radio.immo 🎧

What radio.immo 🎧 does

Radio-immo is a Paris-based collaborative web radio platform founded in 2015 and operated by Webradios Editions, with technical infrastructure provided by SAOOTI (registered in Saint-Brieuc, France). It is positioned as the first French-language web radio dedicated exclusively to real estate information, broadcasting live programming, expert interviews, and market analysis to an audience of real estate professionals, property owners/investors, and individuals seeking housing information. The platform's core product is a multi-format webradio with a primary live channel (Radio-immo.fr), an on-demand podcast library of 6,495+ episodes organized into thematic categories (News, Sustainable Development, Condominium, Construction, Investment, Offices/Retail), and signature show formats including 'Zoom de l'Info' and 'Les Clés de la Ville'. Distribution is entirely digital, spanning the radio.immo website, podcast platforms, Twitter, Facebook, email newsletters, and regional channels for Belgium and Canada.

The platform differentiates through audience interactivity: listeners can participate in live broadcasts via web microphone or telephone, creating a participatory community rather than a passive podcast experience. The technology stack is built on SAOOTI's Wikiradio platform, which provides browser-based virtual studios eliminating the need for physical studio equipment, enabling remote broadcasting and integrated phone-to-web participation. Business model is advertising and sponsorship-driven, with recurring on-air partnerships and institutional sponsorships from major French real estate brands including Century 21 France, Foncia Group, Nexity, Le Figaro Immobilier, Conseil supérieur du notariat, and Banque des Territoires. Strategic content franchises such as 'Les Clés de la Ville' are co-produced with these institutional partners, embedding editorial collaboration into the monetization model. The organization operates with a small team of approximately 5 employees and has no disclosed external funding, M&A activity, or AI/ML capabilities.

Name

radio.immo 🎧

Legal name

SAOOTI

Website

https://radio.immo

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Radio-immo is a French-language collaborative web radio dedicated to real estate news and analysis, broadcasting live programming and a 6,495+ episode podcast library to professionals, property owners, and investors across France, Belgium, and Canada, monetized through advertising and institutional sponsorships.

Ownership category

akta.pro rank

Product category

Real Estate Media (Online Radio)

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Radio Broadcasting Stations (516110), Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ)

akta.pro secondary industries

Podcast Hosting & Enterprise Solutions (Private/Branded Podcasts) (MPACADAF), Podcast Live & Interactive Podcast Platforms (Live Shows, Call-ins) (MPACADAJ), Talk/News/Sports Radio Networks & Syndication (MPAIAEAG)

Keywords

• Real estate media
• Web radio platform
• Property podcasts
• Collaborative broadcasting
• Real estate news

Headquarters

HQ city

France

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Advertising and Sponsorship: The platform features sponsored content and partnerships with real estate companies, financial institutions, and property management firms. Episodes regularly include mentions of partner websites and promotional content from companies like Century 21, Foncia, Nexity, and others.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Radio-immo.fr operates a collaborative web radio (wikiradio) platform dedicated to real estate information, offering live broadcasts, on-demand thematic podcasts, and interactive audience participation via phone and web microphone. The platform is operated by Webradios Editions and technically powered by SAOOTI, providing free audio content sponsored by real estate industry partners to French-speaking listeners across France, Belgium, and Canada.

Product overview

Radio-immo.fr is a collaborative webradio platform operated by Webradios Editions and powered by SAOOTI technology, providing a comprehensive real estate information media service. The platform offers a multi-format content portfolio centered on the main live radio channel (Radio-immo.fr) supplemented by an extensive thematic podcast library organized into channels (Innovation, Actualités, Mag de l'Immo, Magazines, Construction et aménagement des territoires, Tribune / Carte blanche, Evénements, Histoire de l'immobilier, Développement Durable, Investir / Financer, Copropriété, Bureaux et Commerces). The platform also operates regional variants for Belgium (Radio-immo-be) and Canada (Radio-immo-ca). Key show formats include 'Zoom de l'Info' for focused thematic analysis and 'Les Clés de la Ville' for city-specific real estate market coverage. The platform differentiates through interactive participation tools enabling audience members to join live broadcasts via web or telephone.

Differentiator

Problem solved

Functional benefit

Products and services

• Radio-immo.fr Live Channel The primary webradio channel offering live streaming of real estate news, interviews, and market analysis programming broadcast throughout the day. Aimed at French-speaking listeners interested in real estate industry news, available at no cost via the radio.immo website.
• Podcast Library (Thematic Channels) On-demand podcast archive organized by thematic categories including Innovation, Actualités (News), Mag de l'Immo, Construction et aménagement des territoires, Développement Durable, Investir/Financer, Copropriété, Bureaux et Commerces, and more. Provides free real estate audio content for on-demand listening.
• Zoom de l'Info Featured show format focusing on specific real estate themes, actors, or current events with in-depth analysis and expert interviews.
• Les Clés de la Ville Magazine format exploring real estate markets and urban development in specific French cities through on-location recordings with local experts.
• Regional Channels (Radio-immo.be, Radio-immo.ca) Sister channels serving Belgian and Canadian French-speaking real estate markets with localized content.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• SAOOTIcoreTechnology or IntegrationSAOOTI is the technology provider for Radio-immo's wikiradio platform. The company provides hosting, streaming infrastructure, and technical support for the web radio operations. SAOOTI is registered in Saint-Brieuc, France (SIRET 51014581600011).
• Le Figaro ImmobiliermajorStrategic or Co-development PartnerPartner for the 'Les clés de la ville' (Keys to the City) series, providing editorial collaboration and content co-creation for city-focused real estate coverage.
• NexitymajorStrategic or Co-development PartnerStrategic partner for 'Les clés de la ville' series, contributing expert perspectives on urban development and real estate market analysis.
• Conseil supérieur du notariatmajorStrategic or Co-development PartnerPartner for the 'Les clés de la ville' series, providing expertise from the French notarial profession on real estate transactions and property law.
• Banque des TerritoiresmajorStrategic or Co-development PartnerPartner for the 'Les clés de la ville' series, representing the investment arm of Caisse des Dépôts for territorial development coverage.
• Century 21 FranceminorGTM or Marketing PartnerRegular guest appearances by Century 21 France president Charles Marinakis for market analysis and industry commentary.
• Foncia GroupminorGTM or Marketing PartnerRegular guest appearances by Foncia executives including Zahir Keenoo (President of Foncia ADB) for property management and rental market insights.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Ausha: Ausha is a French podcast hosting, distribution, and marketing platform designed for brands and creators, offering tools comparable to the podcast hosting and distribution capabilities radio.immo relies on. It competes in the same French podcast infrastructure market and serves similar professional-content publishers.
• RadioKing: RadioKing is a French web radio platform that enables broadcasters to create and stream their own internet radio stations, directly comparable to the SAOOTI-powered wikiradio infrastructure underlying radio.immo. It represents a technology peer in the French web-radio creation and distribution space.
• Podcastics: Podcastics is a French podcast hosting and monetization platform serving independent creators and brands, comparable to Ausha and to the publishing infrastructure supporting radio.immo's podcast library. It is a direct peer in the French podcast hosting and distribution market.

Broad incumbents

• Le Figaro Immobilier: Le Figaro Immobilier is the leading French real estate media vertical, covering property news, market analysis, and expert commentary through web and editorial properties. It is both a strategic partner of radio-immo and the dominant written-media incumbent in the same vertical, representing the most direct competitive overlap in French real estate media.
• RMC: RMC is a major French general-interest talk radio station with significant news, sports, and commentary programming that reaches an overlapping professional and consumer audience with radio.immo. It represents a broad incumbent in French talk radio against which radio.immo competes for ad share.
• BFM Business: BFM Business is the leading French business and economy radio station, broadcasting continuous financial and economic news to a professional audience that overlaps significantly with radio.immo's real estate investors and professionals. It serves as a broader incumbent against which radio.immo competes for premium advertising budgets in the French professional audio space.

Emerging players

• BiggerPockets: BiggerPockets is the leading US-based real estate education and community platform with an extensive podcast network covering property investing, market analysis, and investor stories. It represents the most direct international vertical analogue to radio.immo, demonstrating a model for vertical-specific real estate audio media at greater scale.

Others

• SeLoger: SeLoger is one of France's largest real estate listings platforms, operating a media property covering French property market news and analysis. While not an audio platform, it competes for advertiser attention and audience mindshare within the same French real estate media ecosystem.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xradio.immo/page/1-10-twitter
• Facebookfacebook.com/1-11-facebook
• LinkedInlinkedin.com/company/radioimmo-2

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about radio.immo 🎧