Jornal Folha Do Estado Da Bahia

What Jornal Folha Do Estado Da Bahia does

Grupo Folha do Estado is a privately held regional multimedia communication group headquartered in Feira de Santana, Bahia, Brazil. It operates six media properties: the printed newspaper Jornal Folha do Estado, the web radio station Rádio Geral, the web television channel TV Geral, and three digital news portals (Portal MF, Conectado News, and Levante a Voz). The group produces local, regional, and national news, music programming, sports coverage, and political content centered on Bahia, with particular emphasis on Feira de Santana.

The group's technical platform is a web-based broadcasting and content distribution stack. Rádio Geral streams 24/7 via the radiogeral.com.br website, powered by BRASCAST broadcasting infrastructure. Content is redistributed across Facebook, Instagram, and YouTube (including a dedicated TV Geral channel). The group covers and live-transmits major regional events including the Micareta de Feira carnival and the Maratona da Bahia road race, which it co-organizes with RG+ and MP3 Live Marketing under certification from the Federação Baiana de Atletismo and Confederação Brasileira de Atletismo.

The business model combines two revenue streams: (1) display advertising and publicidade across its digital properties and live streams, and (2) professional event coverage and live transmission services. No pricing is publicly disclosed. The group does not have a mobile app, does not publish APIs, and has no disclosed funding, parent company, or headcount. It has received regional recognition including the Troféu Arnold Silva (2023, 2025) for legislative journalism coverage and a popular-election Best Web Radio award (2024).

Name

Jornal Folha Do Estado Da Bahia

Legal name

Grupo Folha do Estado

Website

https://radiogeral.com.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Grupo Folha do Estado is a privately held regional multimedia group in Feira de Santana, Bahia, Brazil, operating a print newspaper, web radio, web TV, and digital news portals serving local audiences with news, music, sports, and political coverage.

Ownership category

akta.pro rank

Product category

Regional News Media

NAICS

Broadcasting and Content Providers (516)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

News, Politics & Current Affairs Magazines (MPAJAEAO)

akta.pro secondary industry

News Talk Radio & Current Affairs Stations (MPABAIAI)

Keywords

• Regional news media
• Web radio broadcasting
• Local journalism
• Event live coverage
• Multi-platform media

Headquarters

HQ city

Feira de Santana

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising and Publicidade: Display advertising on website and digital platforms, including banner advertisements and promotional content placements
2. Event Coverage and Transmission Services: Professional coverage and live transmission of regional events including Micareta de Feira and Maratona da Bahia

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Grupo Folha do Estado is a regional multimedia communication group that publishes the printed newspaper Jornal Folha do Estado and operates web radio (Rádio Geral), web TV (TV Geral), and multiple digital news portals covering local news, music, sports, politics, and cultural events in Bahia, Brazil. The group also provides live event coverage and transmission services for major regional events such as Micareta de Feira and Maratona da Bahia.

Product overview

Grupo Folha do Estado is a multimedia communication group based in Bahia, Brazil, operating a diversified portfolio of media products including the printed newspaper Jornal Folha do Estado, web radio station Rádio Geral, web TV station TV Geral, and multiple digital news portals (Portal MF, Conectado News, Levante a Voz). The group provides comprehensive coverage of local, regional, and national news, entertainment, sports events, and cultural programming centered on the city of Feira de Santana.

Differentiator

Problem solved

Functional benefit

Products and services

• Jornal Folha do Estado

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• BRASCASTcoreTechnology or IntegrationTechnology and broadcasting infrastructure provider for RadioGeral platform, enabling web radio streaming and digital content distribution
• RG+majorStrategic or Co-development PartnerOne of the two largest road racing event companies in Northeast Brazil, co-developer of Maratona da Bahia alongside MP3
• MP3 Live MarketingmajorStrategic or Co-development PartnerOne of the two largest road racing event companies in Northeast Brazil, co-developer of Maratona da Bahia alongside RG+
• Ticket SportscoreChannel Partner/ Reseller/ DistributorEvent registration and ticketing platform partner for Maratona da Bahia and other sports events
• FotopminorChannel Partner/ Reseller/ DistributorPhotography partner for event coverage including Maratona da Bahia
• AbraceominorStrategic or Co-development PartnerInstitutional partner for Maratona da Bahia event organization
• Federação Baiana de Atletismo (FBA)coreStrategic or Co-development PartnerBahia Athletics Federation providing official certification and athletic incentive programs for Maratona da Bahia
• Confederação Brasileira de Atletismo (CBAt)coreStrategic or Co-development PartnerBrazilian Athletics Confederation granting official Permit Ouro certification to Maratona da Bahia events

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Correio da Bahia: Long-standing print and digital newspaper covering Bahia state. Direct competitor to Jornal Folha do Estado in the regional Bahia news market, with similar multi-platform ambitions and overlapping coverage of Salvador and Feira de Santana.
• Bahia Notícias: Digital-first Bahia news portal covering politics, events, and regional affairs across the state. Closely comparable as a Bahia-focused news outlet competing for the same regional audience and political-cycle ad spend.
• iBahia: Regional Bahia digital news and entertainment portal with strong social-media distribution. Comparable as a digital news competitor targeting Bahia residents, particularly younger demographics shifting away from print.
• A Tarde: Major Bahia-based print and digital newspaper group (Rede A Tarde) operating across Salvador and interior of Bahia. Comparable as a regional multi-platform news competitor with deeper scale and longer history than Folha do Estado.

Regional players

• TV Aratu (Grupo Aratu): Bahia-based broadcast TV affiliate (Record) operating regional television and digital channels. Comparable as a Bahia-focused multi-platform media group competing for the same regional ad and event-coverage revenue.

Broad incumbents

• Folha de S.Paulo: Brazil's largest print and digital newspaper group, with national reach and a UOL-hosted web platform. Comparable as a print-anchored, multi-platform Brazilian news publisher competing for national digital audiences that also consume regional Bahia content.
• TV Bahia (Rede Bahia / Grupo Globo affiliate): Globo-affiliated broadcast TV network covering Bahia state with established news and entertainment programming. Comparable as a regional broadcaster competing for the same Bahia audiences and political/interview content.
• Grupo Globo (g1 / Globo.com): Brazil's dominant media conglomerate operating broadcast TV, pay TV, and major digital properties including g1.globo.com — which already serves as a content source for Bahia audiences. Comparable as a multi-platform incumbent whose national digital reach competes directly with regional outlets for ad budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/radiogeral
• LinkedInlinkedin.com/company/jornal-folha-do-estado-da-bahia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jornal Folha Do Estado Da Bahia