What Mix FM does

Mix FM is a privately held Saudi commercial FM radio station (legal entity: Mix FM KSA; Arabic: مكس إف إم) that self-describes as the first youth radio station in the Kingdom of Saudi Arabia. The company broadcasts from its Jeddah headquarters with a secondary studio in Riyadh, distributing programming across a 19-city FM network including Jeddah (105.5 MHz), Riyadh (98 MHz), Dammam (98 MHz), Makkah (106 MHz), and 15 additional Saudi markets such as Yanbu, Abha, Taif, Najran, Tabuk, Buraydah, Hail, Jazan, and Jubail. The station targets Saudi youth and young adults with an 11-program slate spanning morning entertainment (Caffeinated Morning), lifestyle (Eishha Sah), local sports (Al Jawla), interactive entertainment (Transit), legal guidance (Know Your Rights), hip-hop culture (Why Hip Hop — claimed as the first such program in the Middle East), religious content (The Illuminating Lamp), and charitable/family programming (One Family). The company is operationally part of CE Holding, a diversified Saudi conglomerate that provides shared services including HR (Sofyan Felemban) and production/digital media/sports (Asem Mallisho).

The technical stack combines legacy FM broadcast infrastructure with a digital extension layer: native mobile applications on Android and iOS for live streaming, a podcast platform distributed through Spotify, Apple Podcasts, and Google Podcasts with archives dating back to 2021, an interactive Mix FM Music Survey tool that collects listener ratings and demographic data, and a Top 20 listener-voted music chart featured on the homepage. Sub-brands Mix Business, Mix Events, and Mix Tricks represent vertical extensions into business/economics, event coverage, and educational content respectively. There are no patents, proprietary technology, or AI/ML components disclosed.

Monetization is entirely advertising-driven and routed through Black Box Media, an external Media Sales & Consultancy partner. No pricing, rate cards, or audience-size disclosures are public. Audience engagement is driven through direct-to-consumer channels — FM broadcast, mobile apps, podcast platforms, website, social media activations, WhatsApp-driven daily competitions (e.g., the #وش_هالصوت voice-guessing contest with 1,000 SAR daily prizes), and event coverage/sponsorships across the Saudi entertainment calendar including TEDx, Comik Con, Jeddah Motor Show, and the Saudi International Golf Championship. Geographic concentration is single-country Saudi-focused, with podcast distribution as the only global surface.

Name

Mix FM

Legal name

Mix FM KSA

Website

https://mixfm-sa.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Mix FM is a privately held Saudi commercial FM radio station broadcasting from Jeddah across 19 Saudi cities, targeting youth and young adults with music, lifestyle, sports, and entertainment programming distributed via FM, mobile apps, and major podcast platforms, with all advertising sales routed through media partner Black Box Media.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110), Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ)

akta.pro secondary industry

Podcast Hosting, Distribution & Listening Platforms (BPAMAJAD)

Keywords

• Radio broadcasting
• Youth radio station
• Music entertainment
• Podcast distribution
• Digital audio streaming

Headquarters

HQ city

Jeddah

HQ country

Saudi Arabia

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising and Media Sales: Mix FM generates revenue through advertising and media sales, with Black Box Media handling media sales and consultancy. The station reaches a broad youth audience in Saudi Arabia, making it attractive to advertisers targeting that demographic.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Mix FM operates a Saudi youth-oriented FM radio station broadcasting from Jeddah with a secondary studio in Riyadh, reaching listeners across 20+ Saudi cities on frequencies such as Jeddah (105.5 MHz) and Riyadh (98 MHz). Its offering combines live FM broadcasting, native mobile applications for Android and iOS, and on-demand podcasts distributed via Spotify, Apple Podcasts, and Google Podcasts, featuring 11 named programs spanning music, lifestyle, sports, legal advice, and community topics.

Product overview

Mix FM is a Saudi youth-oriented radio station (اذاعة) operating as a single unified platform combining live radio broadcasting with digital on-demand services. The core offering is its FM radio station broadcasting from Jeddah with studios in Riyadh, featuring a portfolio of 11 named programs including morning entertainment (Caffeinated), lifestyle content (Eishha Sah), sports coverage (Al Jawla), music showcases (The Indie Show), and community-focused shows (Know Your Rights, One Family). Digital extensions include native mobile applications for Android and iOS, a podcast platform distributed through Spotify/Apple Podcasts/Google Podcasts, and an interactive music survey tool. The station covers 19 FM frequencies across Saudi Arabia with a music chart feature tracking top 20 songs.

Differentiator

Problem solved

Functional benefit

Brands

• Mix Business: Business and economy focused program segment covering topics like investment, entrepreneurship, and economic development in Saudi Arabia
• Mix Events
• Mix Tricks

Products and services

• Mix FM Radio Station
• Mix FM Mobile Application
• Mix FM Podcast Platform

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• CE HoldingcoreStrategic or Co-development PartnerCE Holding handles HR functions (Sofyan Felemban, HR contact) and Production, Digital Media & Sports (Asem Mallisho) for Mix FM, indicating a parent or strategic holding company relationship.
• Black Box MediacoreGTM or Marketing PartnerBlack Box Media (represented by Abdulraoof Abualjadail) serves as Media Sales & Consultancy partner for Mix FM, handling advertising and commercial partnerships.
• Jeddah Charity Association (جمعية البر بجدة)minorOthersMix FM entered a partnership agreement with the Jeddah Charity Association for charitable initiatives and community outreach programs.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• NRJ (Energy Radio MENA): NRJ is a global Top 40 / youth-oriented radio brand that has expanded into Middle East markets. Comparable to Mix FM as a youth-targeted contemporary hit radio format competing for the same demographic in the same Saudi/Arab market.
• MBC FM: MBC FM is a Saudi Arabia-based music radio station under the MBC Group, broadcasting contemporary Arabic and international music to a broad audience. Comparable to Mix FM as a Saudi-headquartered FM radio operator targeting younger listeners with music-led programming and competing for the same advertiser spend.
• Rotana Radio: Rotana Radio is a leading Arabic music radio network in the Middle East, broadcasting music and entertainment programming across multiple frequencies. Directly comparable to Mix FM as a regional Arabic-language music-and-entertainment radio station competing for the same Saudi and pan-Arab youth listener base and ad budgets.

Emerging players

• TuneIn: TuneIn is a global internet radio aggregator streaming live stations and podcasts to listeners worldwide. Comparable to Mix FM as a digital distribution and listening platform for radio content, offering an alternative discovery channel for the same broadcast content Mix FM produces.

Regional players

• Uturn (formerly UFM): Uturn is a Saudi digital media company producing youth-oriented Arabic content across audio, video, and social platforms. Comparable to Mix FM as a Saudi youth-content brand pursuing similar audience monetization through digital audio and advertising, representing a next-generation competitor evolving from broadcast to digital-first.
• Panorama FM: Panorama FM is a Saudi/Arab youth music radio station broadcasting contemporary hits and entertainment programming. Comparable to Mix FM as a regional radio peer targeting the same Saudi youth demographic with similar music-and-entertainment programming and competing for the same advertiser relationships.
• Anghami: Anghami is the leading Middle East music streaming platform, offering Arabic and international music on-demand with subscription and ad-supported tiers. Comparable to Mix FM as it serves the same Saudi/Arab youth audience for music consumption, competing for both listener attention and the same advertising wallets, though via an on-demand rather than broadcast model.

Broad incumbents

• Spotify: Spotify is the global audio streaming leader, including a major push into the MENA region with Arabic music and podcasts. Comparable to Mix FM as a competitor for Saudi youth listening time, with Spotify's personalization and podcast investment directly challenging Mix FM's broadcast-and-podcast positioning.
• Deezer: Deezer is a global music streaming service with an established MENA presence through partnerships. Comparable to Mix FM as a music streaming competitor vying for Saudi youth listening time and podcast advertising budgets, particularly as on-demand audio continues to displace scheduled FM listening.
• iHeartRadio: iHeartRadio is the largest US radio operator and digital audio platform, combining FM broadcast with streaming and podcasts. Comparable to Mix FM in business model (broadcast + digital + podcasts + events) and serves as a strategic benchmark for how regional radio players evolve into multi-platform audio brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mixfmradio
• YouTubeopen.spotify.com/show/0oKaTxi11jGzF5bsRzZYc3
• Facebookfacebook.com/MixFMSaudiArabia
• Instagraminstagram.com/mixfmradio

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mix FM