/b2b. Revenue is generated through one-time retail purchases of individual apparel items priced between approximately €19.99 and €79.99, with statutory VAT included and shipping billed as applicable. Marketing relies on email newsletter acquisition (€10 signup incentive), seasonal promotional campaigns (e.g., Summer Special up to 30% off), and thematic content merchandising.

The company employs approximately 54 people and serves the DACH market. Its technology stack consists of standard e-commerce and payment integrations — Klarna, PayPal, Kauf auf Rechnung (invoice purchase), Visa/Mastercard — and DHL/DHL GoGreen for shipping logistics. No proprietary technology, AI/ML capabilities, mobile app, or external platform API is disclosed. The company is privately held with no external investor, parent company, or public listing identified in the source material.

Name

Rabe Moden GmbH

Legal name

Rabe Moden GmbH

Website

https://rabemoden.de

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Rabe Moden GmbH is a privately held German women's fashion retailer operating the RABE Fashion DTC e-commerce brand, with LeComte sub-brand and specialty collections, serving DACH consumers in sizes 36–52 via online store, physical outlets, and B2B wholesale.

Ownership category

akta.pro rank

Product category

Women's Apparel

NAICS

Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Women's Clothing Stores (5621), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro industry

PRIMARYCRAAABAB

Women’s Apparel Retail

Consumer Products & Retail/Apparel, Footwear & Accessories/Apparel Retail (Specialty & Mass)

SECONDARYCRAAAAAN

Apparel Sourcing, Buying Houses & Trading Companies

Consumer Products & Retail/Apparel, Footwear & Accessories/Apparel Brands & Manufacturing

Keywords

• Women's apparel
• Casual fashion retail
• Size inclusive clothing
• Knitwear and blouses
• Seasonal fashion collections

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Direct Fashion Retail: Direct-to-consumer online retail of women's fashion apparel. Products sold at fixed retail prices with standard VAT. Revenue generated through individual transaction purchases of clothing items and accessories.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Rabe Moden GmbH designs, brands, and sells women's fashion apparel — including knitwear, blouses, T-shirts, sweatshirts, jackets, dresses, skirts, pants, and accessories in sizes 36–52 — through its own D2C e-commerce shop (rabefashion.com), company-owned stores/outlets, and a B2B wholesale shop, releasing up to 12 new collections per year under the RABE and LeComte brands.

Product overview

RABE Fashion operates as a multi-brand e-commerce platform offering high-quality women's fashion through two main brands: RABE (the primary brand) and LeComte (secondary sub-brand). The company distributes up to 12 new collections annually, featuring specialized product lines including Pima Cotton, Cashmere, Basics, Festliche Mode (festive wear), Bestseller, and Rabe Denim. Collections are organized by seasonal inspirations such as Rodeo Drive, Marais Vibes, and Ocean Drive. The product portfolio spans knitwear, blouses, T-shirts, sweatshirts, jackets, dresses, skirts, pants, and accessories in sizes 36-52. The company also operates a B2B shop for business customers.

Differentiator

Problem solved

Functional benefit

Brands

• Rabe: Primary women's fashion brand offering clothing including knitwear, blouses, T-shirts, jackets, dresses, and trousers
• LeComte
• Pima Cotton
• Rabe Denim
• Basics
• Cashmere
• Festliche Mode

Products and services

• RABE (main brand) The flagship RABE women's fashion assortment covering knitwear, blouses, T-shirts, sweatshirts, jackets, dresses, skirts, pants, and accessories, targeted at modern women in sizes 36–52 who value comfort, style, and quality across casual, business, festive, and everyday wear.
• LeComte (sub-brand) Secondary women's fashion brand offering sweaters, cardigans, blouses, T-shirts, sweatshirts, jackets, vests, dresses, skirts, and pants with distinctive styling; carries sub-lines such as Leo Love and Sets.
• Pima Cotton Collection Specialty collection of women's clothing made from premium Pima cotton, including polo shirts, T-shirts, ringel shirts, and knitwear emphasizing softness and durability.
• Cashmere Collection Luxury women's knitwear and garments crafted from premium cashmere fibers as part of the RABE brand.
• Basics Collection Everyday women's wardrobe essentials with timeless designs forming the foundational staples of the RABE range.
• Festliche Mode (Festive Wear) Festive and formal occasion wear for women, including elegant dresses and special-event attire.
• Rabe Denim Denim-focused women's product line featuring jeans and denim-inspired garments within the RABE brand.
• Bestseller Collection Most-purchased items across the RABE Fashion range, curated based on customer preferences and surfaced as a browsable collection.
• Summer Special Seasonal promotional collection of summer women's fashion items offered at up to 30% discount under the Summer Special banner.
• B2B Wholesale Shop Dedicated B2B wholesale shop at rabefashion-group.com/b2b enabling business buyers to purchase RABE and LeComte women's apparel for resale or commercial use.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Scale indicators2 records

Recent moves4 records

Expansion highlights10 records

Direct peers

• Bonprix: German apparel retailer (Otto Group) operating a digital-first model targeting value-driven women and families in DACH. Comparable to RABE in e-commerce-led DACH women's apparel, with overlapping product categories and discount-driven promotional cadence.
• Lascana: German women's fashion and lingerie brand within the Otto Group, distributed primarily online across DACH. Closely comparable to RABE in channel mix (own e-commerce dominant), mid-market positioning, and women's apparel focus.
• Sheego: German plus-size women's fashion retailer (Witt-Gruppe) with an explicit size-inclusive range and DACH e-commerce focus. Most direct overlap with RABE on the size 36-52 inclusive range and mid-market premium positioning.
• Gerry Weber: Listed German women's fashion group with multi-brand portfolio and strong DACH retail footprint. Comparable to RABE in target demographic, multi-brand strategy, and DACH-centric omnichannel model, though materially larger.
• s.Oliver: German fashion group with women's, men's, and kids lines sold through own retail, wholesale, and e-commerce across DACH. Comparable in multi-channel German mid-market women's apparel, though with broader category scope than RABE.
• comma: German women's fashion brand (Anson's) selling contemporary workwear, occasion wear, and casual pieces at mid-market price points through DACH retail and e-commerce. Directly comparable in target demographic, price band, and category mix to RABE.
• Esprit: European apparel brand with women's line distributed through DACH own-retail, wholesale, and e-commerce. Comparable to RABE in women's mid-market apparel and multi-channel model, although with a broader European footprint.
• Tom Tailor: German casual apparel brand with women's line, multi-channel DACH presence, and a clear mid-market price band. Comparable to RABE in target demographic and casual/everyday women's apparel focus.

Broad incumbents

• H&M: Global fast-fashion incumbent with extensive DACH store and online footprint in women's apparel. Overlaps with RABE in core women's apparel categories but operates at vastly larger scale and lower price points.
• Zara: Global fast-fashion leader with strong DACH presence in women's apparel. Competes with RABE for the same women's fashion consumer but at a larger scale, faster inventory turnover, and a more trend-driven model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rabe-moden-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rabe Moden GmbH