Radhika Group

What Radhika Group does

Radhika Group of Industries is an Indian tea company founded in 2020 and operating under the trade name Radhika Tea World, with a registered head office in Amritsar and a branch office in Pune. The company manufactures and sells a portfolio of five packaged CTC tea products under the 777 Tea brand (777 Premium, 777 Long Leaf Gold, 777 Masala, 777 CTC) and the T20 Tea brand. Its core technology is the standard Crush, Tear, Curl (CTC) processing method executed through an automated Amritsar facility where tea leaves are handled without human contact from procurement through packaging, with quality controlled at multiple stages by master blenders led by Managing Director Raj Kumar Arora, a tea-taster with 30 years of experience.

The business is structured around physical FMCG distribution rather than software or services. Radhika Group sells consumer tea through a tiered channel that includes more than 1,000 channel partners and retail outlets concentrated in North India, organized modern trade chains (Reliance Mart, Metro), national e-commerce marketplaces (Amazon, Flipkart, Jio Mart), and its own direct-to-consumer storefront at radhikagroup.co.in. Revenue is generated through unit-pricing retail sales of branded tea SKUs (e.g., T20 5kg at Rs. 2,250; 777 Premium 1kg at Rs. 486; 777 Masala at Rs. 522; 777 Long Leaf Gold at Rs. 612) with typical retail discounts of roughly 10% off MRP.

The company is privately held, founder-controlled, and bootstrapped, with no evidence of external institutional funding, M&A activity, or regulatory actions in the input data. Its target customer base is mass-market household tea consumers in North India, with secondary reach to channel partners distributing its products nationally through e-commerce listings.

Name

Radhika Group

Legal name

Radhika Group of Industries

Website

https://radhikagroup.co.in

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Radhika Group, operating as Radhika Tea World, is an Indian private tea company founded in 2020 that manufactures and distributes 777 Tea and T20 Tea branded CTC tea products through 1,000+ channel partners, e-commerce marketplaces, and modern trade, serving mass-market household consumers across North India.

Ownership category

akta.pro rank

Product category

Packaged Tea

NAICS

Coffee and Tea Manufacturing (311920)

akta.pro primary industry

Tea Blending & Flavoring (AFAFADAG)

akta.pro secondary industries

Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE), Tea Processing (Withering, Rolling, Fermentation, Drying) (AFAFADAF)

Keywords

• Branded tea products
• CTC tea processing
• Packaged tea retail
• Masala tea blends
• Tea distribution

Headquarters

HQ city

Amritsar

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Tea Product Sales: The company generates revenue through the sale of branded CTC tea products (777 Premium, 777 Masala, 777 Long Leaf Gold, CTC, and T20 Tea) via direct retail, e-commerce, channel partners, and modern trade distributors.
2. Dealer/Channel Partner Network: Revenue is also generated through a network of over a thousand channel partners and retail outlets, distributing branded tea products across North India.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Radhika Group manufactures and distributes branded CTC tea products under the 777 Tea and T20 Tea brand families, including 777 Premium Tea, 777 Long Leaf Gold Tea, 777 Masala Tea, T20 Tea, and CTC Tea. Tea is processed at an automated Amritsar production facility using Assam and Dooars tea leaves, with master blenders overseeing multi-stage quality control. Products are sold in packaged SKUs (250g to 5kg) through a network of 1,000+ channel partners, retail outlets, the company's own e-commerce site, and major Indian marketplaces and modern trade platforms.

Product overview

Radhika Group of Industries operates as a tea company founded in 2020, offering a portfolio of branded tea products under the 777 Tea and T20 Tea sub-brands. The product portfolio includes five distinct offerings: 777 Premium Tea (premium CTC tea from Assam and Dooars), 777 Long Leaf Gold Tea (luxury handpicked Assam tea), 777 Masala Tea (CTC tea blended with Ayurvedic spices including clove, cinnamon, cardamom, and star anise), T20 Tea (Assam and Dooars CTC blend), and standard CTC Tea (crush, tear, and curl processed tea with traditional herbs). All products are distributed through a network of over a thousand channel partners and retail outlets across North India, as well as through online platforms including Amazon, Flipkart, and Jio Mart.

Differentiator

Problem solved

Functional benefit

Brands

• 777 Tea: Flagship tea brand of Radhika Group. Includes 777 Gold tea, 777 Masala tea, 777 Premium tea, and CTC Tea. One of the leading brands in the packet tea markets of North India.
• T20 Tea
• 777 Premium Tea
• 777 Long Leaf Gold Tea
• 777 Masala Tea
• 777 CTC Tea

Products and services

• 777 Premium Tea Premium CTC tea made from Assam and Dooars tea leaves, considered imperial for its high quality, distinct taste and flavour, rich in antioxidants, and free from preservatives and artificial flavoring. Checked by qualified tea testers. Available in 250g, 500g, and 1kg packs; targeted at individual household consumers seeking daily tea.
• 777 Long Leaf Gold Tea Premium long leaf tea handpicked from the gardens of Assam, marketed for its compelling aroma and distinct taste; positioned as a luxury variant for tea lovers who relish the earthy feel of Assam tea. Targeted at individual consumers seeking a premium long leaf tea experience.
• 777 Masala Tea Masala tea made with a superior blend of Premium Assam CTC tea and natural spices — Clove, Cinnamon, Elaichi (cardamom), and Star Anise — with claimed Ayurvedic health benefits including immunity strengthening, metabolism acceleration, sugar regulation, and cold/flu prevention. Targeted at individual consumers seeking flavoured, health-oriented tea.
• T20 Tea T20 Tea (Camellia sinensis) made with a superior blend of Premium Assam and Dooars CTC tea, crafted by master blenders and marketed as a family-friendly everyday tea. Sold in a 5kg pack format at Rs. 2,250 (MRP Rs. 2,500), suited to high-volume household consumption and small retailer purchase.
• 777 CTC Tea Tea processed using the Crush, Tear and Curl (CTC) method, where tea leaves pass through cylindrical rollers with small teeth that crush, tear, and curl the leaves to produce fine, evenly sized particles. Blended with traditional Indian herbs and spices for immunity-boosting properties. Targeted at individual consumers seeking a traditional CTC tea with functional benefits.

Quantifiable outcome

• Health benefits — Masala Tea helps strengthen immunity, speed up metabolism, regulate sugar levels, and prevent cold and flu
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Amazon IndiacoreChannel Partner/ Reseller/ Distributor · 1 January 2020777 Tea products are available on Amazon India, enabling nationwide direct-to-consumer sales through one of India's largest e-commerce platforms.
• FlipkartcoreChannel Partner/ Reseller/ Distributor · 1 January 2020777 Tea products are available on Flipkart, providing another major e-commerce channel for reaching consumers across India.
• Jio MartminorChannel Partner/ Reseller/ Distributor · 1 January 2020777 Tea products are available on Jio Mart, extending reach to consumers on Reliance's digital commerce platform.
• Reliance MartcoreChannel Partner/ Reseller/ Distributor · 1 January 2020Products distributed through Reliance Mart's modern trade retail outlets, reaching consumers through organized retail channels in India.
• Metro IndiacoreChannel Partner/ Reseller/ Distributor · 1 January 2020Products distributed through Metro India's wholesale/retail stores, reaching consumers and businesses through organized wholesale and retail channels.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Society Tea: Established Indian packet tea brand with strong presence in Maharashtra and Western India. Comparable in product positioning (CTC-based mass-market tea with regional brand loyalty) and distribution model to Radhika's 777 brand.
• Wagh Bakri Tea Group: One of India's leading packaged tea companies, particularly strong in Western and Northern India. Sells mass-market and premium CTC tea through extensive dealer networks — directly comparable in category, channel strategy, and regional dominance profile to Radhika's 777 brand.
• Girnar Tea: Indian regional tea brand with strong distribution in Gujarat and growing national presence through e-commerce. Closely comparable to Radhika in being a regionally anchored, multi-channel CTC packet tea challenger to the major incumbents.

Broad incumbents

• Tata Tea (Tata Consumer Products): India's largest packet tea brand under Tata Consumer Products, selling Tata Tea Gold, Premium, and Chakra Gold across the country. Directly comparable CTC packet tea portfolio with nationwide distribution that dwarfs Radhika's North India footprint.
• Brooke Bond / Red Label (Hindustan Unilever): HUL's flagship tea brands including Brooke Bond Red Label, Taaza, and 3 Roses compete head-to-head in the mass-market CTC segment. National distribution, advertising scale, and pricing power make them the most formidable incumbents Radhika competes against.
• Typhoo Tea: Established UK-based tea brand with broad black tea and specialty blend portfolio. Comparable in offering multi-tier tea products (CTC-style and flavored) and in pursuing health-positioned blends, though primarily in Western markets rather than India.
• Twinings (Associated British Foods): Global premium tea brand with broad portfolio including black, green, and flavored variants. Comparable to 777 Gold and 777 Masala in the flavored/premium tier, though positioned at a higher price point and with much broader international distribution.

Emerging players

• Teabox: India-origin premium specialty tea brand selling fresh whole-leaf teas primarily through direct-to-consumer e-commerce. Comparable in leveraging e-commerce channels and in pursuing premium positioning, but operates in a different tea segment (loose-leaf specialty vs. Radhika's CTC mass market).
• Organic India: India-based premium tea brand with strong wellness positioning and Tulsi-based specialty blends. Comparable to Radhika's Masala Tea in Ayurvedic/health narrative and to 777 Gold in the premium tier, but with stronger certifications and export presence.

Others

• Lipton (Unilever/HUL): Global yellow-label tea brand distributed in India primarily by Hindustan Unilever. Competes in the same premium CTC and green tea categories as 777 Premium and 777 Gold, with international brand equity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/radhikagroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Radhika Group