What Radio Star Sud does

Radio Star Sud is a regional French radio station operating under the corporate entity INTERCOM 13, a privately held Société par Actions Simplifiée (SAS) headquartered in Plan-de-Cuques near Marseille. Founded in 1982 and led by Rene BALDACCINI as Director of Publication, the station operates within the Indés Radio independent network with a team of 26 employees, serving the Provence-Alpes-Côte d'Azur region from Toulon to Avignon. It broadcasts on FM frequencies in Toulon and Marseille, supplemented by DAB+ digital radio, online streaming via the radiostarsud.fr website, a mobile application with geo-localized stream switching, and an extensive on-demand podcast library of 21 shows covering sports (Star Sports, Star Foot), celebrity interviews (Star VIP), regional personalities (Les Grands du Sud), business, horoscopes, music, and local events. The station also operates eight thematic webradio channels — RADIO STAR 80-90, LOVE, AU TRAVAIL, DANCE, NOUVEAUTES, PLANETE RADIO STAR, RADIO STAR FRANCE, and TAC TIC RADIO — to capture niche listening occasions.

The company monetizes primarily through advertising inventory sold via external régies CI Media (on-air) and TF1 Publicité (online targeted ads), and through live event experiences including the annual Sunset Live summer concert series at Les Terrasses du Port, Radio Star Live artist showcases, and media partnerships with festivals such as Astroluna and Avant Scène. All listener-facing content is free, with no subscription tiers. Distribution partners include ScaleWay (web hosting), regional sports clubs (Cercle des Nageurs de Marseille, Les Spartiates, PAUC Handball), regional media outlets (BFM Toulon Var, BFM Marseille Provence, La Provence), leisure partners (OK Corral, PortAventura World), and music festivals. The technology stack is built on a standard web CMS with OVH cloud-based media storage and does not include any disclosed proprietary AI capabilities.

The audience is a broad horizontal consumer segment — general public listeners across Bouches-du-Rhône, Var, and surrounding departments — seeking music, local news, sports, and entertainment content with regional relevance. For advertisers, the station offers targeted access to the Mediterranean South audience across broadcast and digital channels. In 2023, Radio Star received the Trophée de la meilleure fréquentation streaming at the Convention des Indés Radio in Croatia, validating its digital streaming performance within the independent French radio ecosystem.

Name

Radio Star Sud

Legal name

INTERCOM 13

Website

https://radiostarsud.fr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Radio Star Sud is a French regional radio station operating under INTERCOM 13 in Provence-Alpes-Côte d'Azur, broadcasting free music, news, sports, and entertainment via FM, DAB+, digital streaming, a mobile app, and a 21-show podcast library to listeners in Marseille, Toulon, and surrounding areas.

Ownership category

akta.pro rank

Product category

Regional Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Commercial Radio Networks (National/Regional) (MPABABAA)

akta.pro secondary industries

Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ), Non-Interactive Digital Radio (Lean-Back Streaming) (MPAIACAB)

Keywords

• Regional radio broadcasting
• FM radio programming
• Digital audio streaming
• Podcast production
• Live music events

Headquarters

HQ city

Plan-de-Cuques

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Advertising and sponsorship: The primary revenue model is advertising-funded free content. The site and broadcast are financed by advertising revenue, allowing free access to content. The station sells advertising space on-air and digitally, including sponsorship of podcasts and live events. The advertising régie is handled by CI Media (ci-media.fr), and the privacy policy references TF1 Publicité as the advertising régie partner for online targeted advertising.
2. Live event experiences: Radio Star organizes exclusive live events (Radio Star Live concerts, Sunset Live series, artist showcases) that generate revenue through ticket sales and sponsorship of the events. These events also serve as marketing tools to grow listenership and brand engagement.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Radio Star Sud operates a regional French radio station serving the Provence-Alpes-Côte d'Azur area via FM (Toulon and Marseille) and DAB+ digital radio. The station provides free music, local news, sports, and entertainment programming, complemented by a digital ecosystem of 21 podcast shows, 8 thematic webradios, a mobile application with geo-localized streaming, and live events such as the Sunset Live summer concert series at Les Terrasses du Port and Radio Star Live artist showcases.

Product overview

Radio Star Sud operates as a regional radio station and digital media company serving the Provence-Alpes-Côte d'Azur region (Toulon to Avignon) via FM, DAB+, and digital platforms. The core offering is live radio broadcasting combined with a digital ecosystem of 21 themed podcast shows (Star VIP, Star Sports, Les Grands du Sud, Bonjour le Sud, Star Mag, Les anniversaires de stars, etc.) and 8 thematic webradio channels (80-90, LOVE, AU TRAVAIL, DANCE, NOUVEAUTES, PLANETE RADIO STAR, FRANCE, TAC TIC RADIO). The company supplements its broadcast content with live events including the Sunset Live summer concert series at Les Terrasses du Port, Radio Star Live artist showcases, and partnership with festivals like Astroluna. A mobile application enables geolocation-based listening and on-the-go podcast access. The station positions itself around local identity (celebrating the 'Sud'), artist discovery, and community connection.

Differentiator

Problem solved

Functional benefit

Brands

• RADIO STAR 80-90: Webradio featuring music from the 80s and 90s
• RADIO STAR LOVE
• RADIO STAR AU TRAVAIL
• RADIO STAR DANCE
• RADIO STAR NOUVEAUTES
• PLANETE RADIO STAR
• TAC TIC RADIO

Products and services

• Radio Star Sud Main Radio Broadcast Live regional French radio station broadcast covering the Provence-Alpes-Côte d'Azur region (Toulon, Marseille, and surrounding areas) via FM frequencies and DAB+ digital radio, featuring live music rotation, local news, sports coverage, and audience interaction. Targeted at general public listeners in the Mediterranean South of France.
• Webradio Channels (RADIO STAR 80-90, LOVE, AU TRAVAIL, DANCE, NOUVEAUTES, PLANETE RADIO STAR, RADIO STAR FRANCE, TAC TIC RADIO) Eight thematic digital-only radio streams curated by genre or use case, including 80s-90s music, love songs, workplace playlists, dance music, new releases, planet-themed content, French music, and talk content. Available online for free via the website. Targeted at listeners seeking genre- or mood-specific music programming beyond the main broadcast.
• Podcast Replay and On-Demand Platform On-demand podcast library covering 21 distinct shows including Bonjour le Sud (morning show), Star VIP (celebrity interviews), Les Grands du Sud (local personalities), Star Sports, Star Mag, Star Foot, Ciné Star, Star Business, Les anniversaires de stars, L'horoscope, Le Coeur au Sud, and others. Accessible free via website and mobile app for replay consumption.
• Sunset Live des Terrasses Concert Series Annual summer outdoor concert series held every Sunday from July to August at Les Terrasses du Port in Marseille, featuring free live performances by national and regional artists. The 2026 edition runs weekly from July 4 to August 16, 2026 with over 30 artists across 7 event dates including Boulevard des Airs, Amir, Adèle Castillon, Peter Cincotti, Matt Houston, and Willy Denzey. Organized by Radio Star Sud.
• Radio Star Live Concerts Exclusive showcase concert series featuring artist interviews, live performances, and meet-and-greet events at venues including Golden Tulip Marseille Euromed, Radisson Blu Marseille Vieux Port, and Silo Cepac. Tickets distributed via on-air and online contests through the radio station. Organized by Radio Star Sud.
• Radio Star Mobile Application Mobile and tablet application for Radio Star Sud offering on-the-go listening, geo-localized stream switching to receive local FM frequencies based on user location, podcast access, and user preference management including cookie consent controls. Available for iOS and Android.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• TF1 PublicitécoreGTM or Marketing PartnerTF1 Publicité serves as the advertising régie (ad sales partner) for Radio Star, handling the commercialization of online advertising inventory in connection with the online radio stream. They operate as a joint data controller with the publisher for targeted advertising purposes under GDPR.
• OK CorralminorGTM or Marketing PartnerOK Corral, the family theme park located in Cuges-les-Pins, is listed as a partner of Radio Star. The station covers the park and its events, and features interviews with the park's operational director (Henk Bembom) on the Les Grands du Sud show.
• Le Cercle des Nageurs de Marseille (CNM)minorGTM or Marketing PartnerThe Cercle des Nageurs de Marseille (CNM), the historic swimming and water polo club, is listed as a partner. Radio Star covers CNM sports events and interviews club figures, including Jean Castelli who serves as delegate president of CNM.
• Les Spartiates de MarseilleminorGTM or Marketing PartnerLes Spartiates de Marseille, a hockey team competing in Ligue Magnus, is listed as a partner of Radio Star. The station covers team news and events.
• PAUC HandballminorGTM or Marketing PartnerPays d'Aix Université Club Handball (PAUC Handball) is listed as a Radio Star partner.
• BFM Toulon VarminorGTM or Marketing PartnerBFM Toulon Var, a regional news television channel, is listed as a Radio Star partner, suggesting cross-promotional media partnership.
• BFM Marseille ProvenceminorGTM or Marketing PartnerBFM Marseille Provence, a regional news television channel, is listed as a Radio Star partner.
• La ProvenceminorGTM or Marketing PartnerLa Provence, the regional daily newspaper created in 1997 in Marseille (from merger of Le Provençal and Le Méridional), is listed as a Radio Star partner with coverage of regional news.
• PortAventura WorldminorGTM or Marketing PartnerPortAventura World, a major leisure complex in Vila-Seca and Salou, Spain (Costa Daurada), partnered with Radio Star for a special 30th anniversary podcast series. Radio Star hosted interviews with PortAventura executives including Director General Fernando Aldecoa.
• Avant Scène FestivalminorGTM or Marketing PartnerRadio Star is a media partner of the Avant Scène festival, a free annual music event held at Avant Cap (4th edition in 2026), featuring artists including RIDSA, Jungeli, Ulysse and Emma (Star Academy), and DJ Vek's.
• Astroluna FestivalminorGTM or Marketing PartnerRadio Star is a media partner of the Astroluna festival, held on July 4, 2026 at Plage du Jaï in Marignane, featuring major artists of the French urban scene (Leto, Gradur, Lesram, Gambino).

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• France Bleu: Public-service regional radio network of Radio France covering all French regions including a PACA-area local station. Comparable regional coverage model and ad-free public funding structure, though opposite in monetization model.
• RMC: National French talk/news/sports commercial radio owned by Altice, integrated with BFM TV regional news channels (such as Radio Star's partner BFM Marseille Provence). Comparable on talk + sports content verticals and DAB+ distribution.
• Europe 1: Major national French talk/news/sports commercial radio (now under Vivendi/Canal+) with podcasts, streaming, and live events. Comparable as a multi-platform French audio brand with significant advertiser relationships.
• RTL2: National French commercial music radio (Groupe M6/RTL) with FM, DAB+, streaming, and podcast offerings. Comparable on distribution model and ad-supported audio content, but at national scale.
• Skyrock: Major national commercial radio brand focused on urban/hip-hop music with strong digital and live event presence. Comparable as a French commercial radio with multi-platform reach and youth-targeted programming.
• RFM: National French commercial music radio (NRJ Group) with curated genre programming and digital extensions. Comparable to Radio Star's themed webradio offering (Radio Star 80-90, Love, Dance) at national scale.
• NRJ: France's leading commercial music radio brand (NRJ Group), operating nationally across FM, DAB+, and digital with broad advertiser reach. Overlaps with Radio Star Sud in format and ad-supported monetization, but at vastly larger national scale.
• Fun Radio: National music-led commercial radio under NRJ Group with FM, digital streaming, podcasts, and live events. Comparable on programming mix and event-driven GTM, but operates as a national brand rather than regional.

Direct peers

• Wit FM: French regional commercial radio station operating within the Indés Radio network, with a similar profile of local music, news, sports and event coverage in a single metropolitan region. Highly comparable in scale, distribution mix (FM + digital), and ad-funded business model.
• Vibration: Indés Radio-affiliated regional commercial station serving the Le Mans/Sarthe area with music-led FM programming and digital extensions. Closely comparable business model and station scale to Radio Star Sud.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/radio-star-sud

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Radio Star Sud