What Honda Performance Development, Inc. does

Honda Performance Development, Inc. (HPD) is the U.S. motorsport engineering and racing subsidiary of American Honda Motor Co., Inc., operating publicly under the Honda Racing Corporation (HRC) brand. Founded in 1993 and headquartered in the Santa Clarita / Los Angeles, California area with approximately 94 employees, HPD fields factory and customer racing programs across four major North American and global motorsport series: IMSA, IndyCar, Formula 1, and Off-Road racing. Its core technology base comprises proprietary Honda and Acura racing powertrains, factory engine development, and a Driver-In-The-Loop Simulator used for driver development and race preparation.

The company supports a defined set of factory and customer racing teams — including Acura Meyer-Shank Racing and TMR Engineering in IMSA, and contracted drivers such as Linus Lundqvist and Kyle Kirkwood in IndyCar — providing competitive engines, technical support, parts, and a driver development pipeline. Beyond racing operations, HPD has begun to commercialize branded motorsport products, most notably the HRC Formula R full synthetic motor oil co-developed with Phillips 66 in 2026, alongside HRC Signature Line apparel, RA272 Heritage Line collectibles, pins, and scale models.

HPD's revenue mechanics combine corporate-funded motorsport engineering and racing operations under its American Honda parent with an emerging consumer and team-channel merchandise and product business. Customer-facing distribution runs through the shop.honda.racing e-commerce storefront for merchandise and the Dreamshop Honda Racing Products channel for professional racing components, supplemented by social media presence on Instagram, YouTube, TikTok, Facebook, and X. As a wholly-owned subsidiary with no public listing, external investors, or disclosed financials, HPD's economic footprint is embedded within, and not separately reportable from, American Honda's broader corporate results.

Name

Honda Performance Development, Inc.

Legal name

Honda Performance Development, Inc.

Website

https://racing.honda.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Honda Performance Development, Inc. (HRC) is American Honda's U.S. motorsport engineering subsidiary, fielding factory and customer racing programs in IMSA, IndyCar, Formula 1, and Off-Road racing. It develops Honda/Acura powertrains, operates a driver-in-the-loop simulator program, and sells branded merchandise and motorsport lubricants.

Ownership category

akta.pro rank

Product category

Motorsport Engineering & Racing Products

NAICS

Motor Vehicle Gasoline Engine and Engine Parts Manufacturing (33631)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Teams & Entrants (Factory & Independent) (MPAKAGAB)

akta.pro secondary industries

Motorsports Teams (F1, NASCAR, IndyCar, Rally, MotoGP, etc.) (MPAKABAB), Motorsports Driver & Rider Management / Representation (MPAKAGAG)

Keywords

• Motorsport engineering services
• Racing powertrain development
• Professional racing team support
• Motorsport lubricants
• Racing merchandise

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Racing Merchandise Sales: Sale of HRC branded merchandise including the Signature Line, RA272 Heritage Line, collectibles, pins, scale models, and apparel through the HRC Fan Store and shop.honda.racing e-commerce platform.
2. Racing Products: Motorsport-grade products including the HRC Formula R full synthetic motor oil developed with Phillips 66, sold through HRC's racing product channels.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Honda Performance Development, Inc. operates Honda Racing Corporation (HRC) as Honda's North American motorsport engineering and competition subsidiary, supplying factory and customer racing teams in IMSA, IndyCar, Formula 1, and Off-Road championships with competitive powertrains, technical support, parts, and driver development programs. The company also sells HRC branded merchandise, collectibles, and motorsport-grade lubricants (HRC Formula R motor oil) directly to consumers through owned e-commerce channels.

Product overview

Honda Performance Development, Inc. (operated under Honda Racing Corporation) offers a portfolio of motorsport-related products including HRC Formula R full synthetic motor oil developed in partnership with Phillips 66, collectibles (pins, scale models, RA272 Heritage Line), and branded merchandise. The company competes across multiple racing series including IMSA, IndyCar, Formula 1, and Off-Road.

Differentiator

Problem solved

Functional benefit

Brands

• HRC Formula R: Full synthetic motor oil developed in partnership between HRC and trusted partner Phillips 66, marketed as motorsports-grade product.

Products and services

• HRC Formula R Motor Oil Full synthetic motor oil developed in partnership between HRC and trusted partner Phillips 66. Designed for motorsport-grade applications and sold through HRC's racing product channels.
• HRC Collectibles (Pins & Scale Models)

Quantifiable outcome

• Multiple race wins and podium finishes across IMSA and IndyCar series in 2024-2026

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core.

• Phillips 66coreStrategic or Co-development PartnerPhillips 66 is a trusted partner in the development of HRC Formula R motor oil, a full synthetic motorsport-grade lubricant. This is a co-development partnership where both companies contribute expertise to create a premium racing lubricant product marketed under the HRC brand.
• IMSA (International Motor Sports Association)coreStrategic or Co-development PartnerIMSA is the sanctioning body for the WeatherTech SportsCar Championship and other racing series where Honda and Acura compete with factory and customer racing teams. The partnership involves technical regulations, competition formats, and championship structure.
• IndyCar SeriescoreStrategic or Co-development PartnerIndyCar is the premier open-wheel racing series in North America where Honda competes as an engine manufacturer. The relationship involves supply of racing engines and technical participation in the championship.
• Formula 1coreStrategic or Co-development PartnerHonda participates in Formula 1 as a power unit supplier, currently supplying engines to multiple teams. The partnership involves technical development and competition at the highest level of motorsport.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Ford Performance: Ford's factory motorsport and performance division. Competes across IMSA (GTP/GTD), NASCAR, off-road, and rally programs with a customer racing parts ecosystem, paralleling HPD's multi-series factory and customer-team structure.
• GM Motorsports (Cadillac Racing): General Motors' factory racing operations, most recently through Cadillac in IMSA GTP and IndyCar (from 2026 onward) with hybrid powertrain programs. Directly competes with HPD in IMSA and IndyCar as a peer factory entrant.
• Audi Sport / Audi Racing: Audi's factory motorsport operation, historically in Le Mans, DTM, and Dakar, now transitioning to F1. Comparable to HPD as an OEM factory racing program with multi-series powertrain development expertise.
• Toyota Racing Development (TRD): Toyota's North American factory motorsport and performance parts subsidiary. Operates factory programs across NASCAR, IMSA, IndyCar, and off-road racing, providing the closest analog to HPD's multi-series factory entrant and consumer product model.
• Hyundai Motorsport: Hyundai's factory motorsport operation competing in WRC, WEC, and TCR customer racing programs. Parallel to HPD as an OEM factory racing operation with both factory and customer racing teams.
• BMW M Motorsport: BMW's factory racing division competing in IMSA, WEC, and Formula E with hybrid powertrain programs. Comparable to HPD as a multi-series OEM factory motorsport operation with engine/powertrain development.
• Mercedes-AMG Motorsport: Mercedes' factory racing division operating in F1, IMSA, and customer racing programs. Directly comparable to HPD as a global OEM factory racing operation, particularly in F1 power-unit competition.
• Stellantis Motorsport (Maserati MSG Racing): Stellantis' factory motorsport operations including Maserati in Formula E and Alfa Romeo historic programs. Comparable to HPD as an OEM factory racing arm with multi-brand involvement.
• Porsche Motorsport: Porsche's factory motorsport arm competing in IMSA, WEC, Formula E, and customer racing with a deep parts and customer-team ecosystem. A direct peer in factory endurance and customer-team racing.

Emerging players

• Andretti Autosport / Andretti Global: Multi-series racing organization competing in IndyCar, IMSA, Formula E, and pursuing F1 entry. Comparable to HPD as a US-headquartered, multi-series racing team with manufacturer alliances and consumer-facing brand.

Market position

Strengths5 records

Weaknesses5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/HondaRacing_US
• YouTubeyoutube.com/@HondaRacingUS
• Facebookfacebook.com/HondaRacingUS
• Instagraminstagram.com/hondaracing_us
• TikToktiktok.com/@hondaracing_us
• LinkedInlinkedin.com/company/honda-performance-development-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Honda Performance Development, Inc.