Saooti

What Saooti does

Saooti SAS, founded in 2009 in Lannion, France, operates a dual engine: a managed audio hosting and distribution platform called Saooti Play (octopus.saooti.com) and an in-house production agency branded Saooti Creative. The platform supports both podcast and webradio workflows, with RSS-based syndication to all major consumer audio endpoints (Spotify, Apple Podcasts, Deezer, Amazon Music, YouTube Music plus secondary aggregators such as TuneIn, Podcasts Addict, Pocket Casts and Radioline). Native client modules cover live audio/video broadcasting (#LIVE), a paid amplification service (Boost / Stratgie Audio 360°), an advertising revenue-share monetisation layer, a mobile SDK for Android Auto and Apple CarPlay, and ACPM-certified audience reporting. AI is layered into the product as text-to-speech generation and AI-assisted episode description / SEO writing.

The business model is quote-based B2B: SaaS hosting and distribution subscription, custom production services (editorial conception, recording, post-production, sound design) and media monetisation through advertising and brand content. Pricing is per signed Devis with annual revisions each January and 30-day payment terms; no public price list. Go-to-market is sales-led direct engagement with marketing, communication and HR buyers, supported by an Opinion Way observatory on B2B digital audio, owned content/blog, an email newsletter, organic social, case studies and industry event presence (including the Paris Podcast Festival). Custom sub-brands (Podcast Entreprise, Podcast Natif, Podcast Public, Webradio Collège) segment the offer across enterprise, media, public sector and education customers.

Saooti references more than 800 clients across insurance, banking, telecoms, manufacturing, media, public sector, education, healthcare and hospitality, with marquee French enterprises such as Orange, Crédit Agricole Centre France, AESIO Mutuelle, Groupama Loire Bretagne, Groupe Bénéteau, La Voix du Nord, Ouest France and the European Parliament. The company is privately held as a Société par actions simplifiée with a registered capital of €206,010 and is controlled by MEDIACONTACT through permanent representative Fabrice Bazard; no venture capital or external funding rounds are disclosed. Operations are HQ'd in Lannion with an RCS registration in Saint-Brieuc, hosted on OVH and AWS European infrastructure under a 99.5% uptime SLA.

Name

Saooti

Legal name

SAOOTI

Website

https://saooti.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Saooti is a French audio digital company, founded in 2009, that combines a managed podcast and webradio hosting platform (Saooti Play) with an in-house production agency (Saooti Creative), serving enterprises, media publishers, public sector, education and retail-health clients across France.

Ownership category

akta.pro rank

Product category

Podcast Hosting and Audio Digital Platform

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

akta.pro primary industry

Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL)

akta.pro secondary industry

White-Label DSP Platforms & Streaming-as-a-Service (MPAIACAN)

Keywords

• Podcast hosting platform
• Audio content production
• Webradio solutions
• Podcast distribution
• Enterprise audio services

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS platform subscription (Hébergement & Diffusion): Clients subscribe to the Saooti Play platform for hosting, distribution, and syndication of audio content. Pricing is established via signed quotes (Devis) and varies based on options and usage. Services are billed per the signed Devis with payment terms of 30 days. Tariffs are subject to annual revision on January 1.
2. Production and editorial services: Saooti acts as a production agency providing editorial design, storytelling, technical production, post-production, and media strategy services. These professional services are priced via Devis and may include project management, content creation, community management, and custom technological integrations.
3. Monétisation (advertising and brand content): Saooti offers monetisation of audio content through advertising revenue share, host-read sponsorships, teaser promo placements, display audio certified campaigns, playlist insertions, and social media ads. Revenue is shared with clients based on net advertising income after deduction of fees and commissions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Saooti operates a 360° audio digital offering combining the Saooti Play SaaS platform (hosting, syndication, analytics, monetization) with the Saooti Creative production agency (editorial strategy, recording, post-production, sound design, mediatization). The platform enables podcasts, webradios, and live broadcasts to be produced, hosted, distributed to all major audio streaming services via RSS, and monetized through advertising and brand content.

Product overview

Saooti is a unified platform-plus-services company offering a comprehensive audio digital ecosystem. The core platform is Saooti Play, which provides hosting, distribution, and analytics for podcasts and webradios. This is complemented by Saooti Creative, the production agency for content creation with storytelling and sound design. Additional modules include #LIVE for real-time broadcasting, Boost for paid amplification, and Monétisation for advertising revenue. The company also offers sector-specific sub-brands: Podcast Entreprise (corporate), Podcast Natif (media), Podcast Public (government), and Webradio Collège (education). The overall offering is tied together through a Stratégie Audio 360° approach that integrates production, technology, and mediatization services.

Differentiator

Problem solved

Functional benefit

Brands

• Saooti Play: Podcast hosting and distribution platform for creating, managing, and analyzing audio content.
• Saooti Creative

Products and services

• Saooti Play (Octopus platform) Comprehensive audio hosting and distribution platform (octopus.saooti.com) for podcasts and webradios, providing customizable landing pages, responsive audio players, RSS feed generation, audience analytics with 18-month data retention, AI-assisted content writing tools, text-to-speech, and automated syndication to Spotify, Apple Podcasts, Deezer, Amazon Music, YouTube Music, TuneIn, Pocket Casts, Radioline. Includes a 99.5% uptime SLA with daily backups and weekly glacier redundancy across European data centers. Targeted at enterprise, media, public-sector, and education clients needing to host and measure audio content.
• Saooti Creative (Production Agency)

Quantifiable outcome

• AESIO Mutuelle achieved 1,000+ live connections per broadcast, reaching 50% of the group's workforce, with strong positive internal feedback.
• +5 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability4 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• SpotifycoreTechnology or IntegrationSpotify is a core syndication partner for Saooti's hosted podcast and audio content. Saooti Play automatically distributes client audio to Spotify via RSS syndication, making content available to Spotify's 263 million subscribers globally.
• Apple PodcastscoreTechnology or IntegrationApple Podcasts is a key syndication platform for Saooti-hosted content, with Saooti Play enabling automatic distribution to the approximately 90 million Apple Podcasts users worldwide.
• DeezercoreTechnology or IntegrationDeezer is a primary syndication partner for Saooti's audio hosting platform, reaching 250 million users with particular strength in France and Europe.
• ACPM (Alliance pour les Chambres de Médias et de la Presse)minorOthersACPM provides podcast audience certification for Saooti's distribution, enabling ACPM-certified listen metrics (minimum 1 minute listened) required for guaranteed campaign performance reporting.
• MédiamétrieminorOthersMédiamétrie provides audio audience measurement data (Global Audio, Médiamétrie-EAR podcast measurement) that informs Saooti's market context and helps clients understand the broader French audio digital landscape.
• Médias affinitaires (Prisma Media, RTL, Webedia)minorGTM or Marketing PartnerSaooti Creative activates paid amplification campaigns through partner media networks (Prisma Media, RTL, Webedia) for podcast promotion, inserting sponsored content into premium editorial playlists and media environments.
• PrécontactminorStrategic or Co-development PartnerPrécontact is a corporate and HR communication agency that collaborated with Saooti on the Groupama Loire Bretagne employer branding project 'Les Matinales', providing event strategy and HR communication expertise while Saooti handled audio production.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ausha: Ausha is the leading French podcast hosting, distribution, and monetization SaaS platform, directly competing with Saooti Play in the French B2B podcast hosting market with similar target customers (creators, brands, agencies) and pricing tiers.
• Acast: Acast is a global podcast hosting, monetization, and distribution platform serving enterprise and mid-market podcasters; it directly competes with Saooti Play on hosting infrastructure, programmatic ad insertion, and major-platform syndication.
• ART19: ART19 (owned by Spotify) provides enterprise podcast hosting, ad insertion, and audience analytics for premium publishers and brands, overlapping closely with Saooti's enterprise hosting and ACPM-certified measurement stack.
• Spreaker: Spreaker (owned by iHeartMedia) is a podcast hosting, live broadcasting, and monetization platform competing directly with Saooti Play on hosting, RSS distribution, programmatic ads, and embedded live audio.
• Podbean: Podbean is a podcast hosting and monetization SaaS providing hosting, distribution, and embedded players, comparable to Saooti Play as a creator/B2B hosting platform with app-based live broadcasting capabilities.

Broad incumbents

• Believe: Believe is a French-headquartered global digital music company that operates audio production, distribution, and monetization services for artists and labels, providing a comparable but broader-scale French audio platform model to Saooti's combined platform + agency offering.
• Deezer: Deezer is a France-based global audio streaming platform and core syndication partner for Saooti Play, also providing hosting and creator monetization features that overlap with Saooti's platform offering.
• Spotify: Spotify is the dominant global audio streaming platform and syndication destination for Saooti Play-distributed podcasts, also operating competing podcast hosting (ART19/Megaphone) and creator tools that overlap with Saooti's distribution and monetization stack.
• Radio France: Radio France is France's national public broadcaster producing podcasts, webradios, and live audio content at large scale, comparable to Saooti's webradio hosting and podcast production for enterprise and public-sector clients in France.

Emerging players

• Listen Notes: Listen Notes is a podcast search engine and analytics platform, comparable to Saooti's audience analytics and ACPM-certified measurement capabilities as adjacent infrastructure for podcast discovery and measurement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights8 records

Customer concentration

• Facebookfacebook.com/saooti
• LinkedInlinkedin.com/company/saooti
• Instagraminstagram.com/saooti_fr
• Xx.com/saooti

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saooti